Communicology: Jurnal Ilmu Komunikasi
Not a member yet
168 research outputs found
Sort by
Social Media Marketing Youtube Analysis of Ad Impressions "Tokopedia x BTS: Belanja? Tokopedia Saja!"
Full text linkThe development of internet-based technology has made many companies do marketing through social media, such as YouTube. The study was conducted to look at the dimensions of social media marketing while at the same time revealing the meaning of sign objects, namely icons, indexes, and symbols as well as discussing the triangle of meaning by involving elements of social media marketing in Tokopedia's advertisements, "Tokopedia x BTS: Belanja? Tokopedia Saja!”. The research uses qualitative methods with Charles Sanders Pierce's semiotic analysis approach. The data was obtained through document studies on the official website, the Tokopedia YouTube channel, and online news media. The data obtained were reduced in sign groups, and tested by triangulation of documentation techniques. Advertisement “Tokopedia x BTS: Belanja? Tokopedia Saja!” contains dimensions of social media marketing, namely: online community, interaction, sharing of content, accessibility, and credibility. In Pierce's semiotic trichotomy analysis, there is an element of meaning from the object, icon, index, and symbol and which contains food in every piece of advertising scene that represents Tokopedia. BTS becomes an icon or sign that represents Tokopedia to be able to spread the values of the Tokopedia brand throughout the world. The index of clothing color, advertising background, and type of writing has represented both parties as a brand that is full of innovation, cheerful, full of enthusiasm, and joy. As well as symbols found as many as 11 symbols, describe and explain well the core message of the advertisement, which is to persuade so that viewers are expected to download the application and then shop online at Tokopedia. It is hoped that in the future, Tokopedia can produce advertisements that are more attractive and can be easily understood by various groups.
 
Pengaruh Media Sosial Instagram Terhadap Brand Image PT Hijau Indah Selaras
Full text linkPesatnya perkembangan teknologi informasi memiliki sejumlah dampak positif, termasuk dalam menciptakan dan meningkatkan brand image suatu produk atau jasa. Hal ini menjadi penting, sebab keberadaan brand image yang baik dan positif pada suatu produk atau jasa dapat mengindikasikan bahwa konsumen termasuk calon konsumen memiliki persepsi dan penilaian yang juga positif pada produk atau jasa yang ditawarkan, termasuk pada perusahaan. Brand image dapat dibangun dan dikuatkan melalui pemanfaatan teknologi informasi, yakni media sosial untuk mengenalkan, memberi pengaruh, menumbuhkan kepercayaan dan persepsi positif, hingga meningkatkan permintaan dan kepuasan pelanggan. Instagram sebagai salah satu media sosial dengan perkembangan yang cukup pesat diketahui dapat dimanfaatkan sebagai media untuk melakukan pemasaran produk atau jasa, termasuk membangun brand image perusahaan. Brand image dan penggunaan media sosial memiliki keterkaitan terhadap upaya pemanfaatan media sosial yang tepat, sehingga fungsi utama sebagai sarana promosi dan pemasaran suatu barang atau jasa dapat dilakukan secara maksimal, dan tercapai peningkatan brand image. Penelitian bertujuan untuk menganalisis pengaruh media sosial instagram terhadap brand image PT Hijau Indah Selaras. Penelitian dilakukan secara kuantitatif pada 112 responden, untuk kemudian dilakukan interpretasi dan analisis data. Temuan pada penelitian ini menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara media sosial instagram terhadap brand image PT Hijau Indah Selara
Strategi Employer Branding Pegipegi Life Dalam Mengelola Karyawan Guna Membentuk Citra Positif
Full text linkDi tengah revolusi digital, perusahaan diharuskan untuk melakukan pembaruan baik untuk kepentingan bisnis maupun bagi sumber daya manusia yang ada didalamnya. Dalam mempertahankan dan memperoleh kandidat terbaik, perusahaan perlu melakukan employer branding untuk memenangkan talent war di antara kompetitor. Penelitian ini bertujuan untuk memaparkan bagaimana strategi Pegipegi dalam mengelola karyawan, dan membentuk citra positif untuk memiliki daya tawar yang unik melalui kegiatan employer branding. Penelitian ini menggunakan pendekatan kualitatif, dengan metode pengumpulan data yaitu wawancara, dokumentasi, dan observasi. Hasil penelitian menunjukan bahwa Pegipegi telah menjalankan lima nilai esensial yang dimiliki oleh perusahaan. Melalui kelima dimensi employer branding yang diterapkan secara eksternal maupun internal, Pegipegi memanfaatkan tiga platform utama untuk publikasi employer branding di Instagram, Medium, dan LinkedIn. Pegipegi juga sukses membentuk image yang baik di mata publik sekaligus meningkatkan loyalitas karyawan untuk jenjang waktu yang lama
Strategi Komunikasi Event Organizer Dalam Menerapkan Brand Activation Perusahaan Di Masa Pandemik
Full text linkArtikel ini membahas tentang bagaimana strategi komunikasi event organizer dalam menerapkan brand activation perusahaan . Peneliti menggunakan metode kualitatif deskriptif dengan pendekatan studi kasus. Dari hasil penelitian ini ditemukan ada strategi yang dilakukan. Strategi Komunikator, pesan yang disampaikan harus sesuai dengan client. Strategi menetapkan target sasaran, sasaran khalayak yang dituju harus sesuai dengan pesan yang ingin disampaikan. Strategi penyusunan pesan, pesan yang disampaikan bersifat komersial, informatif, persuasive, atau edukatif. Strategi memilih media, media yang digunakan menggunakan virtual event. Strategi efek pengaruh, Efek dari para peserta mempunyai kemampuan yang berbeda beda dari pengetahuan, sikap dan perilaku
Studi Komunikasi Media Baru Pada Pengguna Aplikasi Konferensi Video Dalam Pembelajaran Daring Di Masa Covid-19
Full text linkThe occurrence of the Covid-19 case that entered Indonesia in March 2020 caused community activities that are usually carried out from outside the home such as going to school to be carried out indoors to anticipate the spread of the virus. So the government issued a warrant to implement Distance Learning (PJJ) from home. One of them is Gunadarma University by using new media, namely video conferencing as an intermediary medium between lecturers and students. This study aims to determine the experiences of Gunadarma University students in using video conferencing and to find out the supporting and inhibiting factors in using video conferencing applications in learning activities for students. This type of research is descriptive qualitative using the phenomenological paradigm. By using uses and gratification theory, cognitive learning theory, and new media. The author uses the technique of observation, interviews, and documentation. The results of this study explain that students get new experiences in terms of the learning process by using video conferencing and there are supporting factors in it such as it is easier to take classes anytime anywhere and the inhibiting factors are unsupported devices, limited quota, and constrained network problems.
Keywords: New media, video conferencing, uses and gratification theory, cognitive learning theory
 
Perspektif Perempuan Dalam Film Mimi Melalui Analisis Wacana Kritis Sara Mills
Full text link Individual authority can affect the power of other individuals over themselves based on knowledge and experience in society, especially women from marginalized groups in India who are depicted in the Mimi movie which tells the story of a surrogate mother who experiences injustice. The phenomenon against women from marginalized groups is still a long scourge so that an elaboration and understanding of it is needed to solve the occurred problem. The objective of this research is to describe the perspective of women in the Mimi movie through Sara Mills' Critical Discourse Analysis. This research uses a qualitative method through Sara Mills' Critical Discourse Analysis based on the subject, object, and audience’s position. The results of the study show a standpoint that associates the relations of the uppe class society as "masters" and women from the marginalized group as "slaves" who often experience injustice, bullying, harassment, manipulation, and threats. The situated knowledge concept lies in placing women as people who are exploited as commodities. The sexual division of labor concept limits women's potential to have a career according to their expectations and live life in society with the role as a mother who gives birth and take care of her children
Kompetensi Komunikasi Pengguna Aplikasi Tinder Sebagai Media Pencari Jodoh di Masa Pandemic
Full text link
This research is based on the communication competence of Tinder application users. Tinder application as an alternative media in finding a mate during the pandemic. Communication competence or a person's ability to communicate will build a trust in an ongoing relationship, even though this communication only takes place through chat media, it does not hinder the communication undertaken. The foundation in this research is interpersonal communication, interpersonal communication is considered the most effective in changing attitudes, beliefs, opinions and behavior of the communicant. The theory used in this research is Social Penetration Theory. The method used in this research is the researcher uses a qualitative approach with the case study method, the data collection technique in this study is in-depth interviews with Tinder application users. The results of this study that the communication competence of Tinder application users can be seen from how Tinder application users manage emotions in chat rooms, determine message content in responding to chats, and build interpersonal relationships through chat media. From these findings it can be concluded that a relationship can be built from a trust. Trust in communication using Tinder arises because of communication skills in the form of expressions, responses, and personal behavior and clear interpersonal information exchange
Citra Media Dan Kementerian Kesehatan Dalam Vaksinasi Covid 19 Di Makassar
Full text linkABSTRACT
This study aims to identify news regarding Covid-19 vaccination on the media portal detikcom edition 02 November 2021. The four stages of Framing Entman include: Define Problem, Diagnose Cause, Make moral judgment and Treatment recommendation. The framing analysis method used is how the media interpret, understand and frame the reported cases/events. This type of method tries to understand and interpret the meaning of the text naturally by explaining how the media frame the issue. The same event can be designed differently depending on the medium. The results show that Define Problem in the news is related to government policies in cooperating with the public to carry out vaccines, Diagnosis cause is shown in the form of the general public's indifferent attitude in responding to the Covid-19 pandemic prokes and vaccinations, Make moral judgment in the form of affirmation that the vaccination is a The important thing in suppressing the corona outbreak, and the treatment recommendation offered is that the government equips the media to report news on how important the Covid-19 vaccination is. Media as a means of forming an image, image is very important because the image can change the mindset of the audience about something. If an institution has a positive image then the public's mindset about the institution is also positive, but if the image that arises from the institution is negative then the mindset that appears in the community will also be negative. There are so many parties who use broadcast media as a means to raise a person's good name or image, with a specific purpose. So that online media is a public space that is considered important as a reference in improving people's information literacy, so that the news is expected to be more objective and educational.
Keywords: Covid-19 Vaccination; Framing; News
ABSTRAK
Penelitian ini bertujuan untuk mengidentifikasi pemberitaan mengenai vaksinasi Covid-19 di portal media detikcom edisi 02 november 2021. Empat tahap Framing Entmant mencakup: Define Problem, Diagnose Cause, Make moral judgment dan Treatment recommendation. Metode analisis framing yang digunakan adalah bagaimana media memaknai, memahami dan membingkai kasus/peristiwa yang diberitakan. Jenis metode ini mencoba memahami dan menafsirkan makna teks secara alami dengan menjelaskan bagaimana media membingkai isu. Acara yang sama dapat dirancang secara berbeda tergantung pada media. Hasil penelitian menunjukan bahwa Define Problem dalam pemberitaan berkaitan dengan kebijakan pemerintah dalam menggandeng para masyarakat untuk melakukan vaksin, Diagnose cause ditunjukkan dalam bentuk sikap acuh para khalayak umum dalam menanggapi prokes dan vaksinasi pandemi Covid-19, Make moral judgment dalam bentuk penegasan bahwa vaksinasi tersebut merupakan hal penting dalam penekanan wabah corona, dan treatment recommendation yang ditawarkan adalah pemerintah membekali media untuk memberitakan pemberitaan seberapa penting vaksinasi covid-19 tersebut. Media sebagai sarana pembentuk citra, citra merupakan hal yang sangat penting dikarenakan citra dapat mengubah pola pikir khalayak tentang suatu hal. Jika suatu lembaga memiliki citra positif maka pola pikir khalayak tentang lembaga tersebut juga positif namun apabila citra yang timbul dari lembaga tersebut negatif maka pola pikir yang muncul dimasyarakat juga akan negatif. Banyak sekali pihak-pihak yang menggunakan media penyiaran sebagai sarana mengangkat nama baik ataupun citra seseoarang, dengan tujuan tertentu. Sehingga media online merupakan ruang publik yang dianggap penting sebagai rujukan dalam meningkatkan literasi informasi masyarakat, sehingga pemberitaannya diharapkan agar lebih objektif dan mendidik.
Kata Kunci: Berita; Framing; Vaksinasi Covid-1
Komunikasi Budaya K-Pop Masyarakat di Kampung Bali, Harapan Jaya, Bekasi Di Era New Normal
Full text linkPopular culture is a pattern of behavior that is preferred by most people. Appearance and style have become more important than morality, so the values of good or bad have been melted and overturned. Signs of the rapid influence of popular culture can be seen on consumptive Indonesian society. This happened due to foreign popular culture makes a person unaware of what is happening at that time. The researcher uses the hypodermic needle theory of communication in this study. Regarding the use of this theory is a process such as a mechanically rotating conveyor belt with clear elements, there are; a) the source (mediator), b) message (communicant), c) channel ( media), d) receiver (audience), and e) feedback (effect). In other words. This research used qualitative research procedure that produces descriptive data in the form of words, written or spoken words of people and observable behavior. By helping of social media, it has resulted in the dissemination of information about Korean culture in society, in this case a lot of people become fans of Korean culture for entertainment or to fill their spare time. Interaction between friends affects are able to spread the Korean culture, the interaction that occurs made people want to know more deeply and created a new sense of curiosity about Korean culture. With the existence of Korean culture, it also helps the community to survive through the crisis period that was occurred during pandemic
Strategi Komunikasi Pemasaran Kedai Kopi Ipok Aleuh
Full text linkPenelitian ini berujudul “Strategi Komunikasi Pemasaran Kedai Kopi Ipok Aleuh”. Penelitian ini bertujuan untuk mengetahui Strategi Pemasaran yang seperti apa yang digunakan Kedai Kopi Ipok Aleuh untuk mempertahankan pelanggan dan menarik minat konsumen lain. Penelitian yang dipakai adalah penelitian kualitatif dengan menggunakan metode studi kasus secara ciri-ciri umumnya yang lebih mengkaji perihal keunikan pada suatu kasus yang menjadi kekuatan bagi peneliti untuk menunjang metodologi penelitian yang dimana studi kasus memiliki dimensi yang membahas tentang how and why pada keunikan kasus yang dikaji oleh peneliti. Penelitian ini bersifat deskriptif, yaitu peneliti berusaha menggambarkan suatu objek dan menghubungkannya dengan masalah yang sedang diteliti. hasil penelitian ditemukan bahwa Strategi Komunikasi Pemasaran sangat dibutuhkan untuk menarik minat konsumen