Communicology: Jurnal Ilmu Komunikasi
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REPRESENTASI IDENTITAS MUSLIMAH DALAM IKLAN WARDAH DI TELEVISI: (Studi Kasus Pada Mahasiswa Fisip Unsoed Purwokerto)
Get PDFThe role of women in Wardah adverstisments on television is described as independent through activities such as work and study. Through the hijab, make-up, and women's roles Wardah tries to present the identity of contemporary Muslim women, not rigid and remain in accordance with the Shari'a. This study uses qualitative methods with data collection techniques using focus group discussions (FGD) and in-depth interviews. To analyze the data using the reception analysis. The results of the research indicate that each informant is different in receiving and interpreting the message. This difference of meaning is the result of different socio-cultural backgrounds. The meaning of informants is grouped into three categories of meaning according to Hall namely, dominant reading, negiotiated reading, and oppositional reading. There were two informants belonging to the dominant reading group in which the informant agreed in general about the popular Islamic culture. In the negotiated reading group there were four informants. In general, informants received a popular Islamic culture that was featured on Wardah's advertisements, however, the informants adapted to their preferences. In the oppositional reading position there is only one informant who meets the criteria because the informant rejects the message of popular Islamic culture because of his incompatibility on understanding the religious rules held tightly by the informant. Muslim students of FISIP Unsoed generally receive a message of representation of Muslim women's identity seen from aspects of role, dress, and makeup based on socio-cultural background
BENDO SEBAGAI SIMBOL BUDAYA LOKAL SUNDA DALAM KOMUNITAS AEC Studi Kualitatif tentang Bendo Sebagai Budaya Lokal Sunda dalam Komunitas Armidale English College (AEC) di Bandung
Get PDFArtikel ini membahas tentang sebuah komunitas belajar bahasa, bernama Armidale English College (AEC) yang memiliki budaya unik karena kecintaannya terhadap budaya lokal sunda. Dalam era modern ini, ternyata masih ada sekelompok orang yang berusaha meningkatkan eksistensi budaya lokal melalui simbol yang telah disepakati menjadi ikon dari komunitas tersebut. Dalam hal ini, komunitas AEC menggunakan bendo sebagai simbol budaya lokal. Oleh karena itu, penulis tertarik untuk mengangkat penelitian ini yang berjudul “Bendo sebagai Simbol Budaya Lokal dalam Komunitas Armidale English College (AEC) di Bandungâ€. Dalam penelitian ini, penulis menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data yang digunakan adalah wawancara, observasi dan dokumentasi. Hasil penelitian yang telah dilakukan penulis ini menunjukkan bahwa pendiri komunitas AEC memiliki kecintaan terhadap budaya lokal sunda, karena bendo juga sebagai wujud dari nilai nasionalismeyang dimiliki komunitas tersebut. Hal ini ditunjukkan oleh atribut yang selalu dikenakannya yaitu bendo, sehingga bendo tersebut pun digunakan sebagai simbol atau ikon dari komunitas AEC yang berada di Bandung.
Kata kunci: Bendo, Simbol, Budaya Lokal, AEC, Bandung
 
MEDIA SOSIAL SEBAGAI SARANA EKSISTENSI DIRI (Reception Analysis Mahasiswa Fakultas Ilmu Komunikasi Universitas Mercu Buana Angkatan 2016)
Get PDFThe existence of social media made it easier for anyone to publish any activities in any social medias they had.
This activity seemed to indicate the desire to be acknowledged by others for the existence of people who actively published each activity.
Using the theory of Encoding-Decoding from Stuart Hall, Existentialist Theory of Jean Paul Sartre, and the method of Reception Analysis, 8 (eight) Faculty of Communication Mercu Buana University’s students, class of 2016, gave a view how they produced the meaning of each social media content produced by themselves.
The result of this research was not everyone who actively used social media to publish was an existentialist. 1 (one) out of 8 (eight) informants in this study did not belong to any modes in which Sartre is located, 3 (three) informants belonged to the two modes, 2 (two) people belonged to Being-in-itself, 1 (one) person belonged to Being-for-itself, and 1 (one) person belonged to Being-for-others.
Keywords:Social Media, Existence, Existentialist, Encoding-Decoding, Reception Analysis
Abstrak
Keberadaan media sosial memudahkan siapapun untuk mempublikasikan setiap kegiatan di sejumlah media sosial yang dimilikinya. Kegiatan ini seolah menunjukkan adanya keinginan untuk diakui oleh orang lain akan eksistensi orang yang aktif mempublikasikan setiap kegiatannya tersebut. Dengan mempergunakan teori Encoding-Decoding dari Stuart Hall, Teori Eksistensialis dari Jean Paul Sartre, dan metode Reception Analysis, terpilih 8 (delapan) orang mahasiswa Fikom Universitas Mercu Buana angkatan 2016 yang telah memberikan pandangan bagaimana mereka memproduksi makna dari setiap konten media sosial yang diproduksi sendiri. Hasil penelitian yaitu tidak semua orang yang aktif menggunakan media sosial untuk mempublikasikannya adalah seorang eksistentialis. 1 (satu) dari 8 (delapan) informan dalam penelitian ini tidak termasuk ke dalam modus cara berada Sartre manapun, 3 (tiga) orang informan termasuk ke dua modus cara berada, 2 (dua) orang termasuk ke dalam modus cara berada Being-in-itself, 1 (satu) orang termasuk ke dalam modus cara berada Being-for-itself, dan 1 (satu) orang termasuk ke dalam modus cara berada Being-for-others.
Kata Kunci: Media Sosial, Eksistensi, Eksistensialis, Encoding-Decoding, Reception Analysis
Sebuah Tantangan Literasi Era Media Digital: Analisa Pengguna Media berdasarkan Model Kemungkinan Elaborasi
No full textKonten negatif menjadi hal umum yang ditemui di media sosial. Belum teratasi, justru media tersebut banyak menjadi rujukan sumber media massa. Padahal, literasi media sudah dipraktekkan dan mengutarakan bahaya konten negatif. Dua fenomena menarik adalah; pola kemunculan konten negatif yang diprediksi memuncak tiap pilkada ternyata tidak berakhir bahkan setelah pemimpin daerah terpilih. Fenomena kedua, masyarakat bukan hanya menjadi penikmat, justru makin berani eksis sebagai artis di media sosial. Penelitian bertujuan menganalisa penggunaan media serta implikasinya pada pranata bermedia. Penting untuk menentukan ketepatan strategi literasi media berdasarkan karakter publik Indonesia yang masif, reaktif, dan plural.
Penelitian berada pada ranah kajian literatur, menganalisis strategi komunikasi massa, serta disajikan secara deskriptif kualitatif. Model Elaboration Likelihood yang menjelaskan rute sentral atau periferal atas pemrosesan dan pengatribusian pesan oleh publik digunakan sebagai landasan teori. Hasil penelitian, rute sentral publik dimotivasi alasan benefit ekonomi dan sosial. Sedangkan aspek ability rute tersebut tidak sinergi akibat rendahnya kompetensi dan kemampuan publik untuk bersikap kritis. Sedangkan rute periferal dibentuk oleh kemudahan, interaksi yang lebih luas dan real time dalam media sosial. Peneliti menyimpulkan, literasi memerlukan materi etika dan implikasinya dalam kehidupan sosial. Misalnya dengan menunjukkan dampak dan relevansi penggunaan media pada situasi sosial. Selain itu akses publik untuk mencari kebenaran, memberi umpan balik, dan berdiskusi perlu dibuka lebar sehingga publik bisa berfikir kritis tanpa intervensi dan doktrinasi
KUALITAS KE PROFESSIONAL-AN PROFESI BIDANG KOMUNIKASI (Study Deskriptif Tanggapan User Terhadap Alumni Program Studi D3 Humas Universitas Negeri Jakarta)
Get PDFAsean Economic Community (AEC) impacts the area of employment become more competitive. Indonesia has to improve human resources through education. University has to create professional workers to compete with other ASEAN country labors. Prodi DIII Public Relations in Universitas Negeri Jakarta have graduated public relations diploma since 2007. They have worked in several communication industries as a public relations officer. We have to know how professional they are according evaluation of their managers.
Indicators of professional status include 1. spesialized educational preparation to acquire unique knowledge and skill. 2. A body of theory-based knowledge, developed through research, that provides us principles of appropriate public relations practice. 3. Code of ethic and standards of performance established and enforced by a self governing association of colleagues. 4. Autonomy in practice and acceptance of personal responsibility by practitioners. 5. Recognition by the community of a unique and essential service.
This research used qualitative perpective and descriptive method. Primery data are obtained by doing depth interview with key informan and informan.
The results are our alumni do several pr activities in qualification of public relations competence schema from Lembaga Sertifikasi Profesi Public Relations Indonesia. They are in different level spread from junior, middle, expert or managerial according their working period. Evaluation of their managers are good. Our alumni have ability to finish their duties. They have good mental attitude. They never break the rules or cod of conduct. But they still have to practice a lot and guidance.
The conclusions, the evaluation of alumni of UNJ DIII Public Relations are good. They are professional according their job descriptions but they still have to practice a lot. To increase the status, writer suggest to adjust our alumni with sertificate of competence from sertifications institutions of pr.
Key Word : AEC, professional status, public relation professio
ISU GENDER DALAM PROFESI PUBLIC RELATIONS DI INDONESIA
Get PDFPublic relations in Indonesia still often perceived as female profession and suited for women so then this profession is slow down and degradation. Gender is became a host issues in this problem. The study of gendered issues in public relations have concducted by reseacher from the part of the world have already showed inequality gender phenomenon. This research tries to disscuss gender study in the domain of public relations in Indonesia with literarure review data collecting. The Results show that gender issues in public relations profession have to keep monitored because it has already demonstrated discrmination gender and degrated to the public relations profession.Many parties that responded to the gender problems because of just the different perception but the development of public relations profession also is influenced by the structure national culture, type and field of industry and bussiness needs.
Keywords: Gender, Profession, Public Relations, Jakarta, Issues
 
Opini Publik Anggota Badan Eksekutif Mahasiswa (BEM) Universitas Negeri Jakarta terkait Surat Edaran oleh Kapolri No. SE/06/X/2015 tentang Penanganan Ujaran Kebencian (Hate Speech).
Get PDFMelalui penelitian ini, penulis bermaksud untuk meneliti opini publik anggota Badan Eksekutif Mahasiswa (BEM) Universitas Negeri Jakarta terkait surat edaran No. SE/06/X/2015 tentang penanganan ujaran kebencian (hate speech). Adanya surat edaran ini menuai pro dan kontra di kalangan publik. Sebagian publik mendukung adanya surat edaran tersebut, karena diharapkan dapat mengurangi terjadinya tindakan ujaran kebencian (hate speech). Sedangkan beberapa menyatakan ketidak setujuannya terhadap adanya surat edaran tersebut, karena surat edaran tersebut dirasakan membungkam demokrasi dan membuat masyarakat menjadi terbatas ruangnya dalam menyampaikan aspirasi terhadap kebijakan-kebijakan pemerintah. Surat edaran ini dianggap akan membuat masyarakat takut beropini, beragumen, dan beraspirasi secara bebas. Padahal pada kenyataannya kemerdekaan menyatakan pendapat diatur dalam UU No. 9 Tahun 1998. Populasi dalam penelitian ini adalah seluruh anggota Badan Eksekutif Mahasiswa (BEM) Universitas Negeri Jakarta. Metode penelitiannya menggunakan metode deskriptif dengan teknik survei
STREOTYPE OF PUBLIC RELATIONS PROFESSION IN JAKARTA
No full textPublic Relations is known as a female profession, concerned physical, and suitable for women. The purpose of this research is to analyze Public Relations stereotype as a woman profession, concerned with physical, and feminine. This research is examined though face to face in-depth interview method with 10 Public Relations practitioners from variety industry in Jakarta. Findings showed that Public Relations stereotype is not necessarily a pretty woman, physically attractive, and majority men still dabble as Public Relations practitioners in the field of industry. Nevertheless, it cannot be denied that women still dominant in a Public Relations profession. The society's view that the face of PR is a woman show there is a miss perception of PR term itself caused by lack of understanding of PR literacy as management function, not a women profession, equal to actress celebrity's job, and oriented physical. The Negative stereotype about PR profession in Jakarta caused this profession is not as appreciated as a doctor or accountant profession
Kompetensi Lulusan Prodi Humas UNJ (Studi Kasus : Kompetensi Lulusan Prodi Humas UNJ di Perusahaan Swasta DKI Jakarta)
Get PDFAbstract
PR UNJ D3 program, established in 2004, has graduated a lot of students, but in fact many of the graduates are not working in the world of public relations, so researchers wanted to know whether the competence of graduates Prodi D3 UNJ PR practitioners to the expectations of the world? .Teori Research is the role of public relations theories contained in his book, Scott M, Cutlip, Allen H, Center and Glen M.Broom in his book Effective Public Relations is communications technician (Entry Level Technician), Expert prescriber (Project Supervisor), Communication Facilitator (Constituency Manager and issue Trend Analysis) and facilitator Troubleshooter (Director Constituency and issue Trend Analysis). Research using femenologi paradigm, where data were collected by observation and interview, then analyzed using Interpretative Phenomenological Analysis of Jonathan A. Smith. Emergent themes 4) Searching SAT for connections across emergent themes 5) Moving the next cases 6) Looking for patterns across.
Key words: Humas Role, hard skills, soft skills
Program D3 Humas UNJ yang berdiri pada tahun 2004, sudah meluluskan banyak sekali mahasiswa, namun ternyata banyak dari lulusan tidak bekerja di dunia humas, , sehingga peneliti ingin mengetahui apakah kompetensi lulusan Prodi D3 Humas UNJ sesuai dengan harapan dunia praktisi? .Teori penelitian yang digunakan adalah teori peran humas yang terdapat dalam bukunya Scoot M,Cutlip, Allen H, Center dan Glen M.Broom dalam bukunya Effective Public Relations yaitu teknisi komunikasi (Entry Level Technician), Expert Prescriber (Supervisor Project), Fasilitator Komunikasi (Manager Constituency and Issue Trend Analysis) dan Fasilitator Pemecah Masalah (Director Constituency and Issue Trend Analysis). Penelitian menggunakan paradigma femenologi, dimana data-data penelitian dikumpulkan dengan cara observasi dan interview, kemudian dianalisis menggunakan Interpretative Phenomenological Analysis dari Jonathan A. Smith. Emergent themes 4) Searching for connections across emergent themes 5) Moving the next cases 6) Looking for patterns across.
Kata Kunci : Peran Humas, hard skills, soft skill
STRATEGI KOMUNIKASI IKATAN WANITA GEMUK INDONESIA SEBAGAI WADAH MOTIVASI WANITA PLUS SIZE
Get PDFMedia Features beautiful as an ideal body shape which is slim, not fat with a flat stomach. There are various beauty concepts which have been adopted by the mass media which stick in the public's mind. This often leads to acts of discrimination and bullying, which happened to a plus body size woman. Plus size women federation community (KAGUMI) has become a place for self expression and help for women of plus size to increase their confidence. This research aims to determine the communication strategy of Kagumi as a place to motivate and increase self confidence of their members. This research uses qualitative method; interviewees are the founder and members of Kagumi. The data obtained were analyzed using interactive analysis techniques including reduction, data presentation and conclusion. Results of this research show that the community role of Kagumi is a place to motivate through a credible communicator in conveying motivational messages can be quotes, words of wisdom which contain positive values for life, using inspirational stories through social media facebook, television, tabloids and offline activities. Obstacles encountered in the implementation of the communication strategy are self control from members, cyber crime and the spread of the message on a large scale in media which is contrary to the purpose of Kagumi