Communicology: Jurnal Ilmu Komunikasi
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Pemanfaatan Media Sosial Instagram Koalisi Pemuda Hijau Indonesia (KOPHI) Sebagai Media Publikasi Kegiatan
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Koalisi Pemuda Hijau Indonesia (KOPHI), a community engaged in the environment, often discusses issues and phenomena that occur at that time. In carrying out their activities, Media and Communication (MedCom) team utilized instagram social media as a media publication activity, descriptive study: on the instagram account @_kophi. However, the low instagram engagement is an obstacle in gaining feedback from followers. The purpose of this study is to find out how to use instagram @_kophi social media throught several stages of share, manage, optimize, and manage. This research uses the main theory of social media namely The Circular Model of SoMe from Regina Luttrell. This study used a descriptive qualitative method and this study contained 3 key informats and 5 informants in this study. The results showed that at the share stage, the instagram social media chosen by KOPHI community was appropriate. In the optimize stage, the use of instagram @_kophi is quite optimal but KOPHI does not have a spacific strategy in developing its instagram account. At the manage stage, to carry out media monitoring KOPHI community uses Insight Instagram Analytics. At the engage stage, it is known that KOPHI Instagram followers do not always actively follow KOPHI Instagram developments and rarely respond to KOPHI Instagram posts. KOPHI community continues to optimize the use of the Instagram feature to support publication on their Instagram accounts.
Keywords: Koalisi Pemuda Hijau Indonesia (KOPHI), Instagram, The Circular Model of SoM
PERAN EWOM DALAM MEMBENTUK BRAND ATTITUDE DAN PURCHASE INTENTION PADA BRAND ROLLOVER REACTION
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The purpose of this paper is to examine how user-generated positive social electronic word-of-mouth (eWOM) via Instagram affects brand attitude and, consequently, influences purchase intention of Rollover Reaction Lip Cream. The spending patterns of consumers, particularly decision-makers, have been affected to a substantial degree by the strong presence of brands on the web. eWOM, one among the shape of net product reviews, exercises extensive influence not only on the consumers’ attitude towards the brand but also impacts their buying intentions. A survey-based empirical study was conducted to examine the influence of social eWOM on brand attitude and purchase intention of consumers. Structural equation modeling (SEM) was applied using data collected from 120 respondents comprising users of Instagram. The research established that user-generated positive eWOM on social networking site, Instagram has an influence on Brand attitude and Purchase intention, and Brand attitude was found to be the biggest influence on purchase intention.
Keywords: Brand attitude, Purchase intention, Instagram, Online Shop, Social eWOM
ABSTRAK
Electronic Word Of Mouth adalah salah satu pendekatan pemasaran yang digunakan pada era media sosial saat ini. Cepatnya arus informasi membuat konsumen melakukan transaksi informasi mengenai brand yang mereka gunakan atau mereka sukai dengan bentuk interaksi online.Tujuan penelitian ini untuk melihat interaksi Electronic Word Of Mouth yang positif dari pengguna sosial media Instagram berdampak pada brand attitude dan juga purchase intention terhadap brand Lipcream Rollover Reaction. EWOM tidak hanya mempengaruhi sikap pengguna terhadap merek lipstik lokal ini tetapi juga mempengaruhi keinginan membeli para konsumen. Penelitian yang berdasarkan survei ini dilakukan untuk melihat dampak dari social eWOM terhadap brand attitude dan purchase intention Lip Cream merek Rollover Reaction. Structural Equation Modelling (SEM) digunakan untuk mengoleksi data 120 responden yang merupakan pengguna Instagram. Riset ini menemukan bahwa sosial eWOM positif dari pengguna instagram memiliki pengaruh terhadap brand attitude. Social eWOM positif juga memengaruhi purchase decision dari produk Lip Cream Rollover Reaction. Dari hasil temuan kami, ternyata brand attitude memiliki pengaruh terbesar terhadap purchase decision.
Kata Kunci: Instagram, eWOM, Brand attitude, Purchase intention, Social eWO
KUALIFIKASI JURNALIS PEMULA PADA RADIO ANAK MUDA DI JAWA BARAT
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Radio broadcast continues to play a role in the distribution of information through its broadcast programs. As a mass media radio broadcasts not only have a function as an entertainment medium with songs that are played, but also have a function to educate and convey information. So the existence of journalists in each radio broadcast becomes an obligation. But in practice, this journalist function is not only attached to those who seek information in the field, but also those who work in the studio as broadcasters and program producers. As a mass media with a variety of program formats, radio broadcasts have diverse needs for beginner journalists. There are those who require the beginning journalist to only have sound quality and good announcing techniques, but not a few who require the beginning journalist to have good general knowledge, perseverance, and sometimes the appearance is also one of the things considered. The reason is that journalists also represent the radio, especially for those who work outside the studio. In this study, we used descriptive qualitative research. The study was conducted to broadcast radio managers with the segmentation of young people in West Java, represented by Ardan Bandung (representing greater Bandung), Radio eMDiKey (representing Priangan Timur), Radio Pilar (representing Cirebon dsk). We consider these three regions capable of representing West Java. The results of this study indicate that the qualifications of beginner journalists on radio are more emphasized in their attitude and militancy in the field. Regarding the relevance of formal education that has been taken by prospective journalists is not the main problem. The average implements re-adjustment (training) before actually being adopted as a crew on broadcast radio. The physical appearance factor is one that is considered even though it is not the main one.
Keywords: radio, journalists, young people, West Java
ABSTRAK
Radio siaran terus memainkan peran dalam distribusi informasi melalui program siarannya. Sebagai media massa radio siaran tidak hanya memiliki fungsi sebagai media hiburan dengan lagu-lagu yang diputarkan, tetapi juga memiliki fungsi untuk mendidik dan menyampaikan informasi. Maka keberadaan jurnalis di setiap radio siaran menjadi sebuah kewajiban. Namun dalam praktiknya, fungsi jurnalis ini tidak hanya menempel pada mereka yang mencari informasi di lapangan, tetapi juga mereka yang bekerja di studio sebagai penyiar maupun sebagai produser program. Sebagai media massa dengan bermacam format program, radio siaran memiliki kebutuhan akan jurnalis pemula yang beragam. Ada yang mensyaratkan jurnalis pemulanya sekadar memiliki kualitas suara dan teknik announcing yang baik, tapi tak sedikit yang mewajibkan jurnalis pemulanya memiliki pengetahuan umum yang baik, gigih, serta kadang penampilan juga menjadi salah satu hal yang dipertimbangkan. Alasannya, jurnalis juga menjadi representasi dari radio tersebut, khususnya bagi yang bertugas di luar studio. Dalam penelitian ini, kami menggunakan penelitian kualitatif deskriptif. Penelitian dilakukan kepada pengelola radio siaran dengan segmentasi anak muda di Jawa Barat yang diwakili Ardan Bandung (mewakili greater Bandung), Radio eMDiKey (mewakili Priangan Timur), Radio Pilar (mewakili Cirebon dsk). Tiga daerah ini kami anggap mampu merepresentasikan Jawa Barat. Hasil dari penelitian ini menunjukkan bahwa kualifikasi jurnalis pemula pada radio lebih ditekankan pada sikap dan militansi mereka di lapangan. Perihal relevansi pendidikan formal yang pernah ditempuh oleh calon jurnalis itu bukan masalah utama. Rata-rata menerapkan penyesuaian kembali (training) sebelum benar-benar di angkat sebagai kru di radio siaran. Faktor penampilan secara fisik menjadi salah satu yang dipertimbangkan meski bukan yang utama.
Kata Kunci: radio, jurnalis, anak muda, Jawa Barat
 
STRATEGI KENDALI ORGANISASI KOMPAS TV DALAM MENINGKATKAN KUALITAS KINERJA TEAM PRODUKSI: (Studi Kasus Team Kinerja Program Acara Talkshow “Rosi”)
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Abstract
Research on Kompas TV's Organizational Control Strategy in Improving Production Team Performance (Case Study Team of the "ROSI" Talkshow Event Program) at Kompas TV in improving the performance of the production team has a purpose to find out how the Kompas TV Organization Control Strategy Improves Production Team Performance (Case Study "ROSI" Talk Show Program Performance Team) at Kompas TV. The theories used in this study include Philip Tompkins's Organizational Control Theory and colleagues. The research paradigm used is Post-positivism. The research approach is qualitative using the Case Study research method. The results of this study are the Compass TV Organizational Control Strategy in Improving Production Team Performance (Case Study Team for a good and quality "ROSI" Talkshow Program) by means of two-way communication between Ms. Rosi Silalahi and the Kompas TV performance team and joint dialogue so that shows talkshow Rosi Kompas TV Becomes quality. In the Rosi Kompas TV talkshow program, the production performance team conducted a dialogue with Rosi on what themes or issues to be raised during the Rosi talk show on the D-Day or Thursday.
Keywords: Strategy, Organizational Control, TV Compass, Quality, Performance, Case Study
 
Program Brandstart Oleh Roemah Martha Tilaar Gombong Sebagai Community Development Martha Tilaar Group
Get PDFPenelitian ini bertujuan untuk mengetahui bagaimana program Brandstart oleh Roemah Martha Tilaar Gombong sebagai community development Martha Tilaar Group. Metode yang digunakan adalah studi deskriptif dengan jenis data kualitatif dan menggunakan paradigma positivisme. Teknik pengumpulan data berupa wawancara mendalam, observasi pasif, dokumentasi dan studi kepustakaan.
Hasil penelitian menunjukkan bahwa engagement, RMT sudah bisa membangun pemahaman, penerimaan, dan kepercayaan terhadap program namun belum terbangun kesadaran masyarakat tentang pentingnya program Brandstart, sehingga belum tercipta kontrak sosial dengan masyarakat. Pada tahap assessment RMT sudah dapat mengidentifikasi masalah dan kebutuhan masyarkat yang akan dijadikan dasar perumusan program berdasarkan needs based approach dan right based approach. Pada tahap plan of action, perencanaan dilakukan dengan menyinergikan antara kebutuhan masyarakat dengan berbagai aspek dalam organisasi namun belum ada perumusan target secara tertulis dan struktur organisasi dalam pelaksanaan program. Pada tahap action and facilitation dilakukan dengan difasilitasi pendampingan, monitoring, dan supervisi dari pihak RMT dan juga Gambaran Brand Indonesia. Pada tahap evaluation and termination or reformation, RMT menilai sejauhmana keberhasilan pelaksanaan program yang telah dijalankan namun belum ada alat ukur kepuasan peserta sehingga belum benar-benar mengetahui impact dari pelatihan tersebut dalam keseharian UMKM dan belum ada dokumen evaluasi.
Saran untuk RMT sebaiknya dalam tahap engangement lebih diperhatikan dalam memberikan sosialisasi agar tercipta kesadaran masyarakat akan pentingnya program Brandstart sehingga pada saat pelaksanaan dapat memenuhi target. Pada tahap evaluation and termination or reformation sebaiknya dibuat alat ukur terhadap kepuasan peserta agar diketahui sejauhmana keberhasilan dari pelatihan yang telah dilakukan, serta perlu dibuat dokumen evaluasi agar menjadi pedoman untuk program selanjutnya
PENERAPAN REKA BENTUK PADA HALAMAN MUKA SURAT KABAR
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Every newspaper has its own characteristics on the visual aspect or design of newspaper. This is evident from the differences in each media appearance of dimension (make-up) and layout on the main page newspaper. The characteristics of design certainly are based on different forms of media, readers segmentation, and content of message presented. The purpose of this research is to analyze the policy of Inilah Koran Daily Newspaper and Pikiran Rakyat Daily Newspaper in applying design on front page of a newspaper. The rationale of this research comes from The Hierarchy of Influence Theory by Pamela J Shoemaker and Stephen D Reese. The method used in this research was a descriptive-comparative with qualitative approach. The result obtained from this research is the application of design policy on front page Inilah Koran newspaper uses the functional layout format and oriented visual journalism, while design policy implementation on front page Pikiran Rakyat newspaper uses layout combination and influenced by the results of the audience analysis performed routinely.
Keywords: Design, Newspapers, Hierarchy of Influence Theory, Comparative
ABSTRAK
Setiap surat kabar memiliki karakteristik tersendiri pada aspek visual atau desain surat kabar. Ini terlihat dari perbedaan dimensinya masing-masing media yaitu tampilan (make-up) dan tata letak di halaman utama koran. Karakteristik desain tentu didasarkan pada berbagai bentuk media, segmentasi pembaca, dan konten pesan yang disajikan. Tujuan dari penelitian ini adalah untuk menganalisis kebijakan Surat Kabar Harian Inilah Koran dan Surat Kabar Harian Pikiran Rakyat dalam menerapkan desain di halaman depan sebuah surat kabar. Rasional dari penelitian ini berasal dari The Hierarchy of Influence Theory oleh Pamela J Shoemaker dan Stephen D Reese. Metode yang digunakan dalam penelitian ini adalah deskriptif-komparatif dengan pendekatan kualitatif. Hasil yang diperoleh dari penelitian ini adalah penerapan kebijakan desain pada halaman depan koran Koran Berikut ini menggunakan format layout fungsional dan jurnalisme visual yang berorientasi, sedangkan implementasi kebijakan desain pada halaman depan koran Pikiran Rakyat menggunakan kombinasi layout dan dipengaruhi oleh hasil analisis audiens. dilakukan secara rutin.
Kata kunci: Desain, Surat Kabar, Teori Hierarki Pengaruh, Komparati
FUNGSI DAN PERAN HUMAS DI LEMBAGA PENDIDIKAN
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AbstractThe demand for quality human resources in order to compete in the ASEAN Economic Community or the ASEAN Free Market is a challenge for educational institutions to continuously improve their quality in preparing human resources with good morals and have competitive advantages. The current development of public relations is quite encouraging. Public relations or public relations is no longer an unfamiliar term. The term is indeed quite popular and has become popular in Indonesia and the public relations profession is now becoming a "trend" in society. This is indicated by the increasing number of institutions or companies that place public relations in their organizational structures, including in educational institutions. The purpose of this research is to find out the Function and Role of Public Relations in Educational Institutions. The theory used in this study is the role of public relations according to Dozier & Broom as follows: Expert Prescriber, Communication Facilitator, Problem solving process facilitator, Communication technician. The approach and research method used in this study are qualitative descriptive. In this study, it was determined who became the key informants and informants. If it is related to the main problem of the research, the author determines the purposive technique namely: Principal and Deputy Principal. Based on the explanation of the discussion it can be concluded that the position of public relations in the 3 schools that were used as samples differed. There are others that are doubled by other parts but some have started to have a stand-alone public relations department so that the roles and functions of public relations are different. However, the role and function of public relations is still not in accordance with what it should be. There are still schools that feel it is not important to have public relations. Whereas in other schools, the role of public relations has been little seen even though it is only aimed at just one public such as industry.
Keyword: PR Function, Role of PR, Public Relations Education Institution
 
KOMUNIKASI PEMASARAN KOMPASTV MELALUI MEDIA SOSIAL DALAM PERSAINGAN BISNIS : (Studi Kasus di KOMPASTV)
Get PDFABSTRACT The large number of television stations present in Indonesia gives its own color in the world of Indonesian broadcasting. KompasTV realizes that the rapid advances in information technology have an impact on the behavior of Indonesian people, especially for KompasTV glass screen lovers. Answering this challenge, KompasTV is present to greet loyal viewers in digital form on various social media. The purpose of this study was to find out how KompasTV marketing communications, using social media in business competition. This study uses new media theory and communication mix theory. The paradigm used is post-positivism with qualitative approaches and case study research methods. The research data collection technique was obtained using interview and observation techniques to the subjects of the KompasTV digital division research, and strengthened by KompasTV social media users. The research results obtained are that KompasTV marketing communication using social media (media mix) can expand its broadcast network, audiences on social media have similarities with KompasTV's target audience on social media, and can provide information to KompasTV social media users in the form of advertising promotions, content news, as well as programs that attract the attention and interest of the audience. In addition, using KompasTV social media wants to invite audiences on social media to switch to watching news content and programs offered by KompasTV both through live streaming and on the KompasTV television screen.
Keywords: Marketing Communication, Social Media, Promotion, Business.
 
Bukan Hanya Situs Berita Ikhtisar dan Tren Jurnalisme Online Indonesia
Get PDFJurnalisme online telah mengalami evolusi sejak hampir dua dekade terakhir sehingga menghasilkan berbagai produk jurnalistik yang menggabungkan budaya jurnalisme cetak dan teknologi media baru. Penelitian ini menyelidiki tren evolusi dalam pencarian dan penyajian berita online di Indonesia dengan mempertimbangkan dinamika konvergensi yang ditimbulkan oleh kehadiran internet. Jurnalisme online di Indonesia menyajikan berbagai model penyajian berita dengan memanfaatkan web atau situs atau laman dan media sosial. Pekembangan jurnalisme online di Indonesia tidak hanya ditunjukkan melalui kehadiran situs-situs berita, melainkan juga keberadaan laman pembaca umpan atau aggregator berita. Perubahan praktik jurnalisme online di Indonesia ini memberikan tantangan bagi dosen yang mengajarkan jurnalisme secara khusus dan ilmu komunikasi secara umum. Penelitian ini bertujuan menjelaskan konsep jurnalisme online yang berlaku di Indonesia. Dalam penelitian ini, peneliti akan mengumpulkan studi-studi terdahulu mengenai jurnalisme online di Indonesia untuk kemudian menggambarkan permasalahan yang muncul pada jurnalisme online di Indonesia, metode yang digunakan untuk menelitinya, dan teknik pengumpulan data. Peneliti berharap penelitian ini menjadi tahap awal penelitian tentang jurnalisme online di Indonesia sehingga nantinya ada modul pengajaran bagi mahasiswa ilmu komunikasi secara umum dan ilmu jurnalistik secara khusus
PENGAPLIKASIAN MODEL KOMUNIKASI OSGOOD AND SCHRAMM OLEH PENGAJAR TK DALAM ACARA PARENTS WORKSHOP DI HIGHSCOPE BINTARO
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The teacher is a person who is very close to students at school. The teacher teaches a variety of things, from basic lessons to ways of communicating and good attitudes to socializing to his students. In the process of forming kindergarten growth and development, it takes a balance between teaching at school and at home. In this case the role of parents immediately becomes a major factor in the success of teachers and parents in educating children. One way is to equate how to teach at school with at home. Various kinds of activities and rules that are carried out at school should also be done at home. To achieve this, a parents workshop was held at the highscope bintaro school by applying the Osgood Schramm communication model in it. This is related to the inappropriate communication methods of the instructors, so that they often experience different perceptions with parents. Based on the Osgood & Schramm communication model, it is expected that teachers can convey information that is appropriate to the needs of parents, resulting in the same perception in how to educate children with special needs. The method used is a qualitative descriptive analysis method with in-depth interviews with parents who have children with special needs at the Highscope Indonesia Bintaro School. Interviews were conducted with purposive sampling technique. The results of the research found were new parents knowing how to deal with children with special needs by interpreting information from the teacher in the workshop. In addition, there was a message exchange between parents and their students at home with their teachers in their active learning methods. The parents workshop program can be a good forum and is very useful in equating the perceptions of parents and teachers aimed at educating children to be more independent.
Keywords: Teachers, Parents of Students, Parents Workshop, Osgood Schramm Communication Model, perception
ABSTRAK
Guru merupakan orang yang sangat dekat dengan murid di sekolah. Guru mengajarkan berbagai macam hal, mulai dari pelajaran-pelajaran dasar hingga cara berkomunikasi dan sikap yang baik untuk bersosialisasi kepada para muridnya. Dalam proses pembentukan tumbuh kembang anak TK, dibutuhkan keseimbangan antara pengajaran di sekolah dengan di rumah. Dalam hal ini peran orang tua serta merta menjadi faktor utama berhasilnya guru dan orang tua dalam mendidik anak. Salah satu caranya adalah dengan menyamakan cara mengajar di sekolah dengan di rumah. Berbagai macam kegiatan serta aturan-aturan yang dilakukan di sekolah hendaknya dilakukan pula di rumah. Untuk mencapai itu semua diadakanlah kegiatan parents workshop di sekolah highscope bintaro dengan mengaplikasikan model komunikasi Osgood Schramm di dalamnya. Hal ini berkaitan dengan cara berkomunikasi yang kurang tepat dari para pengajar, sehingga sering mengalami perbedaan persepsi dengan orang tua. Dengan berdasar pada model komunikasi Osgood & Schramm, diharapkan para guru dapat menyampaikan informasi yang sesuai dengan kebutuhan orang tua, sehingga menghasilkan persepsi yang sama dalam cara mendidik anak berkebutuhan khusus. Metode yang digunakan adalah metode analisis deskriptif kualitatif dengan wawancara mendalam kepada orang tua yang memiliki anak berkebutuhan khusus di Sekolah Highscope Indonesia Bintaro. Wawancara dilakukan dengan tehnik purposive sampling sebagai salah satu tehnik pengumpulan data. Hasil penelitian yang ditemukan adalah orang tua baru mengetahui bagaimana cara menangani anak berkebutuhan khusus dengan menafsirkan informasi dari guru dalam acara workshop tersebut. Selain itu terjadi pertukaran pesan antara orang tua dengan cara didiknya di rumah dengan guru dengan cara didik active learningnya. Acara parents workshop dapat menjadi wadah yang baik dan sangat berguna dalam penyamaan persepsi orang tua dan guru yang bertujuan untuk mendidik anak menjadi lebih mandiri.
Kata Kunci: Guru, Orang Tua Murid, Parents Workshop, Model Komunikasi Osgood Schramm, perseps