Jurnal Manajemen dan Kewirausahaan
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PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION
Full text linkThis research aimed to determine main attractor factors of Bali tourism and predominantly factors that determine the European travel to Bali. It was designed by using research survey that involving 167 European tourist selected purposively. Confirmatory factor analysis techniques were used to analyse a wide range of variables Balinese charm. The results showed the main attractor factors of Bali tourism are (1) Immigration, security of destination, and travel agencies, (2) The prices, the accommodation, food and transportation, (3) The history, culture, and natural beauty. While the most dominant factor in determining European tourists travelled to Bali were immigration, security of destination, and travel agencies. The findings also indicated that the images of Bali tourism are the destination\u27s history, culture, and nature. These three variables were in accordance with expectations of European tourists who have been known as travellers who like the interested on history, culture, and the beauty of the scenery
EXAMINING THE EFFECT OF PRODUCT ASSORTMENT AND PRICE DISCOUNT TOWARD ONLINE PURCHASE DECISION OF UNIVERSITY STUDENT IN INDONESIA
Full text linkThis study investigated the effect of product assortment and price discount on online purchase decision among university student in Indonesia. Ninety samples were employed which is students who had made an online purchase for fashion products. Purposive sampling has been applied as a sampling technique in this study. The results revealed that product assortment affected significantly to student online purchase decision. However, price discount did not affect significantly to online purchase decision. The limitation is only to test two variables of price discount and product diversity. Further studies are encouraged to consider other variables in determining online purchasing decisions such as trust, reputation, attractiveness of posting messages
PERSONAL FACTORS AS PREDICTORS OF INTENTION TO USE IT
Full text linkThe relative power of personal factors such as innovativeness, perceived usefulness, ease of use, and attitude in predicting intention to use IT was tested with 35 students through a field experiment. A common employment website in Indonesia called jobstreet. com is used as a treatment channeling instrument as well as relevant audio and visual media. Simple and multiple regression were used to test the hypotheses. Our findings show that the personal factors such as personal innovation could predict perceived ease of use better than perceived usefulness. The other personal factors such as individual perception (perceived ease of use and perceived usefulness) could predict attitude for the next to effect intention to use I
MARKETING ON POLITICS AND PUBLIC LEADERSHIP
Full text linkThis study examines the influence of political marketing and political will on public leadership and individual performance. The sample used is the people in Surabaya as many as 265 with a random sampling method. Amos 21 is used to test the indirect effect by using bootstrap test. The result of the research shows that political marketing and political will have a significant influence to the success of gaining public leadership, political marketing and marketing will have no significant effect on performance, and public leadership has a significant effect on performance. For the indirect influence, political marketing and political will on individual performance are mediated by public leadership
RELATIONS BETWEEN BIG FIVE PERSONALITIES, MOTIVATION TO FAKE, AND APPLICANT FAKING BEHAVIOR
Full text linkThe action of faking is often done by applicants in the process of recruitment and selection of new employees with the purpose to impress an employer. The aim of this study is to integrate the big five personalities, faking motivation, and faking behavior. That is, the personality dimensions of applicants based may be the source of faking motivation, in turn, faking behavior. The data were gathered by questionnaires done toward 200 applicants. Data analysis was conducted using a Structural Equation Modelling (SEM) in the AMOS 22. Results showed that in the five major categories of personalities, there was a dimension that was not significantly related to motivation to fake, i.e., neuroticism, while openness and extraversion positively influenced motivation to fake. The other dimensions, conscientiousness and agreeableness, showed negative effects on motivation to fake. Finally, motivation to fake showed a positive effect on applicants’ faking behavior
THE INFLUENCE OF INDIVIDUAL KNOWLEDGE AND WORK TEAM DEVELOPMENT TO THE MANUFACTURING COMPANY PERFORMANCE OF IN EAST JAVA
Full text linkIndividual knowledge is the fundamental human capital to contribute to the greatness of the company.The personal capability and competence should be dispersed to other individuals within the organization toform a work team that is reliable and motivated so that each individual can easily do the workcommunication. As a result, it gives an impact on the flexibility of working people and eventually canimprove the company performance. The data are collected by questionnaires that are distributed to 90industrial practitioners, with the 86 completed data that can be further processed. The result of this studystates that the individual knowledge influences strongly on the development of the competent work team, andenhances the collaboration and communication process. The development of the work teams in the companyaffects the collaboration, communication, and effectiveness of the work teams. Finally, the cooperation andcommunication in the work place and the effectiveness of the work teams together improve the companyperformance
CORPORATE FINANCIAL PERFORMANCE, CORPORATE ENVIRONMENTAL PERFORMANCE, CORPORATE SOCIAL PERFORMANCE AND STOCK RETURN
Full text linkThe purpose of this study is to examine the influence of corporate financial performance, corporate environmental performance and corporate social performance on the stock return. The study used 22 companies/ firms’ financial statements for the period 2009 to 2015. The results show that: (a) corporate financial performance influences positively stock return. It means that investors pay more attention to marketbased measures over accounting-based measures; (b) corporate environmental performance influences negatively stock return. This indicates that investors do not consider the relative environmental choices of the companies or that stock market does not like hearing about the environmental news, and (c) corporate social performance does not influence stock return. This is probably because investors are not interested in the social news. There are other data that can be obtained as a consideration in the decision making
THE MARKET ORIENTATION AND PERFORMANCE RELATIONSHIP: THE EMPIRICAL LINK IN PRIVATE UNIVERSITIES
Full text linkThis study examines the empirical link between three dimensions of market orientation, namely, student orientation, competitor orientation and inter-functional coordination, and overall private university performance in Kopertis X. It was based on an empirical investigation of private universities located in Indonesia’s provinces of West Sumatera, Riau, Jambi, and Kepulauan Riau. The primary data for the study were collected from a self-administered mail survey of 237 questionnaires from the private university resulting in a sample of 114 usable responses being returned. From the application of the multiple regression analysis it was concluded that all three dimensions of market orientation had a significant impact on private university performance. Student orientation as a predictor variable is the strongest predictor of private university performance and followed by competitor orientation, and inter-functional coordination.
THE EFFECT OF SOCIAL CAPITAL AND KNOWLEDGE SHARING ON INNOVATION CAPABILITY
Full text linkThis research examines social capital and knowledge sharing effect on innovation capability among lectures in universities. Social capital was analyzed using three constructs, namely trust, norm and network, while knowledge sharing was broken down into two variables, namely knowledge collecting and knowledge donating. Innovation capability was explained on an individual level based on personality, behavioral and output perspectives. The research model and hypotheses were developed from the literature. Data collection is conducted through a survey on lecturers of private universities in Surabaya. The obtained data from the questionnaires were analyzed with the Partial Least Square (PLS) to investigate the research model. The results suggest that social capital significantly influences innovation capability, while high level of knowledge collecting and knowledge donating can lead to high level of innovation capability. This study offers a foundation to analyze the relationships between social capital, knowledge-sharing process, consisting of knowledge collecting and knowledge donating, and innovation capabilit
THE EFFECT OF COUNTRY-OF-ORIGIN ON NEW ZEALAND CONSUMERS BEER PURCHASING BEHAVIOR
Full text linkCountry of Origin (COO) sits along with marketing mix factor in the global market place. Given the importance of COO, studies have touched the field of COO effects, though studies pertaining to alcoholic beverage purchase behavior, particularly in the New Zealand remains limited. This study explores the potential impact of demographics on the magnitude of Country of Origin effects for two lager beer products. The data was collected via survey format from 211 respondents living in Auckland, New Zealand. The results from this study suggest that older consumers are more dependent upon the country of origin information when evaluating a product and, particularly when presented with unfamiliar brands, they tend to perceive imported lager beer as being of higher quality, more trendy and more value for money. Also customer perceptions differ based on the customer’s socio-economic status. Middle income customers are more likely to have favorable opinions about imported products, whereas, lower and higher income customers tend to have weaker views on this issue.