Jurnal Manajemen dan Kewirausahaan
Not a member yet
411 research outputs found
Sort by
DETERMINANTS OF ENTREPRENEURIAL INTENTIONS OF WOMEN ENTREPRENEURS IN INDONESIA
Full text linkThis paper seeks to demonstrate that the integrated theory of planned behavior (TPB) and entrepreneurial orientation theory significantly influence the entrepreneurial intentions of women entrepreneurs in upper-middle-income countries, particularly in Indonesia. The research provides empirical evidence highlighting the combined effect of TPB and entrepreneurial orientation on women\u27s motivation to engage in entrepreneurial activities. The findings emphasize the significance of subjective standards, offering essential recommendations for policymakers and educators seeking to foster female entrepreneurship in similar economic contexts. The study utilized a quantitative approach through a cross-sectional survey of 329 women entrepreneurs selected via convenience sampling. Data collection employed a standardized questionnaire, modified from previous studies, with responses assessed using a five-point Likert scale. Analytical methods included partial least squares structural equation modelling (PLS-SEM) to assess both measurement and structural models. The findings indicate that the components of TPB and entrepreneurial orientation considerably impact entrepreneurial intentions, with subjective norms having the most substantial effect. The study provides practical recommendations for policymakers and organizations that help entrepreneurs, highlighting the importance of enhancing social support for women entrepreneurs through initiatives such as mentorship programs and entrepreneurship training. These proposals seek to promote entrepreneurial advancement among women in Indonesia and other countries with comparable economic characteristics
THE ROLE OF MARKETING AMBIDEXTERITY TO UPSCALING SME’S BUSINESS PERFORMANCE
Full text linkThis study aims to examine entrepreneurship orientation, online marketing capability, and marketing ambidexterity on fashion business performance in SMEs in Central Java. A total of 230 fashion business owners selected using a simple random sampling technique were involved in this study. Data were analyzed using SEM-Amos. The study\u27s results indicated that marketing ambidexterity represented by market-driving orientation was significant to fashion business performance. In contrast, market-driven orientation was not proven to influence business performance. In addition, marketing ambidexterity was influenced by online marketing capability. Furthermore, the other factors that could improve SME fashion business performance are entrepreneurship orientation and online marketing capability. Although entrepreneurship orientation was significant toward business performance, it did not influence online marketing capability. The implication of this study is that SME businesses should take a business approach that focuses on understanding and fulfilling customer needs and desires by optimizing online marketing capabilities and paying attention to entrepreneurship orientation
AN INVESTIGATION OF THE EVOLUTION OF SMES\u27 DIGITAL ACCOUNTING PRACTICES: AN UTAUT FRAMEWORK ANALYSIS ON BEHAVIORAL CHANGES MODERATED BY COVID-19
No full textThis study examines how COVID-19 pandemic conditions moderate the relationship between behavioral intention and use behavior in SME accounting application adoption. Using the UTAUT framework, we surveyed 366 Indonesian SMEs during and after the pandemic, analyzing data through PLS-SEM. Results confirm that Performance Expectancy (β=0.38), Effort Expectancy (β=0.15), Social Influence (β=0.26), and Facilitating Conditions (β=0.11) significantly influence Behavioral Intention, which mediates their effects on Use Behavior. Surprisingly, the pandemic period weakened rather than strengthened the intention-behavior relationship (β=-0.15, p<0.01), revealing a digital readiness gap between intention formation and execution capability. This finding challenges assumptions about crisis-driven technology adoption and suggests that external shocks may hinder rather than accelerate meaningful digital transformation in resource-constrained SMEs. Implications include need for staged implementation approaches and infrastructure development beyond training initiatives
ENTREPRENEURIAL DREAMS AND SUCCESSION PLANNING IN INDONESIAN SMALL FAMILY BUSINESSES: CULTURAL INSIGHTS FROM MARTABAK SELLERS
No full textFamily businesses play a vital role in Indonesia’s economy, yet many small family-owned enterprises struggle with succession due to informal structures, generational reluctance, and changing career preferences. This study explores how succession planning is shaped by entrepreneurial dreams and cultural values in the Martabak (Indonesian pancake) industry. Using a qualitative case study approach based on semi-structured interviews with incumbent business owners, the research addresses a key gap: prior studies emphasize formal governance in medium and large enterprises, while little is known about informal, aspiration-driven succession in small family firms. By applying succession planning models within the Indonesian cultural context, this study contributes novelty by framing succession through the lens of incumbents’ “entrepreneurial dreams,” highlighting the interplay between aspirations, Hofstede’s cultural dimensions, and successor development. Findings reveal that while formal succession plans are rare, incumbents encourage successors to pursue higher education and external work experience before returning to the family business. Succession activities remain relational, relying on trust, exposure, and experiential learning. The study concludes that entrepreneurial dreams, embedded in collectivism and family loyalty, are central to sustaining continuity. Practical recommendations include early successor involvement, structured mentorship, and culturally aligned entrepreneurship programs to support small enterprises in balancing tradition with modernization
REVEALING THE IMPORTANCE OF GREEN COLLABORATION IN GREEN INNOVATION: ENTREPRENEURIAL MARKETING PERSPECTIVE
Full text linkGreen innovation (GI) is often perceived as unnecessary for companies, while the amount of packaging waste with the potential to pollute the environment continues to increase significantly. Without extraordinary action, this will lead to contamination of ecosystems and a threat to human health. Therefore, this research aimed to explore the role of green collaboration (GC) in enhancing innovation and improving company performance (CP), with a particular emphasis on how the synergy of innovation and collaboration serves as a dimension of entrepreneurial marketing (EM). A quantitative method was used through a survey of 120 division heads and company owners in Indonesia. Moreover, data analysis was conducted using Structural Equation Model (SEM) method with Partial Least Squares (PLS) method. The results showed that both green innovation and green collaboration had a positive impact on company performance. However, green collaboration did not demonstrate a statistically significant moderating effect. This suggests that companies need to consider other strategic alliances to maximize the synergy between green innovation and green collaboration. The results can serve as a guide for companies in designing effective innovation and collaboration strategies to achieve sustainability and competitive advantage. However, a key limitation is that the strategy may not be applicable in another industry
FOSTERING EMPLOYEES’ INTENTION TO STAY IN THE HOTEL INDUSTRY IN NIGERIA: THE IMPACT OF WORK MOTIVATION, ORGANIZATIONAL SUPPORT, AND HAPPINESS AT WORK
No full textThe hotel industry in Nigeria is experiencing a low employee retention rate, which may be exacerbated by rising competition from both established and new entrants to the industry, resulting in a struggle for available talent. The study examined how employees’ intention to stay (ITS) in hotel employment is fostered, focusing on the direct effect of work motivation and the indirect effects of organizational support and happiness at work. The study obtained cross-sectional data through a structured questionnaire administered to 178 customer-contact staff in hotels located in Asaba, Delta State, Nigeria. The partial least squares method was used for data analysis. The study found that both intrinsic and extrinsic motivation positively influenced ITS, with extrinsic motivation having a more pronounced effect on the outcome variable. Furthermore, organizational support and happiness at work partially mediated these positive influences, acting both separately and in sequence. The study concluded that while enhancing both work motivation dimensions directly improves ITS in Nigerian hotels, fostering a supportive and happy workplace can provide a reinforcing context to complement this improvement. The study discussed the practical implications for promoting ITS within the hotel industry
HARNESSING ENTREPRENEURIAL BRICOLAGE FOR MSME’S SUCCESS: INNOVATION AND ADAPTATION AT TANJUNG PENYU BEACH
Full text linkThis study explores the role of bricolage as a strategic mechanism in the entrepreneurial success of MSMEs at Tanjung Penyu Beach, Malang, which has transformed from an agricultural area into a tourist destination. This research addresses a gap in the literature, which has paid limited attention to the application of bricolage in the context of land-use changes and MSMEs adaptation in the tourism sector of developing countries. Most previous studies have focused on bricolage in the context of technological innovation or large-scale businesses, while its role in supporting MSMEs adaptation in resource-constrained regions remains underexplored. Using a qualitative approach through in-depth interviews, this research identifies how MSMEs in the region creatively utilize local resources following the conversion of agricultural land into a tourism site, providing opportunities for farmers to adapt to environmental changes. This research introduces new insights into how bricolage can be used as a flexible adaptation strategy to address changes in the business environment in developing coastal areas. The findings indicate that bricolage techniques enhance product innovation, leverage social networks, and create new value for MSMEs. However, a major challenge is the promotional strategy, which remains limited to local media, hindering the potential to attract more visitors. The study aims to provide new perspectives on how bricolage techniques can help MSMEs overcome resource constraints, innovate, and capitalize on opportunities in a dynamic context. This study offers insights into how bricolage can help overcome resource constraints and adapt to market changes, highlighting the need for more effective digital promotion strategies to enhance the appeal of Tanjung Penyu Beach as a tourist destination and maximize the success of MSMEs in the area
THE ROLE OF GROUP COHESION AS A MEDIATOR VARIABLE ON GROUP PERFORMANCE
No full textThe goal of this study is to investigate the role of group cohesion as a mediator variable on the influence of group bonding and group norms on group performance. It is necessary to study group performance because good group performance is very important for the organization, which consists of many groups. This research was conducted at the Setia Bhakti Women\u27s Cooperative, which consists of 470 groups, and the sample for this research was 320 groups. This research uses a quantitative approach and uses structural equation models to test the role of group cohesion. This study finds that group cohesion as a mediator variable has an important role, because the effect of group bonding on group performance is significant if it is mediated by group cohesion. Likewise, the relationship between group norms and group performance will be significant if it is mediated by group cohesion. This study contributes to expanding the meaning of important antecedents of group performance through group cohesion. This study also enriches the literature on group performance by using the social capital theory framework because previous research used social network theory
THE ROLE OF ARTIFICIAL INTELLIGENCE COMPETENCIES, ORGANIZATIONAL SUPPORT, AND EMPLOYEE SELF-EFFICACY IN PREDICTING GOVERNMENT EMPLOYEE PERFORMANCE: A MEDIATION ANALYSIS WITH WORK ENGAGEMENT
Full text linkThe purpose of this research is to determine the role of Artificial Intelligence Competencies, organizational support, and employee self-efficacy in predicting the performance of government employees. This research uses quantitative methods with a type of correlation research. The structural Equation Model (SEM) approach is assisted by the smart PLS application. This approach was chosen because it aims to determine the correlation between the Artifical Intelligence Competencies, Organizational Support, and Employee Self-Efficacy variables: Employee Self-Efficacy. Data analysis in this research used descriptive analysis and statistical analysis. Descriptive analysis is done by describing the results of the sampling percentage. Based on the results of the research, we show that Artificial Intelligence (AI) competencies, employee self-efficacy, work engagement, and organizational support proved to have an important contribution to improving the performance of government employees. Implications of this study indicates the need of holistic approach in human resource management in government sector. Organizations should also develop technical competencies like artificial intelligence and support psychological competencies like self-efficacy and work engagement through just policies and sufficient facilities
NAVIGATING DIGITAL DISRUPTION: CONSUMER BEHAVIOR-DRIVEN INNOVATION FOR SUSTAINABLE BUSINESS
No full textThis study aims to analyze the influence of Digital Innovation and Consumer Behavior on Customer Experience and Competitive Advantage in the context of retail product consumers in the Greater Jakarta area. Using a quantitative approach, data were collected from 200 respondents and analyzed using a structural model. The results showed that Digital Innovation has a significant positive effect on Customer Experience (path coefficient = 0.195; T = 2.538; P = 0.006) and Competitive Advantage (path coefficient = 0.140; T = 1.884; P = 0.030). Consumer Behavior also has a significant positive effect on Customer Experience (path coefficient = 0.381; T = 5.717; P = 0.000) and Competitive Advantage (path coefficient = 0.309; T = 4.179; P = 0.000). Customer Experience is proven to be a significant mediator in the relationship between the two on Competitive Advantage. These findings emphasize the importance of digital innovation, understanding consumer behavior, and customer experience in building sustainable competitive advantage. Therefore, the success of digital innovation must be measured by the extent to which a company creates value for stakeholders, including consumers, society, and the environment. Technology-based innovation, implemented ethically and sustainably, is a key foundation in the Marketing 6.0 era amid ongoing digital disruptio