IJEBD (International Journal Of Entrepreneurship And Business Development)
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Understanding the Link of Knowledge Management and Organizational Performance
Get PDFPurpose: Knowledge management nowadays becoming a huge area in terms of managing in any organization that closely related to human resources, organizational development, change management, information technology, brand and reputation management, performance measurement, and evaluation. The emergence of knowledge management in light of the very dynamic workforce in the hospitality industry especially in developing states ignites the need to understand its role. Thus, this study aims to discover the relationship of knowledge management and employee commitment in the hospitality industry so organizations can devise a good HR plan most especially for committed employees.
Design/methodology/approach: This study was done in Davao Region, Philippines with 450 employees from the various sectors of the hospitality industry using a survey method.
Findings: Empirical findings revealed that knowledge management and organizational commitment are of high levels are described by the respondents. Further, knowledge management and organizational commitment are significantly correlated with each other which implies significant role in the developing and molding skillful and committed employees in the hospitality industry.
Paper type: Research pape
Refugee Entrepreneurship
Get PDFPurpose: This paper sought to examine the multifaceted term refugee entrepreneurship from a global level, to a more focused view of the Kenyan context. As such, the authors of this paper examined the general understanding of refugee entrepreneurship in Kenya, assessed the effect of talent displacement with regards to refugee entrepreneurship in Kenya and analyzed the effect of integration and social economic inclusion in relation to refugee entrepreneurship in Kenya.
Design/methodology/approach: The paper utilized qualitative research where available secondary data on refugee entrepreneurship was analyzed.
Findings: The study found that there appeared to be no clear-cut understanding of refugee entrepreneurship in the Kenyan context, no systematic approach to tackle talent displacement with regards to refugee entrepreneurship in Kenya, and there continued to be barriers to full integration and social economic inclusion with regards to refugee entrepreneurship in Kenya.
Research limitations/implications: This study also noted that there is no current global solution to the issue of the ever-increasing number of internally displaced persons, asylum seekers or refugees. On the contrary, the year 2022 has seen an increase in civil strife around the world including; the Russia-Ukraine conflict, Tigray-Ethiopia war and the more than 20-year-old ongoing conflicts in Eastern Democratic Republic of Congo. Other conflicts of concern on the African continent include; South Sudan, Somalia, Mozambique and other West African nations, while Libya and other North African states have suffered similar civil strife. Despite these ongoing challenges, this study established that there are significant socio-economic contributions of refugee entrepreneurship to host communities.
Practical implications: Consequently, the study recommended a more in-depth understanding of refugee entrepreneurship in the context of Kenya, nurture refugee talents and skills while enacting and enabling policies that foster integration and social economic inclusion with regards to refugee entrepreneurship in Kenya. The Government and people of Kenya stand to reap the benefits of refugee entrepreneurship, which in turn reduced refugee talent displacement and continued government handouts that have promoted dependency, rather than self-reliance. Refugee entrepreneurship, if well cultivated, is an avenue for adding to Kenya’s bread basket through taxation, employment and investment.
Paper type: Research pape
Soar Analysis on Marketing Strategy Integrated Online Smart Parking System
Get PDFPurpose: This research was conducted in transportation service industry of PT. Wastu Kencana in collaboration with UPN Veteran East Java through the Matching Fund program by Building an Integrated Online Smart Parking System (IOS-Park) Management Startup in 2022. Thus, this study needs to examine applying SOAR analysis to marketing strategies in this case study.
Design/methodology/approach: The analysis method used in this study is a descriptive method with a qualitative approach, the data used is information about marketing strategies by interviews and observation
Findings: The results showed that the management of this IOS Parking System start-up has many positive potentials that become strengths and business opportunities from internal and external.
Practical implications: The results of this study are expected to be input and reference for the company in setting a selling strategy in the next sales period.
Originality/value: This paper is original
Paper type: a Research Pape
The Influence of Transformational Leadership, Work Stress & Organizational Commitment on the Performance of the Ship Building Project Team at PT. PAL Indonesia Mediated by the Job Satisfaction of Project Team Members
Get PDFPurpose: PT. PAL Indonesia is a shipping industry that applies advanced technology in its operational processes. This factory is one of the best factories in Indonesia and in the Southeast Asia region. The company conducts an ongoing evaluation due to the fact that there have been delays in design & planning in the last five years. This evaluation is to find solutions to problems that occur, where the performance of employees (ship building project team) is the main concern of the Director.
Design/methodology/approach: This research identifies the influence of these factors on the performance of employees (ship construction project team) of PT. PAL Indonesia. The method used is a quantitative approach where data is obtained by distributing questionnaires online to PT. PAL Indonesia. This study involved 91 respondents from employees involved in ship building projects. Then analyzed using SEM – PLS 3.3 (Structural Equation Modeling - Partial Least Square).
Findings: Based on the results of the literature review, there are many factors that influence employee performance, some of which include leadership style, organizational commitment, work stress & job satisfaction. Based on the results of the SEM analysis, only 2 variables were obtained that affect the performance of the project team at PT. PAL Indonesia. The most dominant factor is in the transformational leadership variable.
Practical implications: The benefits of research results can be input for companies, especially in the field of ship building.
Paper type: Research pape
EFFECTIVENESS OF SOCIAL MEDIA MARKETING AND E-SERVICE QUALITY ON REPURCHASE INTENTION THROUGH BRAND LOYALTY
Get PDFPurpose: This study aims to analyze and explain (1) determine the influence of Social Media Marketing on Brand Loyalty; (2) determine the effect of Social Media Marketing on Repurchase Intention; (3) determine the effect of E-Service Quality on Brand Loyalty; (4) determine the effect of E-Service Quality on Repurchase Intention; (5) determine the effect of Brand Loyalty on Repurchase Intention; (6) determine the influence, Social Media Marketing and e-Service Quality on Repurchase Intention through Brand Loyalty.
Design/methodology/approach: This study used a data collection method with questionnaires with a quantitative approach. The population that is the object of research is OVO application users, with as many as 165 respondents—analysis testing using SEM with Smart PLS software.
Findings: Based on the analysis of the research results, the following conclusions were obtained, Social media marketing has a significant effect on brand loyalty, Social media marketing has a significant impact on repurchase intention, E-Service quality has a considerable effect on brand loyalty, E-service Quality does not have a significant impact on repurchase intention, Brand loyalty has a significant effect on repurchase intention, Social media marketing and electronic service quality has a significant impact on purchase intent through brand loyalty.
Research limitations/implications: Because of the distribution of questionnaires through google forms, the results obtained are less in-depth; it is recommended that further research can add other variables and use more in-depth measuring devices so that results are close to the real thing.
Practical implications: The results of this research can be used by digital wallet service providers to improve e-service quality further if they want to get loyal consumers and continue to use it repeatedly.
Originality/value: This Paper is Original.
Paper type: Research paper
Keywords: Social Media Marketing, E-Service Quality, Brand Loyalty, Repurchase Intention
Investigating Factors Affecting the Low Uptake of Insurance Institute of South Africa (IISA) Membership Among Insurance Professionals in Botswana.
Get PDFPurpose: This study investigates the factors contributing to the low uptake of Insurance Institute of South Africa (IISA) membership among insurance professionals in Botswana. The goal is to comprehend this phenomenon and provide insights into improving membership rates.
Design / Methodology / Approach: A questionnaire-based survey targeting insurance professionals, students, and lecturers was employed. This approach aimed to gather comprehensive perspectives on membership uptake and related factors. The survey identified primary influences on low membership uptake, including lack of awareness, high fees, perceived limited value, and inadequate networking opportunities. The study explored the importance of membership, benefits, barriers, and suggestions for boosting participation.
Findings: The study reveals crucial factors contributing to low IISA membership rates. Challenges include insufficient awareness of benefits, high fees deterring potential members, perceived value gaps, and limited networking prospects. These insights provide a holistic understanding of obstacles faced by insurance professionals in joining IISA. The research underscores the significance of professional organization membership for networking, skill enhancement, and career growth. However, financial, and perceptual barriers hinder potential members from joining
Relationships Between Service Quality, Store Image, Customer Satisfaction, And Customer Loyalty
Get PDFOver the last few years, MSMEs have become the main motor in driving economic growth. In today's increasingly fierce competitive conditions, business competitors continue to strive to provide high quality services, create an excellent brand image, with the aim of meeting customer satisfaction and maintaining their loyalty. The aim of this research is to empirically examine the relationship between service quality, store image, customer satisfaction, and customer loyalty. We collected research data on consumers who purchased MSME products at the Mojokerto City Center for Featured Products, using accidental sampling techniques. We propose a conceptual model from previous research and consider it in the context of superior MSME products in Mojokerto City. The analysis technique used is multiple linear regression analysis using the SPSS computer application program. The research results show that service quality and store image significantly impacts customer loyalty. Likewise, the research results also confirm that customer satisfaction significantly impacts customer loyalty at the Mojokerto City Center for Featured Products. In addition, the research results reveal that customer satisfaction strengthens the influence of store image on customer loyalty. This research suggests implications for managers, limitations and directions for future research of the above findings
Social Media Marketing Research
Get PDFPurpose: This study aims to determine the development of research on social media marketing articles and find out how VOSviewer visualization is based on keywords and author collaboration on Scopus indexed journal articles.
Design/methodology/approach: a systematic mapping with quantitative descriptive method with social media marketing based on bibliometric analysis
Findings: Based on the results of the VOSviewer visualization, 6 clusters and 42 keywords were found with 891 authors. Research on social media marketing written by authors from the United States is the most research published on Scopus. From the results of the VosViewers mapping, the keywords that often appear are social media marketing, Facebook and digital marketing
Research limitations/implications: This study is limited to a single database, Scopus
Originality/value: This article is original
Paper type: a Research Pape
Inundation Prediction Model Based On Land Use in Krukut Watershed
Get PDFPurpose: Flooding is a problem in urban areas, particularly in the Krukut watershed. The causative factors are changes in land use, increased land conversion from dry land to watertight built-up land, and reduced water catchment areas. Various efforts to control inundation have been made, but the location of inundation has not been significantly reduced. As a result, a model is required to predict the occurrence of inundation so that it can be anticipated. This study will discuss a mathematical model for predicting inundation in the Krukut Watershed by considering rainfall, land use, and the drainage system.
Design/methodology/approach: Researchers gathered inundation data from trusted social media from 2010 to 2020, rainfall data from 2003 to 2018 from the Universitas Indonesia Campus station, and land use data from Citra Landsad in 2019. SPSS was used to analyze the data.
Findings: The analysis results show a solid positive correlation with the variable Building Open Area impermeable to inundation. According to the research findings, the inundation area is 0.17 km2. Compared to the EPA SWMM modeling results, the result is 0.21 km2 with a return period of 25 years, with an overall accuracy of 90,91% and a kappa accuracy of 67%. It means that the applied model produces an acceptable level of truth.
Paper type: Research pape
The Effect of Advertising, Sales Promotion, Personal Selling and Brand Image on the Purchase Decision of Honda PCX Motorcycle in Surabaya
Get PDFPurpose:. This study aims to analyze the effect of advertising, sales promotion, personal selling and brand image on purchasing decisions for Honda PCX motorcycles in the city of Surabaya.
Design/methodology/approach: The following research was conducted to analyze whether or not there is a relationship between the independent and dependent variables. Therefore, the researcher uses quantitative methods using objective measurements and mathematical analysis. The data analysis technique in this study used Multiple Linear Regression. The population in this study is people who use Honda PCX motorcycles, as many as 255 people.
Findings: The results of data analysis of the influence of independent variables, namely Advertising, Sales Promotion, Personal Selling, and Brand Image on the dependent variable Purchasing Decision obtained Fcount 9.875 > 2.40 with a significance level of 0.000 < 0.05, which indicates that Advertising, Sales Promotion, Personal Salling and Brand Image positive and significant effect on the Purchase Decision on. The dominant variable that affects the Purchase Decision is the Brand Image variable.
Research limitations/implications: The area determined in this study is the city of Surabaya. It is hoped that future research can further expand the research area to reach the province or country. It means that the remaining percentage is 41.6%. Other variables influence purchase decisions. With these results, it is hoped that future research can use other variables such as price, service after sales, and others variable
Paper type: Research pape