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MYSTICAL MOBILITY IN THE POETRY OF THE US SUFI POET DANIEL ABDAL-HAYY MOORE
Full text linkThe study addresses mystical mobility in contemporary Anglophone Sufi poetry through the case of the US poet Daniel Abdal-Hayy Moore, who experienced mobility in mysticism and Sufi travel. This dissertation examines these issues to reveal ways in which mystical representations in Moore’s poems are created. On the basis of the intertextual relationship of his poems with related Anglophone mystical texts and ideas associated with mysticism, especially the concepts of Sufism, my reading of Moore’s texts in the volumes Laughing Buddha Weeping Sufi (2005), Love is a Letter Burning in a High Wind (2006), Abdallah Jones and the Disappearing-Dust Caper (2006), and Underwater Galaxies (2007) shows that the mystical representations have been influenced by the poet’s mystical experiences and ideas within the context of his religious and cultural encounters.
Laughing Buddha Weeping Sufi shows an adaptation of the text as a result of the poet’s experiences in Zen Buddhism and Sufism. Both ways of thinking are depicted as unity in duality in each poem, and together with their affinities and differences, they suggest a process of new creation. These characteristics also differentiate Moore’s poetry from Gary Snyder’s poetry focusing on Zen Buddhism. Love is a Letter Burning in a High Wind is a rewriting of Sufi love as a result of the poet’s journey to and within Turkey to pay homage to Rumi, the legendary Sufi poet. Moore’s poetry is also different because of its way of reshaping the writing of Sufi love as it is approached through the themes of the self-disclosure of God and abundance of nature representation. Such a difference means that the poetry has been adjusted with the poet’s reinterpretation of Sufi love. Further, Moore’s text differs from Romantic poetry and its expression of nature because of the perspective of Sufism. Abdallah Jones and the Disappearing-Dust Caper, which takes the form of prose poetry and storytelling, is a new imagining because it combines children’s literature, the adventure story, Sufi teachings, and postcoloniality. In addition to using the imaginaries of a fight against ecological imperialism and preventing ecological apocalypse, the text shows an allegorical meaning about a Sufi disciple who wins the greater jihad, a war in one’s inner self where the heart must win over the base inclination to prevent the apocalypse within the self. This chapter also shows that such new ways of using prose poetry are different from those in many other Anglophone texts. Underwater Galaxies displays on-the-move representations of Sufi travels. It first uses the representation of aeromobility to depict the closer position of the Sufi’s heart to approaching God. Secondly, the trope of Sufi culture in travel successfully becomes the building block of the poems in that the various travels depicted are always about finding God in the heart. Finally, the use of international terms proves that mystical representations move at the global level. These three findings substantiate that the text becomes a new narrative of travel-related Anglophone mystical poetry.
To sum up, not only does Moore’s Sufi poetry show mobility in its mystical representations when they are compared with related Anglophone mystical texts, but it also describes Moore’s mobility through mystical experiences, ideas, and Sufi travels. The study has shown that mystical mobility in Anglophone literature has a particular role in Moore’s Sufi poetry. Mystical mobility is present both epistemologically as a process in the creation of the poems and ontologically as the underlying religious and cultural encounters experienced by the poet
Exploring The Service Quality's Impact On Repurchase Intention In Service Courier Customers
Full text linkThe aim of this study was to verify the Service Quality impacts the intention of customers to Repurchase Intention directly and also through Customer Satisfaction and Customer Trust. The participants of this study comprised 162 JNT customers who were selected using a purposive sampling approach. The data underwent analysis using the SEM method with smart-PLS version 4.0. The examination employed various methods such as outer model test, inner model test, mediation test, and hypothesis testing. The validity test showed that values greater than 0.7 for the loading factor and values greater than 0.5 for the average variance extracted (AVE) were considered valid. The reliability test results showed that the instrument used was reliable because the composite reliability and Cronbach's alpha had a value greater than 0.7. The obtaining indicated that the impact of Service Quality on Repurchase Intention was both negative and not significant. In the mediation test, it was found that impact of Service Quality on customer satisfaction and customer trust was both positive. In addition, the impact of customer satisfaction and customer trust on repurchase intention was both positive and significant. Meanwhile, service quality had a negative and insignificant effect on repurchase intention
Exploring factors influencing repurchase intention in online food delivery: A case study of go food users at burger Bangor in Jepara
Full text linkThis research aims to analyze and determine the influence of effort expectancy, information quality, and social influence on repurchase intention. The sample in this research is Go Jek application users who use the Go Food online food ordering service at the Burger Bangor merchant at least twice in one month. The sampling technique is non-probability sampling using the purposeful sampling method. Data analysis using SPSS software. The research results show that effort expectancy partially influences repurchase intention. Information quality influences repurchase intention. Social influence influences repurchase intention. Simultaneously, effort Quality and social influence jointly influence repurchase intention. The coefficient of determination value is 0.579. This explains 57.9% of the variation in repurchase intention in the research, which can be explained through this regression. Meanwhile, the remaining 44.1% is explained by other variables outside of this research
THE EFFECT OF SOCIAL MEDIA CUSTOMER ENGAGEMENT ON SOCIAL MEDIA PERFORMANCE
Full text linkThe development of social media use in business in the last decade has been very rapid. Companies that have a good and appropriate marketing strategy in the use of social media will benefit from its social media performance. Studies reveal that there are still many businesses that use intuition in developing their social media marketing strategy and with various experiments on their own. This study reveals the social mediamarketing strategies that SMEsshould implement in order to improve their Social Media Performance. Marketing strategies through social media carried out by SMEs in order to have maximum leverage should be moderated by using Social Media based Customer Engagement. This study uses a quantitative approach by collecting data and analyzing data using a sample of 265 food and beverage SMEs in Solo, Semarang, Kudus and Jepara using a purposive sampling method. The data collected in this study through questionnaires to test the empirical model using Structural Equation Modeling (SEM-AMOS)
IMPLEMENTASI PEMASARAN
Full text linkBuku ajar berjudul “Implementasi Pemasaran” membahas konsep, strategi, dan taktik pemasaran yang telah terbukti berhasil di berbagai industri dan sector. Buku ajar ini mencakup aspek-aspek penting seperti penentuan target pasar, analisis pesaing, pengembangan produk, promosi, distribusi, dan pengukuran kinerja pemasaran. Buku ini ditujukan bagi mahasiswa, praktisi bisnis, dan siapa pun yang tertarik untuk menerapkan strategi pemasaran yang sukses. Buku ini menekankan pentingnya penerapan strategi pemasaran yang efektif untuk kesuksesan bisnis dan bertujuan untuk memberikan pengetahuan dan keterampilan yang diperlukan untuk menerapkan strategi pemasaran yang sukses
THE PURCHASE INTENTION OF KOREAN NOODLES IN THE MILLENNIAL MOSLEM
Full text linkThe purpose of this study was to determine and test the effect of religiosity (X1), halal label (X2), and halal marketing (X3) on the purchase intention (Y) of Korean spicy chicken cup noodles in the Muslim millennial generation (studies in communities in Jepara Regency). This research is a type of quantitative research. In this study, the population was all active students at Unisnu Jepara, namely 2,102 students. Using the Slovin formula, we obtained 95 respondents. The sampling technique used is accidental sampling. Data was collected using a questionnaire that had been tested for validity and reliability. The data analysis technique used was multiple linear regression using SPSS version 25 software. The results showed: (1) Religiosity has a positive but not significant effect on purchase intention (b1 = 0.722; sig = 0472); (2) Halal Label has a positive and significant effect on purchase intention (b2=2.554; sig=0.012); (3) Halal Marketing has a positive and significant effect on purchase intention (b3 = 2.117; sig = 0.029
Customer Experience Dalam Layanan Bus : Sebuah Imperatif Strategis Dalam Mempertahankan Customer Loyalty
Full text linkVarious human activities make transportation services as a support in every activity. One of them is the intercity and interprovincial (AKAP) bus transportation service which from year to year is increasing. Thus, business owners must be able to compete and create innovation. The purpose of the research is to understand the impact of service quality and customer experience on customer loyalty through customer satisfaction at PO Bejeu Jepara. The approach used was quantitative with 110 samples analyzed using the SEM method using the Smart-PLS device version 4.0. The tests are outer model tests, inner model tests, mediation tests, and hypothesis tests. The validity test is valid because the loading factor has a value greater than 0.7 and an AVE value greater than 0.5. Reliability tests are considered reliable, because composite reliability &; Cronbach's alpha have values greater than 0.7. From the mediation test, it was revealed that service quality to customer loyalty mediated by customer satisfaction was called Partial Mediation. Likewise with customer experience to customer loyalty mediated by customer satisfaction. The conclusion is that the quality of service and customer experience have a positive and significant effect on customer satisfaction and loyalty. In addition, customer satisfaction has a positive and significant impact on customer loyalty
SISTEM INFORMASI PREDIKSI PERSEDIAAN BARANG MENGGUNAKAN METODE HOLT WINTER PADA TOKO SEPATU MONTELLA
Full text linkPenelitian ini adalah sistem prediksi persediaan stok di Toko Sepatu Montella dengan sistem terkomputerisasi. Untuk mendapatkan laba yang besar pada suatu perusahaan adalah dengan menutukan jumlah prediksi pada bulan berikutnya atau pada tahun berikutnya. Prediksi merupakan salah satu kunci utama untuk meningkatkak penjualan karena nilai prediksi penjualan yang bisa di jadikan panduan nilai acuan untuk menentukan penjualan produk. Metode Holt Winter digunakan untuk menutukan prediksi penjualan pada periode berikutnya. Metode Holt Winter cukup baik untuk mengatasi faktor musiman dan tren secara langsung, terutama bagi tingkat operasional bagi suatu perusahaan lebih mudah.
Data yang akan diolah pada Toko Sepatu Montella pada tahun 2021 dan 2022, yang di dapatkan dari data penjualan perbulan. Hasil yang didapatkan dari penelitian ini adalah hasil perhitungan menggunakan Metode Holt Winter untuk memperoleh hasil prediksi persedian pada periode berikutnya, dan menghasilkan tingkat keakuratan dengan data MAPE untuk mencari eror terkecil