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PENGARUH LINGKUNGAN KERJA NON FISIK TERHADAP KEPUASAN KERJA DOSEN TETAP STUDI PADA FAKULTAS KOMUNIKASI DAN BISNIS UNIVERSITAS TELKOM BANDUNG
Get PDFThe purpose of this study is to determine the influence of non-physical work environment on job satisfaction lecturer of the Faculty of Communication and Business at the University of Telkom Bandung. The independentvariable X of the study is non-physical work environment while the dependent variable Y is job satisfaction. The data are obtained by distributing questionnaires, sampling technique uses the saturation. The analytical method used is a simple linear regression analysis method.The research results prove that the non-physical work environment by 38.8% have influence on job satisfaction lecturer of the Faculty of Communication and Business, University of Telkom Bandung and theremaining 61.2% is influenced by other factors that are not observed in this study. In other words, there is a partial effect of non-physical work environment on permanent lecturers’ job satisfaction on the Faculty ofCommunication and Business, University of Telkom Bandung.Keywords: human resources, non-physical work environment, job satisfactio
PERANAN PENGEMBANGAN PEMAHAMAN BUDAYA KONSUMEN DALAM PROSES INTERNASIONALISASI JASA PENDIDIKAN TINGGI DI INDONESIA
Get PDFThis empirical research explores how the customer cultural awareness influences the management behavior of the higher education institution and the implementation of the internationalization strategy. Using the data form questionnaire filled by the Indonesian higher education management processed with PLS model estimation, it is found that the customer cultural awareness influence the implementation of the internationalization strategy indirectly through the management behavior. The results shows that the customer cultural awareness significantly influence (OSE:.54 and R2:.27) the management behavior and the management behavior significantly influence (OSE:.50 and R2:.28) the internationalization strategy implementation. This research result was a new phenomenon, since the previous research results shows a direct influence of the customer cultural awareness to the internationalization strategy implementation. The internationalization strategy implementation in the context of customer cultural awareness was depending on the management behavior as a key variable. This research result has its implication that the internationalization process of Indonesian higher education institution in the context of customer cultural awareness should be directed from the management behavior.Keywords : customer cultural awareness, higher education management, resource-basedapproach
Driving and Inhibiting Factors of Branchless Banking Technology Adoption in Rural Community
Get PDFThis research is aimed to understand the perception of rural people toward Branchless Banking and to explore the factors that encourage them to adopt Branchless Banking technology in Indonesian context. Innovation diffusion theory was used in this research. Variables consisted of relative advantage, compatibility, complexity, trialability, and observability used to explore the perception of rural people toward Branchless Banking. Questionnaires were distributed to people in Kuncen village, Salatiga Indonesia. We found that relative advantage and complexity are factors that drive Kuncen village people to adopt Branchless Banking. Thus, compatibility, trialability, and observability are the inhibitors for Branchless Banking adoption.Keywords: Branchless Banking, mobile payment systems, technology adoption, financial inclusio
The Analysis of Portfolio Risk Management using VAR Approach Based on Investor Risk Preference
Get PDFAckert and Deaves (2010) said that most people have tendency to being risk averse, but with appropriate amount of compensation, people may take more risk. Understanding those circumstances, this research trying to figure risk involved in a Mean-Variance Model. This model has taken consideration about investor risk preference in composed VAR model. VAR define as a measure of the risk of investments, which in this research focuses on risk preferences. This research also conducts comparison between optimum portfolio model known as Single Index Model and Mean-Variance Mode. Robustness test taken too analyze the outcomes from different data input. Research showed that risk preference has an impact on generating portfolio based on Mean-Variance Mode (MVM). Meanwhile, Single Index Model (SIM) found to given a similar result as MVM in high risk preference. This has shown that SIM may not adequate for those who have low risk preference. Research also show that risk taker investor get more gain and endure more risk than risk averse investor. But, based on robustness test, we found that the lowest risk an investor bear is on the highest risk preference. Thus, we make a conclusion that variance is not the only factor that might cause VaR increased, data dispersion has became more major factor.Keywords: Value at risk, Single Index Model, Optimum Portfolio
PENGUKURAN EFEKTIFITAS PENGIKLANAN LINGKUNGAN MELALUI IKLAN TELEVISI (PENDEKATAN MODEL AIDA)
Get PDFAdvertising can no longer be simply regarded as one type of marketing communications but it should be packaged as one seed strategy in the context of the overall marketing strategy. In the development of theterm advertising or advertising green environment, it is stated as a strategy that tries to create a culture and identity of the consumers who care about the environment. This study measures the environmental importanceof advertising that is linked to the purpose of advertising itself based on AIDA approach. The study is conducted with the involvement of consumers who have seen a particular brand advertising of Drinking Water in Yogyakarta. 166 respondents are selected using convenience sampling technique. While the data obtained through the questionnaire are analyzed by using a structural equation modelling (SEM) and the data processing program AMOS 20.0, after going through two stages of testing the validity and reliability. The results show that advertising environment is positive and gives significant contribution to the AIDA in the case of television advertising. While the influence of the greatest predictive total advertising environment happens to consumer desire to buy. It is also concluded that the variables of attention, interest, and desire to serve as a mediator variable influence of environment on the advertising of interest, desire, and action of consumers to buy.Keywords: environmental advertising, attention, interest, desire, actio
DAYA SAING UNGGUL MELALUI LOYALITAS DAN MARKETING 3.0 SERTA DIMENSI INOVASI PADA PROGRAM PASCASARJANADI JAKARTA
Get PDFA concept is developed from the marketing 3.0 towards achieving the competitiveness higher education in Jakarta. This research conducts the hybrid models of marketing 3.0 on model structural equation. Thesample used in this study are 105 post graduate students at 3 institutions.The findings of this research suggests hybrid models marginal fit with the chi-square = 420.7, GFI = .73 and CFI = .97. Hypothesis that confirms pertains; influence communitization of the decision by the purchase (t = 3.69), influence building character of competitiveness (t = 5.72), communitization influence on competitiveness (t = 2.80 , the decision the purchase of loyalty (t = 2.80) and marketing 3.0 any impact, the purchase, and loyalty simultaneously on competitiveness institutions with R2 = .98 .Then the dimensions; encouragement and action purchase of purchase variable decision that deals with dimensions; innovation, purchase repeated, resistant to competitors, recommended and buy other line of the loyalty, with an r ( er )value = .99 .Keywords: competitiveness, loyalty, marketing 3.0, innovation
PENGARUH EARNINGS MANAGEMENT TERHADAP KINERJA
Get PDFThis research is aimed at giving empirical evidence that earning management does influence performance. The 153 sample from 1997 to 2001 is determined by using stratified random sampling. Multiple regression analysis is used to test hypotheses based on this archival data. The result of the analysis shows that earning management influences performance. This is in line with Barnea et al. (1976), Mones (1987), Ilmainir (1993), Hapworth (1953) in Ashari et al. (1994), Arhibald (1967) in Ashari et al. (1994), Ashari et al. (1994: 292), Zuhroh (1996), Jin (1997), Godfrey and Jones (1999), Defond and Jiambalvo (1994) in Scott (2000), Sweeney (1994) in Scott (2000), Ghofar (2001), Tarjo (2002), and Mardiyah (2003) which also conlude that earning managementinfluences performance.Keywords: earnings management, performance, stratified random sampling
APAKAH OPEC MERUPAKAN KARTEL?: PENDEKATAN KAUSALITAS GRANGER DALAM KERANGKA VECTOR AUTOREGRESSIVE
Get PDFOne would believe that The Organization of Petroleum Exporting Countries (OPEC) is certainly a cartel which curbs production in order to raise the price of its product as well as to share the market among its members. Did energy shock of the 1970’s engineered by an effective cartel of OPEC members acting to share the market by controlling output and influencing market prices? One would also expect OPEC's production to significantly affect the market price of oil as the organization is often accused of curbing production in order to raise prices. This paper tries to determine whether OPEC has the power of affecting the market price of oil and or vice versa. This study uses the Toda and Yamamoto (1995) procedure for testing for Granger non-causality in Vector Autoregressive (VAR) models that involves variables that are integrated of an arbitrary order and that are possibly cointegrated. The results indicate that there is no statistically significant causal relationship between real crude oil price and OPEC production in either direction for full sample period 1974 – 2005. Instead, we find that real crude oil price Granger cause OPEC production in 2 different sub samples period, but not in other direction. As overall we reject cartel hypothesis for OPEC as a whole.Keywords: OPEC, Granger Causality Test, VAR, Toda and Yamamot
IMPLEMENTASI DECISION TREE BERBASIS ANALISIS TEKNIKAL UNTUK PEMBELIAN DAN PENJUALAN SAHAM
Get PDFThe aim of this research is to develop decision support system using data mining decision tree method that is built base on technical analysis of financial market (EMA, MACD, OBV, RSI, and parabolic SAR). Those indicators are arranged as a trading rule that wi l l help in buying and selling decision. The data used in this research are historical stock price in Jakarta Stock Exchange The result of this research indicates that generally the system can give number of transactions result in capital gains higher than number of transactions result in capital loss. The system also has capability to make decision with average gains are higher than decision with average losses. Investigation to profitability, geometric mean, cumulative wealth index, and sensitivity test to moving average gives the description whether stock can be traded based on technical analysis or not. This system can make easier in making decision for the users/investors that do not have enough knowledge and experiences in financial market.Keywords: decision support system, data mining, decision tree, trading rules, technical analysis
DAMPAK STRUKTUR PASAR DAN EFSIENSI TERHADAP KINERJA BANK PEMBANGUNAN DAERAH
Get PDFConditions Regional Development Bank (BPD) in terms of Business Growth, Markets and Competitiveness within the last three years shows an alarming condition. The study aims to assess the impact of market structure and efficiency of the performance of the BPD in Indonesia. The data used is secondary data in the form of financial statements of banks BPD in 2004-2013. The analytical tool used in this research is panel data regression. The results found that the banking industry in particular BPD in Indonesia supports the traditional hypothesis that assumes that the concentration is a proxy of market power (market power). Variable efficiency is not significant positive effect on the performance.Keywords: market structure, efficiency, performance, regional development bank