JMM17: Jurnal Ilmu Ekonomi dan Manajemen
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Challenges of the Islamic Economic System in the Industrial Era 4.0 in Supporting Economic Growth in Indonesia
Get PDFThe development of the times is something that is common and will continue to occur along with increasing knowledge and the desire to be more advanced and facilitate human activities. In the current era of digitalization, some Muslims can understand the probability of changing industry 4.0 by using digital technology as a means of collecting sustenance. . Islamic economics is present as a means of meeting the economic needs of Muslims, in which this economic system has been taught by the Prophet and his companions in the process of life. Islamic economics can also be expressed in terms of Islamic economics. Both have the same meaning that both are based on Islamic teachings. In the research on the Challenges of the Islamic Economic System in the Industrial Age 4.0 in Supporting Economic Growth in Indonesia, the design of this study only focuses on important points that can be extracted from existing sources, so that the research is based on Descriptive Analysis techniques, namely a type of research data that assists in describing, demonstrating, or assisting in summarizing data points so that patterns can develop that satisfy all data conditions. The author discusses this theme because we feel the need to understand the Syari'ah economic system as a Muslim economic vessel
The Influence Of Product Diversity, Shopping Experience, And Service Quality On Consumer Purchase Decisions At Bumdes Krowe Stores
Get PDFVillage Owned Enterprises (BUMDES) are institutions established with the aim of improving the welfare of society through the development of productive economic enterprises and other sectors. Village Owned Enterprises (BUMDES) are growing over time with various new innovations that have been implemented to attract community interest. This study aims to determine the effect of product diversity, shopping experience, and service quality on consumers' repurchase decisions at BUMDES Krowe stores. The research method used is a quantitative method using primary data and secondary data. The data analysis method used is instrument test, multiple linear regression analysis, coefficient of determination, t test, and F test. The results show that: (1) product variety partially has a significant effect on repurchase decisions. This shows that the availability of a variety of products will increase repurchase decisions. (2) shopping experience partially has a significant effect on repurchase decisions. This shows that a good shopping experience will increase repurchase decisions. (3) service quality partially has a significant effect on repurchasing decisions. This shows that the existence of optimal service quality will increase repurchase decisions. (4) product variety, shopping experience, and service quality simultaneously affect repurchase decisions. These three variables have an important role in influencing repurchase decisions, where the availability of a variety of products, a good shopping experience, and optimal service quality will jointly influence repurchase decisions
Analysis Of Investment Feasibility To Additional Mushroom Cultivation Hotties In Kayu Embun MSMES In Main Sumatera
No full textSmall and Medium Enterprise (SME) Kayu Embun located in North Sumatra Province is a business that focuses on agriculture of mushroom cultivation. Since starting the business, they have always been busy handling sales because the product's quality is known to be good, so high demand often occurs occasionally. Therefore, this SME plans to build a new cultivation hut to fulfill increasing customer demand. The purpose of this research is to determine the feasibility of investing in additional oyster mushroom huts in the SME Kayu Embun using the Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP) methods. In NPV calculations, a value of IDR79,991,344 is obtained, where the acquisition value is more than 0. Calculations using the IRR method obtain a value of 292%, which is greater when compared to the value of the interest rate of 5.57% while using the PP method, we obtain a result of 0.35 years or 4.21 months which is < 4 years (the operational life of the mushroom hut) hence it can be concluded that the investment in adding oyster mushroom huts is feasible
Household Industry Development through the Concept of Creative Economy (Case Study of Kripsus Industry in Sidowungu Village, Gresik)
Get PDFThis research was made to find out how much development the household industry is through the concept of creative economy, especially in one of the local potentials of the region, namely, chicken intestines that are processed into chicken intestine chips. Creative industries based on local economic development can be a great prospect to encourage the emergence of new economic innovations that can empower local workers and ultimately advance the economy of Sidowungu Village. This research uses analytical methods and qualitative descriptive data, where this method is used to explain a phenomenon that is happening. The results showed that the concept of creative economy has an urgency that is quite influential on the development of the household industry.
Keywords: creative economy, home industry
THE The Effect of Corporate Image, Service Quality, Experiential Marketing on Customer Loyalty with Customer Satisfaction as Intervening Variable at PT Yudhistira Perkasa Abadi Surabaya
No full textThis study aims to determine the effect of Corporate Image, Service Quality, Experiential Marketing on Customer Loyalty, with Customer Satisfaction as a Variable Intervening at PT Yudhistira Perkasa Abadi Surabaya. The population in the study was 57 respondents who met the requirements according to this study. This study uses quantitative methods with random sampling techniques and quantitative/statistical data analysis to test hypotheses. The research location taken was PT Yudhistira Perkasa Abadi Surabaya. Researchers examined this here because this company experienced relatively high tender conditions fluctuations. There was competition for tenders from vendors, which was quite tight. In this study, involving many variables or constructs with a small sample size, this study used Partial Least Square (PLS) analysis. The data processing results show that Corporate Image, Service Quality, and Expential Marketing significantly positively influence Customer Satisfaction. However, Corporate Image does not have a significant influence on Customer Loyalty. Meanwhile, Service Quality, Expential Marketing, and Customer Satisfaction significantly influence Customer Loyalty when mediated by Customer Satisfaction. Future research should consider other variables that affect Customer Loyalty and Customer Satisfaction. Companies can increase customer satisfaction by optimizing marketing and public relations strategies. Public relations can help reduce the gap between customer expectations and the reality they experience. In this case, facilitating the customer user interface by creating applications that facilitate customer access in monitoring the services performed can help build customer satisfaction and strengthen customer communities loyal to the company
The COVID-19 Challenges to the Unfold of Entrepreneurship Education
Get PDFThis article reviews and discusses along the development and deployment of universities' entrepreneurship teaching and learning. It emphasizes on the detection, interpretation and analysis of entrepreneurial skill sets that can be directly established by structured educational programs. This analytical review and opinions also aims to illustrate and also describe how entrepreneurial discipline needs to evolve on the basis of the technological advancements that the current COVID-19 disaster has rendered reasonable to expect. The numerous relevant theories in entrepreneurial learning are indeed discussed, indicating the need to consider regarding future potential educational strategies in various possibilities. Some issues were established in a study of the previous research including the teaching substance, the teaching methodologies, the institutional characteristics and the proper teaching instructor that should deliver entrepreneurship education. The article concludes that educators should continuously evolve the instructional framework, practices, as well and instruction in response to an evolving entrepreneurship climate
Optimization of Productive Zakat Distribution for Community Economic Empowerment (Study at LAZISNU East Java)
Get PDFThe presence of the Amil Zakat Institution (LAZ) must be at the forefront of initiating community empowerment with the funds collected. The potential of ZIS is at least one of the important assets that has been utilized at least not only for consumptive purposes but zakat is managed productively. One of the Amil Zakat Institutions (LAZ) is NU CARE LAZISNU which has an important role as a guardian of the development of stability in society. Currently, NU CARE LAZISNU has a special program that focuses on 4 (four) pillars of the program: education, health, disaster and economic development. On this occasion, NU CARE LAZISNU implements productive zakat and is committed to providing assistance in the development, marketing, and improvement of quality and affordable products. This program provides working capital in the form of revolving capital for mustahiq. This research method uses a case study, which is one type of qualitative research with two types of data, namely primary data and secondary data. The results of the first research, Optimizing the distribution of productive zakat in empowering the economy of the people in LAZISNU East Java, namely maximizing the existence of a system of distributing assistance to the community which is not only consumptive but has also been productive in MSME capital assistance distribution in almost every district/city. Second, the strategy of empowering the people's economy through productive zakat in LAZISNU East Java, namely by using a fundraising program. The first fundraising is driven by a fixed donor coin box, and the second is digital fundraising in collaboration with kitabisa.com
Consumer Behavior in Sharia Economic Perspective: Theory and Practice Study
No full textIslam sees economic activity as one way to accumulate and increase the reward for falah (happiness of the world and the hereafter). The motive for consuming in Islam is basically mashlahah, needs and obligations. Satisfaction of a Muslim is not based on market more or less items that can be consumed, but based on how religious values are obtained from what it does. In the teachings of the Islamic religion for the purpose of consumption is the biggest maslahah, so that he can achieve victory in duina and hereafter. Satisfaction in Islam includes consumer satisfaction and creative satisfaction, consumer satisfaction will produce the ready creation of satisfaction, because the consumption made by a Muslim will give his physical strength, so he can be more creative. To measure the satisfaction of a Muslim we can use the concept of conventional utilities
Understanding Consumer Sentiments: Exploring the Role of Artificial Intelligence in Marketing
Get PDFThis research article presents a comprehensive review of the industrial opportunities of AI in marketing. The study begins with an introduction highlighting the significance of AI in marketing and its transformative potential. The literature review focuses on three key aspects: understanding consumer sentiments, market insights, and the use of AI in marketing. The review highlights the role of AI in understanding consumer sentiments through sentiment analysis, enabling marketers to gain valuable market insights. It explores the industrial opportunities of AI, including personalized marketing, predictive analytics, and customer segmentation. Additionally, the review discusses the use of AI in enhancing customer satisfaction, improving electronic word-of-mouth insights, and measuring market performance. The research methodology involved a systematic review of academic articles, industry reports, and conference papers. The findings reveal that AI-driven market sentiment analysis uncovers significant patterns, trends, and correlations in consumer sentiment data. This enables marketers to make data-driven decisions and develop effective marketing strategies. The implications of these findings for marketing strategies and decision-making processes are discussed. In conclusion, this research emphasizes the industrial opportunities of AI in marketing and provides insights for practitioners and researchers. Leveraging AI technologies can enhance market insights, improve customer satisfaction, and optimize marketing performance. The study contributes to the understanding of AI's application in marketing and serves as a foundation for future research. Marketers are encouraged to embrace AI to gain a competitive edge in the evolving marketing landscape
The Effect of Return on Assets and Debt to Equity Ratio on Company Value (PT Samudera Indonesia, Tbk Study)
No full textThis study's goal is to determine how debt-to-equity ratios and partial returns on assets affect the firm value of PT Samudera Indonesia enterprises that are listed on the Indonesia Stock Exchange (IDX) in 2020–2022. Multiple linear regression analysis research methodologies are used in this quantitative type of investigation. Your hypothesis should be tested using a partial test (T test). For this study, quantitative data were employed, as well as data sources in the form of yearly financial reports for the companies published by PT Samudera Indonesia, Tbk via the Indonesia Stock Exchange (IDX) website. The study's conclusions show that the debt equity ratio and return on assets have a considerable negative impact on PT Samudera Indonesia, Tbk's company value. The SPSS program was used to determine the level of significance for each hypothesis test, which was beneficial for this study