JMM17: Jurnal Ilmu Ekonomi dan Manajemen
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    162 research outputs found

    The Influence Of Overconfidence, Risk Tolerance, And Herding Behavior On Cryptocurrency Investment Decisions Among Students In Surabaya

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    The phenomenon of increasing interest in digital asset investment among university students is often not accompanied by adequate financial literacy, leading to investments being made based on trends or social influence without careful risk consideration. In light of this, the present study aims to analyze the influence of overconfidence, risk tolerance, and herding behavior on cryptocurrency investment decisions among university students in Surabaya. This study employs a quantitative approach, using a probability sampling technique with a total of 98 respondents. The type of data used in this research is primary data. Data analysis was conducted using Partial Least Squares (PLS) with the SmartPLS software. The results indicate that overconfidence, risk tolerance, and herding behavior have a positive and significant effect on cryptocurrency investment decisions. These findings support behavioral finance theory, which asserts that psychological and social factors influence investment decisions. This study is expected to contribute to the improvement of financial literacy among students and serve as a consideration for novice investors in making more informed investment decisions

    The Role Of Digital Marketing In Developing Rural Creative Economy

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    This paper presents a study of the role of digital marketing in developing the rural creative economy in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) in rural communities can benefit greatly from the simplicity and efficiency of digital marketing. However, the use of digital marketing is not yet fully optimized in Pandeglang Regency due to unequal internet infrastructure and lack of digital marketing skills. To address this issue, we conducted a qualitative study using in-depth interviews and observations with rural creative economy actors in the area. The data collected were analyzed using NVivo 12 Plus, a software program for qualitative data analysis. The results demonstrate that digital marketing has a positive impact on the development of the rural creative economy in Pandeglang Regency. This paper is essential to enhance digital marketing competencies and expertise among rural communities in the region to maximize the benefits of digital marketing. Our study contributes to the literature on rural development, creative economy, and digital marketing by providing insights into the challenges and opportunities of using digital marketing to develop rural areas

    Examining The Role of Social Media in Cultivating Brand Love Among Indonesia Youth: Insights for Local Cosmetics Brands

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    This research examines the role of social media marketing, perceived quality, and perceived price in cultivating brand love among Indonesian youth, particularly focusing on local fashion brands. Utilizing a sample size that provides robust statistical significance, the study confirms that social media marketing significantly influences both brand attitude (coefficient of 0.425) and brand trust (coefficient of 0.183). Perceived quality demonstrates a strong impact on brand attitude (coefficient of 0.783) and brand trust (coefficient of 0.724), underscoring the importance of high product standards. Additionally, perceived price is found to be a critical factor, with significant effects on brand attitude (coefficient of 0.894) and brand trust (coefficient of 0.347). The study also highlights the powerful relationship between brand attitude and brand love (coefficient of 0.883), as well as the influence of brand trust on brand love (coefficient of 0.348). These findings suggest that local fashion brands should strategically enhance their social media presence, maintain high product quality, and adopt fair pricing strategies to build strong emotional connections with consumers, thereby fostering brand love and loyalty. Future research should explore cross-industry comparisons, longitudinal impacts, and the role of emerging technologies in further enhancing these relationship

    PENGARUH ETIKA BISNIS, ETOS KERJA, REMUNERASI, DAN PELIBATAN KARYAWAN TERHADAP REPUTASI PERUSAHAAN PADA PERUSAHAAN PERKEBUNAN TERBUKA DIMEDIASI KEPUASAN KERJA

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    Penelitian ini bertujuan untuk menginvestigasi hubungan antara etika bisnis, etos kerja, remunerasi, dan reputasi perusahaan pada perusahaan perkebunan terbuka. Metode kuantitatif digunakan dalam penelitian ini dengan menerapkan teknik pengambilan sampel secara acak (random sampling), yang menghasilkan sampel sebanyak 100 karyawan dari perusahaan perkebunan terbuka. Teknik analisis data yang digunakan adalah Partial Least Square (PLS). Hasil analisis menunjukkan adanya hubungan yang signifikan antara etika bisnis, etos kerja, dan remunerasi dengan reputasi perusahaan. Ditemukan bahwa praktik etika bisnis yang kuat, etos kerja yang positif, dan remunerasi yang adil dapat berkontribusi secara positif terhadap reputasi perusahaan. Temuan ini mengindikasikan pentingnya penerapan praktik-praktik ini dalam meningkatkan citra perusahaan dalam mata publik. Penelitian ini memberikan wawasan yang berharga bagi manajemen perusahaan perkebunan terbuka dalam memahami faktor-faktor yang memengaruhi reputasi perusahaan mereka. Implikasi praktis dari temuan ini termasuk penekanan pada peningkatan budaya etika bisnis, penguatan etos kerja, dan kebijakan remunerasi yang adil dan kompetitif. Hal ini diharapkan dapat membantu perusahaan dalam memperkuat posisi mereka di pasar dan memperoleh dukungan yang lebih besar dari berbagai pemangku kepentingan. Berdasarkan hasil penelitian diperoleh hasil Etika Bisnis tidak memiliki pengaruh signifikan terhadap Kepuasan Kerja, Etos Kerja memiliki pengaruh positif signifikan terhadap Kepuasan Kerja, Remunerasi tidak memiliki pengaruh signifikan terhadap Kepuasan Kerja, Pelibatan Karyawan memiliki pengaruh positif signifikan terhadap Kepuasan Kerja, Kepuasan Kerja memiliki pengaruh positif signifikan terhadap Reputasi Perusahaan. hasil penelitian ini juga menunjukan bahwa Kepuasan Kerja tidak dapat memediasi hubungan anatara Etika Bisnis terhadap Reputasi Perusahaan, Kepuasan Kerja dapat memediasi hubungan anatara Etos Kerja terhadap Reputasi Perusahaan, Kepuasan Kerja tidak dapat memediasi hubungan anatara Remunerasi terhadap Reputasi Perusahaan, dan Kepuasan Kerja tidak dapat memediasi hubungan anatara Pelibatan Karyawan terhadap Reputasi Perusahaan. sehingga dapat di simpulkan bahwa Etos Kerja dan Pelibatan Karyawan memiliki pengaruh positif signifikan terhadap Kepuasan Kerja. Etika Bisnis dan Remunerasi tidak memiliki pengaruh signifikan terhadap Kepuasan Kerja. kepuasan Kerja memiliki pengaruh positif signifikan terhadap Reputasi Perusahaan. Kepuasan Kerja tidak dapat memediasi hubungan anatara Etika Bisnis dan Remunerasi terhadap Reputasi Perusahaan. Kepuasan Kerja dapat memediasi hubungan anatara Etos Kerja dan Pelibatan Karyawan terhadap Reputasi Perusahaan

    The Influence of Transformational Leadership, Eployee Digital Competency, And Perceived Organizational Support on Eemployee Performance With Job Satisfaction as a Mediation Variable

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    Optimal employee performance can increase productivity and reduce the level of errors at work. So it is necessary to know what factors can influence employee performance which are mediated by employee job satisfaction in order to improve employee performance. In this research, the factors examined are Transformational Leadership, Employee Digital Competence, and Perceived Organizational Support. The research method used in this study is a quantitative approach, with a sample of 100 respondents. Data analysis was carried out using the Partial Least Square (PLS) method using SmartPLS version 3 software. The findings of this study are that Transformational Leadership has a significant effect on Employee Performance. Digital Competence does not have a significant influence, while Perceived Organizational Support contributes positively to Employee Performance. Job satisfaction was identified as a significant mediator between these variables, except for the influence of Digital Competence and Perceived Organizational Support on Employee Performance

    Local Economic Development (PEL) Strategy Based on Coffee Farming Using a Hexagonal Approach in the Ermera District of the República Democrática De Timor-Leste (RDTL)

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    Local economic development as one of the regional development strategies in RDTL needs to be considered as an alternative policy. The led scheme requires active cooperation between the government sector - private sector - NGO - community. Timor coffee is one of the leading products of Timor Leste at this time. The development of LEd based on coffee agricultural products can be used as an alternative to poverty alleviation in Timor Leste. The development of Timor Coffee based on LED requires a strong commitment from all stakeholders, especially in building the nation and local branding

    How the Quality of Plut Services and Assistance Can Increase MSME Sales in Tulungagung

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    This study aims to determine the effect of PLUT service quality and assistance on increasing MSME sales in Tulungagung. This research uses a mix method research type (mixed method) quantitative and qualitative. The test results prove that the results of data analysis 1) Service Quality Variable (X1) has no effect on Sales Increase (Y). Evidenced by the results of the t test which obtained a tcount of 2.649 > ttable of 2.05183 with a significance value smaller than the probability value of 0.015 <0.05 so it can be concluded that service quality has no effect on increasing sales. 2) There is a positive influence on the mentoring variable (X1) on increasing sales (Y). Evidenced by the results of the t test which obtained a tcount value of 1.877 > ttable 1.703 so it can be concluded that Mentoring has an effect on increasing MSME sales in Tulungagung. 3) Quality of Service and Assistance together have no effect on Sales Increase as evidenced by the results of the fcount test 2.146 > ftable 3.35 and a significance value of 0.136

    The EFFECT OF COMPETENCE AND INDEPENDENCE ON AUDIT QUALITY MODERATED BY AUDITOR WORK EXPERIENCE

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    This research is motivated by the existence of audit failure cases which resulted in many auditors and public accounting firms being sanctioned by the Ministry of Finance. The number of cases of audit failure indicates that the quality of audits provided by auditors and public accounting firms is still low. This study aims to determine the effect of Auditor Competence and Independence on Audit Quality with Auditor Work Experience as a moderating variable at the Public Accounting Firm in Malang City. This research uses quantitative methods with a descriptive approach. The types of data used in this study are primary data and secondary data. Data collected by questionnaire technique. The population in this study were 77 auditors who worked at 16 public accounting firms in Malang City who had registered with IAPI in 2023. And the sample in this study were 58 auditors who worked at 10 KAP Malang City. The sampling technique in this study used purposive sampling technique where the sample was determined based on several criteria. Data analysis was performed using the Structural Equation Model (SEM) model with Smart-PLS version 0.4. The results of this study indicate that auditor competence has a positive effect on audit quality. Auditor independence has a positive effect on audit quality. Auditor work experience can strengthen the effect of competence on audit quality. However, auditor work experience cannot strengthen the effect of independence on audit quality. &nbsp

    Psychosocial Perspective in Analysis of Potential Work Hazards in Company X

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    This study aims to analyze the potential for occupational hazards caused by psychosocial problems in company X. For representation of product service operations, 5 research locations were selected, namely aviation, lubricants, asphalt, fuel and LPG. A qualitative research method with an open snow ball sampling technique was carried out in order to get 30 participants for interviews and focus group discussions. Then the data were analyzed using thematic analysis which resulted in themes of psychosocial problems that occurred which could pose potential work hazards. To determine the core problem and causal flow of psychosocial aspects, stream analysis is used. This analysis shows that management who does not care about work facilities causes work equipment not to support work safety standards. Besides that, the quality of human resources who are less aware of work safety and stressful conditions due to workload causes non-compliance with SOPs so that it becomes a potential occupational hazard. It is this core problem that comes from a psychosocial perspective that must be addressed to minimize work hazards. &nbsp

    Resilience and Diversity in Financial Economics: A Paradigm Shift towards Ecological Finance Theory

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    This research investigates the paradigm shift towards Ecological Finance Theory (EFT) and its implications for resilience and diversity within financial economics. Drawing on insights from ecology, sustainability science, and complexity theory, EFT proposes a holistic approach to understanding and managing financial systems in the context of global environmental challenges and socio-economic uncertainties. The study develops a conceptual framework for EFT, emphasizing resilience and diversity as central tenets in enhancing the sustainability and stability of financial ecosystems. Central to EFT is the recognition of the interconnectedness between financial systems and the natural environment. Resilience, defined as the ability to withstand and adapt to disturbances while maintaining essential functions and structures, emerges as a key principle in navigating uncertainties and mitigating systemic risks within financial markets. Moreover, diversity, encompassing a variety of market participants, financial instruments, investment strategies, and perspectives, is crucial for fostering innovation, inclusivity, and resilience within financial ecosystems. The research findings underscore the transformative potential of EFT in reshaping financial systems towards greater sustainability and resilience. By integrating ecological principles and sustainability criteria into financial decision-making processes, EFT offers a pathway towards building a more stable, inclusive, and sustainable financial future. As financial practitioners, policymakers, and researchers increasingly embrace this holistic approach, the vision of a resilient and sustainable financial system capable of navigating the complexities of the 21st century becomes increasingly attainable

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    JMM17: Jurnal Ilmu Ekonomi dan Manajemen
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