JMM17: Jurnal Ilmu Ekonomi dan Manajemen
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PENGARUH EXPERIENTIAL MARKETING, CUSTOMER DELIGHT, DAN KEPERCAYAAN PELANGGAN TERHADAP NIAT PERILAKU PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Bengkel Resmi Yamaha PT. Roda Sakti Surya Megah)
Get PDFThe purpose of this study is to test experiential marketing, customer delight, and customer trust in customer behavior intentions through customer satisfaction. The subjects of this research are Yamaha customers of PT. Roda Sakti Surya Megah as many as 100 people. Sampling in this study using accidental sampling. Data analysis technique used in this study is path analysis. Based on the analysis results, the coefficient of determination show by Adjusted R Square= 0.453 ;. This value indicates that there are any relations between experiential marketing, customer delight and customer confidence in customer satisfaction. Furthermore, based on the research results obtained also obtained the coefficient of determination between the variables experiential marketing, customer delight, and customer trust in customer behavior intentions through customer satisfaction as big as Adjusted R Square = 0.462. This value shows that there is a significant influence between experiential marketing, customer delight, marketers' trust in customer behavior intentions through customer satisfaction. Keywords: experiential marketing, customer delight, customer trust, and customer behavioral intentions
PEMBENTUKAN PORTOFOLIO OPTIMAL PADA SAHAM LQ-45 PERIODE TAHUN 2015 DENGAN MENGGUNAKAN SINGLE-INDEX MODEL
Get PDFInvestors basically pay more attention to risks than returns (profit rates). For this purpose,investors form a portfolio. A trusted portfolio can reduce risk and increase return. In forming aportfolio to reduce risk, it is expected to diversify. Due to rational investors, investors try to getan optimal portfolio, namely a portfolio that will produce the most minimal risk. Whereas ininvesting in the capital market, investors will be faced with many shares. The LQ-45 index is anindex containing 45 stocks with high liquidity and large capitalization. In connection with thismatter, in this study a research is conducted on the formation of an optimal portfolio using LQ45sharesandusingtheSingle-IndexModelapproach.Theresultsofthisstudyindicatethatoutof40LQ-45stocksthatsuccessfullyenteredastheresearchobject,10stockcandidateshavethepotentialto form an optimal portfolio. However, after being tested against Zi, only one stockwas chosen to form the optimal portfolio, namely AKRA shares. Thus AKRA's hundred percentshare becomes the optimal portfolio that generates returns of 0.2531% with a risk of 0.51%. Keywords: LQ-45 Index, Single-Index Model, optimal portfol
PENGARUH SELF LEADERSHIP, KECERDASAN SOSIAL, EMPLOYEE ABILITY TERHADAP KOMITMEN ORGANISASIONAL DAN KINERJA KARYAWAN DINAS PENGENDALIAN PENDUDUK, PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK KOTA SURABAYA
Get PDFThe purpose of this study is to analyze The Influence of Self leadership, Social intelligence,Employee ability influence on organizational commitment and Employee Performance of DinasPengendalian Penduduk, Pemberdayaan Perempuandan Perlindungan Anak Surabaya. Respondents ofthis study were 80 employees. he method of data collection in this study is a survey method with aninstrument questionnaire distributed to respondents. Data was analysis used SmartPLS package. And theresult of this research showed were that Self Leadership has not significant influence on commitmentorganizational, Social intelligence and employee ability has a significant effect on organizationalcommitment, and Self Leadership, Social intelligence, and Employee ability have significant effectemployee performance, The Organizational commitment has a significant effect on employeeperformance Dinas Pengendalian Penduduk, Pemberdayaan Perempuandan Perlindungan Anak Surabaya.Keywords: Self leadership, Social Intelligence, Employee Ability, Organizational Commitment, andEmployee Performanc
ANTESEDEN KEPUASAN KONSUMEN PADA SUPERMARKET BAHAN BANGUNAN MITRA 10, SIDOARJO
Get PDFThis research was conducted to analyzed the effect of independent variables consisting of serviceinnovation, customer service and customer relationship management on the variables of customersatisfaction. This research is a survey research by distributing questionnaires with a nonprobabilitysampling design, to 96 respondents / consumers of Mitra 10, Sidoarjo. Data analysistechnique uses multiple linear regression. The results showed that Fcount of 72.595 was greaterthan Ftable (72.595> 2.699). The t test on each variable gives the results of service innovation hasa significant effect on consumer satisfaction because t table is 1,984, the value of t count in X1 is5.614 (t count> t table). Customer service has a significant effect on consumer satisfaction becausethe tcount value at X2 is 2.834 (t count> t table). Customer Relationship Management (CRM) has asignificant effect on consumer satisfaction because thitung in X3 is 3.817 (thitung> t table). ServiceInnovation variables have an effect of 18.4% on customer satisfaction, while Customer Service is4.9% and Customer Relationship Management (CRM) is 9.5%. Of the three, service innovation isthe dominant variable influencing consumer satisfactionKeywords: Service Innovation, Customer Service, Customer relationship Management,Customer Satisfactio
Pengaruh Kesadaran Wajib Pajak, Kualitas Pelayanan dan Pengetahuan Perpajakan Terhadap Kepatuhan Wajib Pajak Dengan Sanksi Perpajakan Sebagai Variabel Moderating (Studi Empiris Pada Wajib Pajak Orang Pribadi Di Kota Mataram)
Get PDFThis research aims to analyze the factors that influence of taxpayers awareness, qualityof services, tax knowledge, tax sanctions of taxpayers compliance. The sample of thisresearch are individual taxpayers that taken randomly in Mataram City. This researchis also using tax sanctions as a moderating variable. The respondents from thisresearch are 150 respondents. Data analysis method that used in this research areModerated Regression Analysis (MRA) and performed using SPSS for Windows.Theresults of this research indicated that awareness of taxpayers, quality of services, taxknowledge have a positive and significant influence of taxpayers compliance. Taxsanctions variable as a pure moderator that strenghten the relationship betweendependent variable and independent variables.Keyword: Taxpayers Awareness, Quality of services, Tax knowledge, Tax sanctions,Taxpayers complianc
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, KARAKTERISTIK INDIVIDU, LINGKUNGAN KERJA TERHADAP MOTIVASI KERJA DAN KINERJA GURU SMK NEGERI 1 TAMBELANGAN SAMPANG
Get PDFThe purpose of this study was to analyze the effect of the influence of transformationalleadership style, individual characteristics, work environment on work motivation and teacherperformance. The study was conducted at State Vocational School Tambelangan 1 , SampangRegency, with 40 teachers as respondents. Data collected with survey methode and questionnaireis as instrument. This research is included in associative research. The data obtained is analyzedusing SPSS. The results of the study were obtained, that Transformation Leadership Style has nosignificant effect on Work Motivation, Individual characteristics have no significant effect onWork Motivation, Work Environment has no significant effect on Work Motivation,Transformational Leadership has significant effect on Teacher Performance, IndividualCharacteristics have a significant effect on Teacher Performance, Work Environment has nosignificant effect on Teacher Performance, and Work Motivation has no significant effect onTeacher Performance.Keywords: Transformational Leadership Style, Individual Characteristics, Work Motivatio
PENGARUH TRUST CORPORATE DAN MARKETING COMMUNICATION TERHADAP CUSTOMER SATISFACTION PADA PERUSAHAAN JASA PT AAJI MANULIFE SURABAYA
Get PDFThis study aims to determine the effect of corpoarate trust and marketing communication oncustomer satisfaction on PT. AAJI Insurance Manulife Surabaya. This type of research issurvey research that uses or has used insurance services at PT.AAJI Manulife Surabaya. Thesampling technique accidental sampling, so that the number of samples obtained is 100people. The technique of collecting data uses questionnaires and tabulations that have beentested for validity and reliability. The data analysis technique used is multiple linearregression. The results of this study found that there is a simultaneous influence of corporateand communication trust on customer satisfaction and empirically the partial effect thatcorporate trust has a positive and significant effect on customer satisfaction and marketingcommunication has a positive and significant effect on customer satisfaction.Keywords: Corporate trust, Marketing Communication, Customer Satisfactio
ENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. MEDIA NUSANTARA INFORMASI BIRO JAWA TIMUR
Get PDFHuman resources play a very important as human as the wheels of all companyactivities. Efforts to improve the performance of the system conducted well-definedleadership and motivation to improve employee morale. This study aims to examine andanalyze the influence of transformational leadership and work motivation on the performanceof employees of PT. Media Nusantara Informasi Jawa Timur Bureau. Data were collectedused survey through questionnaires and carried out at 50 employees of PT. MNI Bureau ofJawa Timur. Data analysis in this study used SPSS version 17. The technique used ispurposive sampling and testing techniques of data used in this study include testing thevalidity of the factors, testing reliability analysis with Cronbach's alpha. Analysis of dataused multiple linear regression analysis, to test and prove the research hypotheses. Theanalysis showed that transformational leadership has a positive effect on employeeperformance and work motivation positive effect on employee performance.Keyword: Transformational leadership, motivation to work, performance of employees
ANALISIS DIVERSIFIKASI INTERNASIONAL : PEMBENTUKAN PORTOFOLIO OPTIMAL INDEKS SAHAM DUNIA (Studi Kasus Pada Indeks Saham Aktif Dunia Versi The Wall Street Journal)
Get PDFThe research objective is to establish an optimal portfolio and know the difference between risk and return stock index portfolio candidates and non-candidates. Method used in the preparation of this research portfolio is the single index model, while the samples of this study are active world stock indices version of The Wall Street Journal during the period August 2012 - August 2016 and The Global Dow is used as the benchmark stock index. In establishing the optimal portfolio is used two perspectives: the Rupiah perspective and the U.S. Dollar perspective. The results showed there were three stock indices from the perspective of Rupiah and 8 share index menurutperspektif U.S. Dollar that make up the optimal portfolio, with the cut-of-pointsebesar 0,01393menurut Rupiah perspective and the perspective of 0.0078 US Dollars Based on the perspective of return expectations Rupiah obtained by 0.0258 with a risk of 0.06512. Berdarkan perspective of US Dollars, obtained return expectations at 0.0154 with a risk of 0.0292. From the test results showed that the hypothesis, the return on both perspectives there are significant differences between the index of the candidate, with a non-candidate. Then the risk of stock index, among the candidates, with a non-candidate, the Rupiah perspective there is no difference, but in the perspective of US Dollars, there are significant differences.Keywords: Single Index Model, candidate portfolio, optimal portfolio, expected return, excess return to beta, cut-off-poin
PENGARUH ORIENTATION MARKET DAN PRODUCT INNOVATION TERHADAP PERFORMANCE MARKETING PADA PERUSAHAAN PT. NOVAPHARIN GRESIK
Get PDFThis aims of this study is to determine the effect of orientation marketing andproduct innovation on performance marketing in PT. Novapharin Gresik. This type ofresearch is survey research and this study uses a quantitative approach. Sampling is doneby using a purposive sampling method that is with certain considerations so that thenumber of samples obtained is 100 people. Data was collected using a questionnaire thathad been tested for validity and reliability and carried out classical assumption tests. Thedata analysis technique used is multiple linear regression. This analysis model is used todetermine the effect of independent variables on the dependent variable. Empirically Theresults of the study show that there is a simultaneous influence of the OrientationMarketing and Product Innovation variables on Performance Marketing and partiallyinfluence, that Orientation Marketing has a positive and significant effect on PerformanceMarketing and Product Innovation has a positive and significant effect on PerformanceMarketing.Keywords: Orientation Marketing, Product Innovation, and Marketing Performanc