JMM17: Jurnal Ilmu Ekonomi dan Manajemen
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The Economic Implications of Cryptocurrency Adoption in Emerging Markets
No full textThis study examines the economic implications of cryptocurrency adoption in emerging markets, with particular emphasis on its potential to promote financial inclusion, reshape monetary policy frameworks, and facilitate cross-border trade. Emerging economies face persistent challenges such as limited access to banking services, high remittance costs, and vulnerability to currency instability, all of which create fertile ground for the adoption of digital assets. Cryptocurrencies, supported by blockchain technology, offer decentralized alternatives that can bypass traditional financial intermediaries and provide low-cost, efficient, and accessible financial services to underserved populations. At the same time, their integration into fragile financial systems raises important concerns about volatility, regulatory uncertainty, and the erosion of monetary sovereignty. To address these dynamics, this research adopts a mixed-methods approach that combines econometric modeling with qualitative policy analysis. Panel regression and instrumental variable techniques are employed to evaluate the relationship between cryptocurrency adoption, financial inclusion, and macroeconomic indicators across a sample of emerging markets from 2015 to 2025. Complementary qualitative data, including policy reports and expert interviews, are analyzed thematically to capture the perspectives of regulators, entrepreneurs, and development practitioners. The findings reveal that cryptocurrency adoption contributes positively to financial inclusion and lowers remittance transaction costs, particularly in countries with large unbanked populations and remittance-dependent households. However, widespread adoption also introduces risks, including exchange rate volatility, reduced effectiveness of monetary policy, and heightened exposure to illicit financial activities. By integrating empirical evidence with policy insights, this study advances the literature on digital finance and offers context-sensitive recommendations for the sustainable adoption of cryptocurrencies in developing economies
Network Effects and Economic Value Creation in Cryptocurrency Ecosystems
No full textThis study investigates the role of network effects in shaping economic value creation within cryptocurrency ecosystems. While cryptocurrencies have evolved from speculative assets into complex digital platforms that facilitate transactions, decentralized finance, and governance, their economic sustainability is fundamentally driven by the dynamics of user adoption and interconnectivity. Drawing upon theories of network externalities and digital platform economics, this research employs a mixed-methods approach that integrates quantitative econometric modeling with qualitative analysis of policy and industry practices. Quantitative data, including market capitalization, transaction volume, wallet addresses, and hash rate, are analyzed to measure the correlation between network growth and value creation. Complementary qualitative insights are derived from literature reviews and expert interviews to contextualize the findings within broader regulatory and technological frameworks.
The results reveal that network size and user activity exert significant positive effects on value creation, with evidence of nonlinear threshold dynamics: once a critical mass of adoption is reached, economic value accelerates disproportionately. Comparative analysis across major ecosystems such as Bitcoin and Ethereum highlights differences in how network effects interact with technological innovation and governance structures. The findings contribute to advancing theoretical understanding of digital network economies and provide practical insights for stakeholders, including developers, investors, and policymakers. By identifying both opportunities and risks, particularly regarding volatility and regulatory challenges, this study offers a comprehensive framework for evaluating the long-term sustainability of cryptocurrency ecosystems
An Examination of TikTok's Impact on Indonesian Digital Marketing Trends
No full textThe function of TikTok as a digital marketing platform and its impact on contemporary marketing trends in Indonesia are investigated in this study. TikTok, one of the social media sites with the highest rate of growth in the world, has grown to be an important tool for companies looking to communicate with customers through original and engaging content. The purpose of this study is to examine how TikTok influences the development of digital marketing tactics, particularly in small and medium-sized businesses (SMEs), large corporations, and content creators in Indonesia. Through a qualitative and quantitative approach, data were collected from surveys, case studies, and secondary sources to identify how well TikTok campaigns work to increase brand recognition and change consumer behavior, and driving sales. The findings indicate that TikTok's algorithm, short video format, and extensive user base have transformed traditional marketing approaches, enabling brands to connect with younger demographics, particularly Generation Z and Millennials. However, challenges such as content saturation, maintaining engagement, and competition among brands remain significant. This study highlights TikTok's growing potential in shaping Indonesia's digital marketing landscape and provides information to help advertisers improve their tactics on the platform
Hazard Identification and Risk Analysis in Apron Movement Control Services at Mopah Merauke Airport
Get PDFAirside facilities that directly support aircraft operations include runways, taxiways and aprons. As far as possible, these facilities must be free from all forms of potential dangers and isturbances that could impact aircraft operations. The aim to be achieved is to determine the risk tolerance limit for each potential danger that exists on the Apron Movement Control service side at Mopah Airport by carrying out statistical analysis of each risk that may arise. The analytical method used is descriptive statistical analysis. Respondents were targeted at 50 (fi fty) respondents specifi cally aimed at related parties, including: AMC Personnel, Regulators/Local Aviation Authorities, Mopah Airport Management, Commercial Airlines and Related Services at Mopah Airport which are closely related to the research. The maximum score of respondents' responses to potential danger (Hazard) in the entire Apron Movement Control service activity at Mopah Merauke Airport is 125 with the highest potential in cleaning services and markings/signs on the side of the apron with a risk matrix of 1A, meaning there needs to be risk control/mitigation. which requires management decisions and the potential to be accepted after reviewing the implementation of operations. Mopah Merauke Airport's Apron Movement Control service activities are 125 with the greatest potential in cleaning services and markings/signs on the side of the apron. In this service activity, management decisions are needed in an eff ort to control the risk/mitigation of the existing potential and this potential can be accepted after reviewing implementation of operations
Digital Marketing and Cryptographic Security (D-MARCS) Innovation Design for Marine Tourism Growth: East Java Region
No full textThe growth of marine tourism in East Java faces challenges in digital marketing and the security of tourist transactions. Although digital marketing has been widely implemented, tourists' trust in digital payment systems is still a major obstacle. This research develops the Digital Marketing and Cryptographic Security (D-MARCS) model as an innovative solution that integrates digital marketing based on big data and artificial intelligence (AI) with cryptography-based security technologies, such as blockchain and end-to-end encryption. However, there are still few studies that explore the relationship between digital marketing and transaction security in increasing marine tourism visits, so this study fills the gap.
This study uses a mixed-methods approach, with a quantitative method through a survey of 300 tourists and a qualitative method through interviews and focus group discussions (FGD) with tourism managers.
The results show that the integration of digital marketing and digital transaction security increases tourist attraction and trust in digital payment systems. The implementation of the D-MARCS model in tourist destinations such as Ayang-Ayang Gresik Beach and Situbondo White Sand Beach increased tourist visits by 40% and digital transactions by 55%. However, this research is still limited to destinations in East Java and faces challenges in the technological readiness and digital literacy of tourism actors.
Advanced research can expand coverage to other regions as well as explore new technologies such as augmented reality (AR), Internet of Things (IoT), and metaverse tourism to increase the competitiveness of marine tourism in a sustainable manner
Widow Empowerment Model in Sumenep Regency: Constructing Financial and Non-Financial Approaches for Economic Independence
No full textThis study aims to develop a model for empowering widows in Sumenep Regency through financial and non-financial approaches to increase economic independence. The research background is based on the fact that widows are a vulnerable community facing multiple barriers in the form of limited access to capital, financial literacy, business skills, and social stigma. This study uses a mixed methods method, where the initial qualitative stage was conducted through in-depth interviews with community leaders, members, academics, community leaders, and local government officials, which were analyzed using Atlas.ti to map key thematic issues. Next, the conceptual model was tested quantitatively using Structural Equation Modeling-PLS (SEM-PLS) on 94 respondents from the Great Widow Community out of a total population of 220 people. The analysis results show that non-financial interventions (skills training, social support, digital literacy, and networking) have a significant effect on empowerment and economic independence, while financial interventions only have a direct effect on economic independence, but not significantly on empowerment. This finding confirms that empowerment plays an important mediating mechanism, particularly in linking non-financial interventions to economic outcomes. This study provides theoretical contributions by emphasizing the importance of integrating financial and non-financial approaches in the empowerment model for vulnerable women, as well as practical contributions for policymakers and community empowerment institutions in designing more sustainable and contextual program
Can Sustainability Report Disclosure Influence the Valuation of Insurance Companies?
Get PDFThe Association of Indonesian Life Insurance Companies (AAJI) has encouraged insurance companies to apply environmental, social, and governance (ESG) principles in their business activities. However, insurance companies in Indonesia generally have not fully implemented sustainability principles in their operational activities due to the uncertainty of increased fi rm values after the implementation. One way to communicate the company's sustainability steps is through the sustainability report (SR), which the Financial Services Authority (OJK) obliged. Although the guidelines had already been prepared in 2021, the depth and breadth of the disclosure depend on each company. Previous studies found that several factors aff ect SR disclosure. This study aims to investigate the role of profi tability and fi rm size as determinants of SR disclosure and the eff ect of SR disclosure on company value. The sample of this study was 15 insurance companies listed on the Indonesia Stock Exchange (IDX) that routinely published SR during the 2021-2023 period. The data was processed using Partial Least Squares - Structural Equation Modelling (PLS-SEM) through SmartPLS ver—3 software. The results of this study show that (1) profi tability has a positive eff ect on SR disclosure, (2) company size has a positive eff ect on SR disclosure, and (3) company size has a positive eff ect on company value
Brand Experience Sampling in Developing Brand Identification and Effective Customer Experience to Increase Customer Satisfaction in The Automotive Industry
Get PDFIn the highly competitive automotive industry, understanding the factors infl uencing customer satisfaction is crucial for long-term success. This study addresses the gap in research by comprehensively examining the combined eff ects of Brand Experience, Brand Identifi cation, and Eff ective Customer Journey on customer satisfaction. Using a structural equation modeling method with a partial least squares approach, data were collected through surveys involving individuals with experiences using specifi c car brands. The analysis reveals that both Brand Experience and Brand Identifi cation positively infl uence customer satisfaction. Additionally, the Eff ective Customer Journey, which encompasses how customers interact with brands throughout the purchasing and usage process, signifi cantly impacts customer satisfaction. These fi ndings highlight the need for marketing strategies that holistically integrate Brand Experience, Brand Identifi cation, and Eff ective Customer Journey to enhance customer satisfaction in the automotive sector. The study provides valuable insights for brand managers and marketing professionals to better understand and manage the critical factors shaping customer satisfaction
Enhancing Customer Retention Through Satisfaction: The Impact of Service Quality and Hedonic Value in Online Auction KOI Nusantara Company
Get PDFThis study aims to describe and analyze the eff ect of hedonic value and service quality on customer retention and satisfaction, analyze the eff ect of customer satisfaction on customer retention, and analyze the eff ect of hedonic value and service quality on customer retention through customer satisfaction at KOI Nusantara online auction company. The research location is KOI Nusantara, an online auction company. The data analysis technique in this study uses Structural Equation Modeling (SEM) analysis. The research fi ndings show that hedonic value and service quality create positive experiences and increase satisfaction and customer trust. Whereas service quality has a greater eff ect on retention, hedonic value has a greater eff ect on customer satisfaction. Furthermore, customer satisfaction, especially from product reuse, has a greater eff ect on customer retention. Both service quality and hedonic value will be more eff ective in increasing retention if customer satisfaction is supported. The research contribution is strategic recommendations for online auction companies, such as KOI Nusantara, to improve service quality and increase customer retention. In addition, it is important to create hedonic value to increase customer satisfaction, which ultimately strengthens customer loyalty. The fi ndings provide new insights into the priorities of customer experience management. They can be used to design more eff ective service and marketing strategies in the online auction industry
Digital Business Expansion in Tourism: Strategies for Enhancing Destination Branding through Technology
Get PDFDigital transformation is reshaping the tourism industry, driving the need for innovative strategies to enhance destination branding. This study explores the role of digital business expansion in tourism, focusing on leveraging technology to create compelling brand experiences. By analyzing current trends and successful case studies, the research identifies effective digital strategies for destination branding, including social media marketing, virtual reality tours, and data-driven personalization. Using a mixed-methods approach, the study evaluates the impact of these strategies on tourist engagement and brand loyalty. The findings provide valuable insights for tourism stakeholders aiming to enhance brand visibility and competitiveness through digital innovation