410 research outputs found
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Impact of social comparison and peer pressure on iphone consumer happiness and innovativeness
Full text linkIn the era of rapid technological advancement, the conventional use of smartphones has undergone a transformative paradigm shift. The presence of Apple's iPhone has become a significant entity surpassing mere communication functions. This research explores the dynamics linking social comparison, peer pressure, consumer innovativeness, and user satisfaction in the context of iPhone usage. Engaging 319 iPhone users in Indonesia through a comprehensive online survey, data was collected, and 150 respondents met the specified criteria. The study employs Partial Least Squares analysis using the SmartPLS4 software. Empirical findings reveal a positive correlation between social comparison and peer pressure, exerting a substantial influence on consumer innovativeness. Interestingly, social comparison also has a positive impact on consumer happiness. However, the research finds that while peer pressure significantly contributes to consumer innovativeness, it does not affect consumer happiness. This investigation underscores the crucial role of social comparison and peer pressure in shaping consumer innovativeness and happiness. The study elucidates the complex interaction between psychological and social factors. By understanding the desire to differentiate oneself and seek social acceptance, this research enhances our understanding of consumer decision-making in iPhone usage, facilitating diverse perspectives on technology as a crucial element in social identity construction.
The effect of financial literacy on Gen-Z crypto investment decision through herding behavior as mediator
Full text linkThe progression of investment in Indonesia has witnessed rapid growth, particularly in the realm of crypto assets. By April 2023, the number of crypto investors in Indonesia had surged to 17 million, with the Gen Z cohort dominating this category of asset investors. The primary objective of this research is to examine whether herding behavior can mediate the relationship between financial literacy and crypto investment decisions among Gen Z individuals. This investigation was conducted among crypto investors residing in the city of Bengkulu. A total of 156 individuals were selected as the sample. The collected data was subsequently processed using the Smart PLS 3 application. The research findings indicate that financial literacy has a significantly positive influence on herding, and financial literacy also has a significantly positive impact on the crypto investment decisions of Gen Z. Moreover, herding serves as a mediating factor in the relationship between financial literacy and Gen Z's crypto investment decisions
Breaking through the glass ceiling: meritocracy steps for women's civil service careers
Full text linkThis study investigates the challenges posed by the glass ceiling and the implementation of meritocracy for female civil servants (in Palu City, aiming to identify strategies for enhancing career progression. Employing a constructivist research paradigm with a qualitative approach, data were gathered through interviews including the Mayor, City Secretary, BKPSDMD Head, and representatives from various departments within the Palu City Government. Analysis was conducted using triangulation techniques aided by NVIVO 14 software. Findings reveal that the glass ceiling manifests as conflicts in work-life balance, limited decision-making authority, and entrenched gender biases, hindering women's career advancements. Nonetheless, it also serves as motivation for female civil servants to assertively engage in career development. Overcoming these obstacles demands exceptional resilience, perseverance, and a composed demeanor in facing challenges. The glass ceiling can stimulate proactive measures toward career success among women. Conversely, a fair and transparent meritocracy system emerges as a viable solution to mitigate the glass ceiling's effects. This entails implementing mentoring, coaching, training, and educational initiatives addressing women-specific workplace challenges such as time management, salary negotiations, and work-life equilibrium
Public policy and organizational resilience: Leadership, innovation, and sustainability in the post-pandemic era
Full text linkIn the wake of the global COVID-19 pandemic, the world has witnessed unprecedented challenges and transformations across various sectors. This research embarks on a comprehensive exploration of the multifaceted dynamics that shape organizational readiness for change, innovation capability, and sustainable performance in the post-pandemic era. Drawing upon a systematic literature review, a conceptual model is proposed, elucidating the interconnectedness of organization size, intangibility in assets, leadership styles (with a focus on authentic and servant leadership), financial performance, individual openness to change, implementation of public policy, innovation capability, and sustainable performance. The study underscores the pivotal role of leadership in fostering adaptability and change readiness within organizations, highlighting the significance of authentic and servant leadership styles. It illuminates the value of intangible assets, such as intellectual property and innovation, in driving financial performance and sustainable outcomes. Moreover, the research emphasizes the importance of well-crafted public policies and their impact on risk management, market liquidity, and overall organizational performance. Individual openness to change emerges as a critical factor, influencing the success of policy implementations and innovation initiatives. The study underscores the need for organizations to cultivate cultures of adaptability and resilience to thrive in a rapidly changing landscape. Innovation capability, a cornerstone of competitiveness, is found to be influenced not only by resources but also by leadership styles and intangible assets. Sustainable performance, in this context, extends beyond economic measures to encompass social and environmental responsibility. This research offers a theoretical framework that advances our understanding of the complex interplay among variables shaping organizational resilience and success. While recognizing the limitations inherent in the literature review method, this study provides valuable insights and directions for future empirical research and practical implications for organizations seeking to navigate and prosper in the dynamic post-pandemic world
The power of social commerce: TikTok's impact on Gen Z consumer purchasing behavior
Full text linkConsumer shopping behavior has changed from brick-and-mortar to online shopping due to the COVID-19 pandemic. The development of online shopping was accompanied by social media technology, resulting in the emergence of the social commerce phenomenon. Social commerce, as a platform that supports two activities at once, has advantages over e-commerce platforms. However, in reality, the adoption of social commerce has not been utilized effectively by business actors, and not a few MSMEs have suffered losses due to the presence of social commerce platforms. This study was conducted to understand the adoption of social commerce platforms by utilizing social media content and live streaming to influence consumer purchases using the AIDA model and TAM model theories. This study uses quantitative methods by distributing questionnaires to 246 respondents and structural equation modeling (SEM) analysis techniques. The results showed that social media content and live streaming can inform consumers clearly and interestingly about products to build consumer attention and interest, which ultimately encourages consumer purchases. This study can be implemented by business owners to optimize the application of social media content and live streaming when running a business to increase consumer attractiveness and purchases
Communication Systems and Community Leadership: Study Rural Community of the Ibu Kota Nusantara
Full text linkThis study aims to explore and identify the communication and leadership system of the rural community where the Ibu Kota Nusantara is located in the transformation project to become the capital of the archipelago and a smart city. This research is qualitative research with a descriptive approach. The sample and respondents of the study were community and traditional leaders as well as religious leaders in the area closest to the location of the Ibu Kota Nusantara with a total of 113 respondents. The results showed that most of the people in the villages located in the capital city of the archipelago felt that the communication system implemented by the government in the context of the process of moving the country's capital was still lacking. The community also feels that the leadership of the central and local governments is also very lacking. The community hopes to be invited to play an active role in all preparations for the relocation of the state capital. The community hopes to be able to become development actors, have the competence to participate in developing their region, and in the end can enjoy the results of the development, with the increase in the economy and the standard of living of the community
Analysis of innovation readiness level in SME exporting crafts sub-sector on furniture in Yogyakarta
Full text linkOne of Indonesia's leading exports from the manufacturing industry is the furniture sector. Yogyakarta is one of the regions with the largest furniture exports in Indonesia. CV. CA is one of the creative economy actors in the craft sub-sector who has succeeded in creating a variety of simple and elegant products with quality and certified wood raw materials. This research method uses qualitative and quantitative approaches. CV CA develops products and carries out a level of readiness for innovation and competes with similar competitors. Based on the results of this study, CV CA's business processes are proven in the field and pass the competency. Therefore, through this research, we can find out what CV CA has implemented so that it can penetrate the export market and revive the SME’s of the creative economy industry
Analysis of influence factor of service quality and taxpayer satisfaction in reporting e-SPT
Full text linkTax Volunteers are college students assigned by the Directorate General of Taxes to assist in reporting Tax Returns (SPT) using the electronic Tax Return (e-SPT). Regarding to the services provided by tax volunteers, it is necessary to evaluate their performance. This study aims to analyze the factors that influence the service quality performed by the Tax Volunteers whether they have met the service quality and taxpayer satisfaction. The data obtained was processed using Importance Performance Analysis (IPA) with the help of Cartesian diagrams for service quality and to determine the level of taxpayer satisfaction using a Tao diagram on Customer Satisfaction Index analysis. Based on the findings, the service quality provided by Tax Volunteers in Surabaya is influenced by factors consisting of courtesy and reliabilities factors, while tangibles and serviceability still need to be improved. Meanwhile, the factors of reliability, competence, courtesy, security, accessibility, communication, and customer understanding are considered as good service quality, while the tangible and serviceability factors don’t affect service quality. The following analysis relates to taxpayer satisfaction, it was found that in general taxpayer satisfaction has been fulfilled because the interests or expectations of taxpayers are lower than the perception of performance obtained
Analysis of the effect of Fear of Missing Out (FOMO) and the use of paylater application on impulse buying behavior (review of Maqashid Syariah)
Full text linkThis study aims to determine the effect of Fear of Missing out and the use of paylater applications on impulse buying behavior in terms of maqashid sharia. This study uses a quantitative approach using a sample of students from the Faculty of Islamic Economics and Business who use the paylater application. Data analysis using Partial Least Square (PLS). The results of the study stated that Fear of Missing Out and the use of the paylater application had an effect on impulse buying behavior. Based on the maqashid sharia review, the Fear of Missing out phenomenon and the use of paylater applications and impulse buying behavior are not in accordance with sharia goal
Analyzing the measurement of employee performance with human resources scorecard and AHP
Full text linkThe Present development of globalization is improving and having an impact on the higher rate of business competition. An Employee is one of the biggest factors for the company development, therefore it is important to assess the employee performance for the company's success. This research aims to analyze the measurement result of the employee performance using the human resource scorecard and analytic hierarchy process. The data was obtained through a questionnaire that was distributed to 25 employees in heavy equipment rental department on PT. Surya Trias Gemilang Surabaya, conducted a data adequacy test, consistency test on the questionnaire, and continued with the AHP weighting. The result showed that the company experienced a decrease in employee performance from a financial perspective which means the company needs special attention from a financial perspective. The company needs to discover the utilization of net income obtained by the company to increase effectiveness for using company assets