410 research outputs found
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Effectiveness of Digital Music Platforms’ Social Media Interaction on Advertising Trust Using Cognitive Aspects
Full text linkThe COVID-19 pandemic-related economic crisis made many firms to switch their advertising strategy to digital media, with social media being one of the most popular choices due to its lower cost. As a business with rapid growth and being the most popular form of entertainment among internet users, digital music platforms is no exception. Regarding the current phenomenon, it is unknown at this time whether social media marketing is one of the numerous crucial variables causing this service's expansion. Therefore, this research seek to reveal the impact of social media interaction towards advertising trust of digital music platform through knowledge and affection as the cognitive aspects used. This research conducted on a quantitative method with data collection using questionnaires (Google Form), collected from 190 respondents in Jabodetabek whose having subscriptions for at least on one of digital music platform available in Indonesia. The data is analyzed using Partial Least Squares (PLS). The result shows that social media interaction has a significant impact towards advertising trust, both directly and indirectly through knowledge and affection. Among variables tested, the perception of affection is the lowest. It is desired that digital music platform services companies will look into this matter more
The Influence of Salary Satisfaction, Quality of Life, Job Satisfaction on Turnover Intention In Manufacturing
Full text linkThis study aims to determine the cause of turnover intention in Manufacturing Industry companies in Tangerang, the results of which are expected to add information at the theoretical/scientific level of organizational management and also managerial implications for the company. Referring to the results of previous studies and empirical theories related to job satisfaction, Quality of Work, salary satisfaction, and turnover intention. This research was conducted using a survey method by distributing online questionnaires. Research respondents obtained up to 200 samples. The results of this study are that by using four Likert scales and using validity tests and hypothesis testing, they are valid with standard tests. This study provides significant support for the concept which states that salary satisfaction, job satisfaction, and quality of life affect turnover intention
The influence of hedonic shopping motivation and shopping lifestyle on impulse buying through positive emotion in e-commerce
Full text linkTherefore, this study aimed to examine and analyze the effect of hedonic shopping motivation, and shopping lifestyle, either directly or indirectly through impulse buying in Shopee e-commerce. The data collection technique used purposive sampling. In line with that, there were 95 respondents as the sample. Moreover, the study was descriptive-quantitative with descriptive analysis and statistic inferential, i.e. using SmartPLS 4.0 with bootstrapping test. In addition, both hedonic shopping motivation and shopping lifestyle had a significant effect on positive emotion. However, hedonic shopping, as well as a shopping lifestyle, had an insignificant effect on impulse buying. Likewise, positive emotion proved to mediate both hedonic shopping motivation and shopping lifestyle on impulse buying (full mediation). In other words, positive emotion could improve or determine consumers to have impulse buying in Shopee e-commerce
Impact of service quality dimensions on student satisfaction
Full text linkThe purpose of this study was to examine the effect of service quality dimensions consisting of Tangibles, Reliability, Responsiveness, Assurance, and Empathy variables on student satisfaction at STIE AUB Surakarta. Respondents in this study were students at STIE AUB Surakarta. The analysis tool uses logistic regression. The sampling technique used is a random sampling technique. The consequences of the examination show that physical assets have a critical constructive outcome on fulfillment. Unwavering quality has a huge adverse consequence on understudy fulfillment. Responsiveness has a critical constructive outcome on understudy fulfillment. Confirmation has a huge beneficial outcome on fulfillment. Compassion has a huge beneficial outcome on fulfillment. The managerial implication of this result is that the management of STIE AUB Surakarta must increment the positive and huge factors that influence understudy fulfillment, namely the Tangibles, Responsiveness, Assurance, and Empathy variables, and reduce the variables that have a negative and significant effect, namely the Reliability variable so that the credibility of STIE AUB remains awake
RURAL ENTREPRENEURSHIP STRATEGIC PLANNING A COGNITION PERSPECTIVE
Full text linkThe purpose of this paper is to explore the cognition aspects of strategic planning in rural entrepreneurship. The research is a case study in Patuk sub-district, Gunung Kidul district, Special Region of Yogyakarta. Patuk Sub-district has great potential. Rural entrepreneurs can develop it. Cognition aspects are determinants for rural entrepreneurs. This research is qualitative research using a case study. The method in this research uses in-depth interviews and FDG. The result of the research is that the cognition aspect is one of the determinants of success in determining the strategic planing. With sufficient knowledge, rural entrepreneurs can develop the right strategic planning, so they can compete and survive. Unfortunately, their knowledge is limited. The cognitive aspect comes from the rural internal environment and the rural external environment The rural internal environment itself consists of rural communities where entrepreneurs are located.. The value adopted by rural communities has an impact on rural entrepreneurship. The external environment is a support system from outside the community. The rural entrepreneurs need a support system. For this reason, rural entrepreneurs need external encouragement. The external environment comes from the government and universities. The government provides support in the form of policies and programs that support rural entrepreneurs. Universities provide knowledge for business developmen
Emotional intelligence, sociodemographic, and investment decision: the moderating effect of financial literacy
Full text linkThis study aims to determine the effect of emotional intelligence,
sociodemographic factors on investment decisions, and financial literacy as moderating variables of emotional intelligence and sociodemographic factors on investment decisions. The research population is investor saham pemula (ISP) community, a sample of 106 investors. The analysis technique used in this research uses the help of the Smart PLS 3.0 data processing application. the results of the study indicate that Emotional Intelligence has a positive and significant effect on investment decisions; Sociodemography has no effect on investment decisions; Emotional intelligence is positive and significant to investment decisions moderated by financial literacy; positive and significant sociodemography on investment decisions moderated by financial literac
Moderation of profitability against determinants company value
Full text linkBanks in carrying out the intermediation function require additional capital. Therefore, part of the bank's ownership is sold to the public in the form of shares and debt securities. Firm value is one of the indicators for investors in assessing the performance of a company. The aims of this study are: 1) To determine the factors that influence the value of Indonesian banking companies. These factors are capital structure, efficiency and size of the bank. 2) To find out that profitability moderates the value of Indonesian banking companies. This research uses quantitative verification research. The research analysis technique with moderate variables uses the Moderated Regression Analysis (MRA) model. Using secondary data from the financial statements of each bank. The financial reports are downloaded through the Indonesia Stock Exchange (IDX) website. Processing data using the e-Views 11 application. The results of this study show that the capital structure and the size of the bank have a significant positive impact on corporate value. If a bank is inefficient, it will not have a significant impact on corporate value. Profitability as a mitigation variable cannot amplify the impact of capital structure, efficiency, or bank size on corporate value
Post global pandemic and national paradigm of resilience of Indonesian SMEs
No full textIndonesia has a big potential of development by boosting up the SMEs. The SMEs seems neglected by its history on Indonesia as the main focus remained on public sector. The SMEs particular in large scale manufacturing units beyond the government, bank, and liberalization. As the SMEs sector period withdraw their development because of lack skill and function. In this research, SMEs sector in Indonesia as an object using the bibliography methodological to analyze the paradigm and liberate realizing the need to specify the key terms for purposes resilience on post global pandemic. Through innovative business opportunities and creating value by individuals, it is an effort to create value. In addition, this value creation can be done by providing encouragement to manage the risks of a project, improving communicative and management skills in helping the movement of people, fast materials and financial resources for project success
The art of going green: an analysis of the determinants of organizational citizenship behavior towards the environment and environmental performance
Full text linkSensitivity to environmental issues today has prompted organizations to motivate their members to participate in implementing environmentally sound practices. This study was conducted with the aim of examining the influence of intrinsic motivation and organizational culture on organizational citizenship behavior towards the environment (OCBE) and its impact on the environmental performance of employees in manufacturing companies in Bandung, West Java. This study also examines the mediating role of OCBE on the influence of intrinsic motivation and organizational culture on environmental performance. Respondents in the study were selected using purposive sampling technique. The data of this study was collected by survey method by distributing questionnaires to respondents which was measured using a 5-point Likert scale. The findings of this study indicate a positive influence of intrinsic motivation and organizational culture on OCBE and environmental performance, and prove that OCBE can affect environmental performance. This study also emphasizes the mediating role of OCBE on the influence of intrinsic motivation and organizational culture on the environmental performance of employees in manufacturing companies in Bandung, West Java. This study highlights the determinants of OCBE and environmental performance from contextual (organizational culture) and personal (intrinsic motivation) factors
EVA as an indicator of financial performance in Tech companies during the Covid-19 pandemic
Full text linkDuring the Covid-19 pandemic, many technology companies recorded sales volume increases. It happened because the pandemic pushed everyone to utilise technology devices for daily activities. Therefore, it drives the sales of technology companies to improve. This research uses the EVA (Economic Value Added) indicator as a financial analysis tool to evaluate the financial performance of companies in the technology sector on the Indonesia Stock Exchange before and during the Covid-19 pandemic. This research uses technology companies' financial statements from January 2019 - December 2020 as secondary data. The research analysis is in the form of a descriptive analysis of EVA calculation. The findings revealed that two of the four selected technology companies have a positive EVA value, which indicates that the two companies have been able to provide added value from their operational activities even before the Covid-19 pandemic occurred in Indonesia. Meanwhile, another company generate a negative EVA, which suggests that the company's management has not been able to create added value for the company. The company's ability to maintain financial sustainability represented by EVA value is ultimately not only defined by certain situations, such as a pandemic, but also by its ability to formulate a capital structure strategy