410 research outputs found
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Analysis of factors ifluencing consumer purchase intention on electric motorcycle
Full text linkAir pollution is worsening due to the increasing emissions produced by motor vehicles each year. The consumption of vehicle fuels releases various pollutants into the atmosphere, necessitating efforts to control air pollution to prevent the emissions from worsening. Electric motorcycles represent an environmentally beneficial innovation. With electric motorcycles, it is hoped that pollution resulting from carbon emissions will decrease, providing a solution to future energy scarcity. Electric motorcycles have an advantage over conventional motorcycles in that they can reduce emissions, as they do not emit gas. However, the use of electric motorcycles has not yet achieved optimal results. Therefore, this research aims to determine the influence of Subjective Norms, Perceived Behavioral Control, and Environmental concerns on Consumer Attitudes towards Purchase Intention of electric motorcycles. Data was collected by engaging 167 civil servants in Bali Province with an online survey to test four hypotheses. Analysis and hypothesis testing were conducted using the SmartPLS software. This research findings that all hypotheses are supported; Subjective Norm, Perceived Behavioral Control, and Environmental Concern significantly influence Consumer Attitude toward Purchase Intention of electric motorcycles. It is important to consider these factors and develop a holistic strategy to promote Purchase Intention for electric motorcycles
Emotional intelligence and behavioral biases on millennial stock trading decisions: a case study of Bibit investors
Full text linkThis research explores the relationship between Em otional Intelligence (EI) and Behavioral Bias with Decision-Making Processes in Stock Trading among Millennial Investors. Data were collected through an online survey of 100 investors using the Bibit platform and analyzed using multiple linear regression and SPSS statistical software. The research findings indicate that Emotional Intelligence and Behavioral Bias significantly influence stock trading decisions, with a determination coefficient reaching 76%. This underscores the importance of understanding psychological factors in investment decision-making among the millennial generation. Therefore, raising awareness of Emotional Intelligence and mitigating Behavioral Bias can enhance the quality of stock trading decisions among millennials in the stock market, thereby contributing to long-term financial succes
Financial ratio and firm value: the role of firm size
Full text linkThis study aims to ascertain the impact of capital structure, liquidity, and profitability on firm value, with firm size serving as a moderating variable. The study population is comprised of healthcare companies that are listed on the Indonesia Stock Exchange during the period between 2020 to 2022. The research design employed in this study was that of causal research. The sampling technique employed was that of purposive sampling. This method resulted in the acquisition of 14 companies meeting the specified criteria from a total of 19 companies observed over a three-year period. The total sample size was 42 samples. The statistical analysis employed in this research is multiple linear regression, coupled with moderated regression analysis (MRA). The results show that profitability affects firm value, while capital structure and liquidity have no effect on firm value. Firm size also cannot moderate capital structure, liquidity and profitability on firm value. The implication is that companies can increase their value by focusing on increasing profitability. This can be achieved through good financial management, efficient cash flow management, and maintaining healthy debt levels
Understanding Gen Z's Netflix usage in Indonesia: an Extended TAM perspective on willingness to subscribe
Full text linkThis research constitutes an innovative contribution by exploring Generation Z's inclination to subscribe to Netflix. As this demographic dominates streaming platforms, understanding factors influencing subscription willingness is crucial in the digital entertainment industry. The study analyzes variables such as Perceived Usefulness, Perceived Ease of Use, Content Richness, Interactivity, and Perceived Price from the perspective of Generation Z in Indonesia. Utilizing the Structural Model with Partial Least Squares (PLS), online questionnaires were distributed through social media, garnering 300 responses. Findings reveal that Perceived Price, Perceived Usefulness, and Perceived Ease of Use significantly influence the Willingness to subscribe to Netflix among Generation Z in Indonesia. Interactivity positively impacts Perceived Usefulness, while Content Richness lacks a significant influence. These results underscore the importance for streaming providers like Netflix to ensure perceived value in pricing, prioritize user-friendliness, and leverage interactive features for an enhanced subscription experience. Aligning content with user preferences remains crucial for a nuanced understanding of the content-user relationship within the digital landscape
The influence tax transparency, trust, service quality on SME taxpayers' willingness to pay taxes in Bengkulu
Full text linkThe purpose of the research is to investigate and explain taxpayers' behavior, specifically their willingness to fulfill tax obligations, through the application of The Theory of Planned Behavior (TPB). Employing a quantitative-explanatory approach, this study specifically targets taxpayers involved in the SMEs industry. The sample size is determined using purposive sampling techniques, calculated through the Slovin formula, considering a total population of 3,883 SMEs in Bengkulu. The objective is to collect responses from 100 business actors in the SMEs industry, with selection criteria including individuals engaged in Micro, Small, and Medium Enterprises (MSMEs) in trade, industry, and services within Bengkulu, having a minimum business tenure of one year. Tax transparency has a positive and significant impact on the willingness to pay taxes. Trust has a positive and significant effect on the willingness to pay taxes. Service quality has a positive and significant impact on the willingness to pay taxes in Bengkulu City
Boosting SME sales with cash-on-delivery e-commerce and Instagram in Bengkulu: New normal revenue enhancement
Full text linkThis research aims to examine the extent of the influence of Cash on Delivery (COD)-based e-commerce and Instagram social media on the increase in sales revenue for MSME products in the new normal era. This study employs a quantitative approach with primary data sourced from questionnaires. The research population consists of MSMEs in the city of Bengkulu, totaling 44,472, with a sample size determined using the Slovin formula at 10%, resulting in a sample of 100 MSMEs utilizing COD-based e-commerce and Instagram social media. The collected data are then processed using Smart PLS 4 software. The results indicate that MSMEs using COD-based e-commerce and Instagram social media positively influence the increase in sales revenue for SMEs. Through testing, it is observed that variable X1 has a path coefficient of 0.447 with a p-value of 0.002 < 0.05, and variable X2 has a coefficient of 0.543 with a p-value of 0.000 < 0.05, signifying that these variables positively impact the increase in sales revenue for MSMEs
QRIS usage dynamics in Banjarmasin: trust mediating perceived usefulness and perceived ease of use
Full text linkThis study explores the pivotal role of trust in mediating the impact of perceived usefulness and ease of use on the adoption of QRIS (Quick Response Code Indonesian Standard) among the residents of Banjarmasin. Employing a purposive sampling method, the research gathered data from 353 QRIS users, predominantly women, across various districts and demographic backgrounds. The results of this research showed that both perceived usefulness and perceived ease of use strongly influence trust, which in turn significantly affects the usage decision. The research corroborates similar studies, emphasizing the necessity of enhancing system usability and trust to foster higher adoption rates. This study provides crucial insights for stakeholders aiming to optimize QRIS as a widely accepted payment platform in Banjarmasin, highlighting the importance of focusing on user-centric design and trust enhancement to drive technological adoption and usage
Impact of IT identity and data privacy on mobile telemedicine use: A UTAUT perspective
Full text linkThe purpose of this study is to identify potential determinants of the intention to use mobile telemedicine applications. We gathered a total of 187 responses from smartphone users who expressed interest in utilizing Halodoc mobile telemedicine application. This study analyzed the acquired data using PLS-SEM and employed Importance-Performance Mapping (IPMA) to propose possible managerial enhancements for developers of mobile telemedicine applications. Performance expectancy and facilitating conditions have a substantial impact on users' attitude toward mobile telemedicine applications, according to the findings of the study. Usage intention is not directly influenced by performance expectancy or facilitating conditions. While effort expectancy has no effect on attitude, it has a substantial impact on usage intention. The impact of social influence on attitude and behavioral intention is predominantly positive. Data privacy, in contrast to IT identity, does not have a positive impact on usage intention. In general, a favorable attitude toward the application positively influences the user's intent to use mobile telemedicine applications
Unraveling investment herds: Bandarmology and millennial investors in Indonesia
Full text linkThis study aims to investigate the impact of the concept of “bandarmology” or herd behavior (HB) on the investment decisions of millennial stock investors in Indonesia who are influenced by influencer Anton Swandana. The research adopts a quantitative approach with an ex post facto method and uses the Partial Least Square (PLS) analysis technique to test the hypothesis. Data was collected through a questionnaire distributed via Google Form to 100 respondents selected by the quota sampling technique. The results indicate that source credibility, herd behavior, risk perception, and emotional response have a significant effect on investment behavior intention. This research contributes to the field of stock investment in Indonesia by providing a deeper understanding of the behavior of millennial stock investors and the factors that influence their investment decisions.
The role of purchasing interest: do halal certification and halal awareness determine purchasing decisions?
Full text linkDeveloping distribution marketing is the biggest challenge for MSME businesses in the Blitar district. Demands policy from the government For all products circulating on the modern market must Already have a halal label in 2024, namely challenge for producers. _ Buying decision be the wrong key For producers measure how much efficient halal certification and halal awareness. The explanatory method with a quantitative approach is this type of research. The population in this study is consumer food light in the district Blitar, for taking samples a purposive random sampling technique, with 2 criteria chosen by the author, found 385 respondents. The path analysis technique is a data analysis technique used in this research. This research result shows that halal certification and awareness have a positive and significant influence on consumers' buying interests, halal certification and buying interests have a positive and significant influence on purchasing decisions, but awareness No there is influence on purchasing decisions. As well as interests buy in a way Partial can mediate between halal certification on purchasing decisions, interests buy capable mediate between halal awareness of purchasing decisions.