Majalah Bisnis Dan IPTEK
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IKLIM KERJA, PEMBERDAYAAN DAN KOMITMEN ORGANISASIONAL
Get PDFEach individual as the main entity within the organization need to interact with members of other organizations. In this respect the importance of the integration of human resource empowerment in building unity among individual employees to achieve organizational goal. In an organization / institution, the management or the leadership to be able to create a conducive working environment, empowering and sustaining the commitment to improve the performance of subordinates lead.
Keywords: work climate; empowerment; organizational commitmen
STRATEGI PEMASARAN JASA
Get PDFServices are all actions or activities that can be offered by one party to the other is intangible and does not cause any ownership. Characteristics of services, namely intangible or invisible. Inseparable, among the services provided by the service provider. Then varied, in this case is the standard value of a service to the customers is different. And the last is easily lost, because the service only when the transaction process between the service provider and the customer takes place. After that services will be lost, quality of service or service is the level of the gap between the expectations or desires of customers with the perception or the performance they have felt.
Keywords: strategy; marketing service
ARAH PENGEMBANGAN SISTEM KEPEGAWAIAN PERGURUAN TINGGI BADAN HUKUM PENDIDIKAN (PT BHP)
Get PDFChanges in the status of the University of the State-owned legal entity (BHMN) into Legal Education (BHP) in accordance with the mandate of Law No. 9 of 2009, the logical consequence is how the Higher Education system management personnel in accordance with the framework of Legal Education, especially related to recruitment, development, remuneration, and labor separation. College management strategies in the future are influenced by changes in environmental conditions requires the leadership to develop programs that are able to translate current issues and to support future business plans. Alignment between the business and planning of human resources (HR) can build a business plan that ultimately determine the human resource needs. Human resources development system is directed to design an efficient, effective, and accountable, including recruitment, development, compensation, and labor separation.
Keywords: employment system; human resources plannin
NEGOSIASI BISNIS DALAM PERSAINGAN GLOBAL
Get PDFIn face-to- face negotiations, will be tested ingenuity, tenacity and expertise of an employer to prove that he is not just a champion who only dare in his own country but is also able to compete in the international business world. Therefore should the importers and exporters to understand the ins and outs actually business negotiations, especially regarding international business.
Keywords: negotiations; businessma
KEBIJAKAN PENGEMBANGAN KARIER DALAM MENINGKATKAN KINERJA
Get PDFOrganizations that fail to address the problems caused by managerial malaise that afflicts individuals in the organization, also failed to maximize the effectiveness and contribution of the most valuable resources is a talented individual. To create a human being with an organization's human capital needs of intellectual capital, consisting of the capabilities and the ability to use them in work. Career development for employees is certainly an expectation when employees begin and tried to merge into one organization. Stagnation in career development officer would result in low performance of employees.
Keywords: human capital; career developmen
PENGARUH IKLAN TELEVISI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN: (Studi Pada Produk Bakmi Mewah)
Get PDFThe consumption level of instant noodle in Indonesia eventually nominated as the second position in the world. Mayora has created Bakmi Mewah which different from other fast food that has been served in today’s market, through the television advertisement marketing strategy. The purpose of this research is to determine and analyse the consumer’s perception regarding the television advertising and consumer’s purchase decision of Bakmi Mewah’s product, and how much is the influence of television advertising to the Bakmi Mewah’s consumer purchased decision. The television advertising is measure from the video and audio. Meanwhile, the purchase decision was measured by the product’s choice, brand’s choice, distribution channel’s choice, purchasing time, and payment system.
This type of research is causal-descriptive using quantitative method. The data collection technique is using the questionnaire where the number of population is unknown, therefore the sampling technique that used is probability sampling specified in incidental sampling, the number of respondents are 100 people. The research result found that Bakmi Mewah’s television advertising categorized as good, the purchase decision of Bakmi Mewah considered also considered as good, although there is no consumer’s interest in purchasing back the Bakmi Mewah’s product. Based on partial (t-test) hypothesis, it found that television advertising has a significant influence towards consumer’s purchase decision on Bakmi Mewah’s product. According to the coefficient determination, the television advertising has influence 26% and the rest is 74% which influenced by the other factors that are not included in this research.
Keywords: television advertisement, video, audio, purchase decision
PENGARUH KODE ETIK AKUNTAN PUBLIK TERHADAP KUALITAS HASIL AUDIT PADA KANTOR AKUNTAN PUBLIK DI BANDUNG
Get PDFThe purpose of this study was to examine the effect of Kode Etik Akuntan Publik for the quality of audits. The population in this study is the auditors of five KAP in the city of Bandung. Determination of sample, using a simple random sampling method. The data in this research is obtained by distributing questionnaires to the respondents on Akuntan Publik in the city of Bandung. These result prove that Kode Etik Akuntan Publik effect on audit quality. So the higher Kode Etik Akuntan Publik are owned by auditor it will improve the quality of audits.
Keywords: ethic code, audit quality
PERANAN SISTEM INFORMASI AKUNTANSI PENJUALAN KREDIT DALAM MENINGKATKAN EFEKTIVITAS PENGENDALIAN INTERN PENJUALAN KREDIT PADA PT KERTAS PADALARANG (PERSERO)
Get PDFThe aim of this research is to know how credit sales accounting information system can be applied to PT Kertas Padalarang (Persero), to know how effectiveness of internal control of credit penjulan at PT Kertas Padaralang (Persero), and to know how far the role of accounting information system of credit sales in support effectiveness of internal control of credit sales at PT Kertas Padalarang (Persero).
The result of research on PT Kertas Padalarang (Persero) by using Spearman Rank correlation analysis from twenty (20) respondent questionnaire source, correlation calculation (rs = 0.85) indicates strong role between credit sales accounting information system with effectiveness of internal control credit sales. Meanwhile, when viewed from the calculation coefficient of determination that is equal to 72% in accordance with the criteria role means that the variable accounting information system credit sales play a role against the effectiveness of internal control of credit sales, and 28% influenced by other factors not examined.
The relevance of the two variables above can also be seen from the significance of the relationship ie thitung = 6.934, greater than ttable = 2.399 which means H0 is rejected and H1 accepted means that the influence between X variable (credit sales accounting information system) and variable Y (effectiveness internal control of credit sales). From the result of hypothesis testing by using Rank Spearman analysis can be concluded that "credit sales accounting information system implemented has a big role in supporting effectiveness of internal control of credit sales".
Keywords: accounting information system, credits, internal control
PENGARUH BAURAN ECERAN (RETAILING MIX) TERHADAP CITRA YANG BERLAKU (CURRENT IMAGE) PADA ALFAMART DUSTIRA CIMAHI
Get PDFThis study aims to determine how the effects of retail mix of brand image. This research is a quantitative research with descriptive and verifikatif data analysis. Technique of sample determination by using accidental sampling counted 30 respondents. The results showed that the retail mix entered in both categories and brand image entered in either category. The effect of retail mix on brand image amounted to 43.56%. It is stated that the formation of the current on Alfamart Dustira Cimahi also determined by other factors of 56.44% which is not examined in this study.
Keywords: retail mix, brand image
GAYA KEPEMIMPINAN DAN PRODUKTIVITAS KERJA
Get PDFLeadership is a process by which the leadership or leader can influence subordinates or others, to subordinate or someone else is willing to do what is desired by the leader or leaders. Leadership style is the way in which the leadership or leader in influencing subordinates or others, in order to achieve what he wants. Labor productivity is real work obtained by work force that is based on a patriotic stance which considers that it should be better today than yesterday, and tomorrow be better than today. Ways of working to be better today than yesterday's ways of working, and ways to work tomorrow to be better than the ways of work these days. To improve labor productivity, situational leadership style is most appropriate style applied a leader or leader at the moment, given that the application of force is adapted to the maturity level subordinates or followers. It is based on the assumption that each subordinate or others will have a different maturity level with each other.
Keywords: leadership; leadership style; labor productivit