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PENGARUH BRAND COMMUNICATION, BRAND IMAGE, BRAND SATISFACTION, BRAND TRUST TERHADAP BRAND LOYALTY TEH PUCUK HARUM DI SURABAYA
Get PDFThe purpose of the study was to analyze and determine the influence of brand communication, brand image, brand satisfaction, brand trust would effect brand loyalty Teh Pucuk Harum in Surabaya. This study uses 170 respondents residing in Surabaya, minimum highschool education or equal, buying and consuming the product of teh pucuk harum, have seen the promotional activities of teh pucuk harum and know the difference between teh pucuk harum with other ready to drink tea.This research using Structural Equation Modelling (SEM) approach with Lisrel 8.7 for Windows. Sampling technique used in this research are non probability sampling with this type of purposive sampling. The data were collected directly from respondents who meet the characteristics of the population by spreading questionnaires.The results of this study showed found that brand communication, brand image, brand satisfaction and brand trust have a positive and significant influence toward brand loyalty teh pucuk harum in surabaya
UJI EFEK PENGUMUMAN RIGHTS OFFERINGS/RIGHTS ISSUEPADA PASAR SAHAM INDONESIAPERIODE 2012-2016
Get PDFThe purpose of this study is to examine how the market will react to rights offerings/rights issue announcement day (at extraordinary general meeting). This study used the company data listed on Indonesian Stock Exchange (BEI) from period 2012-2016 who has held rights offerings/rights issue. This study uses event study methodology to observe the abnormal return and cumulative abnormal return that occurred around the rights offerings/rights issue announcement day (at extraordinary general meeting). This study found that abnormal return would occur sorrounding the announcement date (t-1 for discounted rights offerings and t+3 for premium rights offerings). Both types of offerings show that investors will give a positive reaction about the rights offerings. This study also found that cumulative abnormal return would occur arround the announcement date (t-3 to t+3) and investors will be benefited if they buy that stock at three days before and sell it at three days after rights offerings announcement
FAKTOR –FAKTOR YANG MEMPENGARUHI KEBIJAKAN DIVIDEN PADA PERUSAHAAN SEKTOR NON KEUANGAN YANG TERDAFTAR DI BEI PERIODE 2012-2016
Get PDFThis study aims to investigate the determinants of corporate dividend policy. Variabel used in this research is size, profitability, growth, cash, leverage, systematic risk (β) and investment opportunity. This Study uses the quantitative approach and multiple linear regression. The target populations of this study are all non-financial sector companies registered in Indonesia Stock Exchange in 2012-2016 which are equal to 1045 year observations. Subsequently, the robustness test is performed by clustering the target populations by company size, that is large company groups and small company groups. The study finds that size, profitability, cash and investment opportunity affect dividend policy negatively. While growth, leverage and systematic risk (β) affect dividend policy positively
PEMBUATAN SISTEM INFORMASI KEANGGOTAAN PADA TOKO RITEL "X"
Get PDFRetail stores "X" is a network of stores engaged in retailing. Currently, the retail store "X" has a membership information system to store and manage the data of customers who are registered as members. However, the current membership information system less reliable. Some administrative processes also run less efficiently because of the involvement of the outside of the system. Information obtained from the system less assist management in making decisions. Data derived from the system Point of Sales (POS) is inputted manually, so that the resulting data is not up-to-date, and allow for errors in data entry. The level of system security is still lacking, and system development is hard to do. The new membership information system created by the old system of membership information. Creation of new systems is done by using a framework to address the safety and development of the system. The new membership system that does not use the card, but uses a mobile phone number for verification purposes. New reports were made to add the necessary information management. Some features updated and added so that the process can be more efficient administration. In addition, web application service designed to facilitate the exchange of data between the POS system and membership information system. Based on trial results, it was concluded that the information system of new members can be more effective and efficient and have a better security system
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN INTERNET BANKING PADA BANK BCA SURABAYA
Get PDFThis study aimed to examine the determinants of internet banking adoption spesifically in Bank BCA Surabaya using the social cognitive theory. Research findings indicated direct impact of Trust, Compatibility with Lifestyle and Online Customer Service to Intention to Adopt Internet Banking Bank BCA Surabaya.Furthermore, the hypotheses of influence Website’s Social Feature and Ease of Useto Intention to Adopt Internet Banking Bank BCA Surabaya also moderation influence from type of device is not supported
PEMBUATAN MOTION COMIC PERJALANAN HIDUP IR.SUKARNO
Get PDFIr.Sukarno was an important figure in Indonesia. He was not only the first president in Indonesia, but he also the founder of Pancasila. Unfortunately, the fifth graders interest in learning his biography is so weak. It is because the media used in teaching-learning process is full of texts and visualization in the explanation is not provided. To enhance student interests in learning Ir.Sukarno’s biography, it is necessary to apply an alternative media which is fascinating for students. Getting to know the problem, the researcher did analysis toward a certain media and particular needs of system, so the researcher designed Motion Comic Application dealing with the biography of Ir. Sukarno for fifth graders of Elementary school. The phases from designing characters to designing pages were implemented through this final project. The Motion Comic application regarding to Ir.Sukarno’s biography has several optional menu such as chosen stories, synopsis, figures, and credits. The menu of chosen storiesconsists of four motion comic videos while the menu of synopsis composes four summaries of each video. Further, the menu of figures talks about characters involved in the stories. The menu of credits consists of creator’s information two advisors, and the sources of audios applied in the Motion Comic of Ir.Sukarno’s biography. This application was implemented by using Adobe Illustrators CS6, Adobe Flash Professional CS6, Adobe Effect CS6, and Garage Band. After conducting the implementation of the application, the researcher employed an experiment and evaluation. The result shows that Motion Comic application of Ir.Sukarno’s biography is appealing and can trigger young learners to recognize the life stories of Ir. Sukarno
ANALISIS MOTIVASI INTRINSIK MAHASISWA AKUNTANSI UNIVERSITAS SURABAYA TERHADAP PENGAMBILAN PUTUSAN BERKARIER DI KANTOR AKUNTAN PUBLIK BIG FOUR ATAU NON-BIG FOUR
Get PDFThe research conducted to discuss about intrinsic motivation analysis for Universitas Surabaya’s students in career decision making in Big Four or non-Big Four public accounting firm. This research aims to unlock the mystery of whether the drive (the intrinsic motivation theory) can be applied or notto the decision making of student career in Big Four or non-Big Four public accounting firm. This research is expected to give benefit to the students as the main subject especially the accounting majors to have an insight about career decision in Big Four or non-Big Four public accountant firm. Research data, participant observation, and interview results that have been processed in a structured design, have produced a key to answer the mystery in this research. Using data from a viewpoint of the Big Four or non-Big Four public accounting firm’ personnel, carries an outcome where the drive cannot be entirely applicable in career decision making but drive can be the basis for a person to establish himself in career decision making. In addition, the drive that becomes a shield can control a person to keep on track in a career decision that suits him/her
INTERAKSI GENDER TOP MANAGEMENT DAN KONVERGENSI IFRS TERHADAP PRAKTIK EARNINGS MANAGEMENT PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2010 – 2013
Get PDFAbstract –This research is to test whether adopting IFRS and the presence of women in top management will give a negative impact on earnings management, due to the differences in behaviour between men and women. The samples used in this study were that all business entities listed in Indonesia Stock Exchange for the periode 2010 – 2013. The samples used in this study are 324 companies. After testing, the obtained results indicate that the adoption of IFRS did not give a significant negative effect on earnings management on accrual and real basis. Concerning the presence women in top management, it does not have a negative significant influence on accrual earnings management; yet it provides a significant positive effect on real earnings management when measured using abnormal discretionary costs, and provide a significant negative effect on real earnings management when measured using abnormal production costs
ANALISIS DAN PENINGKATAN KUALITAS LAYANAN PRODUSEN AMDK DENGAN MENGGUNAKAN INTEGRASI SERVQUAL DAN KANO DI CV. ALAMI BANJARMASI
Get PDFMineral water becomes an important product for human being, This is the reason why CV. Alami runs the mineral water production company in Banjarmasin, South Kalimantan and in order to keep the customers satisfied, CV.Alami has to enhance its quality of service . Therefore, an analysis of service quality and its enchancement was needed. This research intregated Kano and SERVQUAL methods as well as 5whys method to formulate the improvement. The attributes which were needed to be improved were“employee responding the complaintwell”, “speed of complaint respon”, “usedgallon protector in shipping”, “friendly employee in when serving transaction”, “give discount”, “Give promo event”, “suitability of shipping quantity”, “easy to contact the call center of the company”, “shipping price are precise”, “Gallon packaging resistance”, “mineral water free from stink”. From the 11 service attribute, there were 10 suggestions being implemented
HUBUNGAN ANTARA EKSPOR, FDI, DOMESTIC CREDIT, DAN GDP DI NEGARA-NEGARA TIMUR TENGAH
Get PDFThis research was conducted with the aim to know the relationship between Export, Foreign Direct Investment, Domestic Credit to Private Sector and Gross Domestic Product in Middle East countries during the period of 2004 - 2015, with countries sampled in this research as five countries namely Saudi Arabia, Kuwait, Iraq, Bahrain, and Qatar. Analytical method used is with Unit Root Test - PP and Granger Causality Test by using analysis tool to help process data is program Eviews 6. While the data used is time-series data from each of the five countries of Middle East which covers a period of 12 years. The analysis shows that FDI has a causal relationship with GDP in Saudi Arabia and Iraq. Domestic Credit to Private Sector has a causal relationship with FDI in the State of Iraq. FDI has a causal relationship with Domestic Credit to Private Sector in the State of Kuwait and Bahrain. While in the State of Qatar there is no causal relationship between variables