CALYPTRA
Not a member yet
2342 research outputs found
Sort by
PENGARUH BRAND CREDIBILITY MASKAPAI PENERBANGAN TERHADAP PURCHASE INTENTION KONSUMEN DI SURABAYA
Get PDFThe purpose of this research is to understand and analyze the influence of airlines brand credibility toward consumer purchase intention in Surabaya. Data processing was conducted using SPSS 18 for Windows and Amos Graphic 21 for Windows. The sampling technique thatused is non-probability sampling with purposive sampling type. 150 respondents who qualify the specified characteristics of the population were the total of sample used in this research which distributed by offline quetionaire. The result of this research that there was a positive influence between brand credibility on decision convenience, a positive influence between decision convenience on purchase intention, a positive influence between brand credibility on affective commitment, a positive influence between affective commitment on purchase intention and a positive influence between brand credibility on purchase intention
PENGARUH EXPERIENTIAL VALUE DAN SATISFACTION PENGUNJUNG FESTIVAL MAKANAN TERHADAP LOYALTY DI PASAR MALAM TJAP TOENDJOENGAN SURABAYA
Get PDFThe purpose of this research is to determine and analyze the influence of Experiential ValueandSatisfaction of food festival visitors to Loyalty at Pasar Malam Tjap Toendjoengan Surabaya. The research uses the quantitative approach and the design of this research is causal. Variabel used un this research are Goal-Oriented Attendees, Experientially-Oriented Attendees, Experiential Value, Satisfaction, and Loyalty. Data analysis technique is Structural Equation Modelling(SEM) using SPSS 16.0 for windows and AMOS version 24. This study used a sample of respondents who have visited Pasar Malam Tjap Toendjoengan Surabaya. The number of samples used in this study were 200 respondents. The results of this study indicate the influence of Experiential Value of food festival visitors to Satisfaction and Loyalty at Pasar Malam Tjap Toendjoengan Surabaya
RANCANGAN SISTEM INFORMASI MANAJEMEN SEDIAAN PADA PT. OASINDO RAYA
Get PDFThe design of this dosage management information system has the purpose to support PT. Oasindo Raya in making the decision on the process of buying and selling to be more effective and efficient, The drafting is necessary because PT. Oasindo Raya still uses the conventional way of managing its business especially in the recording process so that it becomes less effective and efficient regarding the process of buying and selling its products. A stock management information system is needed to develop the company better in its operational processes. With the design is expected to produce the information needed for decision making quickly and appropriately in order to develop the business of PT. Oasindo Raya in the future. This design applies System Development Life Cycle with 8 stages and uses the addition of Electronic Data Proccessing (EDP) that is with Software Inventory that requires hardware, software, users and database used to run well as expected. The draft regulates the recording of the process of purchasing, selling, inventory stock at the beginning and ending and all the processes related to the stock of both out and coming in PT. Oasindo Raya. The design of this management information system shows that the addition of EDP can improve the operational process of PT. Oasindo Raya is more effective and efficient because all the necessary information can be known quickly and accurately
HUBUNGAN KONFLIK KERJA-KELUARGA DAN KETIDAK-AMANAN KERJA DENGAN KESEJAHTERAAN PSIKOLOGIS
No full textKesejahteraan psikologis merupakan penilaian atau evaluasi individu selama masa hidupnya. Apabila individu merasa kehidupannya dan fungsi psikologisnya telah berjalan dengan optimal, maka dapat dikatakan bahwa individu tersebut memiliki kesejahteraan psikologis yang tinggi. Kesejahteraan psikologis dapat terganggu apabila terjadi masalah, satunya adalah adanya konflik dari peran-peran yang dijalani oleh individu. Apabila terjadi konflik yang mengganggu perannya di keluarga maupun pekerjaan, hal tersebut dapat memengaruhi kesejahteraan psikologis individu. Selain adanya konflik kerja-keluarga yang dialami individu, adanya perasaan terancam atau tidak aman dari pekerjaan yang sedang dijalani juga dapat mengganggu kesejahteraan psikologis seseorang. Rasa tidak aman ini disebut juga ketidak-amanan kerja atau job insecurity, yaitu persepsi atau rasa takut individu akan kehilangan pekerjaannya saat ini.
Subjek penelitian merupakan guru dan pegawai Yayasan Sekolah Nasional KPS yang berstatus menikah dan memiliki anak minimal 1 dengan usia maksimum 21 tahun yang tinggal bersama orangtua, sejumlah 52 orang. Hasil penelitian menunjukkan adanya hubungan yang signifikan antara konflik kerja-keluarga dan ketidak-amanan kerja secara bersamaan terhadap kesejahteraan psikologis (nilai Fhitung=4,831, Ftabel=3,19; R2=0,165; p=<0,005). Nilai korelasi konflik kerja-keluarga dengan kesejahteraan psikologis sebesar - 0,397 (p<0,005) yang menunjukkan nilai korelasi negatif. Semakin tinggi konflik kerja- keluarga, maka semakin rendah kesejahteraan psikologis; begitu pula sebaliknya. Nilai korelasi ketidak-amanan kerja dengan kesejahteran psikologis sebesar -0,272 (p<0,005) yang juga menunjukkan nilai korelasi negatif. Semakin tinggi ketidak-amanan kerja, maka semakin rendah kesejahteraan psikologis; begitu pula sebaliknya.
Dari penelitian ini dapat diketahui bahwa kesejahteraan psikologis memiliki hubungan yang berbanding terbalik dengan konflik kerja-keluarga dan ketidak-amanan kerja. Apabila kesejahteraan psikologis ingin ditingkatkan, maka konflik kerja-keluarga dan ketidak-amanan psikologis harus rendah. Untuk menekan konflik kerja-keluarga dapat diadakan family gathering secara berkala. Untuk menekan ketidak-amanan kerja dapat dilakukan pemberian informasi yang jelas terkait masa depan organisasi dari pihak manajemen. Saran untuk penelitian selanjutnya agar peneliti mencari sampel yang lebih banyak dan lebih memenuhi kriteria konflik kerja-keluarga serta ketidak-amanan kerja. Gunakan variabel lain sebagai prediktor atau moderator untuk mengetahui faktor apa saja yang memengaruhi kesejahteraan psikologis
PENGARUH ATTITUDE TOWARD THE ACTOR, MOVIE, CHARACTER TERHADAP ATTITUDE TOWARD PRODUCT PLACEMENT DAN BRAND PADA DRAMA KOREA GOBLIN DI INDONESIA
No full textThe purpose of this study is to investigate the impact of attitude toward the product placement on attitude toward the brand with several attitudinal constructs (attitude toward the actor, character, movie) that influence attitude toward the product placement in Korean drama ‘Goblin’. Method analysis that use in this study is structural equation modeling (SEM). The object of this study is Indonesian viewer who use an internet forum for Korean drama fans, who also watch Korean drama ‘Goblin’ and could recall at least one product placement in the drama. There are 200 respondents that participate in the study. Data processing using SPSS 22 software for Mac OS and Lisrel 32 for Windows OS.
The result of this study indicated that attitude toward product placement has significant positive effect on attitude toward the brand, but the attitudinal constructs like actor, movie and character did not have any effect on product placement. The fit between actor and brand have a significant effect on product placement
ANALISIS GAYA KEPEMIMPINAN TERHADAP PENERAPAN FORMAL CONTROLUNTUK MENGATASI MOTIVATIONAL PROBLEM DI PT “W” SURABAYA
Get PDFThis research aims to analyze the lingkages leadership style and formal control to resolve employee motivational problem in family business using the form explanatory research. Motivated by the dissatisfaction of factory employees to the policy of the family business entity causing the decrease of work motivation of employees, leader as a change agent is expected to be someone who can bring change by influencing others to do something including to control employee motivation. Based on these thoughts, this research considered as an interesting research.
This type of research is applied research with qualitative approach method. This research trying to give recommendations with formal controls that have not been effectively and fullyapplied by looking at the leadership style so the employee motivational problem can be solved. The results showed that leaders in the business entity has the type of transformational leadership. Thisstudy also show that employees who work at the factory having problem of motivation caused by job dissatisfaction related to hygiene factors from Herzberg theory as working condition, technical supervision, pay, company policy and administration, and status. Therefore, the required action control and result control in order to adjustindividual goals and objectives of the business entity
AKULTURASI BUDAYA JAWA DAN SUNDA TERHADAP PENERAPAN SISTEM PENGENDALIAN MANAJEMEN PADA PT. X
Get PDFAbstract- This study analyzes the acculturation of Javanese and Sundanese culture because there is rarely any research on the acculturation of these two cultures and their influence on the application of Management Control System. The company that became the object of research is in Cibadak which majority of the workers are Sundanese. However, the production manager who organizes these workers is Javanese. This research is included in explanatory research which aims to give an analysis of how the acculturation of Javanese culture and Sundanese culture towards the application of MSS in the production process of PT. X. The Influence of Java and Sundanese Culture in Application of SPM on Production Process of PT. X such as the process of recruiting labor based on subjective assessment of production manager, no formal training for the workers, establishing close relationships with the workers, giving vision and mission orally, giving individual rewards through absenteeism, no routine employee shifting, production manager Participate in the operational activities of production, and the value of gotong royong in production activities
PENGARUH KONSENTRASI KEPEMILIKAN DAN KARAKTERISTIK DEWAN TERHADAP KINERJA PERUSAHAAN SEKTOR MANUFAKTUR DI BEI PERIODE 2012-2016
Get PDFThis research aim to analyze factors which affect firm performance.Variables which use are ownership concentration, board size, board professionals, and board independents. And also, interaction variable which are ownership concentration x board size, ownership concentration x board professionals, andownership concentration x board independents. This research use quantitative approach by using multiple linier regression on 5 model, model 1 is the base line model and model 2-5 are the interaction models.. The sample of this research is the industrial manufacturing company that listed in BEI (Bursa Efek Indonesia) for period of 2012-2016. Final samples which are used in this research are equal to 109 observation
PENGARUH INFORMATION RISK TERHADAP COST OF CAPITALBADAN USAHA NON-KEUANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2012-2014
Get PDFAbstract- The purpose of this research was to know the influence of information risk (accrual quality, beta, leverage, size, growth, ROA, interest coverage, and NIBE) as an independent variable to cost of debt and cost of equity as a dependent variable to company listed in Bursa Efek Indonesia period 2012-2014. There were total 249 observations in this research that consist of 83 companies, which were listed in Bursa Efek Indonesia period 2012-2014. The result of this research showed that accrual quality and leverage had a positive influence towards cost of equity, beta and size were negative towards cost of equity, while growth was not significant towards cost of equity. More results showed that accrual quality and size were positive towards cost of debt, while interest coverage and NIBE were negative; leverage and ROA were not affected by cost of debt of a company
HUBUNGAN ANTARA KONSEP DIRI DENGAN FUNGSI PSIKOLOGIS MAKE-UPPADA MASA EMERGING ADULTHOOD
Get PDFThe period of adulthood emerging development starts from the age of 18-25 years. At this time individuals begin to be characterized by changes in development such as the development of reproductive systems, broader vision, and more can recognize the identity that is in him. Make-up or cosmetics have a psychological function that is make-up seduction function and camouflage make-up function. This study aims to determine the relationship between self-concept with the psychological function of make-up in the emerging adulthood. The method used in this study is quantitative explanative survey by spreading the questionnaire on the subject of 147 respondents. The sample of this research was done non-randomly with accidental quota sampling technique. Criteria subjects aged 18-25 years who use make-up 2 times in everyday life and minimal use 3 types of makeup that is, face powder, lipstick, BB cream. The hypothesis in this study was tested by Spearman Corellation technique. The results of this study showed no relationship between self-concept with the psychological function of make-up (r = 0,017; p = 0,417). In terms of the psychological function of make-up, there were 39 subjects (26.5%) classified as seduction, 84 subjects (57.1%) were classified as camouflage-seduction, 24 subjects (16.3%) were classified as camouflage. The subject of this study did not use the make-up function as the basis for the use of make-up. This is because the subject is accepted in the social environment in a positive way, making the subjectremains positive and confident even when not using make-up