Jurnal Manajemen Teknologi
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Innovation Platforms as A Strategy to Support the Agricultural Innovation System in Indonesia: Case study on The Implementation of Jajar Legowo Super
No full textAbstract. The strategy for utilizing research results through collaboration between stakeholders is crucial in developing agricultural innovation system. This study examines the multi-stakeholders collaboration on the scaling process of the Jajar Legowo (Jarwo) Super technological package as the research result of the Agricultural Research and Development Agency (Balitbangtan), Ministry of Agriculture (MoA), Indonesia. Employing the innovation platform framework, this study explores the multi-stakeholders’ perspectives by conducting semi-structured interview with related stakeholders: researchers, policy makers, disseminators, and local governments. The innovation platform framework is applied to map the actors, roles and functions that support the scaling process along the value chain from the problem identification, towards technology development through experimentation and the upscaling process in the system. The study finds that the innovation platform succesfully improve the rice productivity in some regions despite some challenges. Instead of full technology application, farmers prefer integratge them with indigenous practice due to the limited absorptive capacity, socio-economic background and natural conditions of the region. Also, the findings highlight the gap in multistakeholder relation despite the central rolef of the central government that not only act as a policy maker but also technlogy developer, disseminator, and logistic providers. The goverment is suggested to enhance the institutional arrangements by engaging industry in input logistic system to provide farmers’ access on technology supply and integrate policoes/programs with the local government and other related stakeholders to accelerate the upscaling process.
Keywords: Agricultural innovation system; Innovation platform; Jajar legowo super; Multi-stakeholders collaboration, sclaing proces
Human Resource Management Based on Sharia: How Employees Determine Sharia Law in the Context of Islamic Finance (Case Study: Bank Syariah Indonesia in Malang City, East Java)
No full textAbstract. This research explores employee perceptions of Sharia principles in the context of Human Resource Management (HRM) at Bank Syariah Indonesia in Malang City, East Java. The study employs a case study design with a qualitative approach, chosen for its ability to provide an in-depth understanding of how employees perceive and apply Sharia principles within the framework of Sharia-oriented HRM at the bank. Data were collected through in-depth interviews, direct observation, and document analysis involving a purposive sample of 15 employees from various positions within the bank, including staff and managers, with diverse lengths of service and demographic characteristics. The findings suggest that education and training focused on Sharia principles are crucial in shaping employees\u27 understanding and attitudes. Additionally, a Shariah-oriented organizational culture positively influences employee behaviors and attitudes, aligning them more closely with the institution\u27s values. These results offer practical implications for Islamic financial institutions, emphasizing the need to strengthen educational programs and enhance organizational culture to foster Sharia-compliant human resources. Furthermore, the study highlights opportunities for better employee development, particularly in developing technical skills and integrating Islamic ethical values. In conclusion, this research significantly contributes to the literature on Islamic-oriented HRM and provides valuable insights for practitioners and researchers in the field.
Keywords: Human Resource Management (HRM), sharia principles, employee perception, islamic finance
Abstrak. Penelitian ini mengeksplorasi persepsi karyawan terhadap prinsip-prinsip Syariah dalam konteks Manajemen Sumber Daya Manusia (MSDM) di Bank Syariah Indonesia di Kota Malang, Jawa Timur. Penelitian ini menggunakan desain studi kasus dengan pendekatan kualitatif, yang dipilih karena kemampuannya untuk memberikan pemahaman yang mendalam tentang bagaimana karyawan memandang dan menerapkan prinsip-prinsip Syariah dalam kerangka kerja MSDM yang berorientasi Syariah di bank tersebut. Data dikumpulkan melalui wawancara mendalam, observasi langsung, dan analisis dokumen yang melibatkan sampel purposif sebanyak 15 karyawan dari berbagai posisi di bank, termasuk staf dan manajer, dengan masa kerja dan karakteristik demografis yang beragam. Temuan menunjukkan bahwa pendidikan dan pelatihan yang berfokus pada prinsip-prinsip Syariah sangat penting dalam membentuk pemahaman dan sikap karyawan. Selain itu, budaya organisasi yang berorientasi pada Syariah secara positif mempengaruhi perilaku dan sikap karyawan, menyelaraskan mereka lebih dekat dengan nilai-nilai institusi. Hasil penelitian ini memberikan implikasi praktis bagi lembaga keuangan syariah, yang menekankan perlunya memperkuat program pendidikan dan meningkatkan budaya organisasi untuk membina sumber daya manusia yang patuh terhadap Syariah. Selain itu, penelitian ini menyoroti peluang untuk pengembangan karyawan yang lebih baik, terutama dalam mengembangkan keterampilan teknis dan mengintegrasikan nilai-nilai etika Islam. Kesimpulannya, penelitian ini memberikan kontribusi yang signifikan terhadap literatur tentang HRM berorientasi Islam dan memberikan wawasan yang berharga bagi para praktisi dan peneliti di lapangan.
Kata kunci: Manajemen Sumber Daya Manusia (MSDM), prinsip-prinsip syariah, persepsi karyawan, keuangan syaria
Understanding Consumer Intentions to Purchase Local and Second-hand Fashion in Indonesia
No full textAbstract. The fashion industry in Indonesia continues to grow, including trends in local fashion products and second-hand clothing. This study aims to determine the factors that shape consumers\u27 purchase intention towards these fashion products by analyzing the influence of self-efficacy, product specifications, socio-cultural factors, and the mediating role of hedonic motivation. Using a quantitative approach with online questionnaires and purposive sampling (at least 200 respondents), the study used Structural Equation Modeling (SEM) Partial Least Square (PLS) 4.0 for validity testing, reliability, and structural analysis. The results showed that self-efficacy has a significant positive effect on the purchase intention of local fashion products and second-hand clothing. Product specifications and socio-cultural factors have a significant positive effect on purchase intention for local fashion products, but not for second-hand clothing. Hedonic motivation does not mediate the effect of self-efficacy, product specifications, and socio-cultural factors on purchase intention of local fashion products, but mediates the effect of self-efficacy and socio-cultural factors on purchase intention of second-hand clothing. The findings offer insights for marketing strategy and brand management in the local and second-hand fashion industry, emphasizing the importance of consumer trust and specific factors that influence purchase decisions.
Keywords: Fashion, local product, second-hand, purchase intention, hedonic motivation
Abstrak. Industri mode di Indonesia terus berkembang seiring dengan tren produk fashion lokal dan pakaian bekas. Penelitian ini bertujuan untuk menentukan faktor-faktor yang membentuk minat beli konsumen terhadap produk fashion tersebut dengan menganalisis pengaruh self-efficacy, spesifikasi produk, faktor sosial-budaya, serta peran mediasi motivasi hedonis. Penelitian ini menggunakan pendekatan kuantitatif dengan kuesioner online dan teknik purposive sampling (minimal 200 responden). PLS-SEM digunakan untuk pengujian validitas, reliabilitas, dan analisis struktural. Hasil penelitian menunjukkan bahwa self-efficacy memiliki pengaruh positif signifikan terhadap minat beli pada produk fashion lokal dan pakaian bekas. Spesifikasi produk dan faktor sosial-budaya memiliki pengaruh positif signifikan terhadap minat beli produk fashion lokal, namun tidak terhadap pakaian bekas. Motivasi hedonis tidak memediasi pengaruh self-efficacy, spesifikasi produk, dan faktor sosial-budaya terhadap minat beli produk fashion lokal, tetapi memediasi pengaruh self-efficacy dan faktor sosial-budaya terhadap minat beli pakaian bekas. Temuan ini memberikan wawasan untuk strategi pemasaran dan manajemen merek di industri fashion lokal dan pakaian bekas, dengan menekankan pentingnya kepercayaan konsumen dan faktor spesifik yang memengaruhi keputusan pembelian.
Kata Kunci: Mode, Produk Lokal, Second-Hand, Niat pembelian, Motivasi hedonism
Social Media as a Tool to Facilitate Human Capital Relations to Open Innovation and Business Performance
No full textAbstract. Companies increasingly leverage social media tools to access knowledge from external actors, particularly customers and other users, to facilitate innovation processes and corporate performance. Little empirical research has investigated the impact of external knowledge sourced through social media. This research aims to analyze the influence of human capital on open innovation and business performance through social media. This research was conducted on MSMEs in Padang City, West Sumatra, Indonesia. The sample was 200 MSMEs in Padang City. The sampling technique is purposive sampling. The quantitative method is then processed and analyzed using Structural Equation Modeling (SEM) data analysis techniques with smartPLS. This research examines how external knowledge flows of human capital sourced from social media influence open innovation and business performance. The findings in this research are that there is a positive and significant influence between human capital on business performance, human capital on open innovation, human capital on social media, and social media on open innovation. On the other hand, social media does not have a positive or significant influence on business performance. This research also shows the role of social media as a mediator of the positive and significant relationship between human capital and open innovation. Meanwhile, social media fails to mediate the relationship between human capital and company performance. Overall, these findings underscore the importance of human capital in enhancing open innovation through social media, thereby impacting firm performance.
Keywords: Human capital, social media, open innovation, business performance
Abstrak. Perusahaan semakin memanfaatkan alat media sosial untuk mengakses pengetahuan dari pelaku eksternal, khususnya pelanggan dan pengguna lainnya, untuk memfasilitasi proses inovasi dan kinerja perusahaan. Sedikit penelitian empiris yang menyelidiki dampak pengetahuan eksternal yang bersumber melalui media sosial. Penelitian ini bertujuan untuk menganalisis pengaruh modal manusia terhadap inovasi terbuka dan kinerja bisnis melalui media sosial. Penelitian ini dilakukan pada pelaku UMKM di Kota Padang, Sumatera Barat, Indonesia. Sampelnya adalah 200 pelaku UMKM di Kota Padang. Teknik penentuan sampel adalah purposive sampling. Metode yang digunakan adalah kuantitatif, kemudian diolah dan dianalisis menggunakan teknik analisis data Structural Equation Modeling (SEM) dengan smartPLS. Penelitian ini mengkaji bagaimana aliran pengetahuan eksternal dari modal manusia yang bersumber dari media sosial mempengaruhi inovasi terbuka dan kinerja bisnis. Temuan dalam penelitian ini adalah adanya pengaruh positif dan signifikan antara human capital terhadap kinerja bisnis, human capital terhadap open Innovation, human capital pada media sosial, dan media sosial terhadap open Innovation. Sebaliknya media sosial tidak mempunyai pengaruh positif atau signifikan terhadap kinerja bisnis. Penelitian ini juga menunjukkan peran media sosial sebagai mediator hubungan positif dan signifikan antara modal manusia dan inovasi terbuka. Sementara itu, media sosial gagal memediasi hubungan antara modal manusia dan kinerja perusahaan. Secara keseluruhan, temuan ini menggarisbawahi pentingnya modal manusia dalam meningkatkan inovasi terbuka melalui media sosial, sehingga berdampak pada kinerja perusahaan.
Kata kunci: Modal manusia, media sosial, inovasi terbuka, kinerja bisni
Examining The Impact of Customer Satisfaction and Brand Image toward Consumer Loyalty on Bank Syariah Indonesia
No full textAbstract. Bank Syariah Indonesia is a financial institution whose principal business is to provide credit and services in payment and money circulation that operates in accordance with sharia principles. This research is intended to see the role of customer satisfaction and brand image mediating customer engagement on Bank Syariah Indonesia customer loyalty. Through the purposive sampling method, the number of samples is determined to be at least 120 respondents. Data collection using questionnaire dissemination. Structural Equation Modeling (SEM- AMOS) analysis technique version 26 was used in this study. These results show that Customer Satisfaction has a significant effect on Customer Loyalty, Brand Image has a significant effect on Customer Loyalty, Customer Engagement has a significant effect on Customer Loyalty. Customer Satisfaction has a significant effect on Customer Loyalty through Customer Engagement, and Brand Image has a significant effect on Customer Loyalty through Customer Engagement.
Keywords: Customer satisfaction, brand image, customer engagement customer loyalty
Abstrak. Bank Syariah Indonesia suatu lembaga keuangan yang usaha pokoknya memberikan kredit dan jasa-jasa dalam pembayaran serta peredaran uang yang beroperasi disesuaikan dengan prinsip-prinsip syariah. Penelitian ini dimaksudkan guna melihat peran customer satisfaction dan brand image memediasi customer engagement terhadap loyalitas nasabah Bank Syariah Indonesia. Melalui purposive sampling method ditentukan jumlah sampel yaitu minimal 120 responden. Pengumpulan data menggunakan penyebaran kuisioner. Teknik analisis Structural Equation Modeling (SEM-AMOS) versi 26 digunakan pada penelitian ini. Hasil tersebut menunjukkan Customer Satisfaction berpengaruh signifikan terhadap Loyalitas Nasabah, Brand Image berpengaruh signifikan terhadap Loyalitas Nasabah, Customer Engagement berpengaruh signifikan terhadap Loyalitas Nasabah. Customer Satisfaction berpengaruh signifikan terhadap Loyalitas Nasabah melalui Customer Engagement, dan Brand Image berpengaruh signifikan terhadap Loyalitas Nasabah melalui Customer Engagement.
Kata kunci: Customer satisfaction, brand image, loyalitas nasabah, customer engagement.
Village-Owned Enterprises (BUM Desa) Management Strategy Towards Sustainable Village Development
No full textAbstract. The amount of village funds distributed by the government to villages should be accompanied by an excellent performance of the empowerment programme and the improvement of the village economy through Village-Owned Enterprises (BUM Desa). However, many BUM Desa have stopped operating. This study aims to explore the causes of BUM Desa\u27s poor performance using ethnographic research strategy. The results of this study revealed that the cause of BUM Desa\u27s poor performance is that the community prefers BUM Desa that have physical buildings rather than implementing community empowerment-based businesses through modern cultivation and agriculture. In addition, many villages require higher capacity to formulate a vision for sustainable development. Both factors occur due to the low education level of village heads and communities. The weak performance of BUM Desa is exacerbated by the community culture that considers a person\u27s height not based on capacity but age. In many villages, elders are often more dominant in making proposals than the village head, leading to a lack of focus on the direction of village development. BUM Desa performance is currently at the stage of fulfilling fiscal and social accountability but needs to be more effective in delivering empowerment benefits.
Keywords: BUM Desa, economic performance, barriers, community empowerment, sustainability, village development
Abstrak. Besarnya dana desa yang disalurkan pemerintah ke desa seharusnya dibarengi dengan kinerja yang sangat baik dari program pemberdayaan dan peningkatan ekonomi desa melalui Badan Usaha Milik Desa ( BUM Desa ). Namun banyak BUM Desa yang berhenti beroperasi. Penelitian ini bertujuan untuk mengeksplorasi penyebab buruknya kinerja BUM Desa dengan menggunakan strategi penelitian etnografi. Hasil penelitian ini mengungkapkan bahwa penyebab buruknya kinerja BUM Desa adalah karena masyarakat lebih memilih BUM Desa yang mempunyai bangunan fisik dibandingkan melaksanakan usaha berbasis pemberdayaan masyarakat melalui budidaya dan pertanian modern. Selain itu, banyak desa memerlukan kapasitas yang lebih tinggi untuk merumuskan visi pembangunan berkelanjutan. Kedua faktor tersebut terjadi karena rendahnya tingkat pendidikan kepala desa dan masyarakat. Lemahnya kinerja BUM Desa diperparah dengan budaya masyarakat yang menganggap tinggi badan seseorang bukan berdasarkan kapasitas melainkan usia. Di banyak desa, para tetua seringkali lebih dominan dalam mengajukan usulan dibandingkan kepala desa, sehingga menyebabkan tidak fokusnya arah pembangunan desa. Kinerja BUM Desa saat ini berada pada tahap pemenuhan akuntabilitas fiskal dan sosial namun perlu lebih efektif dalam memberikan manfaat pemberdayaan.
Kata kunci : BUM Desa, kinerja perekonomian , hambatan , pemberdayaan masyarakat , keinginan , pembangunan des
The Importance of Interpersonal Skills For Project Manager: Systematic Literature Review
No full textAbstract. Project management skills can significantly impact the outcomes of many business initiatives, particularly in project-oriented industries. While technical expertise is crucial, project managers also rely heavily on interpersonal skills to effectively lead teams and communicate with stakeholders. This study examines how project managers\u27 interpersonal skills contribute to project success. Employing the Systematic Literature Review methodology, our focus was on identifying pertinent articles from Scopus. Our initial search using the \u27Publish or Perish\u27 software returned 42 articles. We then carefully evaluated each one, focusing on how well they contributed to our understanding of interpersonal skills in project management. This thorough review process allowed us to select the most relevant and insightful articles for our study. Keyword analysis revealed robust associations between ‘interpersonal skills’ and ‘project managers’, extending to key terms such as ‘project management’, ‘emotional intelligence’, ‘project success’, ‘leadership’, ‘information technology’, ‘construction’, ‘implementation’, ‘evaluation’, and ‘qualitative’. Building on these keyword relationships, our findings underscore the need for balanced skill development in practice and highlight opportunities for future research on measuring and developing interpersonal skills across diverse project contexts, emerging methodologies, and virtual team dynamics, aiming to bridge the gap between academic research and practical application in project management.
Keywords: Interpersonal skill, project, project manager, project management, systematic literature review
Abstrak. Keterampilan manajemen proyek dapat berdampak signifikan terhadap hasil dari banyak inisiatif bisnis, khususnya dalam industri yang berorientasi pada proyek. Meskipun keahlian teknis sangat penting, manajer proyek juga sangat bergantung pada keterampilan interpersonal untuk memimpin tim dan berkomunikasi dengan para pemangku kepentingan secara efektif. Studi ini meneliti bagaimana keterampilan interpersonal manajer proyek berkontribusi terhadap keberhasilan proyek. Dengan menggunakan metodologi Tinjauan Literatur Sistematis, fokus kami adalah mengidentifikasi artikel-artikel terkait dari Scopus. Pencarian awal kami menggunakan perangkat lunak \u27Publish or Perish\u27 menghasilkan 42 artikel. Kami kemudian mengevaluasi masing-masing artikel dengan cermat, dengan fokus pada seberapa baik kontribusinya terhadap pemahaman kami tentang keterampilan interpersonal dalam manajemen proyek. Proses peninjauan menyeluruh ini memungkinkan kami untuk memilih artikel yang paling relevan dan berwawasan untuk studi kami. Analisis kata kunci mengungkapkan hubungan yang kuat antara \u27keterampilan interpersonal\u27 dan \u27manajer proyek\u27, yang meluas ke istilah-istilah utama seperti \u27manajemen proyek\u27, \u27kecerdasan emosional\u27, \u27keberhasilan proyek\u27, \u27kepemimpinan\u27, \u27teknologi informasi\u27, \u27konstruksi\u27, \u27implementasi\u27, \u27evaluasi\u27, dan \u27kualitatif\u27. Berdasarkan hubungan kata kunci ini, temuan kami menggarisbawahi perlunya pengembangan keterampilan yang seimbang dalam praktik dan menyoroti peluang untuk penelitian di masa mendatang tentang pengukuran dan pengembangan keterampilan interpersonal di berbagai konteks proyek, metodologi yang muncul, dan dinamika tim virtual, yang bertujuan untuk menjembatani kesenjangan antara penelitian akademis dan aplikasi praktis dalam manajemen proyek.
Kata kunci: Keterampilan interpersonal, proyek, manajer proyek, manajemen proyek, tinjauan pustaka sistemati
Does Shopping Orientation and Gender Different Affect Online Shopping Lifestyle?
No full textAbstract. This study aims to determine the Influence of Shopping Orientation and Gender Different on Online Shopping Lifestyle in Pekanbaru City. This research was conducted in Pekanbaru City with 104 respondents. This study used quantitative methods by drawing research samples using the purposive sampling method. Data testing using validity tests, reliability tests, classical assumption tests, multiple linear regression tests, there are two hypothesis tests and determination tests with the help of SPSS 23 software. The results of this study show that Market Orientation and Gender Different partially affects Online Shopping Lifestyle, Gender Different partially affects Online Shopping Lifestyle, and Shopping Orientation and Gender Different partially affects Online Shopping Lifestyle The findings suggest that market orientation can enhance their position for success by improving their online shopping lifestyle. Overall, this study provides valuable insights into the importance of market orientation in enhancing production performance for manufacturing SMEs, and its implications can be useful for practitioners, policymakers, and scholars interested in ecommerce platform competitiveness.
Keywords: Market orientation, shopping orientation, gender different, online shopping lifestyle, e-commerce
Abstrak. Penelitian ini bertujuan untuk mengetahui Pengaruh Orientasi Belanja dan Gender Different Terhadap Online Shopping Lifestyle di Kota Pekanbaru. Penelitian ini dilakukan di Kota Pekanbaru dengan jumlah responden 104 orang. Penelitian ini menggunakan metode kuantitatif dengan penarikan sampel penelitian menggunakan metode purposive sampling. Pengujian data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linear berganda, uji hipotesis dan uji determinasi dengan bantuan software SPSS 23. Hasil penelitian ini menunjukkan bahwa Orientasi Belanja secara parsial berpengaruh terhadap Online Shopping Lifestyle,Gender Different secara parsial berpengaruh terhadap Online Shopping Lifestyle, dan Orientasi Belanja dan Gender Different secara parsial berpengaruh terhadap Online Shopping Lifestyle
Kata kunci: Orientasi Pasar, orientasi belanja, perbedaan gender, gaya hidup belanja online, e-commerc
Operational Cost Efficiency and Profitability Effects on Companies Distribution Stock Prices During Covid-19
No full textAbstract. This study was conducted to determine whether the efficiency of operating costs and profitability of companies listed on the Indonesia Stock Exchange in the banking sector on stock prices. Research design, data, and methodology: This study uses 35 banking companies from 2020 to 2021 as a sample in the study, with a total of 70 financial statements data. The analysis test was conducted to see the effect of operational cost efficiency and profitability on stock prices in banking companies during the covid-19 pandemic. Multiple linier regression is conducted to check the simultaneous test and partial test. As for the indicators in cost efficiencies are operating expenses on operating income. The profitability effects indicators are based on return on equity. Stock prices indicators are based on internal and external policies and abilities. The test results show that operational cost efficiency and profitability have a simultaneous effect on stock prices. However, it partially shows that operational cost efficiency has no significant effect. Meanwhile, profitability shows positive results and has a significant effect. Conclusions: Based on the table of the Coefficient of Determination (R²) test, the value of Adjusted R Square is 98.7%. This shows that the variables of Operational Cost Efficiency and Profitability affect the stock price by 98.7% and the remaining 1.3% is influenced by other variables. Practical perspectives are further discussed in the paper.
Keywords: Operation cost efficiency, profitability effects, stock prices, multiple linier regression, banking sector
Abstrak. Penelitian ini dilakukan untuk mengetahui apakah efisiensi biaya operasional dan profitabilitas perusahaan yang terdaftar di Bursa Efek Indonesia di sektor perbankan terhadap harga saham. Desain penelitian, data, dan metodologi: Penelitian ini menggunakan 35 perusahaan perbankan dari tahun 2020 hingga 2021 sebagai sampel dalam penelitian, dengan total 70 data laporan keuangan. Uji analisis dilakukan untuk melihat pengaruh efisiensi biaya operasional dan profitabilitas terhadap harga saham di perusahaan perbankan selama pandemi covid-19. Regresi linier berganda dilakukan untuk memeriksa uji simultan dan uji parsial. Adapun indikator dalam efisiensi biaya adalah biaya operasional pada pendapatan operasional. Indikator efek profitabilitas didasarkan pada pengembalian ekuitas. Indikator harga saham didasarkan pada kebijakan dan kemampuan internal dan eksternal. Hasil pengujian menunjukkan bahwa efisiensi biaya operasional dan profitabilitas berpengaruh simultan terhadap harga saham. Namun, sebagian menunjukkan bahwa efisiensi biaya operasional tidak berpengaruh signifikan. Sementara itu, profitabilitas menunjukkan hasil positif dan berpengaruh signifikan. Kesimpulan: Berdasarkan tabel uji Coefficient of Determination (R²), nilai Adjusted R Square adalah 98,7%. Hal ini menunjukkan bahwa variabel Efisiensi Biaya Operasional dan Profitabilitas mempengaruhi harga saham sebesar 98,7% dan sisanya 1,3% dipengaruhi oleh variabel lainnya. Perspektif praktis dibahas lebih lanjut dalam penelitian ini.
Kata kunci: Efisiensi biaya operasi, efek profitabilitas, harga saham, regresi linier berganda, sektor perbanka
Sharia Property Business Development Strategy (Case Study: Tasnim Property)
No full textAbstract. The Sharia property industry in Indonesia has increased exponentially in recent years. Many Association of Sharia Property Developers (ADPS) members have recorded significant home sales. However, it is different with Tasnim Property, which has experienced a decline in home sales. This research aims to analyze consumer behaviour in making home purchase decisions, analyze internal factors, analyze micro and macro external factors, formulate alternative strategies and formulate strategic priorities that can be applied to Tasnim Property\u27s business development strategy. This research was conducted from November 2022 to September 2023 with quantitative and qualitative approaches. In consumer behaviour analysis, the sampling technique used voluntary sampling through an online survey involving 75 respondents, and data analysis used SEM-PLS to determine the direct effect of product, price, place and promotion variables on home purchase decisions. In the strategic management analysis, the sampling technique used purposive sampling involving 6 respondents. Data analysis used the IFE matrix, Porter\u27s Five Forces, PESTLE, EFE matrix, IE matrix, SWOT and QSPM matrix. The results showed that the product and promotion variables significantly affected home purchasing decisions. In contrast, the price and place variables did not significantly affect home purchasing decisions. There are 8 alternative strategies that have been formulated, namely: (1) increasing cooperation with a large number of Sharia Property Agency partners, (2) a home sales strategy with a unit booking system through Virtual Reality technology, (3) increasing marketing activities through B2G, B2B and B2C cooperation offers, (4) recruiting professional and experienced CEOs in the property sector, (5) introducing Tasnim products by enlarging marketing areas, (6) implementing simplified licensing procedures through the OSS (Online Single Submission) application, related agencies in local governments and online PBG, (7) a strategy to buy materials directly from factories/distributors, and (8) establishing a research & development division. The priority strategy that can be recommended for Tasnim Property is to increase cooperation with many Sharia Property Agency partners. This strategy is essential for the company to increase the market share of Sharia property with more massive and vigorous marketing efforts.
Keywords: Business development strategy, sharia property, strategy formulation, consumer behaviour, purchase decision
Abstrak. Industri properti syariah di Indonesia mengalami peningkatan secara eksponensial dalam beberapa tahun terakhir. Banyak member Asosiasi Developer Properti Syariah (ADPS) berhasil membukukan rekor penjualan rumah dengan signifikan. Akan tetapi, berbeda dengan Tasnim Property yang mengalami penurunan penjualan rumah. Penelitian ini bertujuan untuk menganalisis perilaku konsumen dalam melakukan keputusan pembelian rumah, menganalisis faktor internal, menganalisis faktor eksternal mikro dan makro, merumuskan alternatif strategi dan merumuskan prioritas strategi yang dapat diterapkan dalam strategi pengembangan bisnis Tasnim Property. Penelitian ini dilakukan pada bulan November 2022 hingga September 2023 dengan pendekatan kuantitatif dan kualitatif. Pada analisis perilaku konsumen, teknik pengambilan sampel menggunakan voluntary sampling melalui survei online yang melibatkan 75 responden, dan analisis data menggunakan SEM-PLS untuk menguji pengaruh langsung variabel product, price, place dan promotion terhadap keputusan pembelian rumah. Pada analisis manajemen strategik, teknik pengambilan sampel menggunakan purposive sampling yang melibatkan 6 responden, dan analisis data menggunakan matriks IFE, Porter’s Five Forces, PESTLE, matriks EFE, matriks IE, SWOT dan matriks QSPM. Hasil penelitian menunjukkan bahwa variabel product dan promotion memiliki pengaruh yang signifikan terhadap keputusan pembelian rumah, sementara variabel price dan place tidak berpengaruh signifikan terhadap keputusan pembelian rumah. Terdapat 8 alternatif strategi yang telah dirumuskan yaitu (1) meningkatkan kerjasama dengan mitra Agency Property Syariah dalam jumlah yang banyak, (2) strategi penjualan rumah dengan sistem booking unit melalui teknologi Virtual Reality, (3) meningkatkan aktivitas pemasaran melalui penawaran kerjasama B2G, B2B dan B2C, (4) merekrut CEO profesional dan berpengalaman di bidang properti, (5) memperkenalkan produk Tasnim dengan memperbesar wilayah pemasaran, (6) penerapan penyederhanaan prosedur perizinan melalui aplikasi OSS (Online Single Submission), dinas terkait di pemerintah daerah dan PBG online, (7) strategi membeli bahan material langsung ke pabrik/distributor, dan (8) membentuk divisi research & development. Strategi prioritas yang direkomendasikan bagi Tasnim Property adalah meningkatkan kerjasama dengan mitra Agency Properti Syariah dalam jumlah banyak. Strategi ini sangat diperlukan perusahaan dengan tujuan untuk meningkatkan market share properti syariah dengan usaha pemasaran yang lebih masif dan gencar.
Kata kunci: Strategi pengembangan bisnis, properti syariah, formulasi strategi, perilaku konsumen, keputusan pembelia