JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW
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LOYALTY AS AFFECTING MEDIATOR OF SERVICE QUALITY AND CUSTOMER SATISFACTION TOWARDS COMPETITIVE ADVANTAGE
Get PDFWhen preparing an effective marketing strategy, a bank must consider its competitors as well as its customers. Establishing a mutual relationship with customers requires a better means of satisfying customer needs than the competitors. Micro, Small, and Medium-sized Enterprises (MSMEs) should always analyze their competitors and develop marketing strategies that effectively give the company a good position compared to the competitors and provide a competitive advantage as strong as possible. This research was conducted using a quantitative method. The design was categorized as causal relationship research. The data were then analyzed using the path analysis. Findings of the research showed that customer satisfaction, service quality, and customer loyalty affected the competitive advantage of Sentra Batik Pamekasan. The effect of customer loyalty on the competitive advantage could be observed from the number of Sentra Batik Pamekasan’s customers who decided not to move to other financial institutions (banks). When the company could give better service quality, the customer loyalty and the competitive advantage among financial institutions would get higher
CUSTOMER LOYALTY AND PASSENGER SATISFACTION ON LION AIR’S LOW COST CARRIER
Get PDFThis study aims to determine the effect of ticket price and service quality on customer loyalty through passenger satisfaction as an intervening variable on the Low Cost Carrier (LCC ) of Lion Air airlines. Low Cost Carrier airlines which have relatively cheap ticket price, but due to the economic crisis in Indonesia, these air transportation services are relatively expensive compared to the previous year, which according to the Indonesian National Air Carrier Association, the increase reached almost 40-120% for each airline, because the increase that occurred made LCC airlines, especially Lion Air, experience a very drastic decrease in passengers by 35% in 2019, apart from ticket price increases, the quality of service provided by lion air airlines is also still not good so that passengers are not satisfied with Lion Air airlines. This research was conducted at Soekarno Hatta International Airport. The study was conducted using quantitative methods, with a sample of 100 respondents and data were taken using a questionnaire and processed using smart-PLS 3. The results of this study are from 7 proposed hypotheses, 6 of which are accepted and 1 of the hypothesis is rejected, for the rejected hypothesis is the effect of ticket price on the loyalty of Lion Air airline passengers
ANALYSIS OF THE EFFECT OF ONLINE SHOPPING VALUE, EFFECTIVENESS OF INFORMATION CONTENT ON PURCHASE INTENTION WITH WEB SATISFACTION AS MEDIATION ON MILLENNIALS IN BATAM CITY
Get PDFThe development of e-commerce with the C2C category is very fast and is dominated by the millennial generation. The millennial generation is a generation that was born in modern and technologically advanced conditions. Therefore, it is necessary to research. This investigation was conducted to determine whether online buying values ​​also the effectiveness of information content affect Web Satisfaction and will affect millennial buying intentions in Batam city. Data samples in this study were carried out by distributing questionnaires to 350 data and treated by SmartPLS. The outcomes of this investigation state that hedonic shopping value, utilitarian shopping value, the effectiveness of information content affect purchase intention, also Satisfaction as a mediation between hedonic shopping value, utilitarian shopping value, the effectiveness of information content, also purchase intentio
EDUCATION OF COUPLES ABOUT LONG-TERM CONTRACEPTION METHODS IN BATUJAJAR'S HEALTH CENTER THROUGH EDUCATIONAL VIDEOS
Get PDFThe purpose of this research activity is to make a video that can be used in digital media to educate couples at the Batujajar Health Center regarding long-term contraceptive methods and to evaluate their effectiveness. This research uses a descriptive method. Questionnaires were also used in this study to see the effectiveness of the videos that had been made in increasing respondents' knowledge. A total of 300 people who are still using short-term contraceptive methods have filled out the questionnaire.
The educational videos given to respondents were made with a relaxed and comedic concept to make them easier to understand. The evaluation results illustrate that knowledge has increased after watching the videos. The increase is related to the types of methods available and the inaccurate myths. The main reason they have not used it is the perceived high cost of insertion. But they also expressed their willingness to use it, especially for intrauterine devices. Involving a third party who is believed to be able to rectify the incorrect myth, for example, ustadz or ustadzah, who can provide a study of the matter from a religious perspective An increase in understanding of the cost of installation needs to be made. Information related to this can be conveyed when optimizing the roles of health workers and field instructors. CSR activities or community service from educational institutions in collaboration with the local government and the National Family Planning Coordination Board to eliminate installation costs can be carried out to increase their use
THE EFFECT OF E-SERVICE QUALITY AND PERCEIVED VALUE ON E-TRUST WITH E-SATISFACTION AS A MEDIATION VARIABLE (STUDY ON CUSTOMERS WHO ONLINE SHOPPING IN THE SHOPEE APP DURING COVID-19 PENDEMIC IN INDONESIA)
Get PDFThe rapid development of e-commerce in Indonesia makes businesses compete in building their business through e-commerce. In order to be competitive, e-commerce must improve the quality of e-service quality and perceived value so as to gain market share and valuation. This study aims to examine the effect of e-service quality and perceived value on e-trust with e-satisfaction as a mediating variable (Study on customers who shop online on the Shopee application during the Covid-19 pandemic in Indonesia. With data processing the research is carried out through Smart PLS 3.3 The sampling technique used purposive sampling with a sample size of 400 samples. E-service quality affects e-satisfaction. Perceived value has an effect on e-satisfaction. E-satisfaction has no effect on e-trust. E-service quality affects e-trust. Perceived value has an effect on e-trust. E-service quality has no effect on e-trust through e-satisfaction as a mediating variable. Perceived value has no effect on e-trust through e-satisfaction as a mediating variable
ANALYSIS OF THE VARIABLES DRIVING THE E-PAYMENT INTENSITY AMONG COLLEGE STUDENTS
Get PDFThis study aims to analyze the influence of the variable performance expectancy, benefits, trust, self-efficacy, ease of use, and security on the use of electronic-based non-cash payment (e-payments) among students in Batam City, Riau Islands Province. The growth of e-payments in Indonesia has shown a high rate but it is still lagging behind that of several neighboring countries such as Vietnam and Thailand. Several studies on this subject have shown mixed results. By using primary data through the Smart PLS version 3.0 program tools, this study concluded that performance expectancy, benefits, self-efficacy showed a significant positive relationship with the e-payment intention, while trust, ease of use, and security showed insignificant. Based on these results, it is recommended that e-payment providers always pay attention to the needs of their users
ONLINE PURCHASE DECISION MODEL FROM A TRUST AND EASE OF USE PERSPECTIVE IN THE ONLINE MARKETPLACE : (CASE STUDY AT TOKOPEDIA.COM)
Get PDFThis study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in Online Purchase Decision at Marketplace Online. The methodology design used in this research is quantitative research with a survey method, for an analysis tool used is multiple linear regression. The method used to attract the sample is non-probability in the form of purposive sampling with the main criteria of the sample that is Tokopedia.com users who have made transactions at least 1 time. The size of respondents used as many as 100 respondents. The results of the study found that there is a positive and significant result of the trust and ease of use variables on online purchasing decisions both partial and simultaneous. This can be explained that the main factors that consumers consider before conducting online purchasing activities are whether they trust the sites that provide these online services and trust the online sellers on the website to encourage and build long-term relationships with consumers. Second is the impact of the ease of use on purchasing decisions, which can be explained by the ease of use perceived by Tokopedia users will tend to provide a sense of comfort and ease that affects consumers' online purchasing decisions. Thus, the recommendation for Tokopedia.com is to put more concern on updating the user experience to make it more manageable for all users to remain to use Tokopedia.com. and to strengthen payment systems and complaint handling for both consumers and sellers
ANALYSIS OF THE FACTORS THAT INFLUENCE EMPLOYMENT AS ONLINE TRANSPORTATION DRIVERS IN BATAM CITY
Get PDFThe development of transportation always follows by technological developments. The impact given by changes in technological developments on online transportation is to provide opportunities for people to have new jobs. This research aims to analyze the influence of training, motivation, job stress, and job satisfaction on employee performance with employee engagement as a mediation. This study involves 400 employees of Gojek in Batam City. Using SmartPLS analysis, it was found that training is positive not significant on employee performance with employee engagement as mediation. Job stress is negative not significant on employee performance with employee engagement as mediation. Both motivation and job satisfaction has the most important role to enhance employee performance with employee engagement as mediation
THE IMPACT OF WORD OF MOUTH AND DISCOUNTS ON VISIT INTENTION WITH DESTINATION IMAGE AS INTERVENING ON TOURIST DESTINATIONS IN THE CITY OF BATAM
Get PDFThe Covid-19 pandemic has greatly impacted sectors in all corners of the world, especially in Indonesia. Since the lockdown, the government has forced the country to lock up from tourists both foreign and domestic, a large-scale closure in Indonesia resulting in a very significant decline in the tourism sector. In the last few months tourism has reopened, so marketers are competing to attract visitors with interesting promotions and reviews related to the destination including the City of Batam. This research is classified as explanatory research, namely, research that explains the relationship variables and tests the relationship between several variables through testing several hypotheses using an approach with SmartPLS version 3 software with 390 respondents using the Hair calculation method. The results of this study indicate that Destination image, Word of Mouth, and Discount has a significant positive effect on visit intention
THE CONSTRUCTION OF RELIGIOSITY ROLE IN CAUSALITY RELATIONSHIP WITH CONSUMER BEHAVIOR INTENTION
Get PDFThis study is intended to examine the role of religiosity in the causal relationship between the use of Instagram social media and the behavioral intentions of consumers towards culinary products, whether the role of the construct of religiosity in the relationship mediates or moderates. In addition, the purpose of this study was to examine the effect of using advertising through social media, in this case, Instagram, on the behavioral intentions of consumers on SME culinary products. The survey was conducted on 200 respondents using Instagram using the purposive sampling technique. Data analysis was performed using Structural Equation Modeling, with Smart PLS program