JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW
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THE EFFECT OF PERCEIVED VALUE AND CONSUMER INNOVATIVENESS ON PURCHASE DECISIONS MEDIATED BY BRAND IMAGE AT ERHA BEAUTY CLINIC JAMBI
Full text linkThis resea aims to analyze the effect of perceived value, consumer innovativeness on purchase decisions with Brand Image as a mediating variable. This research is a type of field research with a quantitative approach in the form of associative. The samples are 135 respondents, namely customers who visit Erha Beauty Clinic Jambi. The data used are primary data and secondary data. The analysis uses PLS model by assessing the outer model and inner model. The results conclude that perceived value and consumer innovativeness affect purchase decisions, brand image mediates the relationship between perceived value and purchase decisions, and brand image also mediates the relationship between consumer innovativeness and purchasedecisions
EFFECT OF LIVE STREAMING E-COMMERCE IN BUILDING CUSTOMER TRUST AND CUSTOMER ENGAGEMENT (STUDY ON TOKOPEDIA CONSUMERS)
Full text linkIn recent years, e-commerce in Indonesia is growing rapidly which makes the level of competition between e-commerce is also high and has resulted in the closure of several e-commerce because they are unable to compete. It can be said that live streaming is one of the innovations as a marketing strategy for new e-commerce. To avoid suspicions of different product characteristics photos, fake shops, fraudulent sellers and others and to increase customer trust, Tokopedia Play created a live shopping experience feature. And can increase customer engagement which ultimately consumers buy and revisit. This study aims to examine the effect of live streaming, customer trust, and customer engagement in making online purchases on Tokopedia e-commerce. The independent variable in this study is live streaming. The dependent variable is customer engagement. And the intervening variable is customer trust. Respondents in this study were people who had shopped online through live streaming on Tokopedia Play. This study uses quantitative research methods and PLS analysis. Using a minimum of 105 respondents. The results of the study show that: (1) Live streaming has a positive and significant effect on customer trust. (2) Customer trust has a positive and significant effect on customer engagement. (3) The effect of live streaming on customer trust and on customer engagement is significant and positive
PRICE DISCOUNT, BONUS PACK, AND HEDONIC VALUE TOWARDS ONLINE SHOP IMPULSE BUYING: A CASE STUDY ON PRIVATE COLLEGE STUDENTS IN SUNGAI PENUH CITY
Full text linkWe study online shop impulse buying behaviour of college students in some private universities at Sungai Penuh city and formulate problems as follows: (1) how could price discount affect their impulse buying behaviour? (2) How could bonus packs affect their impulse buying behaviour? (3) How could hedonic value affect their impulse buying behaviour? (4) How could price discount, bonus pack, and hedonic value altogether affect their impulse buying behavior? We spread questionners among 60 students of private universities in Sungai Penuh city and use descriptive quantitative techniques for data analysis. Results of the study shows that there is a significant influence of price discounts and bonus packs, partially, on impulse buying behaviour of these college students. While the hedonic value has a little to no significant effect on their impulse buying behaviour. For price discounts, bonus packs, and hedonic values altogether, there is a significant effect on impulse buying behaviour simultaneously. The influence of price discount, bonus pack, and hedonic value on impulse buying behaviour is 16.9%, with 83.1% are from another influences that need to be further studied for future research
THE EFFECT OF GREEN PRODUCT, HALAL LABEL AND SAFI COSMETIC BRAND IMAGE ON PURCHASE DECISIONS MODERATED BY WORD OF MOUTH IN THE MUSLIM COMMUNITY OF PALEMBANG CITY
Full text linkThis research was on to find out the influence of green products, halal labels, the brand image of Safi Cosmetics, and word of mouth as moderators to wards purchasing decisions of the Muslim consumers in Palembang. The sample used in this research was the Muslim consumers in Palembang with purposive sampling techniques. The number of samples in this study was 90 samples obtained from the questionnaire. The research used the quantitative approach with Moderated Regression Analysis assisted by SPSS 21. The results reveal that green product has no effect on purchasing decisions, the halal label has a positive effect on purchasing decisions, brand image has a positive effect on purchasing decisions, word of mouth has a positive effect on purchasing decisions, and word of mouth weakens the relationship between green products and purchasing decisions.
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THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND EQUITY IN BANKING SECTOR
Full text linkThe purpose of this study was to examine the effect of brand awareness, brand image, perceived quality, and loyalty to brand equity in the banking sector. The samples in this study were 240 respondents who registered as customers of 40 banking branch offices. The results of statistical tests using SEM-PLS show that there are only brand loyalty and brand awareness that have a significant effect on brand equity in banking sectors. While brand image and perceived quality have no significant effect, there is also no positive significance of brand image as a mediation to the relationship between brand awareness and brand equity. These findings indicate the importance of banking management to continuously increase brand awareness and brand loyalty programs and improve perceived quality and brand image in building brand equity to winning the competition among banking companies
THE IMPORTANCE OF CUSTOMER RELATIONSHIP MARKETING TO PARTICIPANT LOYALTY THROUGH PARTICIPANT SATISFACTION IN BUSINESS ENTITIES: AN EMPERICAL STUDY IN HEALTH PROVIDER BPJS JAMBI CITY
Full text linkBPJS Health as a provider of Health Insurance in Indonesia should increase service business efforts to increase customer loyalty. Especially in the competition in the insurance industry from time to time which is increasing competitive. One of the steps that can be taken is through increasing Customer Relationship Marketing which is expected to increase participant satisfaction. This study aims to analyze the effect of the variable Customer Relationship Marketing, on participant loyalty through the satisfaction of BPJS Health Business Entity Participants in Jambi City. The sample used was 100 PICs from business entities registered with BPJS Health Jambi City. The analytical tool used is SEM PLS. The results of the study found that Customer Relationship Marketing had a positive and significant effect on Participant Satisfaction, Based on the results of this study, it can be recommended that BPJS Health can maintain and develop their Customer Relationship Marketing again. So that the satisfaction and loyalty of participants can be increased.
 
THE EFFECT OF CONTENT REVIEW AND PROMOTION ON BUYING INTEREST WITH PRODUCT INVOLVEMENT AS AN INTERVENING : (Case Studies Of Tasya Farasya's Beauty Vlogger Review On Wardah Products)
Full text linkThis research aims to explain the influence of product review content and promotions through social media on buying interest through product involvement. Sampling size was determined with the quote technique; 115 respondents were chosen from management students, Faculty of Economics and Business, University of Jambi. The data analysis used PLS (Partial Least Square). The results showed that product review content has a positive and significant effect on buying interest, and promotion positively and significantly impacts buying interest. Product review content has a significant positive effect through product involvement as an intervening variable, and promotion through social media has a positive and significant impact on buying interest through product involvement. Based on the study results, the marketer can suggest social media as a product promotion tool because social media can reach market segments effectively and efficiently and encourage marketers to work with beauty vloggers who have the credibility to attract consumer buying interest
PRICE STRATEGY AND SERVICE QUALITY AFFECTING REPURCHASE
Full text linkRegarding to health case in Indonesia, there is a shifting in people’s behaviour. They become more aware of their physical health, which is related to facial beauty and physical neatness, because physical neatness strongly reflects someone’s condition. People make habit visiting beauty clinics regularly to purchase various beauty services to stay beautiful. This beauty industry is commonly identical with women, but men slowly making the same habits as well, they begin to visit those beauty clinics almost everymonth. Usually they visit the clinics together with their wives or friends. These beauty customers mostly come from teenagers in schools or known as generation Z, to productive age people who works in various companies. As generation who live in digital era, generation Z have unique ways of thinking in comparison to the earlier generations, including in the world of beauty. In their annual report, ZAP Beauty Index shows that generation Z spends most of their money on beauty treatments, even 67.8% women from generation Z confess that they have body shamming experience triggered by ance problems, and their favourite beauty treatment is the treatment that utilizes laser. Because of this, beauty industry in the form of beauty clinics can blossom. As the results, competition among beauty clinics is inevitable, this research is about how price strategy and service quality formulated by an underdog beauty clinic in its efforts to maintain repurchase by the customers. The research is conducted in Tasikmalaya as a not famous city but having so much potentials for future. 
THE EFFECT OF FIRM SIZE AND LEVERAGE ON FINANCIAL PERFORMANCE AND THEIR IMPACT ON FIRM VALUE IN FOOD AND BEVERAGE SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE
Full text linkThe current state of the world economy is in decline, including in Indonesia due to the Covid-19 outbreak, which has affected almost all economic sectors. However, several food and beverage companies listed on the Indonesian stock exchange have remained stable, if not rising, as if they will be unaffected by the outbreak of Covid 19 the purpose of this research was to investigate the impact of business size and leverage on financial performance and firm values. From 2017 to 2020, this study used a sample of food and beverage firms listed on the Indonesia Stock Exchange (IDX). The information used was gathered from a panel of people. Path analysis is the data analysis technique that was used.Firm size has a significant effect on financial performance, leverage has a significant effect on financial performance, firm size has a significant effect on firm value, leverage has insignificant effect on firm value, financial performance has a significant effect on firm value, and financial performance can mediate firm size and leverage, according to the findings of the study
THE EFFECT OF INTELLECTUAL CAPITAL ON COMPANY PERFORMANCE AND COMPANY VALUE BEFORE AND DURING COVID-19 PANDEMIC
Full text linkThis study aims to examine the effect of Value added Intellectual capital (VAIC) consist of Human Capital Efficiency (HCE), Structural Capital Efficiency (SCE), Capital Employed Efficiency (CEE) on company performance and company value before and during the Covid-19 pandemic. The sample of this research is companies listed on the Indonesia Stock Exchange for the Mining Industry period 2017-2021. The results of this study before covid HCE, SCE and Size had a negative and significant effect on company performance, CEE and VAIC had a significant positive effect on company performance. VAIC has a positive and significant effect on company value. Meanwhile, when the Covid-19 pandemic CEE had a positive and significant impact on company performance, VAIC had a positive and significant impact on company value