MIX: JURNAL ILMIAH MANAJEMEN
Not a member yet
465 research outputs found
Sort by
The Role of Parasocial Relationships in Minimizing the Affiliate Marketing Risks of the Generation Z
Full text linkObjectives: The objective of this study is to investigate whether the parasocial relationships can mitigate perceived risks in clicking affiliate marketing links. It also seeks to uncover strategies for affiliate marketers to boost click intention by understanding how these relationships reduce perceived risks.Methodology: This study employs a quantitative research method, utilizing surveys to gather data. It involved 384 Indonesian Gen Z respondents who are not only knowledgeable about affiliate marketing but also have at least one favorite marketer. The collected data was analyzed using Structural Equation Modeling (SEM) with the software SmartPLS 3.2.9.Finding: The research uncovers that liking and perceived similarity have a positive effect on parasocial relationships. Furthermore, the parasocial relationship has a positive effect on risk reduction, which, in turn, positively affects the intention to click.Conclusion: The study concludes that successful affiliate marketers can benefit from harnessing parasocial relationships. This research offers practical insights for affiliate marketers seeking to increase their effectiveness and consumer engagement, highlighting the unique opportunity to boost click-through rates through the strategic use of parasocial relationships
Determination of Factors Affecting Cashless Payment Through E-Wallet for Students in Yogyakarta
Full text linkObjectives: This study aims to determine what factors can affect cashless payments to students in Yogyakarta. This research is important because there is a research gap from previous studies.Methodology: This study used a purposive sampling technique and the data collection technique used was distributing questionnaires to respondents by a Google Form with answers using 5-point Likert scale. A sample of 108 respondents was obtained. The collected data were analyzed using the SEM-PLS method with the help of SmartPLS 4 Software.Finding: The empirical test results showed that consumer knowledge had no effect on cashless decisions nor was it mediated by service features. Meanwhile, convenience had a significant positive effect on cashless decisions and service features were able to mediate the relationship between convenience and cashless decisions. Furthermore, service features had a significant positive effect on cashless e-Wallet decisions for students in Yogyakarta.Conclusion: Having a high level of knowledge did not increase student decisions to pay in cashless, this indicates a low level of community literacy. This finding can be interpreted that students feel that the e-Wallet cashless payment service features are easy to access, have various transaction features and services, and the many product innovations provided by e-Wallet can influence students to decide to pay cashless
Marketing 4.0 for Mango Market Development Effectively in Indramayu Regency, Indonesia
Full text linkObjectives: Entrepreneurs experienced a decline in sales during Covid-19. Digital marketing strategies could identify the desired products and services of their potential customers. Therefore, the objective of this study was to generate a market 4.0 model by integrating conventional and digital marketing with the 4C market mix, customer behavior, and the 5A approach (aware, appeal, asked, acted, advocate). Methodology: Descriptive and qualitative methods were used with atlas.ti software for data analysis. The study focused on mango farmers and entrepreneurs producing derived products in Indramayu Regency, Indonesia. In-depth interviews and participant observations were used to collect data. Finding: The research results showed that farmers and entrepreneurs who applied marketing 4.0 were able to survive during the COVID-19 pandemic, and were interested in continuing to develop the market in the future Conclusion: The use of digital technology in marketing activities is still at an early stage, which is limited to WhatsApp groups and websites. The use of marketing 4.0 has resulted in a wider marketing reach for Indramayu mangoes
Determining the Factors that Influence Online Purchase Intentions at Shopee Indonesia with Trust as Mediation
Full text linkObjectives: This research was conducted to determine the factors that influence online purchasing intentions at Shopee Indonesia with Trust as Mediation.Methodology: This research uses quantitative methods with a casual design. The population in this research is all Shopee users in South Tangerang. The sampling technique used a purposive sampling method with a sample size of 120 people. Data was collected using a questionnaire and then analyzed using statistical tests using the SEM (Structural Equation Modeling) method using PLS 3.0 software.Finding: The research results show that perceived usefulness, Perceived Ease, and perceived risk have a significant effect on trust. Trust has a significant effect on Purchase Intention. Perceived usefulness has a significant effect on purchase intention. Perceived Ease does not have a significant effect on Purchase Intention. Risk Perceived has a significant effect on Purchase Intention. Trust has not been able to mediate the influence between Perceived Usefulness on Purchase Intentions. Trust can mediate the influence of Perceived Ease of Convenience on Purchase Intentions. Trust has not been able to mediate the influence between Risk Perceived on Purchase Intentions.Conclusion: The Trust variable has not been able to mediate the relationship between Perceived Usefulness and Perceived Risk on Purchase Intentions, however, the Trust variable can mediate the relationship between Perceived Ease on Purchase Intentions. Perceived Ease does not have a significant effect on Purchase Intention. Thus, to minimize the risks that occur when shopping online, companies must be able to maintain and increase consumer confidence in online transactions
The Effect of Perceived Risk on Intention to Quit Smoking
Full text linkObjectives: This study analyzes the factors that influence the attitude toward not smoking and its effect on the intention to quit smoking with utilitarian, hedonic, and risky behavior considered as a moderating variable.Methodology: This quantitative analysis research uses the Structural Equation Modeling (SEM) method with the Smart-PLS program. The research population was smokers who live in Jakarta, Lampung, and other areas in Indonesia. The population size is not known with certainty, therefore the determination number of samples uses The Hair Method to determine the number of samples which is 5 x the number of indicators. The number of indicators is 20 so the minimum sample is 100. The number of respondents who met the requirements was 117 out of 232. The sampling technique used was nonprobability sampling with judgment.Finding: The results of this study indicate that only the perception of risk affects the intention to quit smoking and the attitudes that are built from awareness do not make intentions appear.Conclusion: Based on the results of this study, it is necessary to add information and develop a marketing strategy for a smoking cessation campaign regarding future health risks and risks to others, especially loved one
Embracing Sustainability in Purchase Behavior Using the Theory of Planned Behavior
Full text linkObjectives: The purpose of this paper is to examine factors influencing consumer green purchase behavior towards international and local sustainable and slow-fashion brands in Indonesia. The fashion industry contributes 10% of total carbon emissions globally. Indonesia itself is a country ranked second in contributing water pollutant damage caused by textile production. The growth of fast fashion trends threatens the environment and the planet. But, public awareness of sustainable and slow fashion is beginning to rise. This study aims to further analyze factors influencing green purchase behavior. The theory of planned behavior was developed to examine consumer sustainable consumption behavioral intention. Methodology: Online questionnaires were distributed to people who had already purchased one of the sustainable brands in Indonesia at least once in their life. 283 data were collected but only 240 of which were able to fulfill the criteria of the study. Data analysis used Smart PLS 3.2.8.Finding: Environmental knowledge, eco-label, environmental advertisement, and green trust positively influence green purchase behavior. Environmental advertisement positively influences environmental knowledge, and environmental knowledge and advertisement positively influence eco-label. Green trust is not a mediating influence between environmental knowledge and green purchase behavior.Conclusion: This study's finding is that consumer awareness and recognition of sustainable fashion adoption is rising. People are starting to worry about textile production and consumption that harm the environment
What Factors Influence the Entrepreneurial Behavior and Performance of MSMEs Survivors of Covid-19?
Full text link Objectives: The objective of this research is to analyze the impact of individual factors, environmental factors, and entrepreneurial behavior on the performance of MSMEs post the height of the Covid-19 pandemic.Methodology: This study uses a quantitative approach and the data was obtained by a questionnaire with 170 respondents from Jakarta who run micro, small, and medium enterprise (MSME) and applies digitalization in their business process. Data were processed using the SEM-PLS program.Finding: The result shows that individual factors influence entrepreneurial behavior. In addition, environmental factors influence individual factors. However, individual factors don’t significantly influence firm performance. Meanwhile individual and environmental factor mediates entrepreneurial behavior’s positive influence on firm performance. Conclusion: This study concludes that many, not only internal but external factors play a key role in how certain MSMEs can cope and survive during the Covid-19 pandemic. This study also contributes to showcasing some of the responses to government involvement and digitalization coupled with the MSMEs’ entrepreneurial behavior that can influence their performances
Exploring Frugal Buying, Social Influence, and App Behavior in Online Food Shopping in Indonesia
Full text linkObjectives: This quantitative study investigates the relationships among Frugal Buying Habits, Social Influence, Task-oriented app usage, Pleasure-oriented app usage, and Digital persuasion in the context of online food shopping via delivery apps in Indonesia.Methodology: We employ an explanatory research design, testing hypotheses derived from existing literature. A purposive sampling method selects 300 active users of online food delivery apps. Structural Equation Modeling (SEM) with Smart PLS software analyzes the data.Findings: Frugal Buying Habits are associated with both Task-oriented and Pleasure-oriented app usage. Social Influence strongly impacts Digital Persuasion. Task-oriented app usage positively correlates with Digital Persuasion while Pleasure-oriented app usage does not.Conclusion: These findings highlight opportunities for app developers to cater to frugal consumers and leverage social influence, improving user experiences. Policymakers should consider regulating digital persuasion tactics for ethical practices. This research contributes to understanding online food shopping dynamics
The Effect of Emotional Intelligence, Self-efficacy, and Team Cohesion on the Performance of Teachers at Serang Regency Private Elementary School
Full text link Objectives: Teachers need to know a lot about their subjects, be good at creating, managing, and evaluating learning using a variety of new methods, and be good at using teaching aids and learning media. They also need to be mature and require a tough personality. Therefore, the objective of this research was to discover whether or not emotional intelligence and self-efficacy affected the performance of educators in either a direct manner or in a more indirect manner through team cohesion.Methodology: The method is a quantitative research using a correlational approach. The population of this study was private elementary school teachers in Serang Regency with as many as 405 people and a sample of 140 respondents. Data was analyzed through Partial Least Squares-Structural Equation Model (PLS-SEM) using SmartPLS 3.2.7 software.Finding: Emotional intelligence and self-efficacy were found to affect the performance of educators and both affected team cohesion. Team cohesion was also found to affect educator performance and was able to mediate between the influence of emotional intelligence and self-efficacy on educator performance.Conclusion: To improve the performance of educators, emotional intelligence and self-efficacy needs to be improved, as well as team cohesion
The Relationship between Critical Thinking Ability and Problem-Based Learning with a Causality Pattern in Learning Improvement
Full text link Objective: The research objective was to identify and analyze the relationship between student ability and project-based learning (PBL) with increased learning, the relationship between critical thinking ability and project-based learning with increased learning, and the relationship between project-based learning and learning improvement. project-based learning mediates the relationship between student ability and learning improvement and mediates the relationship between critical thinking ability and learning improvement.Methodology: This research is a type of quantitative research where it examines the relationship between exogenous and endogenous variables. This quantitative study uses the SEM-SmartPLS 3.0 model and also uses a quasi-experimental design method because it observes two groups, namely the control group and the experimental group.Findings: Based on the results of hypothesis testing using Smart PLS it shows that, H1, H2, & H3, are accepted because the t table value is greater than the calculated t value or has an alpha (α) value less than 5%. Whereas H4, H5, H6, and H7 cannot be accepted (rejected) because their value is greater than 5%. The experimental class showed an increase with the previous average value of 54.31 while the average result after treatment was 78.79 so there was an increase of 24.48. The homogeneity of the data was tested with the homogeneity test of variance with the significance value of 0.693 > 0.05.Conclusion: Student Ability has a significant effect on PBL and learning improvement. critical thinking ability has a significant effect on PBL and learning improvement. PBL has no significant effect on learning improvement. PBL does not mediate the relationship between student ability and learning improvement, and the relationship between critical thinking ability and learning improvement. The ability to think critically in learning to write explanatory texts with causal patterns using the Problem-Based Learning model shows good results. This can be seen from the students' scores in the experimental class that has increased after being given treatment (controlled)