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Perencanaan Jangka Panjang di Perusahaan Multi Nasional
No full textBasically every company should use planning in corporate management becauseplanning is a management function which is considered more fundamental than theother functions such as organizing, leading and controlling. Planning is done to de-termine the objectives to be achieved in the future and the steps that must be done toachieve that goals. A company without good planning is impossible to achieve whatthe company wants in the future. One type of planning is a long-range planning orstrategic planning within a period of about 3-5 years. Multi national company (MNC)as a big company should have long-range planning to survive in the long term. Inaddition, the MNC which operates in many countries require long-range planningto be able to deal with various problems that exist in countries where the MNC hassubsidiary such as socio-cultural, political and economic factors.Keywords: planning, long-range planning, strategic planning, Multi NationalCompan
Aplikasi Analisis Pareto Dalam Pengendalian Inventori Bahan Baku Pada Bisnis Restoran
No full textQuality of the raw materials are an important factor to keep business life of the restaurant.The freshness and originality of the material should be concerned all the time.The raw materials are ordered without any planning or scheduled. There are manykind of raw materials to cook all the menu. Hence we consider only the top 10 sellingmenu during January 2006 until December 2006. These raw materials are then classifiedto group A, B, and C according to ABC analysis along with usage and investment.ABC Critical Index Analysis are then conducted to find out whether the raw materialsis critical or not toward the service to consumer. This analysis combined investmentvalue, usage value, and critical value. Raw materials that classifies for group A inABC Critical Index Analysis are considered as important raw materials, which mustalways be available. By using ABC critical index analysis group A consists of sixteentype of raw materials with usage value 83,08%, group B consists of nine type of rawmaterials with usage value 10,74%, group C consists of 9 type raw materials withusage value 6,18%.Keywords: Pareto analysis, inventory contro
Pengaruh Ekuitas Merek Terhadap Proses Keputusan Pembelian Konsumen : Studi Kasus Bank Muamalat Indonesia Cabang Bandung
No full textBeing a pioneer for the sharia bank in Indonesia, Bank Muamalat Indonesia shouldprovide service excellence with increasing brand equity to gain more consumer andto make consumer choosing Bank Muamalat Indonesia.The objectives of this research are to know respondent assessment on brand eq-uity and customer purchase decision process at Bank Muamalat Indonesia BandungBranch and to know the influence of brand equity towards the customer’s decisionmaking process.This research used descriptive survey and explanatory survey method. The re-search population were customer Bank Muamalat Indonesia - Bandung Branch . Thedata were collected by observation technique, interview and questionnaire which un-derwent validity and reliability test. The data analyzed by qualitative analysis uses thecategory determination in the term percentage for each sub variable and for statisticalanalysis uses the Structural Equation Modeling.The results of this research indicate that brand equity of Bank Muamalat In-donesia was high category and also for the customer’s purchase decision makingprocess at Bank Muamalat Indonesia- Bandung Branch was high category too. Brandequity have highest effect on decision making process of customer to purchase, thatmeans the brand equity have better condition can make higher in customer’s purchasedecision making process.Keywords: : brand equity, customer purchase decision making proces
Saatnya Untuk Berinvestasi Di Instrumen Saham Dan Obligasi Sebagai Komoditas Perdagangan Internasional
No full textThe currency of volatility can be influence to financial investment instrument asin global, regional or national economic system. Currency fluctuation can used forfinancial investment recommendation in money market capital market or anotherinvestment for commodity market or real sector.Investment changed moment can give a new expectation for strengthening IDRin our country for fund investation bond and stock trading sector that why nationaleconomic positive signal extend so that in a same time too can give more negativesignal if Indonesian government not seriously an investors guaranteed etc govern-ment life awaken like as democratic, honest, accountable and transparant for nationaleconomic and politics condition and situation.Keywords: volatility, stock and bond marke
Pengaruh Country Of Origin terhadap Perceived Quality Dengan Moderasi Etnosentris Konsumen
No full textIn recent times, more and more foreign brands fluttering in the Indonesianmarket and competing with local brands. Often the consumers give a response onthe country of origin (COO) aspect to provide an assessment of the quality brandsoriginating from that country. Magnitude of this effect will usually vary depending onthe level of consumer ethnocentric. This study was conducted to determine how theIndonesian consumer ethnocentric role in moderating influence consumer perceptionof COO into perceived quality. Research will be focused on the type of electronicproduct categories of laptops and notebooks. Brand laptop / notebook in question wasderived from one of the following countries: USA, Japan, Korea, Taiwan and China.Results show that the data analyst of COO gives a significant effect on the perceivedquality in both groups of respondents with high and low levels of ethnocentric. Effectof the COO onto the perceived quality is greater for the low ethnocentric group ofrespondents (56,6 %) than in the group of high ethnocentric respondents (30,5 %).Keywords: Country of Origin, Perceived Quality, Consumer Ethnocentris
Evaluasi Kualitas Layanan Berdasarkan House of Quality : Studi Kasus Cafe di Bandung
No full textService quality of the restaurant operations is a focus in this paper. Two Cafe Restau-rants were chosen, one as an research object - Cafe X, and other as its competitor- Cafe Y. Customer satisfaction is observed from the customer of Cafe X, and de-veloped a House of Quality from all this data. The result showed that all of qualityaspects have high importance rate which is explained that all of quality aspect areimportance for customer and has an impact to their satisfaction. The result alsoshowed some customer gave a lower satisfaction performance for some quality as-pects that explained competitors had a better performance. The study provided somesuggestions to increase satisfaction performance with quality service development.Keywords: service quality, service quality measurement, house of qualit
Pengaruh Ownership Concentration terhadap Kinerja Operasional Perbankan di Indonesia
No full textBased on Good Corporate Governance implemented by go public company espe-cially in banking industry which is one of the most affecting sectors in Indonesianeconomy, ownership concentration and banking operational performance are interre-lated. The purpose of this research is to analyze and interpret the effect of ownershipconcentration to the banking operational performance in Indonesia using the finan-cial data report such as Income Statement, Balance Sheet, and Stockholder Equity.The conclusion of this research are the state-owned banks have significant effect ofthe ownership concentration to operational performance; and inversely compared tothe private banks which have no significant effect of ownership concentration to theoperational performance. This can be seen from the ROE (Return on Equity) of thesebanks. Therefore, It is recommended to the banks (state-owned and private banks) toenhance the operational performance because will gives significant effect in the longterm as well. Moreover, the operational performance is one of a measure instrumentfor consumers prevalence (individual or corporation) in pointing of for their assetsafety.Keywords: Good corporate governance, ownership concentration, operationalperformanc
Persepsi Konsumen Mengenai Kemiripan 7 Merek Handphone Berdasarkan Dimensi Kualitas dan Model di Kota Jakarta dan Bandung
No full textSince the advent of handphone (HP) as a sophisticated telecommunication equipmentthat HP is currently the most popular telecomunication equipment worldwide. HP aspersonal telecommunication device is a huge market and is still a potential market. InIndonesia as a HP potential market because the population is many, there are manybrands of HP, especially the emergence of HP’s brand made in China in recent years.The objectives of this research was to determine how consumers’ perception of simi-larity between HP’s popular brands in the market based on the dimensions of qualityand models of HP. Consumers are sampled in the city of Jakarta and Bandung each100 people. Data from the completed questionnaires will be analyzed using SPSSsoftware with Multi Dimensional Scaling application.Keywords: Handphone, perception, telecommunication, consume
Prospek dan Tantangan Pengembangan Koperasi di Indonesia Pasca Undang-Undang Nomor 17 Tahun 2012 tentang Perkoperasian
No full textRevision of Law No. 25 of 1992 to Act No. 17 of 2012 on Cooperatives has afundamental and significant change. The definition of a cooperative as a cooper-ative business entity into cooperative as a legal entity, carries implications for theprocedures, requirements and ratification institutional establishment of cooperatives,and similar institutional treatment with other business areas such as private andstate-owned enterprises .The implications of these changes bring prospects for the co-operative devel-opment, because cooperatives establishment based on the real needs of cooperativeeconomic venture capital in accordance with the purpose of its founding. While thechallenges faced in implementation of laws is the severity of the terms and conditions,procedures for the establishment and ratification of cooperative legal entity. It will bean obstacle for cooperative was establish and people who want to set up, but notproper economicallyThis article is intended to (1) discuss how the prospects and challenges of coop-erative development and (2) formulate policy suggestions cooperative developmentof post- law No. 17 of 2012.Keywords: cooperative, institutional business, policy developmen