Journal of Business and Management
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Determining and Measuring Factors Influencing Housing Affordability in Bandung with Case Study at Singgasana Pradana
No full textAbstract. The house is one of basic human needs for living besides food and clothing. But as the population grows in Indonesia and the limited land available, house prices from year to year tend to increase. Rising house prices will have an impact on one’s housing affordability. In this study, the author aims to explore factors influence housing affordability and measure the effect of each factor. There are six main factors tested that affect housing affordability, including; the growth of sharing economy, environment, price, purchase intention, location and facilities. This research was conducted quantitatively. The data used in this study are primary data obtained from conditional surveys distributed by the author. The method used in this study is ordinal logistic regression. The findings ofthis study is that the predictor variable that has the most impact is the growth of sharing economy. The calculation result shows that a person had to increase his or her housing affordability level by 1,704 times because of the growth of sharing economy. In conclusion, ones’ housing affordability is influenced by personal choices and then followed by external factors offered by housing developers or property developers. Keywords: Housing Affordability, Measuring and Determining Factors, Houses, Bandung Cit
Exploring the relationship between user experience, engagement, and post watching behavior in interactive movie across different age group
No full textAbstract. Interactivity is an emerging concept used in many aspects, including entertainment media. Recently, people are thrilled by the novel concept of interactive movies. Interactive movie combines the concept of video gaming with storyline of a movie. Along the story, audience are given some ptions to decide what the characters should do, therefore shaping the story as the audience’s wish, creating a new and exciting entertainment media. Apart from the interesting concept, the creation of interactive movie is very expensive. And due to the novelty of the interactive movie concept, there is limited studies on this topic. Therefore, this research aims to discover the audiences’ experience, engagement, post watching behavior, and how it correlates with each other. This research is using experiments and quantitative approach with Netflix interactive movies as the object for the research due to the popularity of the platform in Indonesia. The data was gathered from different age groups and analyzed using multiple linear regression and analysis of variances. This study found that audiences’ experience on all age groups are similar, with the best interactive movie experience derived from teenagers category. The relationship between experience, engagement, and post watching behavior results are different across age groups. Netflix was suggested to emphasize the emotional stance to captivate audiences, and creating a more fun and engaging system to develop better post watching behavior.Keywords: Interactive Movie; Age Groups; User Experience; User Engagement; Post Behavior; Netflix
The influence of job burnout and work engagement toward turnover intention among co-assistant doctors (case study: the medical school of airlangga university, surabaya, Indonesia)
No full textAbstract. Despite having a large number of citizens, Indonesia has a relatively low number of doctors compared to other countries in Southeast Asia. Each year, the number of general practitioners keep decreasing despite the increasing number of medical students. There is an indication that there could be a turnover in the medical field. Turnover itself is known to be caused by high burnout and low engagement at work yet the healthcare industry is known to have both high work engagement and high burnout level. The Medical School of Airlangga University has been one of the biggest contributors in terms of numbers for the general practitioner in Indonesia. However, the number of doctors inaugurated have been stagnant despite the increasing number of undergraduate students. It indicates that something may happen in the process in between which is the co-assistant stage. Due to that reason, this research is aimed to find the influence of job burnout and work engagement toward turnover intention among co-assistant doctors. This study found that both job burnout and work engagement have a significant effect on turnover intention. Even so, it turns out that having a high dedication can help reduce turnover intention the most. As a result, it is recommended for the related institution to allow personal development, and create a supportive work environment as well as providing a social spot.Keywords: Job Burnout, Work Engagement, Turnover Intention, Co-Assistant Doctors
Analyzing Factors Affecting Customer Experience of Jenius Digital Banking in Indonesia
No full textIndonesia sought opportunity in fintech and digitized financial development to improve access to financial services in Indonesia. Reflecting on one of the national banks in Indonesia, BTPN, that invented Jenius digital banking with its great customer experience, is successfully reaching 1,2 million users. Thus, there is an open opportunity for Indonesia to improve digitized financial development by enhancing the customer experience as the strategy. The research attempts to examine what is the most significant factor that affects positive customer experience in Jenius digital banking and the relationship of the accumulated experiences toward customer satisfaction and loyalty. Online questionnaire was conducted using Likert Scale designed for 229 respondents in Jakarta and Bandung with a purposive sampling method. The questionnaire was measured by SEM Analysis to explain the relationship between the exogenous and endogenous variables This study finds perceived value is the most significant factor of customer experience in Jenius digital banking. Another finding is the customer experience with accumulation of significant factors which are perceived value, convenience, service quality and employee-customer engagement positively affects customer satisfaction as well as customer satisfaction towards customer loyalty in Jenius digital banking. Keywords: Customer Experience, Customer Satisfaction, Customer Loyalty, Digital Banking, Perceived Value
THE INFLUENCE OF PSYCHOSOCIAL FACTORS AT WORK ON THE EMPLOYEE PERFORMANCE
No full textEmployees are the vital aspect in supporting the business with duties and responsibilities in developing business. However, one of the things that are often forgotten by the workplace is the importance of maintaining psychosocial conditions, such as letting them work like machines with excessive workloads and with various pressures to achieve business goals in the workplace. We first identify the psychosocial conditions experienced by employees at work using the short version of COPSOQ III. In this instrument, there are six domains with 23 factors. Meanwhile, employee performance is measured by the concept of Robbins (2006), which has indicators of quality, quantity, effectiveness, work commitment, punctuality, and independence. This research uses a quantitative method with 181 respondents taken randomly from Indonesian employees who work in a company or an agency. This study confirmed that all psychosocial domains had a significant influence (p < 0.05) on employee performance, and 16 factors contained in these domains directly correlated to performance. These findings suggested the business community and workplace pay attention to these six domains or, more specifically, to the 16 correlated factors because influences give to employee performance.Keywords: psychosocial, employees, COPSOQ III, employee performanc
SHIFTING ON ORGANIZATIONAL MODEL IN RESPOND TO COVID-19 PANDEMIC : A STUDY IN THE IMPLEMENTATION OF THE 2020 POPULATION CENSUS (SP 2020) BY BADAN PUSAT STATISTIK PROVINSI KEPULAUAN BANGKA BELITUNG
No full textThe year 2020 is the 7th time a population census has been carried out by the Central Statistics Agency. The presence of the COVID-19 pandemic in Indonesia at the beginning of 2020 caused several problems that disturbed the progress of the population census. Based on literature study, this research will apply McKinsey\u27s 7s theory to diagnose and identify this shift. The general model of planned change by Thomas G. Cumming and Christopher G. Worley is the basic model of the process and methodology of this research. To measure the level of effectiveness of the shift that has occurred, the author will make a comparison with the objective of implementing the 2020 Population Census itself. The results are BPS Prov. Kep. Bangka Belitung made major adjustments to the indicators of strategy, staffing, system and structure. Not too many big changes were made to the style indicator, and only minor changes to the skill indicator. As for the shared value indicator, no adjustments were made.Keywords: Population Census, Covid-19 Pandemic, Organizational Model, 7s Mckinsey, planned chang
Online Behavioral Advertising Avoidance: Young People Perceptual Factors towards Banner Advertisement
No full textThis study investigates whether young people\u27s perceptual factors (i.e. privacy concern, prior negative experience, and perceived ad clutter) exert a formative influence on market outcomes namely advertising avoidance. Current research focuses on online behavioral advertising (OBA), a form of advertising whose collects consumer online activities to show relevant and targeted ads. Self-completion online survey (n = 142) are analyzed using partial least square structural equation modelling (PLS-SEM) to comprehend how such underlying factor creates an avoidance driver for targeted banner ads in the website, mobile application, and shopping site. The empirical findings reported a positive and significant relationship with an occurrence of advertising avoidance as demonstrated in its predictors. Moreover, prior negative experience is found to be the most significant antecedent explaining OBA avoidance.Keywords: Advertising avoidance, online behavioral advertising, behavioral targeting, privacy concern, prior negative experience, perceived ad clutter, banner advertisemen
The Application of Gamification as a Strategy towards Customer Engagement and Customer Loyalty Factors on Gojek
No full textAbstract: There is a new method of marketing for a company to compete in digital era which is gamification. Gamification means inserting a game experience in non-game context to create value for the customer. Gamification could create customer engagement and customer loyalty for business and to achieve the business’ goals. This study want to investigate the relation of gamification with customer engagement and customer loyalty on Gojek. This research is using online survey for gathering the data from 232 respondents in Bekasi and Jakarta and the data will be analyse using PLS- SEM. Based on the findings, gamification is having a correlation towards customer engagement and customer loyalty on Gojek. The relationship between gamification and customer engagement are strong means gamification is an effective strategy to increase customer engagement, meanwhile relationship of customer engagement and customer loyalty are weak, so as gamification and customer loyalty means gamification is not always an effective strategy to create customer loyalty. It also concluded that rewards, challenges and points are the important gamification elements. Moreover, it is advised for the company to improve gamification elements as it to retain the engagement and loyalty for the customer and to support the gamification program with other marketing strategy.Keywords: Gamification, Customer Engagement, Customer Loyalty, Gojek
Assessing Indonesian Consumer Adoption of Digital Banking Using the Extended UTAUT2 Model
No full textAbstract. The ideal conditions of Indonesia’s market such as the high number of smartphone users and digital penetration in Indonesia have become cues for bank service providers to develop digital banking technology for their clients. Despite the positive response to the digital shift, the adoption of digital banking is still relatively low compared to the potential high numbers of smartphone users. This study intends to gain a deeper understanding on the factors affecting people’s intention to adopt and use behavior of digital banking application in Indonesia as well as fill in the gap found in previous studies by using an extended UTAUT2 model. This study includes factors outside UTAUT2 modelsuch as Trust, Perceived Self-Efficacy, and Firm Reputation found in previous studies and Digital Banking User Experience as a newly added factor to differentiate this study from mobile banking studies. Through online survey method, this study gathered data from 323 digital banking adopters. The SEM-PLS analysis indicates that all of the data are valid and reliable. Moreover, the result shows that Performance Expectancy, Facilitating Condition, Hedonic Motivation, Price Value, and Habit were found to have a significant impact on Behavioral Intention to adopt digital banking. In addition, Habit was also found to have a significant impact on the use behavior of digital banking. Furthermore, this study gives digital banking providers insights based on their consumers which could help them understand the factors that drives users to adopt digital banking and increase the adoption rate of digital banking in Indonesia. This study also contributes to the development of UTAUT2 theory to be used in the context of digital banking adoption.Keywords: Behavioral Intention, Consumer Adoption, Digital Banking, SEM-PLS, UTAUT
The effect of credit and liquidity risk on bank\u27s financial performance: the case of Indonesian banks in buku 3 and 4
No full textAbstract. In 2019, global growth weakened to 2.4 per cent, which affected banks in Indonesia. It is said that banks with strong liquidity must be careful, especially BUKU 3 and BUKU 4 banks since the liquidity of these banks was still relatively high; those are 103.49% and 91.81%. With the strict Liquidity risk, BUKU 3 and BUKU 4, it is necessary to see how much influence liquidity and credit risk has on the performance of BUKU 3 and 4 banks. Thus, the banks were able to do risk mapping and immediately mitigated the risk to improve bank performance and avoid default risk. In conducting this research, the data are gathered in the form of financial statements released by each bank sample found on each Bank\u27s website and OJK website. The range of the data gathered is from 2015- 2019 in the five years of the published financial statement from 32 sample Banks categorized in BUKU 3 and BUKU 4 banks. This research uses panel regression to test each hypothesis. The result of this research shows that credit risk, which is represented by NPL Ratio, has a significant negative effect with ROA and ROE. At the same time, the liquidity ratio has a significant and positive effect on ROA and ROE. The effect of Bank Capital has a positive impact on ROA. While Bank Size does not affect all dependent variables partially but simultaneously affects ROA, ROE, and NIM. Meanwhile, the NIM variable is partially not affected by each independent variable. However, simultaneously, NIM is affected by all independent variables in this study. From the result, the author recommended each Bank needs to improve the credit monitoring process, in order to minimize credit risk and to overcome this liquidity risk, banks must seek other funding such as issuing sub-debt (debt securities), bonds, and increase capital.Keywords: Credit Risk, Liquidity Risk, Return on Asset, Return on Equity, Net Interest Margin, Bank\u27s Performanc