Journal of Business and Management
Not a member yet
818 research outputs found
Sort by
Political Event Effect on Politically Connected Firms Return and Trading Volume Activity (Event Study on KOMPAS100)
No full textAbstract. This paper aims to find out the existence of differences between politically connected firms and non-politically connected firms during Indonesia political year. There were numerous events in 2019 that believed to create an uncertainty in the market. In 2019, for the first time in Indonesia history that presidential and legislative elections were held simultaneously and in one day, beside that during that year there were large-scale demonstrations that have occurred more than once in context of rejecting government statements or even new policy. The event study methodology is used to analyse the market reaction toward 3 chosen political events within a 5 days event period. The market reactions are determined by using two indicators of abnormal return and trading volume activity. The samples that will be used is Kompas-100 stock which will be divided into politically connected firms and non-politically connected firms. This overall result of this paper shows that there is no difference between politically connected firms and non-politically connected firms during the specified event. The test actually does show a higher result of AAR for Politically connected firms but the differences were too slight.Keywords: Event Study, Indonesian Political Connection, Political Event, Political Uncertaint
Factor Influencing The Utilization of Pay Later Payment Option on Traveloka
No full textAbstract. This study examined factors that influencing intention to use of Pay Later feature on Traveloka in Indonesia. The Theory of Planned Behavior was adopted as a theoretical foundation of the study. A total of 400 valid and reliable responses collected using questionnaires were used for data analysis. The data were analyzed using Multi Linear Regression (MLR) approach and measured by Path analysis. The findings depict that attitude, subjective norm, and perceived behavioral control have significant influence on continuance behavioral intention. The study provides a number of useful implications for scholars and practitioners which could be used to enhance and provide sustainable Pay Later services to users.Keywords: Customer Intention, Path Analysis, Pay Later, Theory Planned Behavior (TPB
How Politician Branded Themselves on Instagram : Ridwan Kamil\u27s Case Study
No full textAbstract. There are more than 3 billion active social media users in the world. With 1 billion unique users, Instagram is renowned as the fastest growing social media. Not only used for social purposes, but also for political tool amongst politicians. In this case, Ridwan Kamil, the current governor of west java, is one of them. By being the 2 nd most followed politician on Instagram with 11 million followers. This research aims to analyze Ridwan Kamil Instagram on how he potrayed himself on social media. This research uses content analysis and sentiment analysis with TF-IDF (Term Frequency – Inverse Document Frequency) method. We analyze 70 posts that derived into ten categories. The result has shown that Family-related posts were getting the highest average engagement rate (1.739%), followed by Humour-related posts (1.617%); these two categories often reciprocates. Ridwan Kamil frequently includes himself with 55.71% appearance out of all posts, followed by his Family. Based on the Sentiment Analysis, Ridwan Kamil gets mostly positive sentiments (95.7%). There is a strong correlation between the posts gap of each category and the average engagement. It has reversive correlation which we believe that Ridwan Kamil still needs to portray himself as 'professional' and expert in his field, while still connected personally by personal posts to perceive himself as a part of the community. The findings of this research are expected to give insights to politicians and marketers in formulating their social media presence in the digital era.Keywords: Instagram, Politician, Ridwan Kamil, Content Analysis, Sentiment Analysi
Identifying usage intention factors of branded running tracker applications in Indonesia using utaut2 model
No full textAbstract. Increased public awareness of health and fitness topics, as well as the development of cellular technology, have introduced mHealth technology (mobile health) to the health sector, which is expected to continue to grow over the next few years. mHealth is widely available in the community in the form of mobile applications that can be easily accessed via smartphones. Initially designed to meet health and medical needs, several people have developed the use of the mHealth app into a lifestyle. One of them is the use of a running tracker application that is popular among sports activists who need this application to support them by providing information and statistics regarding their running performance. This trend has begun to attract the attention of companies to also publish their own branded running tracker applications, which shows the identity of the brand through the application name or brand logo, as part of their marketing communication strategy. When the applications cannot maintain their current users and acquiring the new one, the applications will also fail tosurvive in the market and missed the opportunity to attract potential consumers to get into the brand. On the other hand, Indonesia with their number of population and increasing running trend is a promising prospect for application publishers and marketers to expand their market to Indonesia. In order to be able to acquire more of their application users, it is very important to identify the factors that encourage consumers to start adopting a running tracker application for Indonesian market. This study attempts to identify the behavioral intention factors from the perspective of consumer technology adoption by adapting the UTAUT2 acceptance model and investigate the relationship between the behavioral intention to the actual use of running tracker applications.Online surveys have been distributed to running tracker application users in Bandung and Jakarta, Indonesia, to collect the primary data needed to predict accurate results for this study. The results of the PLS-SEM analysis showed that effort expectancy factors, hedonic motivation, and habits, had an impact on the behavioral intention to use the running tracker application. This analysis is expected to expand the discussion regarding the acceptance of mHealth applications, especially in the subcategory of fitness and sports. Also as a recommendation for application developers and marketers to consider features that can encourage more users to adopt a running tracker application.Keywords: Behavioral Intention, mHealth Apps, Mobile Apps, Running Tracker Apps, Technology Acceptance, UTAUT
The usage of humor as a coping mechanism towards the academic performance of undergraduate students
No full textAbstract. Coping mechanisms can be defined as efforts to master, reduce, or tolerate demand or strain. Coping mechanisms aim to provide the user with a state of well-being. Humor is one of the available coping mechanisms. Humor, when being used as a coping mechanism, may help undergraduate students to perform better in their academic performance during times of crisis. In this case, undergraduate students have to endure a crisis-based online learning environment which proves to be more difficult than the usual with the presence of a strain (pandemic crisis). The research aims to determine the relationship between humor in general and the different types of humor as a coping mechanism and the academic performance of undergraduate students in a crisis-based online learning environment. The research uses primary data generated from a simple random sampling technique using an online questionnaire that was distributed to respondents and secondary data from journals and literature. The respondents of this research are 389 undergraduate students from the Bandung Institute of Technology (ITB). The data is analyzed using a Multiple Linear Regression and Pearson Correlation Method. The result shows that humor correlates positively with the academic performance of undergraduate students in a crisis-based online learning environment, albeit very weak or very small. The benign types of humor correlate positively with the academic performance of undergraduate students in a crisis-based online learning environment with a very low to a strong degree of strength. This research is unable to conclude the relationship between the injurious types of humor and the academic performance of undergraduate students in a crisis-based online learning environment due to statistically insignificant data. The findings of the research recommend practitioners such as undergraduate students and universities not to overuse humor as a coping mechanism to increase academic performance in a crisis-based online learning environment. The research also recommends using self-enhancing humor to build a crisis-based online learning environment with a sense of humor to make it easier to respond to crisis conditions. Future research may add moderating variables and greater sample size to approve or disprove the findings of this research.Keywords: Coping Mechanism, Humor, Academic Performance, Undergraduate Student
Brand equity of Compass rebranding
No full textAbstract. The growth of sneakers is followed by the rise of Indonesian sneakers market, as local brands are competing to show and improve their quality, and one of them is Compass. Compass is a local sneakers brand that was founded in 1998, but they had a financial crisis and rebrand in June 2018. Rebranding aims to create new values and perception by customers towards the brand, and rebranding can be said to be successful if customers have a good perception of quality. Aligned with that, brand equity will increase as the value of the brand ncreases, which will increase customer perception towards the brand. This research aims to determine the influence of rebranding and perceived quality on Compass’s brand equity. Therefore, to gain the best results, the researcher has determined several variables to support this research. Data collection is gathered by questionnaire, questionnaire items are based on theory and previous research and distributed through Google Forms. Data were gathered from 415 respondents and will be analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) method. The results showed that both of rebranding and perceived quality have significant influence on brand equity.Keywords: Sneakers industry, brand equity, rebranding, perceived quality, PLS-SEM
Understanding of leadership style and organizational culture to improve volunteer’s performance at sini aku bantu community
No full textAbstract. The success of a Non-Government Organization in achieving its goals, cannot be separated from the important role of volunteers that are in it. As time has evolved and competition is inevitable, preparing volunteers to have a high level of work is a must, which can be proven by the results of the volunteer's performance. It is very important for us to know what factors can improve a volunteer’s performance in a company or organization. In this study, the authors assume that a leadership style and also Organizational Culture can have a good impact on volunteer’s performance. Therefore, to prove it, the authors tries to conduct research on leadership style and organizational culture in the Sini Aku Bantu community to improve the performance of volunteers by using the MLQ (Multifactor Leadership Questionnaire) tools to find out the leadership style that is implemented and also the OCAI (Organizational Culture ssessment Instrument) to know the culture that exists and also the expected culture. The purpose of this research is to provide a suggestion or recommendation to the Sini Aku Bantu Community specifically and also to voluntary Non-Government Organizations to be able to have a picture of the leadership style and organizational culture that might be applied to improve the performance of volunteers, who serve without are paid. The methodology in this study uses a quantitative method by distributing questionnaires to 28 members of the Sini Aku Bantu community Assist Batch 4 2020, which consists of Vice Chairman, Secretary, Project Manager and also member. Questionnaires from each tool provide several questions related to conditions that occur in the community.Keywords: Volunteer Performance, Non-Government Organization, Multifactor Leadership Questionnaire, Organizational Culture Assessment Instrumen
The Effect of Fin-tech Usage Towards Millenial\u27s Financial Literacy
No full textAbstract. The purpose of this study is to determine the effect of the use of fin-tech on millennial financial literacy in Jakarta and determine the level of millennial financial literacy in Jakarta. This research also aims at giving recommendations to improve financial literacy through fin-tech. The data collection technique was by distributing questionnaires to 385 respondents in Jakarta. By using multiple linear regression analysis, this study found that simultaneously transactional activity, informational activity, perceived usefulness, and perceived ease of use affect the level of millennial financial literacy in Jakarta. Partially, transactional activity, perceived usefulness, and perceived ease of use respectively affect the level of millennial financial literacy in Jakarta. Millennial financial literacy in Jakarta is 72,98, which means the level of Millennials financial literacy in Jakarta is intermediate level.Keywords: Fin-tech, Financial literacy, Transactional Activity, Informational Activity, Perceived Usefulness, Perceived Ease of Us
Brand Storytelling and It’s Influence Towards Building Consumer-Brand Identification, Brand Attitude, and Purchase Intention in Cosmetics: A Case Study in A Local Skincare Brand
No full textWith the ever-growing advancements and significance of technology in today’s generation of consumer and ease of access to millions of brands, brands use a story to distinguish themselves. Cosmetic brands in particular are known to use storytelling to attract their consumers as it caters to their psychological needs—their own definitions and perceptions of beauty—making it personal to the consumers. Using digital storytelling, brands can defy conventional sense of storytelling by using different stimuluses such as videos which, if broken down, is essentially a collection of images, sounds and even texts. This study aims to explore how these brands use Brand Story to build their audiences to gain favorable Brand Attitude, Consumer-Brand Identification and Purchase Intention. Using an experimental approach studying how a cosmetic brand (Skin Game) affects their audience by using a video to tell their story. The results indicate brand story has a significant positive influence on brand attitude as well as brand attitude towards purchase intention. However, this study did not identify a significant influence of brand story and brand attitude towards consumer-brand identification. The results of this study share insights and are expected to make a contribution in theoretical and practical implications in digital storytelling for cosmetic brands.Keywords: Cosmetics, Digital Storytelling, Brand Story, Consumer-Brand Identity, Brand Attitude, Purchase Intentio
Designing a Competency-Based Recruitment Plan for Human Resource Manager in PT. Produksi Dari Hati
No full textRecruitment plan is the planning of a process aimed at selecting the best candidate for a job/position. Competency-based human resource management is a coherent and interrelated set of human resource management practices in all its areas: from the individual entering the organization, through effective functioning, development, until leaving the organization. PT Produksi Dari Hati (PT PDH) is a startup company in Indonesia that has been engaged in the film and creative industries since 2019. The company aims to expand its business and recruit new talents to help the company achieve these goals. This study aims to define the core, functional, and managerial competencies in accordance with the company\u27s strategic objectives as initial capital for designing HR policies and practices. The results of these processes will be used as basic data in making recruitment plans for HR managers in PT PDH. This study uses a competency-based recruitment plan for HR managers. The research data was collected using triangular data as the main method, which was obtained from document analysis, literature review, and interviews with the Co-Founder of the company. Data were analyzed using Spencer\u27s theory as a guide to determine competencies, references to the world economic forum competency classification as a guide to current competencies, and Gary Dessler\u27s theory as a reference for creating recruitment plans. The result of this research is the soft competencies dictionary (core, functional, managerial competencies) for PT Produksi Dari Hati, and hard competencies, job analysis and recruitment plans for HR manager in PT PDH.Keywords: Recruitment Plan, Competency-Based Human Resource Management, Startup Company, HR Manage