Journal of Business and Management
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THE DETERMINANTS OF HOUSEHOLD FINANCIAL MANAGEMENT OF THE SHARE-TAXI DRIVER’S WIFE IN BANDUNG
No full textAbstract: Covid-19 pandemic has led the share-taxi industry into a precarious state. According to the previous studies, household financial management is one of the important factors to determine the economic welfare of a household finance condition. The objective of this research is to identify the determinants of household financial management of the share-taxi driver’s wife. The data of this research gathered from the questionnaire referred to (DEFINIT, SEADI and OJK, 2013) for basic financial literacy as well as Bank Indonesia (2013) for household financial management. The questionnaires are filled by 103 respondents and analyzed with multilinear regression. The result of this research showed that the basic financial literacy level of share-taxi driver\u27s wife is still low and the household financial management of share-taxi driver\u27s wife is categorized as medium. Moreover, monthly income and basic financial literacy has a positive and significant effect towards household financial management.Keywords: Covid-19 Pandemic, Household Financial Management, Basic Financial Literacy, Demographics Profile, Share-Taxi Driver’s Wife, Multilinear Regressio
The Influence of Promotional Mix on Muslim Fashion Brand Towads Consumer Buying Decisions: Case of L.tru
No full textAs a country with the largest muslim population in the world, The development of Muslim fashion in Indonesia has increased tremendously in the last few years. This is an excellent opportunity for businesses engaged in the fashion industry, yet it has become more difficult and challenging for businesses to compete. L.tru is one of the pioneers of muslim fashion industry in Indonesia that has been running for 15 years. In order to compete and achieve the company\u27s sales target, L.tru implements the promotional mix that consists of advertising, sales promotion, personal selling, public relation, and direct marketing. This research aims to identify the influence of each element of promotional mix on consumer buying decisions in L.tru and give recommendations that can be implemented by L.tru. The data was collected by spreading the questionnaire and analyzed by PLS-SEM. The result shows that sales promotion, direct marketing, and public relations are significantly affecting consumer buying decisions and advertising has a positive but not significant influence on consumer buying decisions. On the other hand, personal selling has no influence on consumer buying decisions in L.tru.Keywords: Promotion mix, advertising, sales promotion, personal selling, public relations, direct marketing, consumer buying decision
Technology and Servicescape Acceptance Influence on Self-Service Bank
No full textAbstract. The world of banking has been shifting, with the current trend causing the shift from conventional banks towards the self-service banks. Banks in Indonesia has started to shift also, with the example of CIMB Niaga with its Digital Lounge as a self-service bank. However, the transition from using the conventional bank services towards the usage of Digital Lounge is still low especially for the category of age older than or equal to 40. This study is determined to find whether technology acceptance and servicescape influencing customers’ intention to use self-service banking, in this case, Digital Lounge. The factors used to depict the relation are adapted from a theoretical framework of a previous research, that are Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, Information on Self-Service Bank, Security and Privacy, Quality of Internet Connection, with the addition of a variable namely Servicescape. A survey was conducted with 258 respondents that fulfilled the criteria and were analyzed in order to find the factors that affects the intention to use of the self-service bank with Digital Lounge as the example. The proposed model was analyzed using Multilinear Regression and Pearson Correlation Coefficient. Finding showed that only Servicescape that significantly affects and has a positive relation towards the intention to use self-service bank for the customers with the age criteria of 40 and above. The descriptive analysis previously shown that Servicescape holds the highest mean score, while the lowest mean score being the factors of Information on Self-Service Bank. This could describe the factor that is highly considered by the customers and affects the hypothesis acceptance and rejections. It is also found that Servicescape needs to be highlighted by CIMB Niaga in order to raise the number of users for the age of 40 or older.Keywords: Banking, Self Service, Servicescape, Technolog
The Influence Of Emotional Branding To Customer Loyalty: A Qualitative Assessment
No full textAbstract. Businesses or brands collaborate with their customers to fulfill their desires and aspirations. Followed by 2019 government records, there are new cosmetics industries in Indonesia, raising the figure from 760 in 2018 to 797 industries. It means, cosmetic industry competition will be more intense in the future. The objective of this research is to assess if there is a relationship between the four elements of emotional branding to consumer loyalty of the brand Make Over. A qualitative grounded theory is used for this research through a semi-structured in-depth interview. The findings are relationship, sensorial experience, and imagination have a relation to customer loyalty. After theobserving with Gobe's theory, the results can be used for formation of consumer loyalty. This research will contribute to both practitioners and academics. For the practitioners, it should provide understanding, insight, and benefits; especially for brands or businesses in the cosmetics industry. For academics, it can fill the literature gap by developing theories to the formation of customer loyalty through the elements of emotional branding that have been assessed.Keywords: Emotional Branding, Customer Loyalty, Make Over, Qualitative Approac
Customer value and product value to generate content marketing strategy
No full textAbstract. In the field of business, the internet has changed the marketing concept carried out by companies from conventional marketing to digital marketing. Social media is one important component that needs to be involved in digital marketing. The visual and message formulation is an important thing that needs to be considered. However, the presence of social media and content marketing strategies cannot be done by all business people, so the intention to purchase is still low. Instagram is a social media that can be utilized in implementing content marketing. Therefore, we try to examine which content marketing can be better to implement between the product value (RBP vs Non-RBP) and the customer value (quality vs wellness vs provide hope) to know which model can increase customer purchase intention. We adopted a 2 × 3 experimental research design in this 6-scenario study depicting a manipulation of product value and three elements of customer value using a structured questionnaire to collect data. The results showed a combination of Non Research-based Product and Provide Hope showed the highest perceived value compared to the other. So, its combination should be implemented on generating content marketing on Instagram to increase purchase intention from the customer.Keywords: Content Marketing, Customer Value, Instagram, Purchase Intention
The relationships of employer branding towards final year students interest to work in Indonesian startup companies (case study of business economics and engineering students in ITB and UI, Indonesia)
No full textAbstract. Employer Branding is an image of Companies used as a tool to gain interest for employee candidates to work in the company. At the same time, many companies compete with each other to find the best candidates, especially for Startup Company. Nowadays, Generation Z is entering the new workforce. They have different characteristics than the previous generation, and most of them are in their final year in universities. The objective of this research is to find the suitable Employer Branding for Startup Companies to increase the Final Year Students' interest to apply. This research's scope is the Business Economics and Engineering cluster in ITB and UI, Indonesia. This research uses primary and secondary data from an online questionnaire gathered from 273 respondents and previous studies. PCA (Principal Component Analysis) was used to process the data. The result of this research shows the dominant factors of Employer Branding for each university and cluster are not similar. Transparency, Fringe Benefit and Interesting Job are the factors that are most dominant and corresponding with the Generation Z characteristics. While contradicting with Generation Z characteristics, Digital Savvy is not mentioned in Employer Branding since the technology may be considered as something that the company should have.Keywords: Generation Z, Employer Branding, Final Year Students, Startup Compan
An explorative study of social media content marketing influence on purchase intention of cake
No full textAbstract. The Indonesian cake market is already crowded which means numbers of competitor for businesses and tons of choices for customers. It can be difficult for cake business in an already crowded market to stand out and in the same time it can be confusing for customers - which eventually end up going to the same cake store to save time. Even if social media such as Instagram helps both sides to exchange information faster, there will still be a lot of cake businesses on Instagram which can overwhelm the customers. Combined with Instagram, content marketing can be the answer to both build relationship with customer and increase purchase intention. The question is: when purchasing a cake, what information do customers need and what information do brands need to share? This study aims to discover types of contents in content marketing on Instagram that cake brand needs to be shared and why, based on the customer itself. Through the analysis using initial and focused coding, the researcher found there are 13 types of content that increase purchase intention, which are: Brand\u27s social responsibility, People\u27s opinion of the product, Brand\u27s credibility, Information to help purchase, Product\u27s validation, Product\u27s visual display, What is in the product, Product\u27s experience, Product\u27s production process, Discount-related notification, Story Behind it, Product’s Information, Interactive activity with the brand. As for the reason why, the researcher discovered the following reasons: Make purchase process easier, Chance of getting better deals financially, Understand the reason for the price, Feeling better of using money, Actual product experience, Know how to get good experience, Social Trend, Increase brand\u27s trustability, Validations of the product, Create a curiosity that needs to be answered, Visually Satisfying, Clear expectation of the result, and Share valuable knowledge. This research finds that to increase one’s purchase intention, brands should start by giving various type of content that explains the product and followed by content that is not directly about the product, rather about what’s around the product (method of purchase, discount, the brand itself, etc.). The need for validation of the information also can be seen.Keywords: cake market, content marketing, Instagram, purchase intention, types of content
Designing change management for business expansion in a msme (study case of tahu sulthan company)
No full textAbstract. Micro, Small, and Medium Enterprises is a productive business that is very important in creating jobs and developing the global economy for Indonesia. One of the industries of MSME that encourages economic growth is the food and beverage industry especially in the food processing sector. Klaten Regency is an area located in Central Java that has a variety kind of MSME, one of which is the tofu-making industry, one of the tofu companies that is still running is the Tahu Sulthan company. Tahu Sulthan company is a company that was founded in 2010. This tofu company was founded by Mr. Widoyo and is engaged in the tofu processing industry. The problem that arises and is experienced by this company is that it still does not have a well-organized management system., such as problems with workers, administrative, marketing, operational, sales growth, and competitor pressure. This research was prepared using two models of change management, by using the McKinsey 7s as a model in diagnosing problems. Then, after the solution is obtained, proceed with using Kotter’s 8 Step of Change to implement the change strategyKeywords: Change Management, Micro-Small-and-Medium-Enterprises (MSME), Business Expansion, 7s McKinsey, Kotter ‘s 8 Step of Change Management Mode
Analyzing the choosing of e-commerce use among fashion small medium enterprise (sme’s) in Indonesia
No full textAbstract. The purpose of this study is to investigate specifically how far the influence of performance expectancy, facility conditions, anxiety, self-efficacy, and habit of fashion SMEs to use e-commerce. The analysis technique used in this study is with assessing at the significance of the data that has been filled in by respondents both partially and simultaneously. The subjects of this study are the owners of fashion SMEs in Indonesia who have opened online shops in Shopee, Tokopedia, Bukalapak, Lazada, Blibli, and Jd.Id. Furthermore, researchers use non-probability sampling in the sampling technique that researchers use with the type of convenience to make it easier for researchers to get a sample. The results of this study indicate that the level of significance simultaneously shows that all independent variables have a significant effect on the dependent variable. However, the research results partially show that only three variables namely performance expectancy, self-efficacy, and habits have a significant influence on SME fashion to use e-commerce. While the rest, the condition of facilities and anxiety have no significant effect.Keywords: Anxiety, Facilitating Condition, Habit, Performance Expectancy, Self-Efficacy, and Use of E-Commerce
A study of discovering dominant employer branding factor to increase employee engagement in generation y employees of xyz company
No full textAbstract. Recruitment and Retention of employees is one of the concerns that need to be considered by the company because recruiting new employees requires a lot of costs, especially now when jobs began to be filled by generation Y employees. Generation Y employees have different characteristics compared to previous generation employees because they are more inclined to like to take risks and job-hopping. Therefore, to engage employees, an appropriate employer branding strategy is needed. This study aims to determine the dominant employer branding factor to increase employee engagement in XYZ companies. This research uses quantitative methods with Multilinear Regression to find out the most significant factor of employer branding. Data obtained by distributing questionnaires to XYZ company employees. The total of the respondent for this research is 135 employees. The results of this research found that significant factors were interesting work, job security, and appreciation & praise for work done. The most dominant employer branding factor in this research is Interesting Work. The recommendations given for XYZ companies are to give their employees challenging and interesting jobs, as well as provide opportunities for their employees to express their ideas.Keywords: Employer Branding, Employee Engagement, Generation