Journal of Business and Management
Not a member yet
818 research outputs found
Sort by
Analyzing Brand Awareness Of Harley Davidson Shop A Case Study Of PT. Siliwangi Harley Davidson Bandung
No full textMarketing strategy has an important role in a company. Marketing Strategy is a marketing mindset that will be used to achieve its marketing goals. Likewise at PT. Siliwangi Harley Davidson, marketing strategy is very important to create brand awareness to support product sales. This study uses qualitative research which is phenomenological method. In-depth interviews uses to get the deep information about marketing of PT. Siliwangi Harley Davidson from the informants.The result of textural analysis show that PT. Siliwangi Harley Davidson has done four marketing strategies which are event marketing strategy, offline marketing strategy, social marketing strategy, referral marketing strategy, and SEO marketing strategy. They haven’t done two more marketing strategies which are inbound marketing strategy and email marketing strategy.Background:This study aims to give the best marketing strategies of PT. Siliwangi Harley Davidson in order to increase the brand awareness of PT. Siliwangi Harley Davidson especially in West Java as their target market.Methodology:This study uses qualitative research which is phenomenological method. Validate using intersubjectivity method.Results: The result of the study show that PT. Siliwangi Harley Davidson has done four marketing strategies which are event marketing strategy, offline marketing strategy, social marketing strategy, referral marketing strategy, and SEO marketing strategy. They haven’t done two more marketing strategies which are inbound marketing strategy and email marketing strategy.Conclusion: PT. Siliwangi Harley Davidson should applicate the seven marketing strategies in West Java in order to increase the brand awareness in West Java itself.PT. Siliwangi Harley Davidson also need to pay attention of the SWOT analysis, and including the TOWS analysis for making the best marketing strategies.Keywords: Marketing Strategy, Harley Davidson, Brand Awareness,SWOT Analysis,TOWS Matrix,Qualitative Method
Analysis of Mercedes-AMG Petronas F1 Team\u27s Social Media Engagement
No full textEngagement is an outcome of an interaction between the customer and the company through two-way communication. Social media becomes one of the platforms for the company to perform this kind of interaction. The aforementioned interaction on social media can be measured as “engagement rate”. This study is trying to formulate the role of social media manager in a Formula One team, using the Mercedes-AMG F1 Team as the main example, as the team has a successful social media team that could deliver proper information about the team’s activity and maintain the interaction. This study is done on Twitter, using a content analysis approach and conducted by examining the team’s activity, then comparing it with another chosen Formula One teams, to see how far the team\u27s social media strategy can perform and formulate the strategy itself. The result shows that the Mercedes-AMG F1 Team got its success on social media by consistently sharing team-related contents that attract people and figure out its proper strategy for sharing the contents. These two aspects become the main output of this study, which is formulating one of the most effective ways to maintain an engagement between the company and the customers as high as possible.Keywords: Social Media, Twitter, Engagement, Mercedes-AMG F1 Team, Formula One, Content Analysi
THE EVALUATION OF INFORMATION SYSTEM IN PT. JATIDIRI TRANS BASED ON DELONE AND MCLEAN IS SUCCESS MODEL
No full textEver since the Covid-19 pandemic began in 2019, the demand of import and the supply of export decreases and it affect the performance of the freight forwarding industry. The pandemic also accustoms people to limit physical interactions with the use of technology and the acceleration of information exchange. Hence to adapt with the current situation, companies must optimize their information system through evaluations. Therefore, this research is conducted to evaluate the information system of PT. Jatidiri Trans located in Jakarta, according to the perspective of users based on the DeLone and McLean Information system Success Model (D&M Model) (2003). The data collection of the research was obtained through a five likert questionnaire (5 indicates strongly agree and 1 indicates strongly disagree) which contains of six interrelated IS success variables; System Quality, Information Quality, Service Quality, Use, User Satisfaction, and Net Impact. The data were distributed to 24 users of the information system. The relationship of the obtained data was analyzed by using Partial Least Square Structural Equation Modelling (PLS-SEM). The output of this research validates the D&M model based on four significant hypotheses, namely Information Quality affects Use, Service Quality affects User Satisfaction, Use affects Net Impact, and User Satisfaction affects the Net Impact.Keywords: Information System Evaluation, PLS-SEM, IS Success Mode
The Impact of Young Women Imagery on Advertisement Towards Purchase Intention of Pocari Sweat
No full textAdvertisement has been important to share companies’ values and perceptions. Though the portrayal of women in advertising is often shown with common fundamental characteristics. Indonesia’s relatively conservative views on gender, and Pocari Sweat’s often use of women as the dominant character, there is the incentive for Pocari Sweat to re-evaluate the effectiveness of their ads. This study aims to understand how women-dominated advertisement could influence male and female customer’s purchase intention of Pocari Sweat. To achieve these objectives this research incorporates the Stimulus-organism-response model (SOR) as a base framework. Questionnaires are distributed through an online form and received 168 responses from respondents aged 14-50 years old living in Indonesia. Through descriptive analysis and PLS-SEM, this research showed that customers perceive the advertisement to be well made. Males are not affected by the ads as much as females emotionally, and self-congruency for female respondents will have an effect to their purchase intention. This research could provide insights to marketers to be aware of which factors that significantly affect customer purchase intention of male and females. Moreover, demonstrate the significance of self-congruence as a factor to test the effect on purchase intention for low-involvement beverage products such as Pocari Sweat.Keywords: Advertisement, Purchase Intention, Women Imagery, Perception towards Women, Self-congruenc
Analysis Effectiveness Performance Appraisal On Improving Performance in Koperasi Asrama Mahasiswa ITB
No full textPerformance appraisal is an important component in the human resource managementprocess, the performance appraisal program serves to monitor employee performance, motivatemembers and increase organizational morale. In the Koperasi Asrama Mahasiswa ITB, theperformance appraisal of employees in the economic division cannot increase the productivity andperformance of employees. Performance appraisal currently does not have formal procedures and clearcriteria for assessing member performance. So that organizations face problems where manyperformance programs fail, and members are not responsible. Therefore, this study was conducted todetermine the effectiveness, determine the factors that cause ineffective performance appraisals in theeconomic division of the Koperasi Asrama Mahasiswa ITB, and how to improve it. This study uses anarrative method and relates the stories the researcher heard through interviews and studying currentperformance appraisal activities. The results of the effectiveness will show what factors influence thecurrent performance appraisal and will show how the effectiveness of the performance appraisal in theKoperasi Asrama Mahasiswa ITB is. This study recommends the organization in makingimprovements that must be made to improve the system as an increase in the effectiveness of theorganization's assessment.Keywords: Economic division, Effectiveness, Performance Appraisal, Student DormitoryCooperative
RELATIONSHIP BETWEEN DIGITAL MINDSET TOWARDS INDUSTRY 4.0 READINESS AND ASSESSMENT OF INDUSTRY 4.0 READINESS IN BANK BNI MAJALAYA
No full textThe Industrial Revolution is evolving again into the fourth industrial revolution known as Industry 4.0 where in this stage there is a combination between communication of technology, processor, software, sensor, to create information and value for the current manufacturing processes; hence, the style of thinking of the employees have to be relevant with the required kills to keep up with system modification. To face the advancement of industry 4.0, human resource such as digital mindset are essential. Current and future workforces that involved new environment and challenge require not only digital skill sets but also a digital mindset to ensure effective use of existing and emerging technology and information systems. As a company that has vision to become a financial institution that excels in services and performance in a sustainable manner, Bank BNI, which is a state-owned bank (BUMN) that established in 1946, definitely needs to keep improving the human resource’s quality to be able to serve relevantly with the current condition. This research aims to identify the readiness of Industry 4.0 in Bank BNI Majalaya employees and to identify the relationship between Digital Mindset and Industry 4.0 readinessKeywords: Industry 4.0 Readiness, Human Capital Readiness, Digital Mindse
The Role of Modern Football Industry on a Nation\u27s Economy
No full textFootball is not just a game of sports, in the modern era football has evolved into something that people referred to as the football industry. The importance of the football industry on a country’s economy is indeed becoming a discussion among scholars, on how huge is the impact of football on the economy. Economy growth has factors that contribute to its increase and one of the aspects that contribute to a nation’s economy is the sports industry, especially football. This research paper will provide information on the empirical study of the relation between economic growth of some samples of European countries and football industries in each of those countries. The data were all taken before the pandemic of COVID-19. The COVID-19 worldwide pandemic has been a major problem for the world’s economy. The football industry has changed its format since then, the way the world enjoys football has been shifted. Therefore, it is worth mentioning that this research study does not show any of the major changes that happened in the pandemic circumstances in European countries as well as the European Super League initiation.Keywords: Sports Event, Modern Football Industry, European Econom
Does CSR Expense Affect Indonesian Listed Firms’ Capital Structure Over Their Life-Cycle?
No full textAbstract. This final project aims to examine the association between corporate social responsibility (CSR) expenses and capital structure throughout the corporate life cycle in Indonesian listed companies. This research develops a hypothesis that are tested empirically through multivariate settings with robust standard errors. The tests are conducted using a sample of 527 Indonesian listed firms and 901 firm-year observations between 2010 and 2015. The findings support the hypothesis that CSR expenses are inversely related with debt to equity ratio throughout their life cycle. For investors, to invest in firms that have high CSR expense, high retained earnings and more matured firms with lower growth rate would indicate that the firm tends to keep lower debt to equity ratio over its life cycle which may be a factor to be considered when choosing an investment. For firm managers, disclosing the CSR expenditures transparently might help investors to be able to make considerations on whether or not to invest in the firm.. To the best of the author’s knowledge, there is thin literature investigating the relation between CSR and capital structure throughout corporate life cycle in emerging markets and its urgency as it may encourage companies to integrate CSR practice into their business strategy and transparently disclose their CSR activities. This final project contributes to the existing literature by examining these topics in a country where CSR is mandatory by the law.Keywords: Indonesia, Corporate social responsibility, Capital structure, Corporate life cycl
The Used of Gamification on Student\u27s Understanding About Transportation Mode in The Supply Chain
No full textAbstract. In the early spring of 2020, most governments around the world have temporarily closed educational institutions to contain the spread of the COVID-19 pandemic. Due to the current condition, most universities around the world change their system from conventional to online learning (e-learning). An alternative to a learning method that can be used in e-learning is gamification or game-based learning. The study aims to see the effect of the gamified method on learning outcomes related to transportation mode in the supply chain. The method is exploring the differences of student knowledge using methods built from the flow model, study- related flow inventory (WOLF-S) measurement. The study analyzed changes from pre-test to post-test, as a representation of learning outcomes, using t-test analysis. Furthermore, continue evaluating the significance of gamification, or suggested by the presence of flow, against adjusting the score using the Spearman’s correlation. Data analysis shows that there is a significant improvement in score test, and there is a positive correlation of gamification method against learning outcomes achievement. Using the flow theory and measured by study-related flow inventory (WOLF-S) has proven the gamification method is important in increasing in achieving learning outcomes. The WOLF-S score also has a positive correlation with a positive change in the score of learning outcomes. In general, the gamification design is can improve in achieving learning outcomes.Keywords: COVID-19; gamification; supply chain; transportation; WOLF-
Social Media Engagement and Stock Return of Companies Included in Kompas100 (Case of Youtube and Twitter)
No full textAbstract. Communication media used by human change over time. Nowadays, most activities in communication occur in online social media. In social media, users can share contents publicly in the form of text, photos, and videos. It could create engagement between the content creator and social media users. Companies’ decision to use social media as a platform to share information to public must be considered carefully. Because the content shared might include vital and important information about the company, such as marketing plan and projected future growth of the company. So, this research has an objective to know whether social media engagement affects stock return of companies listed in Kompas100. Data collected secondary by accessing publicly available sources. This research uses Multiple Linear Regression through SPSS programme. The results show that social media engagement has a very small negative impact on geometric mean stock return and no impact to arithmetic mean stock return. It might have happened because the content shared by the companies neither included vital nor important information hence the social media engagement did not affect stock return. The results of this research are expected to be considered for companies to utilize social media and create engagement with the users.Keywords: Social Media, Social Media Engagement, Kompas100, Stock Retur