Journal of Business and Management
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The Effect Of Performance Appraisal And Reward Towards Healthcare Worker Motivation In Covid-19 Pandemic Situation At Rsud Bandung Kiwari
No full textAbstract: Covid-19 is a pandemic that attacks human respiration. Covid-19 has become a pandemic due to the spread of Covid-19 worldwide which threatens human civilization. Health workers have an important role in suppressing the number of Covid-19 and treat patients exposed to Covid-19.Therefore, health workers need to be noticed because only those who have knowledge about Covid-19. So, by paying attention to Human Resources, Hospitals management can maintain performance and motivation. In this study, the researcher discussed the variables influencing the motivation of healthworkers, namely Performance Appraisal and Rewards. Performance appraisal is an evaluation carried out by comparing current performance with the past and also the objectives of the work. Performance Appraisal can be measured through Relevance, Acceptability, Reliability, Sensitivity, and Practically.Rewards is a reciprocal that is received by someone because they have given energy or contributed to an organization in accordance with the contract specified at the beginning of work. Rewards in this study were measured through Intrinsic and Extrinsic Rewards. The approach taken is a quantitativeapproach with data collection techniques through a questionnaire distributed to 84 respondents. Data processing was carried out using the Multiple Linear Regression Test method through SPSS 25. The results of this study indicate that together Performance Appraisal and Rewards have a positive effecton motivation, Performance Appraisal has a positive effect on motivation, and Rewards has a negative effect on motivation.Keywords: Performance Appraisal, Rewards, Motivation, and Healthcare Worke
Consumer Purchase Intention in Environmentally And Digitally Wedding Service During Covid-19 Pandemic
No full textAbstract. Wedding celebrations in Indonesia usually invite many people and each guest can contribute at least one to three trash and become a contributor to waste just from the activity that lasts for around 3 hours. Along with this, the Covid-19 pandemic has had a significant impact on consumer habits and behavior in particular because the pandemic has had such a large impact on people\u27s daily life one of them is weddings. The purpose of this study is to investigate factors that influence digital wedding service using Extended Technology Acceptance Model. The study used quantitative research to analyze the Technology Acceptance Model incorporated with Environmental Knowledge and Impact of Covid -19 using Structural Equation Model by using the RStudio software. The result is perceived ease of use significant to perceived usefulness. Perceived usefulness, perceived ease of use, and impact of Covid- 19 are significant to attitude towards using digital wedding service in Indonesia. And the factor that affects purchase intention is environmental knowledge and attitude towards using digital wedding service. These findings can generate more suitable practical implications to promote digital wedding service in Indonesia during the current and post-pandemic periods.Keywords: Digital wedding, Environment, Covid-19, Technology Acceptance Model (TAM)
The Influence of Tiktok Shop on Increasing Customer Purchase Intention Of Beauty Products
No full textAbstract. TikTok Shop is a yellow shopping cart in the lower left TikTok homepage. Due to the pandemic, selling products is hard so the purchase intention is lower and business owners are losing profit. TikTok in rapidly growing users is an opportunity to increase purchase intention. Besides, TikTok Shop also has disadvantages based on findings in customer reviews in the TikTok Shop and other media. Although TikTok is a popular social media platform, this does not guarantee that TikTok Shop will increase purchase intent. This study aims to assess the effect of TikTok Shop towards purchase intention and gives recommendations to beauty product sellers on how to increase the purchase intention. This study uses a quantitative approach towards 222 peoples who purchase beauty products through the Tiktok Shop. The researcher uses descriptive statistics and PLS- SEM to analyze the survey result. The result indicates that number of followers, eWOM, and store reviews positively affect trustworthiness. Trustworthiness and perceived value positively affect purchase intention on beauty products in TikTok Shop. The implications of the study\u27s empirical findings is to give insight for beauty product sellers to increase profits by conducting marketing strategies for promoting beauty products in Indonesia.Keywords: Beauty Product, Perceived Value , Purchase Intention, TikTok Shop, Trustworthines
The Influence of Electronic Word-of-Mouth on Social Media Towards Purchase Intention of Luxury Perfume Brands
No full textThe number of middle and upper socioeconomic class in Indonesia continues to increase from year to year. Therefore, the luxury perfume brand industry makes Indonesia one of its priorities. As a result, Indonesia was recorded to contribute revenue to the sale of luxury goods as much as 2,035,000,000 USD in 2020, where luxury perfume brands have the highest sales figures. This high number cannot be separated from the influence of social media with the spread of information online or commonly called eWOM. Unfortunately, how eWOM on social media affects buying interest in luxury perfume brands is not fully understood. This study aims to find factors that influence consumers\u27 purchase intentions for luxury perfume brands after seeing eWOM on social media and provide recommendations to luxury perfume brands in maximizing eWOM to be implemented in stimulating purchase intentions. The qualitative approach was conducted through interviews with 15 people and quantitative approach through a survey with a total of 300 respondents, where respondents had bought or used luxury perfume brands. The results of the interviews were analyzed using the open coding method and the survey results were analyzed using the PLS-SEM method. Based on the results of interviews, customer reviews on Instagram, TikTok, and YouTube are the most frequently used tools to find reviews about luxury perfume brands. The results of the survey show that perceived persuasion, source expertise, and source trustworthiness significantly influence consumers\u27 purchase intentions towards luxury perfume brands after viewing eWOM on social media. The results of this study are expected to be useful for readers, eWOM senders, and luxury perfume brand industries in utilizing eWOM as a marketing strategy.Keywords: eWOM, luxury perfume brands, purchase intention, social medi
Analysis of product quality, relationship marketing, and customer satisfaction on b2b towards repurchase intention (case study: Cv. Primadona & Co)
No full textAbstract. Based on data from the Ministry of Industry (2016), Indonesia has 183 export companies that own the commodity Charcoal. Including CV Primadona & Co. In 30 years in the charcoal commodity CV Primadona & Co experienced ups and downs in the world of international business. The problem is customers who do not want to repurchase and business in Indonesia has experienced very rapid progress. This makes the company have decreased revenue since the last 6 years. In terms of data collection methods, this research is classified as qualitative using in-depth interviews as a means to gather the data. Observation are applied to collect the data. For B2B, the study would be more straightforward because of the use of in-depth interviews to identify and clarify the secret issues in phenomena that are difficult to fully understand. To collect qualitative data, interviews were conducted with 20 companies that have ever bought at Cv. Primadona & Co. The company is located in Korea, Europe and the Middle East. Important factors for repurchasing are demand on the market, quality, price, service, quick response. Some companies have already had the best quality, had a marketing relationship, and have received satisfaction from purchasing. Demand depends on the needs of each country. Quality can be seen from the burning that doesn’t emit sparkles, can withstand burning up to 3 to 5 hours, and no white ash. Customers look for the cheapest price to buy. Satisfying services such as after sales service and guaranteed products become the power to attract customers to repurchase.Keywords: Customer Satisfaction, Product Quality, Relationship Marketing, Repurchase Intentio
The Impact of Technology Readiness on Mobile Cloud Computing Technology Acceptance among College Student in Indonesia
No full textAbstract. Adopting mobile cloud computing (MCC) is expected to be one of the superior approaches to improving college student’s performance. Many students may use the functions for far fewer tasks than the MCC supports. This may depend on the technological personality associated with the acceptance of MCC. The purpose of this research is to investigate students’ personality traits in regard to technology readiness toward MCC acceptance. The author use Technology Readiness and Acceptance Model (TRAM). The study used an online questionnaire to collect 400 valid responses from active students from universities in Indonesia. Path Analysis was utilized to analyze the collected data. The findings indicate that Indonesian college students are optimistic, innovative, comfortable, but technology insecure. Optimism and Innovativeness are the driving force behind the adoption of technology, and Insecurity is an obstacle of technology adoption for them. The major findings of this study also reveal that four personality traits of technology readiness have different effects on perceived usefulness and perceived ease of use about MCC. This research proves that personality influences the adoption of technology. This research suggest universities and other student’s organizations must be aware of this relationship when initiating the implementation of technology.Keywords: Mobile Cloud Computing (MCC), Indonesian College Student, Technology Readiness (TR), Technology Acceptance Model (TAM), Technology Readiness and Acceptance Model (TRAM)
Building Stock Portfolio Using Peter Lynch\u27s Investment Strategy in Indonesia Stock Exchange
No full textAbstract. Peter Lynch is one of the most influential and regarded as legendary investor of wall street. He managed to outperform the S&P500 index 13 years in a row, by doubling the S&P500 performance. It would be great to implement this strategy in Indonesia during several market condition, bearish of 2015-2017, bullish of 2016-2018 and sideways of 2017-2019 for Indonesian investors. This brings the question whether it’s applicable during the 3 markets condition in Indonesia Stock Exchange. This research uses primary data that is gathered mainly through Yahoo Finance and Stockbit.com, where this research could get historical data of the stocks, the Jakarta Composite Index, 10 years government bonds of Indonesia and other necessary data for this research. From this research, the result is, Peter Lynch’s investment strategy performs statistically better during bearish market using equally weighted method of portfolio allocation. However, the bullish and sideways market using equally weighted method is not superior compared to the market. Same goes with bearish, bullish and sideways market using market capitalization method. This was confirmed using paired t-test for normally distributed data and Mann-Whitney u-test for data that is not normally distributed. The ratio measures the performance of portfolio and compared it with the benchmark which is the Jakarta Composite Index.Keywords: Peter Lynch, stock, portfolio, Indonesia Stock Exchang
Redesigning Job Descriptions and Job Specifications to Reduce Employee Turnover in Teman Lama Coffee Shop
No full textAbstract. Along with the changing trends that occur every year, this has an impact on people changing lifestyle. One form of this change is that coffee consumption has become a lifestyle of some communities which has led to the emergence of many coffee shops, one of which is Teman Lama. During their business development, Teman Lama experienced problems related to human resources. This indicated by the high employee turnover rate owned by the company. Based on preliminary study, it is known that the root of the problems experienced by Teman Lama lies in need to redesign the job analysis of each position consisting of job descriptions and job specifications. This is because employees often feel confused about doing their work and tend to do work outside their position which makes the burden they are carrying out exceeds what they are supposed to do. This happens because job analysis is not clear or even not owned by each position, thus triggering a constantly changing employee turnover rate. Therefore, this research helps Teman Lama to design job analysis that can solve their root problems. Teman Lama can also use job analysis into other human resource activities such as recruitment, performance appraisal, and compensation.Keywords: Job Analysis, Job Description, Job Specification, Employee turnover rat
Analyzing Human Capital Readiness and Organizational Digital Transformation Toward Industry 4.0 PT. Telekomunikasi Indonesia Witel Madiun
No full textAbstract. The purpose of this research is to find out how the readiness of human capital and digital transformation of the organization at Telkom Witel Madiun toward change in industry 4.0. The analysis technique used in this study is to analyze employee perceptions about the gap that occurs between the present condition and the expected conditions of each variable consisting of factors such as Knowledge, Hard Skill, Soft Skill, and Attitude using Importance Performance Analysis (IPA). Each variable in these factors will be mapped in the Cartesian diagram quadrant to find out which variable should be considered. The subjects of this study is Telkom Witel Madiun human capital, Telkom Witel Madiun full-time employees. Furthermore, researchers used qualitative through interviews to find out how Telkom Witel Madiun dealing with digital transformation. The results of this study will produce the condition of human capital at Telkom Witel Madiun and then will give the right suggestion or solution in accordance with the previous analysis. Although Telkom Witel Madiun already using a digitalization on their operational business, they need to improve their human capital due to the technology advancement nowadays to create more efficient and accurate work.Keywords: Industry 4.0, Human Capital, Gap Analysis, Generation, Digital Transformatio
Community Perception Towards Bandung Zoological Garden Activities (A Case Study of Corporate Social Responsibility at the Bandung Zoological Garden)
No full textCorporate social responsibility is an important part of building good relationships with thesurrounding community. This study aims to determine the causes of negative perceptions from thecommunity towards the Bandung Zoological Garden, especially in RW 07 and RW 08. This studyused a qualitative approach through the Yin case study method (Yin: 2013). This case study was toexplain cases coherently and clearly with 3 analyzes, namely pattern matching, making explanations,and time series analysis. The results of this study indicated that corporate responsibility affectedcorporate reputation, corporate image, and social legitimacy. This had led to a negative perception ofthe Bandung Zoological Garden due to the inadequacy of the Bandung Zoological Garden in makingcorporate responsibility programs and policies that tend to harm the surrounding community.Keywords: Corporate Responsibility, Corporate Reputation, Corporate Image, Social Legitimacy,Community Perceptio