Journal of Business and Management
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The Influence of Body Imagde and Fashion Involvement Towards Luxury Fashion Consumption
No full textAbstract. Body image is perception of personal physical appearance that can be positive or negative and also leading to body satisfaction or body dissatisfaction. Body satisfaction or dissatisfaction affect individuals in all ages and also have potential to impact lifestyle choices. Most individuals expressed dissatisfaction on their body weight and specifically in their abs area. Through film and various types of advertising both in Indonesia and the world, people are introduced to the figures with high slim women and muscular man. The mass media also create an image as if the slim women and muscular man better than people who fat. In movie, actress that have slim body is the main character. Sometimes women which is overweight and not fashionable, often becoming bullied by the people around but it will eventually turn into a slim beautiful girl that like by the men. This is happened in the movie series Yo Soy Betty la fea in 2000s, which was popular in Indonesia. Fashion  consumption influenced by the body image because from the previous research said that, when consumers’ bad body image, if their status is lower too, then their self-brand connection with fashion brands is higher than that of the high status; and when consumers’ self-esteem level is high, the result is opposite. Another variable that is involved in fashion, which also affects the consumption of fashion products, adapted from previous studies, are value consciousness and self-expression through the brand. This research method is the interview for exploratory research and questionnaires with Likert scale, the population is young adults in Indonesia aged between 18-25 years. This research result using exploratory research to define the beauty and body image means among young adults in Indonesia. From the exploratory research, the body image definition in young adults in Indonesia is supported the previous research which is perception of personal physical appearance that can be positive or negative and also leading to body satisfaction or body dissatisfaction. In Indonesia people concern about their body shape, appearance, and also their face and skin. The beauty standard in young adult in Indonesia is when have good inner and outer beauty which means not only physically beautiful or handsome but also have a good personalities. The descriptive research result is that fashion consumption positively influenced by body image, fashion involvement, and self-expression through brand. Variables are adapted from several research with framework, furthermore this research is includes value consciousness which was predicted to positively influence towards fashion consumption turns out to negatively moderate the relationship. With this research, hopefully people can understand future about beauty, body image, in Indonesia and the factors that influence fashion consumption Keywords:body image; beauty; fashion involvement;  fashion  consumption; value consciousness; self-expression through bran
Customer Insight for Goodism Inc Future Product Development: A Laddering Approach
Get PDFAbstract. GOODISM Inc. is a startup business established on September 2013. GOODISM Inc. creates a unique and one-of-a-kind leather wallet with a focus on its main functions. As a new startup company, GOODISM Inc. should do rapid research and development to compete with the competitor. For the initial step, GOODISM Inc. is going to develop the direction to be more in line with the customer needs. Therefore, this research has objective to know the important factors of a wallet product based on consumer preference and to explore GOODISM Inc. target market core values by using the hierarchical value map. The study was conducted using laddering method in form of direct interview with the help of Mean-ends Chain Theory. Descriptive analysis used to explain the attributes come out from the interview result. The result of this study shows that the concrete attributes that customer want in a wallet are Size, Card Slot, Money Slot, Material, and Extra Slot. Moving to abstract attributes, the respondents pointed out three points of slim, unique, and elegant. For functional consequence, there are handy, pocketable, contain more items, well organized, and durable. As for psychological consequence, there are comfortable, practicality, safety, distinction, and pride that all leads to the values of self-confidence, self-fulfilment, and social recognition. By those results, the recommendation for GOODISM Inc. for its future development is to create big size compact wallet, small size compact wallet, and small size slim wallet. Keywords: Startup, Wallet, Means-end chain, Laddering approach, Customer insigh
Network Analysis of Different Strategic Network in Indonesian Music Industry towards Value Creation. Case: Guvera Indonesia and Indonesia Netlabel Union
No full textAbstract. The music industry is continually changing to adapt to the changes in technology, distribution platform, and also in the development of the product. In this digital era, now artists can introduce their works to the consumer all around the world easier. Currently, music industry total revenues grew 3.2 percent to US 2.9 billion, which over the five-year period up to 2015, have grown more than four-fold.The digital era is the one of the most drastic changes in music industry, with digitalization now music can be spread and listened all over the world. For those who can see this as opportunity can work their business model and system to adapt with that era. But, there is company who see this as a thread, because the digitalization of music is ruining the business.To conduct the research, network structure, behavior, and governance are required as main data to be analyzed. To find the value creation, the researcher conducted semi-structured interview approach which also involves analysis to finds its value creation.The result of this research will give an explanation about Indonesian Netlabel Union and Guvera Indonesia networks characteristic and their value creation. Also, give recommendations for both of the network.Keywords: Value Creation, Strategic Network, Network Structure, Network Governance, Network Behavior, Qualitative Research, Indonesian Music Industr
Sensory Marketing: The Effect of Tactile Cue on Product Packaging towards Perceived Novelty and Perceived Likeability
Get PDFAbstract. According to the research conducted by Boston Consulting Group (BCG) in 2015, Indonesian consumer usually will not try for new brands unless they have had a negative experience with a product used in the past. On the other hand, they could try new a product if they hear or know something significant about a new product or the product feature. Therefore marketers need to find new and innovative strategies to interact with the customer. As the sensory marketing emerges as the new strategy in recent pass years, there is one sense that has started to break a new ground and seize the attention of researchers and marketers all around the world, which is the sense of touch or tactition. In particular, the research examined the utilization of tactile cue on product packaging as the new strategy towards perceived novelty and perceived likeability. Furthermore, nowadays less research is explored regarding the potential impact of the tactile cue on product packaging. The study constructed in experimental research design and analyzed by using Paired t-test and Wilconox signed-rank Test. The finding shows customer feel the novelty and more prefer towards the packaging that utilized tactile cue. Consequently, it could increase the opportunity for the product to be chosen by customer. However, further research has to be done regarding the relationship between tactile cue and customer’s purchase decision to obtain more impactful result in utilizing tactile cue on the product packaging.Keywords: Sensory marketing, Tactile cue, Product packaging
Investment Literacy and Inclusion among Online Community in Indonesia
No full textAbstract. In the globalization era, internet is essential tools that provide us so many conveniences to ease our daily lives. Including in the financial sector. Internet helps increasing the financial understanding of people. Financial literacy and inclusion is one of the important things in determining the economic situation of a country. Financial literacy and inclusion could be achieved by financial education. The data collected from the World Bank shows that Financial Inclusion in Indonesia only reach 30% of total Indonesian adults. One of the easiest way to improve Indonesian economy is by implementing financial education specialized in investment, such as Mutual Fund, Stock, and Bond. This study is to determine the level of Investment literacy and inclusion among Indonesia largest online community such us detik, kaskus, and kompasiana. The data collected from the questionnaire that will be spread on the internet to the online community. The questionnaire is based on the research that conducted by Ronald P. Volpe, World Bank, and Otoritas Jasa Keuangan. The result suggested that there is still low Investment literacy and Inclusion in Indonesia online community, and still needed to be improved significantly.Keywords: Investment Literacy; Investment Inclusion; Online communit
Information Acceptance of EWOM And Purchase Intention Through Haul Videos Youtube
No full textAbstract. Haul video is a new platform of EWOM that provides honest feedback towards fashion products that less persuassive and more attractive visual and information than heavy pages of fashion magazine. Based on TuburalInsights.com on “YouTube Beauty Industryâ€, YouTube vloggers and haul video control 97% of conversations around beauty and brands on YouTube. They have 10x more videos on their channels than the brand itself. That’s why female consumers are more engage with haul videos that made and spread by ordinary internet user that has passion in fashion. Haul videos can be very beneficial to fashion retailers. However, haul videos can be a source of problem if the haul video give a negative perception towards the brands or products so that it will decrease intention to purchase. Therefore, this study was conducted to enrich and improve the scarcity in previous studies about haul videos. By understanding the factors of haul videos, fashion retailers can use haul video as their new channel promotion effectively. The research excuted in Bandung and Jakarta. Questionnaire with Argument Quality, Source Credibility, Source Attractiveness, Perceived Usefulness, Source Style, Information Acceptance of EWOM, and Purchase Intention are filled by 350 women respondents in age range of 16-35 years old who are internet active user as the object of this research. The data collected was analyzed using Microsoft Excel, IBM SPSS Statistic 23 and processed through Frequency Analaysis, and Multi Linear Regression. The result found that most of haul video watchers come from age 16-20 years old and work as university student. The result found that before have purchase intention, the information acceptance of EWOM through haul videos is needed. The factors that influence the information acceptance of EWOM are Argument Quality, Source Credibility, Source Attractiveness, and Source Style. Factors that influence purchase intention directly are Source Attractiveness and Information Acceptance of EWOM. Based on the result, fashion retailer that wants to make haul videos as their channel promotion can do partnership with haul video makers that credible, have good argument quality, represent the target market of the products, and creative in delivering the haul video. Beside that, fashion retailer should control the content og haul video too
Consumer Purchase Intention towards Diamond Jewelry in Indonesia
Get PDFAbstract.This research focused on diamond jewelry industry in Indonesia that keep increasing every year based on Canadean’s extensive market research report. In comparison, according to the latest data from Statistics Indonesia (BPS), Indonesia’s gross domestic product (GDP) growth decrease quite significantly in the last 5 years. This means the related causes have contradiction and have to be analyzed clearly about factors in consumer’s behavior towards diamond jewelry. This research analyzed reasons why consumers purchase and consume diamond jewelry and what are their intention in buying diamond jewelry including their motivations and considerations in buying those luxury goods by using qualitative interviewing techniques. The methodology is in-depth interview with 7 respondents who will be the key informants of this study. Results of the interviews revealed that the majority of the respondents are mostly motivated by their self-identity, need for uniqueness and also need for status when intending to buy diamond jewelry. The respondents also consider diamond jewelry as an investment to be their motivator, since it can be resell and be trade in for the new one. Nevertheless, price was found to be the most frequent barrier when making decisions to purchase or not.Keyword: Consumers behavior, luxury goods, diamond jewelry, purchase intention, personality factor
Workload Analysis for Man Power Planning in PT Batuwangi Putera Sejahtera
No full textAbstract. Business competition in Indonesia is growing rapidly. Generally, each company provides maximum treatment to the employees to improve efficiency and productivity aimed to achieve company goals. Every company has similar goal in terms of getting a significant advantage with the aid of existing human resources. Human resource planning is the analysis of the number of employees needed by a company (Stoner and Wankel, 1986). Thus, the company can make the right decisions to solve the problem of human resource needs through the analysis of workload. PT. Batuwangi Putera Sejahtera is a company engaged in the milling and mining of limestone. The workload in the company is not distributed evenly yet, which causes some divisions have excess work. Companies must provide appropriate workloads for employees to reduce employees stress while working. The purpose of this research is to find ways to conduct manpower planning for PT. Batuwangi Putera Sejahtera by using workload analysis as consideration. The method used in this research is direct sampling. This method is used because there is numerous number of employees and the employees are doing regular task. The expected result of this research is the better distribution of workload and optimal allocation of employees in PT. Batuwangi Putera Sejahtera. The findings of this research that has been resulted from 12 employees of PT. Batuwangi Putera Sejahtera showed that there are currently 3 employees who have a very high workload, 7 employees are thinking about high work load but can still be overcame, and 2 employees have the normal workload. From these results, it is suggested that PT. Batuwangi Putera Sejahtera adds 3 additional employees, so that the total number of employee is 15 people. Keywords: workload analysis, manpower plannin
Customer Attitude Towards Loyalty Card of Budget Hotel in Bandung
Get PDFAbstract. The increasing number of hotels in Bandung would lead to the tight competition. To survive the competition, one of the strategies is retaining the customer through loyalty card. However, it is very common to find budget hotel loyalty card which is similar to Luxury hotel. From previous research findings, it is found that offering a single loyalty card to customers that patronize different hotel segments could result in the failure. Therefore, budget hotel need to know what kind of loyalty card is customer really like and prefer that could be measured by calculating customer attitude towards loyalty card of budget hotel. By using Fishbein Multi-attribute Attitude Mode, this research aims to measure and quantify customers’ attitude. Variables of the research are resulted based on combining the result of previous research about hotel loyalty card and customer loyalty. The result of Fishbein Multi-attribute Attitude measurement is + 529.07 or can be translated to positive attitude. Moreover, Above all features, Discount Room Rates has the highest evaluation score which is considered as the most desirable and important to the customer. As recommendation to hotel business, since budget hotel customer are very conscious about price, for further business development, the management should emphasize price and value consideration of its loyalty card features, its benefits, and pricing to make the features attractive. Keywords: budget hotel, loyalty card, customer attitude, Fishbein Multi-attribute
The Role of Instagram Post Type Towards Audience Engagements
Get PDFAbstract: According to the AIDA model, every message posted on Instagram should have been able to get the audience’s attention, which is needed to finally get the audiences to action. To know what kind of post that able to pull the audience’s attention, this research generated several post types that were usually being used in Instagram. The post types that act as the main variable are: Extraordinary, Humor and Touching. The research findings show that in Y generation Instagram user, the Humor post type proved to be the best generally. Which then the research findings suggest that the humor post type is recommended to be used as the content of Instagram post. Keywords: Social Media, Digital Marketing, Marketing Strategy, Instagram