Journal of Business and Management
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Analysis of Employee Engagement in PT kartina Trisatria
Get PDFAbstract. PT. Kartina Trisatria is a nationwide company centered in Tanah Abang (the head office recently moved to Tanah Kusir, Jakarta) that has 83 direct employees and also has business partners (for production) with more than 1000 employees and also had implemented the employee engagement strategy, which is a concept that became very important human resource management strategy in companies worldwide, for their daily business activity. But even with the implementation of employee engagement, the employee turnover of PT Kartina Trisatria is still quiet high averaging 11.735% in 2009-2013 (PT. Kartina Trisatria, 2014). The purpose of this research is to find out which factor that affect the employee engagement in PT Kartina Trisatria and in the end will analyze about factors that need more improvements, in order to maintain the employee engagement within employees in the company. The employee engagement model this research will use is based on the American Society for Training and Development (ASTD) because it is suitable with the internal condition of the company to identify which driver variables of employee engagement needed to be improved. This research primary data was taken from questionnaire and interview with the employees in PT Kartina Trisatria. Then the questionnaire data was analyzed using the frequency test method with SPSS software. The interview was explained using narrative in the project. The analysis of the data showed this research that the driver variable that has the lowest score was the hygiene factor, which consists of resources and job salary given by the company. These researches gave suggestions about the improvement of the compensation system and also add some variables, which is position allowance, vehicle allowance, merit pay, and family allowance. Keywords: employee engagement, PT Kartina Trisatria, ASTD, compensation, Herzber
Time Waste Identification Using Value Stream Mapping in Wood Manufacturing
Get PDFAbstract. This paper aims to describe the application of Value stream mapping to identify the time in the barecore product realization process in PT.XYZ. In addition to identifying time, value stream mapping can discover some wastes that occur in the product realization process. The waste found is made as the basis for maintenance. This study was conducted with several stages. The first stage is to conduct current mapping to depict the actual conditions in the product realization process. The second phase is to analyze current value stream mapping with the data demand 40 container in September utill November. It is found that there is difference in the execution time of the process, so the waste that causes it and how to solve the problem will be analised. The future state mapping is the last step in this study, and it is found in this step that there is time reduction in the barecore product realization process. The use of value stream mapping application in this study managed to finding wastes that occur in the barecore product realization process. Waiting time are the processes by which all the divisions in the product realization process experience. Objective to find solution for eliminating waste. This study found a solution that can reduce waste. The email that will be used in the process of reporting documents. A system of electronic signature that will accelerate the process which requires ratification documents needed. Reporting is a multiplication reporting system, where the presence of this multiplication system will make the fulfillment of some process completed rapidly. The Follow-up process is one of the alternatives process of company that is always waiting for the requested process comes into its own. So with the minimum limit of the follow-up, it will accelerate the next process to be done. Future value stream mapping that is created reduces the use of time that occurs within the product realization process. It is observed, in the process of product realization with demand 40 container could reduce the time by 0.58 days. Keyword: Value Stream Mapping (VSM), Process Mapping, Lean, Waste
Evaluation of Bridge Coffee Customer Expexrience
Get PDFAbstract. Along the years, we can not deny that coffee shop become a fast-growing business in Indonesia especially in urban city such as Jakarta, Bandung, Medan, Surabaya, and other cities. There is a really huge market this sector since drinking coffee is not longer a necessity but lifestyle. Bridge Coffee is on of those coffee players which produce premium roasted Indonesian coffee beans and other beverages for cafes, restaurant, corporation, and especially for end-customer. They are currently planning to open their first coffee shop in Bandung, which they named it Bridge Coffee Boutique and Dining. Coffee shop is a very competitive business, and attracting new customers is a consistent challenge. One of the best ways to attract new customers to Bridge Coffee Boutique and Dining is to offer something of value to change their "normal" behavior and encourage them to try something new. Therefore, this research has the objective to examine experiential marketing program from Bridge Coffee’s potential customers and give recommendation to Bridge Coffee Boutique and Dining on the things the should do. To gather the data, focus group discussions were done three times. The result of this study shows that the customer already recognized some uniqueness of experience in Bridge Coffee Boutique and Dining. It highlights the coffee gallery, which show many information about coffee, coffee beans and coffee equipment showcase as the first experience that given to visitor. Another result is that Bridge Coffee Boutique and Dining overall service admitted higher than average compared with other cafe or restaurant. Therefore, the recommendation for Bridge Coffee is to provide the customer with a simple customization for their order to create a really pleasent experience. Keywords: Coffee, Coffee shop, Focus group discussion, Experiential marketing, Experienc
Social Media Strategy Development: A Case Study in Serial Petualangan si Unyil 3D Animation
Get PDFAbstract. The purpose of this study is to develop Social media strategy as a part part of promotion initiatives for Serial Petualangan Si Unyil. A market research was conducted to explore women’s social media preference and usage pattern in Bandung and Jakarta. A survey was distributed to 400 respondents targeted by PFN: women who has kids aged 3 to 12 years old. Findings show that Facebook, Path, and Instagram as the most used social networking media (43.7 %, 42% and 38.5 % respectively). The most popular social media messaging is Whatsapp which is chosen by 74% respondents. A social media strategy was developed using Gilfoil, Aukers & Jobs’ (2015) framework comprising defining social media goals, developing social media strategy and designing a tactical plan. Keywords: Social Media, Promotion Strategy, Television Program, Animatio
The Effect of Nostalgia Marketing towards Advertising Engagement (Aqua Case)
Get PDFAbstract.This research examines the effect of nostalgia marketing towards the advertising engagement. This study attempts to provide an insight and to contribute a research finding about the effect of nostalgia marketing towards advertising engagement. The hypotheses were tested using data collected from two experiments of nostalgic and non-nostalgic groups. Findings indicate that people who have nostalgic feeling towards the ads is engaged with the ads, measured by how they remember the message of the ads and brand image. This paper concludes with a discussion of managerial implications, limitations and directions for future research.Keywords: nostalgia marketing, advertising engagement, brand image, experimental researc
Forecasting Demand of Plastic in PT. Lowell Pack to Maximize the Profit
Get PDFAbstract. Plastic has growth very rapidly in South East Asia. This make local plastic factory have to manage the produce they can make to maximize the profit the company can get, PT Lowell pack, as case study because PT Lowell pack is the new plastic factory and the capacity is quite much for small factory about 90 ton. This research found that in PT Lowell pack have produce with same capacity in 3 products. They have even thought if they produce more in one product than another they can make more profit. This situation is happened because they are only using judgmental decision by the owner to forecast the demand and produce the product in PT Lowell pack. And Judgmental decision cannot give accurate prediction. Therefore, there area lot of mismatches between supply and demand. Because that we have to know the best forecast method for demand plastic in PT Lowell pack and organize the produce per month per product to maximize the profit. And forecasting method we will use are Moving Average, Exponential Smoothing, Holt, trend analysis (regress over time).The research will search the best forecasting method to maximize the profit and The data which will be used is the secondary data from PT Lowell pack Sales report monthly by PT Lowell pack and profit report of PT Lowell pack monthly. These secondary data will be analysis further by forecasting method.so we can now the sales by PT Lowell pack monthly and maximize the profit PT Lowell pack monthly. And the result of this research PT Lowell pack have to choose to trend analysis method for forecasting. And have to produce more plastic kw2 after that kw1 after that Pure plastic. And PT Lowell pack get more profit if forecast the demand and get Rp13.077.500Keyword: forecasting, demand plastic in Indonesia, growing market plasti
Factors Influencing User\u27s Intention to Play in Innovative Mobile Gaming Usage
Get PDFAbstract.The games industry changed in the last decade from a market dominated by consoles and online gaming publishers, to the new and increasing shifts in the mobile gaming sector. Based on the research report by various research firms such as Newzoo and Digi-Capital, the mobile gaming industry made 49 billion by 2018). This study was examining the factors influencing customers’ mobile game preferences, and factors affecting users’ intention to play. This study also examining the customers’ enthusiasm toward Valve (a game developer company) if they decides to launch their games into mobile game platforms, due to the increasing trends in mobile gaming industry. The findings of the study can be used to provide the mobile game developer companies better understanding about the consumers’ behavior regarding the mobile gaming. The variables that was used in this study was constructed by combining the variables from previous research about intention to play mobile games. Perceived enjoyment, behavior, subject norm, time flexibility, network externalities, and flow experience are the predicted variables that influences customer intention to play. Judgmental and snowball sampling was performed to 420 respondents in Bandung, Jakarta, Solo, Semarang, Yogyakarta, Surabaya, Medan, and Jambi, which mostly consists of high school and university students. Online questionnaire was developed to gather the data. Data processed through confirmatory factor analysis, linear regression, and ANOVA. This research finds that the factors that influences customers’ preferences are the price of the game, game genres, and the reputation of the developers. While the genre of the games that people like to play the most is casual games. Time flow has the strongest influence to intention to play, and followed by subject norm, perceived enjoyment, and behavior. Meanwhile, network externalities and flow experience have no influence towards intention to play. The mobile game developer companies should pay attention about these factors, since it could enhance customers’ level of intention to play, and by understanding the customer preferences, it could generate more profits and revenue. Furthermore, based on the research conducted before, Valve has good brand awareness and the consumer enthusiasm level is high. So if Valve decides to launch their games in mobile platform, while at the same time also pay attention to the factors affecting customers’ preferences and factors influencing customers’ intention to play, they should be successful.Keywords: mobile gaming, customer enthusiasm, influencing factor, intention to us
Strategic Decision Making for Family Business\u27s Survivability; Case of CV Karya Agung
Get PDFAbstract- Most businesses have a common goal, which is to maximize shareholder wealth. The profit earned by the company will surely increase the shareholder wealth. As a service business which rely on government projects, the orders from the government will continue to decrease with the uncertainty about the number and value of projects to be implemented by the government and the emergence of new competitors. For that reasons, business strategy is necessary for the family business like the object of this study, CV Karya Agung to survive in the competition. This research is intended to provide recommendations in the best business strategy for the business’s survivability and development of the business.This study began in October 2014 until June 2015. Data collection is done by interview periodically with some key staff in the CV. Karya Agung. From the interview, the obtained data is used to perform business strategy formulation and the data about estimation amount of investment and the estimated profit from each alternatives is used to choose which alternatives is the best using decision tree tools. In the end the output of decision tree is tested by sensitivity analysis how sensitive is the chosen alternative.The results from this research is alternative about expanding business area to Malang city by renting the office. Compared with other alternatives in the given limit time of 1-year period, the other formulated alternatives could not provide more profit than expansion to Malang with renting the office alternatives.In conclusion, researcher provided recommendations for CV Karya Agung to do the expand business operations in Malang area by renting the office in order to obtain more business opportunities and more profits so that their business can survive in the competition. Keywords: Family Business, Decision Making, Business Strategy, Consultant of Construction, Survivabilit
Financial Performance Analysis Related to National Fertilizer Company
No full textThe increasing number in population means higher demand for food. Threats in agricultural production such as pests, loss of soil fertility and lack of nutrients may result in low percentage of plants to harvest. If these problems are not addressed, there would not be enough crops which compose a big fraction of our food supply to sustain the needs of the people. Hence, the importance of using fertilizers rises. Fertilizers are substances containing chemical elements such as mixture of nitrates that improves the growth of plants. Based on Fertilizer Outlook 2010 -2015 from Fertilizer Industry Association (IFA), production of cereals and oilseeds is projected to expand steadily from 2010 until 2015, with higher growth rates for soybean and maize vs. wheat and rice. Yield improvements would dominate the outlook. Some area expansion is seen in countries with abundant land and water resources, such as Brazil, Indonesia and Russia.Â
Understanding Motivational Factors Affecting Entrepreneurial Decision : a Comparison Between Bandung Student Entrepreneurs And Student Non Entrepreneurs
Get PDFAbstract. Today’s students are tomorrow’s potential entrepreneurs. This paper is focused on identify motivational factors that affecting bandung students motivation in becoming an entrepreneur. The objective of the research was to analyse the different motivational factors affecting entrepreneurial and working decision in order to find the proper way to increase the number of student entrereneur. Data was collected using a self administered questionnaire that was distributed through online survey. The population was student from all faculty in Bandung Institute of Technology. The finding of this study show that there is a gap between student entrepereners and non entrepreneurs, it is economic core, and both student show a high motivation in individual core. The results is there is a significant different motivation between student entrepreneurs and student non entrepreneurs. Non-financial and financial support should be improved to university student in Indonesia in order to increase the number of student entrepreneurs. Keyword : Entrepreneurial Decision, Motivational Factors, Indonesian student