Journal of Business and Management
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Willingness to Pay Towards Healthier Bakery Product: Application of Health Belief Model
Get PDFAbstract. Food consumption patterns are rapidly changing nowadays as a result of environmental issues, nutritional value concern of food, and health issues. As the interest of healthy lifestyle in Indonesia is on the rising, it is still unknown the specific customer reference in a particular food. The researcher put interest in the further investigation about a healthier alternative on bakery foods. This research aimed to assess the willingness to pay towards healthier bakery product using Health Belief Model as the research framework. The research was using eight main construct of Health Belief Model, which is Perceived Barriers(PB), Perceived Susceptibility(PS), Perceived Severity(PSE), Perceived Benefit(PBE), Self Efficacy(SE), Cues to Action(CA), General Health Orientation(GHO), Willingness to Use (WTU) and also Willingness to Pay(WTP) as the extension as the model to construct an 45-item questionnaire to assess respondent’s willingness to pay towards healthier bakery product in Bandung in particular. Using non-probability sampling method, the questionnaire was spread to 150 respondents in Bandung with age 18-34. After the responses screened and proved valid and reliable, it was analyzed using Path Analysis to investigate the relationship between variable. The results of this research reveal that the there are three variables which is Perceived Severity, Perceived Benefit and General Health Orientation that make significant relation to Willingness to Use as well as Willingness to Use also make significant relation to Willingness to Pay. Not all of the hypotheses in this research are supported by the result. However, the result related to the previous study by Masoud et al. (2014). The implications of this research from both practical and theoretical aspect are discussed for the entrepreneurial suggestion as well as for future research.  Keywords: Willingness to Pay, Health Belief Model, HealthÂ
Risk Calculation to Propose Disaster Management for Shafira Corporation\u27s Enterprise Resource Planning
Get PDFAbstract. Shafco is the pioneer of Muslim fashion industry that has survived for 26 years and became the largest in Indonesia. It is not inndependent of the technology support in helping Shafco grow and survive. The last four years Shafco choose to develop ERP technologies based on open source. But behind the success Shafco if you see the location of its headquarters located in the eastern Bandung area, there is a risk to threats and disasters since the region was recorded as the Bandung basin area which is prone to cyclones. In this research will try to help Shafco in making disaster management in the descriptive case study format by using the formula environmental risk assessment. Risk analysis results along with the results of observational data and interview, will be used as a benchmark manufacture of disaster management in Shafira. With the same formula will be two approaches to get the value of the risk that in a ratio approach between the receptor and the nominal approach in rupiah. The first is looking for the probability of occurrence of hazards, distinguished for threats from nature that is processed from the data BNPB and to the threat of technological processing of questionnaire data using simple probability calculations. To get the value of the consequences will be different on each approach. Consequences in the comparative approach depend on value for each receptor and to approach the nominal, the consequences of the unit will be expressed in rupiah obtained from the estimated average salary of employees per day multiplied by the number of days of recovery to the threat from human activities and to threats from nature will be used for estimated losses on assets experienced in case of disaster. The current disasters that occurred at Shafira are divided into two categories: natural hazard, in particular whirlwinds (Tornado); and technological including nature-to-technological hazard which flood and blackout (light off) and human-to-technological hazards such mistaken input data and mistaken delete data. The results of calculations using the ratio approach shows that the greatest risk is from the activity of employee negligence, then tornadoes, floods and lastly due to a light off. Meanwhile, when measured using a nominal approach, the risks of large losses are due to floods, tornadoes, off the lights and the last is due to the activity of employee negligence. Keyword: Disaster Management, Enterprise Resource Planning, Hazard, Probability, Environmental Risk assessmen
Gap Analysis Towards Service Quality in McDonald\u27s Dago
Get PDFAbstract. The raising numbers of fast food restaurants nowadays are the result of the increasing demand for relatively inexpensive, and ready-to-eat food. This condition makes the competition among fast food restaurant is getting bigger. To deal with the high competition in fast food market, McDonald’s Dago as one of the fast food restaurant in Bandung should provide the best service to make customer satisfied. By measuring the service quality, McDonald’s Dago will be able to know whether the service that has been provided satisfies its customers or not. The purpose of this research is to measure the service quality by using the SERVQUAL method. There are five dimensions in SERVQUAL method, which are tangible dimension, reliability dimension, responsiveness dimension, empathy dimension, and assurance dimension. In this research, the service quality of McDonald’s Dago will be measured by calculating the differences between customers’ expectation and customers’ perception. This difference is called customer gap. From the customer gap result, it is possible to know which SERVQUAL dimension that customers’ feel satisfied from service that provided by McDonald’s Dago. The data collection in this research will be from primary data, which is questionnaire. There are 22 statements in the questionnaire that are from SERVQUAL model, and the questionnaire will be spread to 100 respondents of ITB Undergraduate students. The data analysis shows that all of the customer gaps are negative, which means the service that has been provided by McDonald’s Dago did not meet customers’ expectation. Keywords: Service quality, SERVQUAL, Customer Gaps, Customer Perception, Customer Expectation, Restaurant industr
Managing Wasted Perishable Items Using Six Sigma Framework: Case of Food & Beverage Division Horison Hotel
No full textAbstract – Horison Hotel is a commercial business whose runs in hospitality business sector. Nowadays, the hospitality industry not only play a key role in toursim and hotel culture only, but also driving up for food and beverage revenues. It makes the food and beverage division becomes important, especially for breakfast service. Food and beverage division of Horison Hotel face waste problem where the number of waste stream exceed the number of waste allowance. Thus, this research is conducted to aim breakfast preparation amount more specifically which can resulting in waste reduction by implementing six sigma framework. Keywords – Six Sigma, Waste Management, Food and Beverage, Hote
Improving The Product Availability by Forecasting The Demand and Manage the Inventory at CV Truck Jaya
No full textAbstract. Transportation has important key on businesses. The dominant transportation in Indonesia is land transportation (Truck). If there is any disturbance on transportation, it will affect the bad impact for businesses. Therefore, the availability of truck is very important for businesses. This research choose truck supplier, CV. Truck Jaya, as a case study because without truck supplier, there will be not a transport activity and will give bad impact to businesses. CV. Truck Jaya has important role in West Java Island logistic. CV. Truck Jaya supply used truck car to small medium enterprise in West Java Area. CV Truck Jaya has a role to keep logistic in West Java running properly. This research found that CV Truck Jaya has a problem with the availability of their truck. This situation is happened because they are only using judgmental decision by the owner to forecast the demand and maintain the product availability. Judgmental decision cannot give accurate prediction, therefore there are a lot of mismatch between supply and demand This research will be conducted to determine which forecast method and inventory management system which proper to be used in CV. Truck Jaya to improve the company’s product availability. This research gives solution that the best forecasting is Croston method and best inventory management is EOQ MRP. This research give improvement to CV Truck Jaya’s out of stock condition around 33% and buys from other truck supplier around 36%
Analysis of Financial Statement and Sustainability of CDMA Service Provider Company (A Case of PT Smartfren Tbk and PT Bakrie Telecom Tbk)
No full textAbstract. Telecommunications is very vital to help people socialize and live. Various means are provided to facilitate the course of the telecommunications activities. One of them is the establishment of telecommunication service provider company. In Indonesia itself, there are to types of telecommunication service provider, which are GSM and CDMA. In the past year, CDMA service provider companies suffer bankruptcy one by one leaves only two companies remaining named PT Telecommunication X and PT Telecommunication Y. The purpose of this research is to determine the financial performance of the companies during the period 2011 through 2014 at the CDMA service provider companies and to determine the sustainability prediction in the future at the CDMA service provider companies. If those companies are aware of its financial condition and able to improve its performance, the company would likely to survive in telecommunication industry. The financial performance of both companies were analyzed and compared using financial ratio calculation and trend financial statement. For the sustainability analysis, Altman Z-Score is the method used in this research to predict a future bankruptcy indicator. The result of analysis shows that PT Telecommunication X and PT Telecommunication Y are not performing a good financial performance and are in the state of bankruptcy based on Altman Z-Score analysis. Keywords: Telecommunication industry; financial ratios; Altman Z-Score; sustainability analysis; trend analysis, financial performance
Operation Strategy Formulation in GKSI Boyolali Milk Treatment Industry
Get PDFAbstract- GKSI (Union of Indonesian Dairy Cooperatives) Boyolali is milk treatment industry currently specializing in condensed milk and focus to do B2B as contract manufacturer. They faced pressure on profit margin due to tighter competition and increasing raw material and utility cost. The company did not success on fulfilling market requirement and managing their resources affecting to uncompetitiveness on their business. The purpose of this research is to propose strategy formulation to improve their performance through corporate, business, operation strategy. Conceptual model to be used in this research is strategic management model about strategy hierarchy and operation strategy model by Slack and Lewis. The data to support analysis were collected through in-depth interview with people in the company, observation, historical data of the company, and information from public news. Corporate strategy formulation began by doing external and internal analysis, then summarizes it into SWOT. Then, it would use IFAS-EFAS, Grand Matrix, GE Matrix, and TOWS Matrix to determine directional strategy. Business strategy would use Porter Competitive Strategy. As final output, operation strategy formulation would determine performance objectives that considered pivotal for the company. Then, it continued by determining the excellent strategy through operation strategy matrix with prioritizing the certain area that become critical structural and infrastructural decision. In corporate level strategy, the direction of company is stability and selective investment. Business strategy that suit the most for their current condition and capability is differentiation. With quality and speed are the most pivotal performance objectives, the company should focus to acquire cooling technology for production process (structural decision), product and service development and improve standardization on production (infrastructural decision). On implementing those strategies, they could try to install tubular heat exchanger, improve customization level, and improve HACCP (Hazard Analytical Critical Control Point) system implementation in production process. Keywords: Milk Treatment Industry, Contract Manufacturer, Operation Strategy, Structural and Infrastructural Decisio
The Profitability Comparison Between Islamic banking bank and Convetional Bank in Indonesia from 2004 - 2014
No full textAbstract. Islamic Bank has grown quickly in all over the world including Indonesia. Islamic Bank not only exists in countries where Muslims are the majority but also in countries where Muslims are minority such as the United Kingdom and Japan. Islamic Bank grows significantly with the pace of 10 to 15% every year from 1997 to 2007, and it hopes that it will remain consistent focused growth in the future. In 1991, the first Islamic Bank that established in Indonesia was Bank Muamalat Indonesia and that year was the introduction of dual banking system era in Indonesia. As Islamic Bank in Indonesia keeps growing, the profitability performance should also increase. Therefore, this research focuses on analyzing and compare profitability between Islamic Bank and Conventional Bank. This research includes the most recent data that cover financial report from 2004 to 2014 to observe the performance of Islamic Bank and Conventional Bank in Indonesia. The profitability ratios applied in this research are Return on Assets (ROA), Return on Equity (ROE), Profit Margin (PM), Return on Deposit (ROD), and Net Operating Margin (NOM). This research observed all banks in Indonesia with available data. This study covers 1523 banks that include 1228 Conventional Banks, 78 Islamic Banks, and 217 Islamic Business Unit (IBU). The finding of this research shows that there are differences between Islamic Bank and Conventional Bank in each ratio that variates through the year. Keywords: Islamic Bank, Profitability, Financial Ratio
The Ways of School of Business and Management Institut Teknologi Bandung to Colaborate with the Existing Business
Get PDFAbstract. School of business and Management (SBM ITB) one of the faculty in Institut Teknologi Bandung is a new faculty that aim to produce young entrepreneur and also prepared to be a top level management person in the future. A program already prepared by SBM ITB to help their student started their own business, it\u27s called Integrated Business Experience (IBE). SBM ITB hopes that by having this subject, it could stimulate their student to start being entrepreneur. In fact, almost every company that was build during IBE stop running their business when the subject is finish, but there are also some company that continue their business that find some difficulties to scale their business. The research tries to explore how to create a partnership between an IBE company and SBM ITB that could help the company become sustainable. The study was the guidance of collaborative action research model, which consists of initial reflection, plan, and act. The initial reflection was done to know the problems of the existing businesses, WOODKA and GOODISM Inc. The plan phase was to know what kind of program and solution that can be prepared by SBM ITB to solve the businesses’ problems. Lastly, the act phase was to give recommendations on what thing that can be done together by SBM ITB and the business to solve the current problems. The result of this study shows that the problems revolve around sales, production, funding, internal, and working system. Then, the things that SBM ITB can provide was including sales and networking. Therefore, SBM ITB can introduce its networks to fund the current businesses, giving mentoring about working system and managing internal team, and lastly by the help of CIEL SBM ITB’s program the current businesses can promote their prouct more by joining merchandising store.Keywords: University, Action research, Collaborative action research, Business, Startu
Design of Corporate Performance Management Based on Integrated Performance Management System (Case Study: PT. IEV Pabuaran KSO)
Get PDFAbstract.As a growing oil company in KSO (Kerja Sama Operasi) industries, which is a partnership to state oil company Pertamina Upstream (EP), PT. IEV Pabuaran KSO (IEVPABKSO) performance is in need of improvements. As we know, oil price is dropping below US$ 35 USD/barrel which is close to the lifting cost of crude oil production, which forces every oil company in the market to adjust their strategy and adapt to the situation. IEVPABKSO also suffers a quite big loss in 2015 because of their failed drilling project, which led to zero production and negative profit margin for them, despite their target which to reach positive profit. IEVPABKSO have not yet implemented performance management system in their company, which leads to to inconsistent internal performance of their company. For 2016, the Integrated Performance Management System (IPMS) Framework are being used because of their flexibility to match any companies, whether profit or non-profit. The objective of the of this research is to determine the proper indicators or the KPIs, develop a performance management framework and analyze IEVPABKSO’s performance through radar diagram. The data is gathered by focused questionnaire, having discussion with the general manager of IEVPABKSO and analyzing the internal data of the company. The vision and mission of IEVPABKSO will be analyzed by Vision Generator from Wibisono (2012) and the preferable KPIs is all taken from Panduan Penyusunan Indikator also from Wibisono (2011). After analyzing the available data and having discussion the the general manager, we’ve come to an agreement that vision and mission of IEVPABKSO is already a good vision and mission. The KPIs that resulted from the questionnaire and the discussions with the management consists of 53 preferable KPIs with no Gap and False indicators. From the performance framework and the analysis, we can conclude that IEVPABKSO has a good performance in planning and estimating their costs. They should maintain their conditions and their current performance. Improvements need to be considered as their long-term plan.Keywords: Performance Management System, Key Performance Indicators, Performance Management Framework, Integrated Performance Management System, Oil Company, IEVPABKSO.Â