Journal of Business and Management
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Marketing Strategy Formulation for Affairs Store Yogyakarta
Get PDFAbstract - AFFAIRS store is one of fashion concept stores based in Yogyakarta and located at Jalan Ringroad Utara 20A, Pandega Satya, Kota Yogyakarta. The store is established since 2010 and it is the pioneer of concept store in Yogyakarta who sells fashion from various local brands. In order to expand their target market and sales, AFFAIRS needed to improve its current condition by seeing internal and external factor. Based on the interview and current facts in AFFAIRS store, it shows that the marketing mix strategies that have been done by AFFAIRS is still not working to the fullest and it will affect its brand equity dimensions of the store. AFFAIRS store needs to maximize their marketing mix strategies in order to expand their target market and increase their sales at the end. Therefore, this research examined the marketing strategy for concept store by identifying current marketing mix strategies in affecting brand equity dimensions and the current external and internal factors that will affect the condition of AFFAIRS store. Keywords - External and Internal Analysis, Marketing Mix, Brand Equity, Concept Store, Local Brand, Fashion
Integrating SERVQUAL and QFD Framework for Product and Service Design. Case Study: Beehive Cafe Bandung
Get PDFAbstract. Recently, the growth of café and restaurant industry was increased in Indonesia. Thus, every café and restaurant offer unique concept and innovative product and service to customer. This condition would create the competition that higher than before, and it likely could make possibility to loss the market. Therefore, in competing with the competitors, a café should consider the appropriate design of product and service to fulfill customer expectation. Customer expectation could influence the revenue of café and restaurant, so the quality of product and service that suitable with the expectation can keep the current market and capture potential market.By deploying questionnaire to 105 respondents that consists of current customer and potential customer of Beehive café, this research could define specification to describes the VOC. Additionally, this questionnaire applied the principal of SERVQUAL’s dimensions namely tangible, reliable, responsible, assurance and empathy. After the VOC defined, this research conducted QFD framework from defining voice of customer (VOC) until technical evaluation. Moreover, this research contributed in two points: (i) propose appropriate design for product and service in Beehive café in order to meet customer needs and desires, (ii) provide the priorities of project improvement should be taken by Beehive café to fulfill customer expectation and to compete with other competitors.The fundamental result of this research is Beehive café has 12 factors of VOC that should be completed by 29 specifications of technical characteristics. Besides that, if compared with other competitors Beehive café still did not serve product and service suitable with customer expectation. However, in technically Beehive café had good specification of technical characteristics to answer VOC, but in practically Beehive could not optimize these specifications to fulfilled expectation of customer. On the other word, this research can help Beehive café to determine what will satisfy the customer and where to deploy the effort in urgent improvement. Keywords: Quality Function Deployment, SERVQUAL, Voice of Customer, and Customer Expectatio
Identification the Use of Goodcash Mobile Application as a Money Managing Tool of Goodism Inc.’s Customers
Get PDFAbstract. The consumption pattern of overspending might become one of the most common problems in the world including Indonesia. This could be happened because a person\u27s consumption patterns are formed during youth age as youth are still looking for their own self-identity. Therefore they become less interested in saving money and their attitudes towards saving are more negative than earlier and later in life. Goodism Inc as an innovative start up company not only saw an opportunity from this problem by selling a product (since most brands are attracted to this kind of potential buyer), but they also try to bring solution to their target market with their product. The product they sell is wallet with a concept as a money manager, to complete their innovative idea, they created a mobile application called Goodcash to be a financial tracker. But they don’t have any proof that their mobile application runs as they want it to be, and the company don’t really know whether the cost they spent for Goodcash is worth every pennies or not. For that reason, the author as one of the co-founder of Goodism Inc wants to identify the use of Goodcash as a money manager tool of Goodism Inc’s customers. And at the end of the research the author found that this mobile application is not quite succesfull as the company wanted before.This unsuccessful reason is because the mobile application still needs some improvements that made the customers didn’t want to use this application. But strangely, some respondents is quite satisfy and didn’t think that the mobile application is bad but they just don’t have the awareness of doing financial management and admit that they were too lazy to do that. The habit of getting use to do financial management is also required to make this project successful. That is considered as Goodism Inc’s task to create that habit in the mind of their customers. In the end of the research, the company should work harder to increase their brand value through Goodcash
Application Value Stream Mapping to Minimize Waste in Aircraft Industry
Get PDFAbstract. Nowadays, many organizations have already implemented lean manufacturing (LM) in order to be competitive in global market. Â Many company need Lean Manufacture to reduce wastes or activity that has no added value to increasing efficiency in process production. Currently, PT Xis one of aircraft manufacturing in Indonesia has issues a procurement department. Currently, the big problem of procurement department is delays to make dokument PR and PO in 2014 this cause the long lead time in 2014.Based on historical data, total delay from making PR is very high about 84% and for PO the delay takes 73%. With these facts that procurement department has very high delay in making PR and PO, PT Xwants to solve this problem by identify waste that happen in procurement department, so it will decrease the lead time in procurement department. The first stage in the application of value stream mapping is the Current State Mapping, this stage can illustrates the real condition of procurement department processes along with lead time of any such process. The second stage is analysis current value steam mapping, in this stage all waste is identified and resolved. The final stage is, Future State Mapping in this process produce a new process and a new lead time. Based on current Value Stream Mapping, it is found three category wastes there are over processing, waiting time, and unnecessary movement (motion). The solution provided to reduce the waste are cleaned-up SAP data, standardization of writing material, format Quotation and RFQ, procurement check point and email reminders. Solution that has been given can minimize waste and lead time and will reflect in future state mapping. By making Future state value stream mapping based on the solutions that have been given can reduce the total lead time. Total lead time in procurement department was reduced by 39%. Total lead time can decrease 19 days with average lead time 49 days for the current VSM decrease into 30 days for future VSM.Keywords:Â Value Stream Mapping, Waste, Lead time, procurement department, Aircraft Industr
Design of Performance management System in Non-Profit Organisation Based on Integrated Performance Management System Framework
Get PDFAbstract- Rumah Kepemimpinan, as a Non-Profit Organisation, has been running for more that a decade, however, they face the same problem regarding to their performance every year. They have a problem in reaching their annual donation inflow target and they seem that they cannot overcome the problem. It was finally found that they do not have a good performance management system. Therefore, this research is conducted to identify the performance variables that help Rumah Kepemimpinan to improve their organisation’s performance. There are three research objectives in this paper, analyse the current vision and mission of Rumah Kepemimpinan to meet the criteria of good vision and mission, identify the new strategies for Rumah Kepemimpinan, and identify the Performance Variables of RK in 2016 based on IPMS Framework. The method used to develop the performance management system is by analysing the vision and mission, assessing the current external and internal condition, identifying the critical success factors, and defining the performance variables based on IPMS Perspective. The data is gathered by discussion with the management, explore information through internet and look to the internal document of Rumah Kepemimpinan. The data analysis shows that the vision and mission of Rumah Kepemimpinan has met the criteria of good vision and mission. The current external-internal condition assessment shows that Rumah Kepemimpinan should apply the “Hold and Maintain†strategy. The discussion with the management and analysis of current external-internal condition of Rumah Kepemimpinan are resulting sixteen Critical Success Factors (CSFs). They are the factors which determine the success of Rumah Kepemimpinan. The CSFs are broken down into performance variables. There are forty-three performance variables that have been identified. By having new performance variables that represents the current condition and align to the vision, Rumah Kepemimpinan will be on the right track in reaching their vision. Keywords: Performance Management System, Integrated Performance Management System Framework, Non-Profit Organisation, Rumah Kepemimpinan, Critical Success Factors, Performance Variablesâ€
The Influence of Marketing Mix to Consumer Purchasing Decisions DK Donut, Cimindi, Bandung
No full textAbstract. This research objective to know the marketing mix of DK Donut Company and the influence of marketing mix toward purchase decision donut. Variables that used are variable marketing mix and variable reseller purchase decision. Questionnaire was done toward 78 respondents that take randomly and be analyzing using SPPS. Researcher also had done observation on production place. The results of this research are DK Donut Company had set marketing mix (product, price, place, and promotion).In product variable, DK Donut Company had produced a product with brand DK Donut. DK Donut’s reseller can use their brands and sell the product with reseller price.In price variable, DK Donut Company decided its product price based on competition based pricing (competitor’s price). In place or distribution variable, DK Donut Company has some reseller who distribute company’s product. DK Donut production place is not strategic so the location is not easy accessible reseller especially reseller by a car. In promotion variable, DK Donut had built billboards to promote the product and brands DK Donut to the reseller/consumer. Variable product and price gives positive influence toward purchase decision significantly. Recommendation to DK Donut Company to make the production place strategic by replace production place (by rent a shop store) which is accessible to all kind of reseller. DK Donut Company has to keep cleanliness production place and do some promotion program to get new reseller and maintain old reseller.  Keyword: marketing mix, reseller, purchase decision, DK Donut Compan
Determining Brand Equity and Marketing Mix in Bakery Store (Case Study: Rogheef Bakery)
Get PDFAbstract. The development of bakery industry in Indonesia is getting bigger each year. According to Badan Pusat Statistik (BPS), it shows that the small-size bakery in 2012 is 31 more than in 2008. The statistics shows there are possibilities of more growth through years. The competition of the bakery store is based on what they serve and how they serve their product and services. Based on Keller and Aaker, Brand Equity plays a main role to affect potential customers, especially for new brand. This research focusing on new bakery store that wants to reach potential customers, which choose Rogheef Bakery as the case study. To get the potential customers, it needed a strong foundation of brand equity and specific marketing mix. Brand Equity consists of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty. But since the study is about new bakery store, it is hard to determine the loyalty of customers should the Brand Loyalty is dropped for this research. Marketing Mix consist of Product, Price, Place and Promotion. This research conducted interviews and focus group discussion with owner, customers, and employees of Rogheef Bakery. The interview and focus group discussion is used to determine which factors that is important to make a strong brand equity and marketing mix. After getting the important factors, those factors are transferred into several questions that is united in the questionnaire. Then the questionnaire is spreaded to the customers of Rogheef Bakery. The results show that factors of brand equity are Halal food, product display, cleanliness, delicious, healthy, comfortable, safe, trusted, and bring positiveness. Based on those factors, customers agree that Rogheef Bakery are lacking in Brand Awareness and Promotion. It shows that the competitors exceed Rogheef Bakery in terms of those two points. Fortunately, both points has a relation, because increasing promotional activity will also increase brand awareness of potential customers. Rogheef Bakery has to improve their quality of promotion to increase Brand Awareness. Also, maintain the other points of Brand Equity and Marketing Mix and evaluate every step to keep developing the brand itself. Â Keywords: Bread, Home industry, Focus group discussion, Brand Association, Brand Awarenes
Analysis of Project Construction Delay Using Fishbone Diagram at PT. Rekayasa Industri
Get PDFAbstract.This research focuses on finding the root problem of the construction delay that happened in several tasks at PT Rekayasa Industri’s CGPX project. The project was planned to start on June 27th, 2011 and planned to be finished on April 8th, 2013. However, the actual project was finished almost one year later than the planned finished date (March 20th, 2014), despite the fact that the project started on time. The project delays will be analyzed through systematical methodology to find root cause that makes the project finished late using Ishikawa Diagram, then the result will be presented using “5M†criteria. Finally, the best solution will be given as a feedback to the company to improve future project. The result shows that the most powerful delay is caused by human error. The recommendation given to the company is to increase the ability of workers to reduce the delays in these aspects. Way to increase the ability is by doing training, hire more professional person, recruit the third party, or give penalty if the drawing is late.Keyword: Project management, fishbone diagram, project delay, root cause analysisÂ
The Importance of Demand Forecasting Method and Material Requirement Planning (MRP) for in Vitro Fertilization Products: Case Study of PT. XYZ
Get PDFAbstract. Having a balanced ratio between supply and demand is important in running business. Hence, to have a balanced ratio of supply and demand, a firm could control its supply input in order to adapt its supply with the demand level. When the level of mismatch between supply and demand are very high, it will create subsequent level of inventory. Which, is considered as waste in the practices of lean operations. Thus, to eliminate the over-amount of stocks or inventory, forecasting the demand level for products could be the response. However, the outcome of the forecasting method would not stand a chance minimizing all the operational obstacles of a firm if it does not have any support. Material Requirement Planning (MRP) can provide the considerations of lead time. This research conducted a case study in PT XYZ, which is a distributor of In-Vitro Fertilization (IVF) technology supplies in Indonesia. This company has experienced problems with overstocks and losses due to the problem of mismatch between supply and demand. Moreover, the firm has not applied a methodized demand forecasting system. Thus, this research’s aim is to determine the suitable forecasting method for the firm. Besides the forecast method, this research also enhances the application of MRP to provide a better understanding of procurement decisions. Taking the positives from this paper will hope to add up to the learning curve of a developing company with a comparable business model in medical or other industries with similar characteristics.Keywords: demand forecasting, MRP, In-Vitro Fertilization, medical technology, case study
Degree of Awareness and Food Safety and Health Consciousness; The Impact on Confidence Towards MUI\u27s Halal Logo (an Evidence from Bandung)
Get PDFAbstract. Indonesia in majority is inhabited by muslim religious communities. Almost all aspects of the society associated with Islam rules as a basic guideline. Islam preaches a systematic way of life. One of the standards is the concept of Halal. An Arabic word which means lawful or permitted for muslims. The existence of food composition awareness and some issues stated the widespread use of ingredients that are not healthy, has triggered Indonesian people to be more careful and rely on Halal logo which guarantees healthy food besides for obeying Islamic rule. With the growing issue regarding the issues, the presence of Halal logo becomes a factor that is able to support the consumer on their purchasing process. The study was then conducted with the aim of mapping the detail of factors that is able to make consumers believe in the Halal logo. Further to enrich the study, the research will also give an idea of what kind of consumers that have paid more attention to their use of the Halal logo on food and beverage products. With the Halal logo mapping and research on the types of consumer who has a special concern towards Halal logo, researcher hopes that this study can be the base insight about the implementation of the Halal logo by food manufacturers. This knowledge is expected to drive the muslim society in Indonesia to gain their confidence towards MUI’s Halal logo anad able to make them feel safer when they buy food ad beverage products in Indonesia. Keywords: Key word: MUI’s Halal logo, confidence, consumer, food and beverage, factor analysis