Journal of Business and Management
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Designing Performance Management System Based on Integrated Performance Management System
Get PDFAbtractIndonesia rated shoe market is worth 29.3 trillion rupiahs, with spending on footwear family unit expands by 47% during the period 2007 to 2012 (Euromonitor International). Minen Leather is a manufacturer of leather shoes and other leather goods. But after running for five years, had several problems, as they can not increase revenue. The purpose of this study was to develop a vocational school, which is output in the form of Key Performance Indicators (KPI), in Minen Leather, to achieve that goal required an understanding of the IPMS Framework and Strategic Management process. The method used to develop the vocational school is to analyze the vision and mission, evaluate the internal and external situation, identify the Critical Success Factors (CSF), choose the variable performance based on the perspective of the framework IPMS.According to the data analysis showed that Minen Leather need to change their vision and mission should be formed to control the activities of the company. Assessment external and internal conditions revealed that Minen Leather should apply the "Hold and Maintain" strategy, the which can be detailed as a market penetration and product development strategy.The results of the analysis of external and internal conditions Minen Leather currently produces nine Critical Success Factors (CSF), which is a factor that must be considered Minen Leather. The CFS ninth translated into fifteen key performance indicator. Then, Strategy has been explored resulting, 20 initiatives to achieve the KPI. Keywords : Performance Management System, Integrated Performance Management System, Critical Success Factors, Key Performance Indicators, Minen Leathe
Young-Adult Fashion Costumer Psychographic Segmentation: Bandung Case Study
Get PDFAbstract. Fashion had becomes one business commodity that promise high potential revenue for fashion company. In the development of fashion, there are some difficulty among Fashion Company / brand in targeting the appropriate market for their fashion products. This condition occur due to the complex fashion dynamics that is strongly influenced by social and psychological condition that pretty hard to predicted (Malcolm Barnard, 1969). Segmentation process as one way to understand the dynamics of the market by simplify the markets into several segment becomes the promising framework in understand the market. Psychographics approach in segmentation process that segmenting the market based on psychological / lifestyle perspective surely becomes the appropriate framework in fashion industry condition.By applicate the psychographics framework to Bandung Young-Adult demographics segments (as young adult segment becomes one of segments that really influenced by the movement of fashion) as studied case in this research, researcher adapted several preceding fashion industry psychographics segmentation outcomes, do some generalization process, and try to understand the meaning and characteristic of each segment to generate hypothetical segment that will be assessed in this research to find the distinct characteristic.This research using cluster analysis in segmentation process with motives, traits toward trend, and traits toward judgement as categorical variables. To understand the condition and distinct characteristic of each segment more deeply, researcher using cross tabulation descriptive analysis into adapted AIO framework variables that suitable with the condition of the fashion market.Finally the result of this study shows that motives and attitudes toward trend have high significance to segmenting the fashion markets. This research generated a customer profiles with hipster, fashionista, mainstreamer, and apathetic fashion as existed segment in the case. Each segment also shows distinct characteristic in several AIO variables such as work, social condition, shopping intensity, interest priority, self-opinion, cultural aspect in fashion industry, and cultural pressure in fashion industry. The served costumer profiles hopefully can give several contribution for Fashion Company, brand or practitioner to understand and generated appropriate marketing strategy for the appropriate market.Keywords: Psychographic Segmentation, Fashion Industry, Consumer Behavior, Fashion Lifestyl
Developing Healthcare Service Quality Model Using Servperf Scale: An Application to the Inpatient Department at RSIA Sentosa
Get PDFAbstract.Background: With recent investment opportunities in the hospital industry and ever-increasing numbers of private hospitals each year, there is a need for a model on healthcare service quality, applied and tested on the Indonesian market through hospitals, aiming to pin-point areas of service quality shortages. Hence, an empirical study was conducted at a private hospital located in the Bogor regency, West Java.Methods: The study adopted a purposive sampling method to collect responses from 117 inpatients through a self administered questionnaire, then processed through exploratory factor analysis to extract essential factors. Multiple regression and correlation tests were also executed to determine relationships between variables of the study.Results: The result of factor analysis led to the formation of a hospital service quality model for inpatient department that involved 4 main factors translated into; Care Delivery Management, Personnel Performance Characteristics, Doctor-Patient Communication, and Hospital Resources & Infrastructure. The new model also proved to positively impact patient’s overall assessment as whole. Positive relationships were also found between patient’s overall satisfaction with value for money, return intention and recommendation behavior.Conclusion: This study has formulated a hospital service quality model that covers the important factors patients use in evaluating healthcare at the hospital’s inpatient department. It also provides a valid and reliable scale which hospital managers, from equal level of healthcare facility, may reference for future decisions. Keywords: Exploratory Factor Analysis, Hospital Service Quality, Inpatient Department, SERVPER
Factors that Influence Customer\u27s Intentions to Revisit Cafe: Case Study of Siete Cafe in Bandung
Get PDFAbstractSiete Café is one of popular café in Bandung located at Jl. Sumur Bandung No.20. Siete Café was established on November 11th, 2011 by 6 students of Bandung Institute of Technology. The target market of Siete Café is college students from universities and employees in Bandung. In running the business and apply the marketing strategy, Siete Café implementing 7P’s marketing mix (Products, People and Process, Price, Place, Promotion, and Physical Evidence) in order to improve customer satisfaction that will influence customer’s decision to revisit in Siete Cafe. But in 2015, Siete Café had decreased of total sales numbers caused by the decreased of visitor numbers in that period. This research aims to identify and analyze the relationship between the factors of Siete Cafe’s marketing mix (food quality, service quality, place, price, promotion, physical evidence) as an independent variables to customer satisfaction as the dependent variable, and also the relationship between customer satisfaction as independent variable toward revisit intentions as a dependent variable. The data were gathered using questionnaire and distributed to 184 customers who had visited Siete Cafe. The result showed that the factor of quality food, place, price and promotion does not have a significant effect (sig> 0.05) towards customer satisfaction in Siete Cafe. While the quality of service and physical evidence has a significant impact on customer satisfaction in Siete Cafe value (sig> 0.05 and beta = 0.281; 0.309). The results also found that the squared R-value of this study marks a 0.298 value or 29.8%, which signifying the effect of Food Quality, Service Quality, Place, Price, Promotion, and Physical Evidence of overall Customer Satisfaction. The number is also telling the existence of a 70.2% contribution of the Customer Satisfaction Measurement that is not covered in this study. However, the value of the squared R is 0.503, or 50.3% of the effect of Customer Satisfaction toward the Revisit Intention to Siete Cafe.  The result will be functional for Siete Cafe’s management to evaluate and enhance the factors that might enhance the customer satisfaction to induce their intention to revisit, specifically physical evidence and service quality. Siete Cafe also needs to analyze the market trend in order to improve marketing strategies.  Keywords: Cafe, Marketing mix, Customer satisfaction, Revisit intentio
Analyzing the Effectiveness of Revitalization Program. Case: Cihapit Traditional Market
No full textAbstract.The existence of traditional market was shifted because of the number modern market was come up and the internal problem of market such as messy, dirty, and uncontrol. It needs to revitalize the traditional market to face the challenges through the revitalization program. Cihapit market is one of the market in Bandung. It has done the revitalization program. However the problem still came up after the revitalization was held. For that reason, it needs evaluation to know what the achievemen, the result of the program and determine whether the program that has been done. So, the purpose of this study aims to evaluate the program and creates recommendation of revitalization program in the future. A literature review that used are evaluation criteria of public facilities, it consists of effectiveness, efficiency, adequacy, flatness, responsiveness, and accuracy, and benchmarked of revitalization program of best traditional market in Indonesia as the foundation of the researcher to built the recommendation. In this study, researchers applied the action research methodology. It consists of diagnosis, action planning, action taking, evaluation, and reflection. In analyzing the data, researchers used narrative analysis based on the result of documentation, report of program, interviews, and observation. The result is the evaluation of program was not effective and not efficient. The adequacy criteria conclude that it has suitable with the problem and market needs but it still needs an improvement. In flatness criteria result, it did not fulfill the expectation of customer, traders, and market manager. However it has positive responses from all of market user. Also it has raised number of visitor, but it did not change the income of traders. The recommendation of revitalization program in the future are traditional market management which used principal of cooperatives, creates SOP, and improvement service on public facilities in market. Keyword :Traditional Market, Revitalization, Evaluation, Public Facilities, Action Researc
Measuring the Results of Manchester United Social Media Strategy
No full textAbstract Engagement is one of important things for a brand. Engagement is formed because there is a relationship between brand and its customers through a two-way communication process. This communication can be carried out by using social media especially Instagram. The brand gives information which is designed to attract its customers. If the customers are interested, they will give feedback through likes, comments or shares. Social media manager has to be able to deliver attractive contents and has a strategy to share the contents. The aim of this study is to formulate the role of social media manager especially in football. The first step is to determine clubs which will be chosen as a research object based on the number of followers. The next step is to categorize kinds of contents which are shared by each club. The last step is to measure engagement and to analyze a strategy from each club in sharing each its content. The result of this study is Manchester United shares all kinds of contents, has higher engagement than other clubs, results player’s contract content as the most interested content and has a strategy in sharing contents that is not like other clubs. Keywords: social media, instagram, engagemet, manchester unite
Analysis of Motor Sharing (Online Transportation) Customer in Bandung. Case Study: Go-Jek in Bandung
Get PDFAbstract— Globalization era makes the technology advancement more rapidly, this matter can be seen from the number of internet users in the world will increasing each year that reach until 200 to 300 million users per year. Internet usage is very diverse depending on the needs of user, for example is for an online business. Recently the online business was trended in Indonesia such as for online transportation. The online transportation business in Indonesia was booming like as the GO-JEK, the Bojek, the Wheel Line, the Blu-Jek, the Transjek, the PRO-JEK, the TEKNOJEK, the Bangjek, etc. The GO-JEK is a pioneer of online transportation in Indonesia, this matter can be seen by established of company is the first in Indonesia, the feature and the operational area also is wider than the other company. Certainly, the presence the online transportation or motor sharing in the midst society will influenced of lifestyle the peoples who live in urban areas to avoid the traffic. So, there much perception of user towards experienced in used the service. This research aims to analyze the online transportation especially in Bandung based on the user/customer perception towards the service online transportation like as GO-JEK. The researcher will analyze to make sure whether the issue from some news about GO-JEK is appropriate towards the result of this research or not. The researcher will analyze it with the three the theoretical basis: the first is Diffusion of Innovation to identify the adopter categories of user. The second is TAM & TPB combination to find out the factors acceptance the Go-JEK, and the last is SERVQUAL to identify the actual service quality of GO-JEK in Bandung based on user perception. Then, the researcher used the Correlation Coefficient Analysis method to correlate the above theories. Besides that, the researcher used SPSS (statistic packages for social science) to process the research questionnaire result. The result of research shows that the categories of GO-JEK user in Bandung consist as 8,3% as the innovators, 21,7% is the early adopters, 28,1% is the early majority, 26,9 is the late majority, and the last is 15% as the laggards. Overall TAM towards TPB, Diffusion of Innovation (DOI) towards TAM & TPB combination, DOI towards SERVQUAL variables, TAM & TPB towards SERVQUAL variable, and SERVQUAL variables have significant correlation in use the GO-JEK service in Bandung. Generally, the GO-JEK service quality in Bandung shows the high of level percentage based on user perspective. It means the result of the research it does not same with the research background which published by some media about the service of GO-JEK because media it cannot representative the service quality a company. Keyword: GO-JEK, online transportation, Diffusion of Innovation, TAM & TPB combination, Service Quality, Correlation Coefficient Analysis
The Marketing Strategy Business to Business of Zein Product
No full textAbstractMuslim fashion demand in Indonesia has increased from 2010 to 2015. As one Muslim brand Zein Product focus to meet the demand of Muslim men. The number of competitors from other Muslim brand makes Zein has sales are still low. For that Zein need to create a new stategy to be able to increase its sales. On the one hand, Zein has the demand for uniform Muslims from offices and schools. Muslim uniform became one Zein opportunities to increase sales of the company sales. This study aims to find out the characteristics and make recommendations that focus on marketing strategies to gain market business to business uniform for Muslims in offices and schools. By knowing the character and needs of the target market will be in getting the right strategy to be able to get into the business to business market. The method used to obtain information and market needs is to do an interview for the 10 respondents companies and schools in Jakarta and Bandung. The resulting analysis concluded that characteristics of Muslim-style uniform B2B market is that every year companies and schools require uniforms Muslim. Making uniform did earlier in the year for the company and for the mid-year school, the person who makes the decision making uniform is head of a company or manager of the company. MOU and the feedback is very important to cooperate in production. Marketing strategy recommendations that must be done to get a Muslim-style uniform B2B market is servise, quality, and price. To servise start from the proposal deals, good communication during the production process, and after service production. For product quality, the vendor must have the qualities product control division to check the manufacture of uniforms to order. Prices should be made as low as possible due to the school uniform will be resold to students. and they will compare with other vendors. and for the company\u27s production rates are not issues that are important quality of goods and servise. Keywords: Characteristics, Recommendation marketing strategy, Business to Business, Muslim-style uniform, Company and School
Measuring Variables That Affecting Listener’s Willingness to Subscribe Paid Music Streaming Application by Young-Adult in Jakarta and Bandung
Get PDFAbsttrac. Listen to music is a habit that for some people it already becoming their primary needs, but since declining damage physical form music and the increasing of music piracy make a anxiety for listeners and for music industries. And paid streaming music application, become the solution of that phenomenas. To help this research the author use secondary data from website and paper study for the theoretical foundation. And in variables affecting listener willingness to subscribe paid streaming music application section that a part with 5 variables the author make one hypotheses in each variables, so there are 5 hypotheses in this research. This study will focus on undergraduate student in Jakarta and Bandung as the object of the study and the toatal population is 883.334 with using slovin sampling technique this reseach need 100 sample that will ask using quantitative questionnaire and will be analyze using conjoint analysis. After gather data and process it with conjoint analysis the author analyze each table of the result especially utility and average importance table in first combination package and second combination package. And after analyze each category the author compare the user and know group of respondents in each variable and end with overall discussion. And the findings are for the user the most important is application quality and for know the most important is price. Finally, the result of this research for the customer the ideal streaming music application is minimum in price variable and maximum in another variable, but the streaming music application company still can make trade off with all the combination and not must to set it like the customer ideal combination.Keywords: Music Piracy, Paid Streaming Music Application, Conjoint Analysis, and Willingness to Pa
Financial Performance Analysis of PT. Hero Supermarket Tbk During the Period of Economic Slowdown
Get PDFAbstractIndonesia is 4th most populated nation in 2015, with emerging middle class consumers that has growing interest in consumer products. Household consumption expenditures contributed 56.07% to the nation GDP in 2014. This makes retail industry a promising business in Indonesia. During the period of 2011-2015, Indonesia economic growth was experiencing a slight slowdown, which impacts the retailer in Indonesia. With low GDP growth, retail industry in Indonesia as one of the biggest contributor to GDP needs to maintain the performance to leverage the nation economy. The retail sales trend was fluctuating within each year, as consumer curbed spending, saving money as they know the unstable economic condition. One of the oldest local modern retail that still existed until now is PT Hero Supermarket Tbk. Having a declining market trend, PT Hero Supermarket Tbk seems getting hit by the effect of economic slowdown that drive the declining of retail sales. By the end of 2015, the company experienced loss even though it has done several preventive measures such as closing some less profitable store, driven by the previous year’s performance. This research will assess the financial performance of PT Hero Supermarket Tbk within the year 2011-2015, when the nation and the industry experienced hardship as the effect from economic slowdown. The research will be using financial ratio analysis and DuPont system of analysis. Three types of analysis will be used which are time series analysis, cross section analysis, and combined analysis. The result of this research shows the performance of PT Hero Supermarket Tbk is averagely declining from 2011-2015. The ratios of PT Hero Supermarket Tbk is below industry average. The last two years were the worst year within the period for PT Hero Supermarket Tbk. The recommendation for PT Hero Supermarket Tbk is to improve its operating efficiency and asset-use efficiency to increase its ROA and ROE. It can be done by reducing the operating cost, especially rent and salaries, as both contribute the most to the operating expense. PT Hero Supermarket Tbk should Keywords: Financial, Indonesia, performance, ratio, retai