Journal of Business and Management
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ANALYSIS ON THE POTENTIAL OF KERTA SEMAYA SAMINAYA TO ENTER THE GERMAN MARKET
No full textAbstract. Kerta Semaya Saminaya (KSS) is a sustainable Indonesian cocoa bean supplier. They produce organic fine or flavor cocoa beans that allows their product to become a premium. The problem however is that they are lacking buyers and wishes to expand their sales by exporting to a German buyer. This brings forth the question of if it is possible for KSS to enter Germany. To analyze and research this both qualitative and quantitative research methodology is used in this research to gain information and identify alternatives for improvement of actions. The primary data gathered is from interviewing German buyers, Indonesian supplier, survey German market segment and spreading questionnaires. For analysis technique, descriptive analysis is performed. To penetrate the German market, the only available option is to go through the niche market. To even sell to the German market a variety of requirements are needed ranging from basic to the niche requirements. One important requirement in Germany is sustainability which is also the aim of KSS. KSS has the capability to sell and compete in the German market however they still require certain certifications and conformity to be able to enter the market which could be overcome by selling through a wholesaler.Keywords: Cocoa bean, German market, niche cocoa market, Kerta Semaya Saminaya, sustainable, fine or flavor cocoa bean
INTERNET-BASED DISCLOSURE AND FIRM VALUATION
No full textAbstract : Goal of a company is to maximize its shareholder’s wealth which can be seen from its firm value. There are several factors affecting firm’s value, including disclosure. In theory, the more information a shareholder know about a company, the easier it is for them to value a company. Unfortunately, there are occurance of information assymetry that firm valuation ineffective. One of the way to mitigate information assymetry is through internal and external policies applied. External policies means government or local authorities called mandatory disclosure. However, Indonesia’s regulation is not strong enough. This phenomenon need internal policies to mitigate the problem through corporate governance policies. Disclosure that regulates inside company called voluntary disclosure. Both disclosure can take form in financial or non financial information. To make sure that information received properly, it has to come in an effective media. Internet is suspected to be the most effective media to disclose information. The author finds that there are strong relationship between companies’ disclosure level and firm value. Disclosure have positive correlation with ROA and negative correlation with Tobin’s Q. It shows that by disclose more information to public, company will have a greater profitability but, will generate lower market value. From this findings, it can conclude that although disclosure can increase profitability, but it is not working in reduce information asymmetry and therefor did not generate a greater market value.Keywords:  Internet of Things, Company Disclosure, Firm Value, Company Website
CONSUMER REFERENCES TO CSR BY RETAIL COMPANIES: DOES IT AFFECT THEIR PURCHASING DECISION?
No full textAbstract.Corporate Social Responsibility (CSR) is becoming the discussion topic and attention of many companies. CSR is one of considered as the company\u27s interpretation communication to its stakeholders, including to their consumers. Therefore, CSR can be used as one of marketing strategy to attract consumers to be more interested in buying their products. This study intents to explore the extent Indonesian consumer perception toward CSR by retail companies and the effects of CSR to their purchasing decision, then collects primary data using qualitative approach method by conducting a semi-conducted interview to the specified sample. Using qualitative approach this study will interview around 22 people located in Indonesian urban area. The results indicate that Indonesians in urban areas aware about CSR, but some of them do not recognize the CSR program contained in retail companies due to lack of promotion and publicity. Consumer\u27s positive perceptions of CSR by retail will influence its decision to purchase, especially when they are facing retail options to shop. Retails with CSR will tend to be selected instead of those without CSR. In other words, CSR can improve the company image. Positive corporate image through CSR can be a determinant of choice for consumer shopping in retail.Keywords: : CSR Awarness, CSR Perception, Purchasing Decision, Retail Company, Indonesi
THE RELATIONSHIP OF WORK ENVIRONMENT TOWARDS EMPLOYEE’S JOB SATISFACTION FOR MILLENNIALS IN JAKARTA
No full textAbstract. By doing this research, the author wants to examines if the work environment have a relationship towards job satisfaction of millennial employee in Jakarta. The author tried to explore whether work environment would have significant relationship with job satisfaction, in this case work environment that were analyzed are office facility, work flexibility, social relationship, job security, and job esteem. A quantitative survey questionnaire is conducted to explore the relationship between independent and dependent variable. Multi linear regression were applied to analyze the relationship between independent and dependent variable in this study. Based on the data from the sample of 155 millennial employees in Jakarta, work environment that give significant relationship with job satisfaction are Physical office facility and job esteem.Keyword: Work Environment, Job Satisfaction, Office Facility, Social Relationship, Work Flexibility, Job Security, Job Estee
WHAT DRIVES IN-APP PURCHASE INTENTION FOR LOOT BOX IN MOBILE GAMES?
No full textAbstract. Mobile games, an often-overlooked, lucrative market, is currently experiencing an uptrend. Old models of monetization, in which the user pays for the game, are being scrapped. New models, freemium, which implement in-app purchases on a free game, are more opted. These models are proven to be quite successful, generating massive amount of revenue currently exceeding standard priced games. A newer, latter addition of the in-purchases model in mobile games, loot boxes are on the rise, while generating profit and controversy consecutively. Controversy, associations, and mixed dispositions of the matter are growing. Some gamers despised it, by stating it on forums or articles, while game developers actively defend the system as it has generated a reliable and legal source of income. Game developers will not discontinue the system as it is very lucrative, however growing negative disposition from netizen and gamers alike might make the matter problematic. Few studies have taken place on the matter; hence, the purpose of the study is to examine gamers’ perception loot box in-app purchases, asses the relationship between gamers perception of mobile games and loot box towards the purchase intention of loot boxes, and finally, investigate the motivation of gamers to purchase loot box as an in- app purchase. This research utilizes qualitative method, unstructured interview for its research. Then variable defined from qualitative and literature review are further measured with quantitative methods, survey questionnaires. Data analysis are conducted with Partial Least Sqaures, using SmartPLS due to exploratory nature of the research, and the multitudinous, some untested variables. This research found the major influence of perception on mobile game particularly monetary value as value for money and social value towards loyalty and purchase intention. Motivation also has an effect on purchase intention stemming from game design on social interaction. Results: After eliminating unreliable indicators, unreliable variables, and analyzing model fit, several variables show valid and significant correlations. Perceived value on mobile games does have a positive impact on purchase intention, namely value for money towards purchase intention, which indicated a major path coefficient of 0.31. While, emotional value (β=0.46), social value (β=0.20), and value for money (β=0.18) exhibited impact on loyalty. Qualitative research indicated five variables from loot box perception: loot box value for money, loot box performance/quality value, loot box emotional value, loot box alternatives, and suspicion on loot box as developer’s money making scheme. However from further quantitative method and analysis, the result indicated loot box emotional value effect towards purchase intention (β=0.20) and loot box performance/quality value towards loyalty (β=0.12). Motivation also exhibit effect on purchase intention, particularly social interaction role on purchase intention (β=0.48), which indicates a large degree of magnitude. Conclusion: Purchase intention can be influenced by perception either directly or through loyalty. Perception in perceived value of its self are the perceived value of something received (social value, emotional value, loot box performance/quality value) in return for something given (value for money). Enhancement on both ends of the perception will increase perceived value and affect either purchase intention, loyalty, or both. Hamari et al. (2017) provided a model for in-app purchase motivation, which stated that motivation stems from design decisions by developers that entice players to purchase mediated by this design implementation. In this study, in regard with the game Mobile Legends: Bang Bang, one design decision are exhibited, social interactions.Keywords: loot box, in-app purchase intention, Mobile Games, motivation, perceptio
EFFECTIVENESS OF PRE-ROLL ADS ON YOUTUBE TO CONSUMER PURCHASE INTENTION
No full textAbstract.YouTube provides new ways for companies to promote their products. From banner, pre-roll ads, and poster. Companies see this chance because numbers of YouTube uers are increasing rapidly in Indonesia. The users itself conclude to publisher, subscriber, and watcher too. But, the problem is there is limited studies about the effectiveness of YouTube ads toward the audience’s purchase intention. The aim of this study is to investigate the pre-roll ads on YouTube effect the audiences purchase intention. It is important because there’s so much advertisers that put their ads in this platform, but we don’t know about it’s effectivity to their purchase intention. The pruchase intention itself is useful for their sales. The advertisement used are advertisement in scope YouTube Indonesia and the product that exist in Indonesia market. The sample of this research is an internet user who lives in Indonesia. The questionnaire distributed through social media and then analyzed using Structure Equation Modeling (SEM). With SEM we can be able to provide analysis if the dependent variable is more than one.Findings show that pre-roll ads positively and significantly effect their audiences purchase intention. Therefore, using application pre-roll ads on YouTube for advertising really should be considered due to good impact.Keywords : advertisement, purchase intention, pre-roll ads, YouTub
FACTORS AFFECTING EVENT ORGANIZER’S SERVICE PURCHASE INTENTION
No full textAbstract. As we know in Indonesia, Indonesia is home to more than a thousand tribes. Each tribe has a ritual to give meaning to the life phase, one of which holds a traditional ceremony ahead of maturity. Based on Indonesian regulation, 17 years old is a sign of maturity, it is shown from they able to have their own official ID from the country and also, they are now eligible to have their driving license. However, as the time goes by westernization occurred in Indonesia, westernization causing the fading of the original culture of a nation in a country, where a person or a group of people or nations is more capable of using or following western culture. Hence, because of westernization people tend to celebrate their maturity by throwing a sweet seventeen birthday party. In general, sweet seventeen event organizer is the one who manage the birthday party. Sweet seventeen event organizer is a term for professional service providers who basically have the main task of helping the client to be able to organize the event client wants. Booms and Bitner, was proposed an expanded marketing mix for services; product, price, place, and promotion and three additional elements: physical evidence, participants, and process. That’s why using marketing mix in event organizer is essentials, since event organizer runs in service sector. Thus, this research is conducted to find which variable significantly influences the service purchase intention in using event organizer, in order to help event organizer to boost their sales. This research could be considered as exploratory quantitative study, because there was not any specific study that discuss about event organizer purchase intention. Quantitative approach by online questionnaire to 266 juveniles in Bandung is conducted. The researcher uses Ordinal Logistic Regression (OLR) in SPSS application to analyze the data. The result shows that Process, Physical Evidence, Promotion and Price are become the variables that proportionally and significantly affect event organizer’s service purchase intention. Therefore, event organizer should improve the following factors in order to reach the market accurately that eventually will boost the sales, for the process factor, event organizer should keep an eye for it’s good service through the process of arranging the event. For the promotion factor, event organizer should actively doing offline promotion and online promotion (through social Media: Instagram and LINE). For the physical evidence factor, customer is interested in event organizer that has a uniform while event, making conducive ambience on every event and has strict security. Lastly for the price, customer attracted to the event organizer that has various package. As for further research, research outside Bandung with bigger sample could be conducted to gain better understanding and knowledge about the factors affecting event orgnizer’s service purchase intention.Keywords: Event Organizer, Marketing Mix, Purchase Intention Â
MEASURING CUSTOMER GAP IN GEROBAK BETAWI TAMAN RATU, JAKARTA BARAT
No full textAbstract. Gerobak Betawi Taman Ratu as one of the 4 branches of Gerobak Betawi restaurant. Is a restaurant that specialized in serving Indonesia ethnic food. With the increasing number of restaurants that specialized in the same type of food, Gerobak Betawi feels they need to have an advantage that will make them stand out from their competitor. This research use SERVQUAL method for measuring the service quality of Gerobak Betawi Taman Ratu. It is presented in the questionnaire survey which is a qualitative method. The paper will be focusing on service quality and customer gap. Based on the study, it shows that not all of the dimensions are negative. Two out of five dimensions got positive gap. Gerobak Betawi need to improve their service quality by prioritizing the dimension with the negative gap. And the service quality is still in the zone of tolerance of their customer. From the result of the study there are some recommendation that could be made. The recommendation will be some things that they could do differently or new thing they need to implement in their restaurant. This study will help them to know better their current service quality from the perspective of their customer.Keywords: customer gap, restaurant, service quality, SERVQUAL, zone of toleranc
Analysis on E-Commerce Marketing Channel Based on Age Segmentation: A Case Study of Fabelio
Get PDFAbstract.Background: E-commerce is business transactions process through the network, including online advertising, ordering, payment and the corresponding goods distribution and customer service. As one of the core e-commerce business activities, internet marketing strategy should be formulated carefully since it contributes to the firm’s performance as well. By analyzing the current performance of their promotion channels, the researcher aims to point out which channel suits best to certain age segment.Methods: Previous literature has concluded that demographic do play significant role in internet browsing behavior. However, the influence only occurred through age segment, while gender segment does not play an important role. Using Google Analytics, the researcher would like to find the preferable promotion channel based on the age segmentation.Results: It is showed that for age segment 18 to 44 years old, they prefer to reach the website through search query which result includes the ads of Fabelio website. Meanwhile, for 45 years old and above, they were attracted to visit Fabelio through ads which are place in a popular social network, Facebook.Conclusion: Different age segments visit Fabelio site through different channel, depending on their internet-browsing behavior. Therefore, marketing strategy has to suit the target market from certain age segments. Keywords: Age Segmentation, E-commerce, Promotion Channel, Web Analytics, Web Metrics
The Effect of Financial Ratios on Firm Value in the Food and Beverage Sector of the IDX
Get PDFAbstract.This research examines the use of Financial Ratios (ROA, Current Ratio, and Acid Test Ratio) and its effect on Firm Value of 14 Indonesia Firms in the Food and Beverages sector for period of 2010-2014. Tobin Q Ratio is used as the measure for Firm Value to investigate whether Financial Ratios has effect on Firm Value or not. This is investigated by using multiple regression analysis with ROA, CR, and ATR as the independent variable and Firm Value as dependent variable. The result of this study is that all three financial ratios has significant effect to firm value. ROA and Current Ratio have a positive relationship with Firm Value, while Acid Test Ratio has a negative relationship. On the basis of these findings, the study concludes that companies need to pay more attention on financial ratios and that there is increasing need for a more credible and comprehensive disclosure of financial ratios in the annual reports of firms. Keywords: Financial ratios; Firm Value; Multiple Regression Analysis; Tobin Q Rati