Journal of Business and Management
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THE CORRELATION OF EMPLOYEE EFFICIENCY AND ASSET GROWTH: CONVENTIONAL VS ISLAMIC BANKS IN INDONESIA FROM 2010 TO 2016
No full textAbstract - There is no compatibility between the condition of the market share with its balance sheets and growth. According to Otoritas Jasa Keuangan (OJK), there is a slowing growth in Islamic banks. There is therefore a need for authorities to be aware of strategic issues that may inhibit the growth of Islamic banks in Indonesia. One of the strategic issues is the lack of human resources in Islamic banks, if we compare it to conventional banks. The aim of this study is to compare the efficiency of conventional and Islamic banks and the correlation of the efficiency and the asset growth from 2010-2016. The Variable Return to Scale (VRS) Data Envelopment Analysis (DEA) application is used to measure the efficiency. This measurement is based on the output orientation. For determining the significant difference between the efficiency of conventional bank and that of Islamic ones, Mann-Whitney test is employed. To determine the correlation between the efficiency and the asset growth of those two types of bank, Spearman correlation is used. The efficiency measurement is based on employee efficiency, which is calculated by considering the input and the output. Related to the input, the variables include number of employees and personnel expenses. For the output, those variables are loans, total deposits and Net Income Before Tax (NIBT).  The findings show that conventional banks have higher average of efficiency score than that of Islamic banks in 2010-2016 periods. Except in 2014, there is no statistical difference between Islamic and conventional banks. The statistical significant difference in the 2014 period shows that the technical efficiency of conventional banks is higher than that of Islamic banks. The findings indicate that the performance of Islamic banks is lower compared to the performance of conventional banks. Using Spearman correlation test, it shows that there is no correlation between the employee efficiency and the asset growth of all of those banks. The findings indicate that the employee efficiency is not the factor for increasing the asset growth of both conventional and Islamic banks. Because of that, the Islamic banks are as competitive as those conventional counterparts. It is therefore expected that the Islamic banks can increase their number of customers/market share. Because this study only considers employee efficiency, it is suggested that future research is directed to evaluate efficiency by considering other stakeholders. Keywords: Islamic Bank, Conventional Bank, Employee Efficiency, Coefficient Correlation, Asset Growth
COMPETENCE BASED COMPENSATION SYSTEM IN PT. ABC
No full textAbstract. PT. ABC is a company which construct and develop one of rail basis transportation in Jakarta. The aims of this research are to improve compensation system in PT. ABC which can satisfy, motivate and fair for the employees and to analyze as well as identify suitable employee\u27s basic salary using job evaluation in PT. ABC. The methodology used in this research is quantitative and qualitative approach. This research collected primary and secondary data as well as processed the data through several steps including qualitative approach of interview and observation as well as quantitative approach of point method to calculate the basic salary. The result of this research is, competence based compensation system is suitable to be implemented in PT. ABC because the purpose of this system is match to solve the company\u27s issues or problem. The purpose of the competence based compensation system is to satisfy, motivate and fair the employees through a clear indicator or level of measurement of basic salary, especially for experiences and competencies indicator. There is also the result of basic salary calculation by the researcher Keywords: Competence-Based Compensation System, Job Analysis, Job Evaluation, Jakarta, Transportation Mode
CUSTOMER-COMMUNITY EFFICIENCY OF ISLAMIC BANKS COMPARED TO NON-ISLAMIC BANKS IN INDONESIA FROM 2010 TO 2016
No full textAbstract. The Islamic banks has the good reputation in the country with the Muslim minority. Based on the analysis of vision and mission statement of banks in Indonesia. This study to prove the statement of Islamic banks and also to see the movement of customer-community efficiency of Islamic and non-Islamic banks from 2010-2016. The study focus on the growth of market share calculated from total deposits, if the growth of total deposits increases then market share will also increase. The Variable Return to Scale DEA is used to measure the customer and community efficiency of banks. Then the Mann-Whitney test is used to determine whether the customer-community efficiency Islamic banks differ from the non-Islamic banks in Indonesia. Analysis the movement of customer-community efficiency from Islamic and non-Islamic banks is based on the single multiyear DEA result, and the Spearman’s correlation used to analyze the correlation between banks efficiency and market share. The result of this research is, based on the DEA annual frontier results show that only in 2010 the efficiency of Islamic banks and non-Islamic banks is not significant difference. The Single multiyear results show that the customer-community efficiency of Islamic banks in 2010 to 2013 actually ups and downs. But in 2014-2016 the Islamic banks show a positive trend and begin to pursue non-Islamic bank but the efficiency is not as big as the non-Islamic bank\u27s efficiency. Similar to non-Islamic banks, Islamic banks have the significant correlation between the customer-community efficiency and the market share, and also the correlation is strong. It means that good services of banks affect the market share. The result means that if the customer-community efficiency increases then the market share of banks also increases. Many factors can affect the market share of banks such as economic conditions, IT used by banks to serve the customers and the community, and accessibility.Keywords: Customer-Community efficiency, Islamic bank, Non-Islamic bank
EFFECT OF ONLINE SERVICE QUALITY OF MAKEUPPUCINO WEBSITE STORE TO CUSTOMER SATISFACTION
No full textAbstract. Recently there are a lot of online retail in Indonesia. Makeupuccino is an online store based in Bandung that sales makeup and other cosmetics stuff. As the competition between online retails getting higher, Makeupuccino need improves their service quality to maintain their customer’s satisfaction. This study aims to explore customers’ perception of online retail store service quality and how it effects customer satisfaction. Reliability, responsiveness, security and web-design represent the service quality. Data was collected from Makeupuccino customers. Makeupuccino’s website store has already got an excellence online service quality. Customer’s satisfaction of Makeupuccino website store is also considered as excellence. From four of the online service quality dimensions : reliability, responsiveness, security and web-design, the reliability dimension is believed as the most significant dimensions towards customers satisfaction. Makeupuccino needs to maintain their excellence online service quality. And Makeupuccino needs to keep the trust from the customers. Trust is also important for the reliability dimensions of the online service quality. For further research, researchers recommend to increase the samples in order to have more reliable results for the population. And give adjustment on the online service quality measurement tools in order to obtain the desired results
INFLUENCING FACTORS OF LOYALTY: THE CASE OF CV JOHNSON FARM
No full textAbstract. Loyalty is a deep commitment to repurchase or subscribe to a product or service consistently in the future. It is not easy to retain customers loyalty in the increasing intensity of competition. Loyalty have a strong influence to a company’s survivability, including for a Business to Business (B2B) company such as CV Johnson Farm. The purpose of this study is to investigate factors that influence the customer’s loyalty of CV Johnson Farm customers. Respondents for this study are business partners of CV Johnson Farm.The method that the researcher use is the quantitative method. Questionnaire was distributed to 32 respondents of CV Johnson Farm. Further, the data were analyzed using multiple linear regression. The result shows that relationship satisfaction and trust are positively and significantly related to loyalty. Thus, in order to increase the loyalty of CV Johnson Farm business customer, CV Johnson Farm needs improvement in their relationship satisfaction and trust. Key Words: Customer Loyalty, B2B Market, Service Quality, Relationship Satisfaction, Trust, Commitment
THE DIFFERENCES ANALYSIS AMONG GROUP OF ATHLETES REGARDING THE FINANCIAL LITERACY INDEX BASED ON DEMOGRAPHIC PROFILES CASE STUDY: WEST JAVA ATHLETES
No full textAbstract. Ciletuh-Palabuhanratu Geopark is a tourism destination in Sukabumi district which is relied by the government of West Java to hold UNESCO Global Geopark status by the year 2018. However, for the geopark to be recognized as such, it needs to pass the requirements set by UNESCO, which is to develop the geopark area using sustainability concept and community development in mind. All these three aspects; economical, socio-cultural, and environmental, should be sustainably managed. This research aims to explore new strategies for CPG management in the cause of sustainably developing Ciletuh-Palabuhanratu community areas. In-depth interview, journal and article study are used as main data collection methods. Environmental scanning is conducted before strategic formulation using SWOT Analysis, TOWS Matrix, and Porter’s Generic Competitive Advantage. External analysis found that trend of ecotourism and the use of internet for tourism is rising, community members are mostly cooperative yet lacking in education about conservation, geopark vision, and foreign language. Internal analysis found that geopark has many diversities, strong government ties, and team of experts, but their problems are lack of infrastructure and public business facility and threat from illegal mining. Keywords: community development, Geopark Ciletuh-Palabuhanratu, local community, strategy formulation, sustainabilit
MARKETING STRATEGY DEVELOPMENT OF GEOPARK CILETUH PELABUHAN RATU SUKABUMI
No full textAbstract. Background: Geopark Ciletuh Pelabuhan Ratu will be brought to an international UNESCO conference in which the achievement of Global Geopark will be determined. To be recognized as Global Geopark, there are several requirements to be fulfilled. However, the management is still hampered on the points of educational aspect, due to the number of visitors from the educational age is still on minimum rate. This research was conducted to understand the business environment of Geopark Ciletuh as a tourism destination and to develop marketing strategy for Geopark Ciletuh Pelabuhan Ratu with the aim of increasing the number of visitors. Methods: The research used qualitative approach by conducting in-depth interview with 2 person from the management of Geopark Ciletuh and 10 visitors of Geopark. Results: The research found that based on the results of environmental scanning, factors affecting Geopark Ciletuh’s business are considered potential to be developed and geopark tourism industry itself is in favorable condition. Analysis of visitor’s perception regarding the current condition of Geopark Ciletuh shows that further improvement regarding marketing mix is necessary. Conclusion: To reach the target market, marketing strategy is focused on the process of socialization, promotion and cooperation with several parties through intermediaries of social media and digital media by collaborating with local government and content creators Keywords: ecotourism, Geopark, marketing mix, marketing strategy development, tourism industr
THE IMPACTS OF SERVICE QUALITY AND PERCEIVED VALUE TOWARD TELKOMSEL’S PREPAID SUBSCRIBERS SATISFACTION : A STUDY OF TELKOMSEL’S VIDEOMAX
No full textAbstract. Telkomsel launched VideoMAX in November 2016 to gain higher market share in a tight competition in telecommunication industry. The service is a data package contains video streaming quota to watch movies or TV series through video-on-demand applications (HOOQ & Viu).This study aims to explore Telkomsel’s prepaid subscribers satisfaction towards VideoMAX. Service quality and perceived value are assessed to evaluate customers’ satisfaction towards VideoMAX.Online & offline questionnaire are distributed to 384 respondents who is Telkomsel’s prepaid subscribers and have used VideoMAX with their domicile in Jabodetabek or Bandung. Multi linear regression (MLR) is used to analyse the impacts of service quality and perceived value towards customers’ satisfaction. The result is service quality and perceived have a significant impact towards customers’ satisfaction statistically. In addition, service quality and perceived value also positively influence customers’ satisfaction. Perceived value has more significant impacts towards customers’ satisfaction rather than service quality. Hence, in order to maintain or increase customers’ satisfaction towards VideoMAX, Telkomsel needs to improve perceived value first then followed by service quality. For further research, the coverage area of the research needs to be expanded into all over nation.Keywords : Customers’ Satisfaction, Mobile Value-Added Service, Perceived Value, Service Quality, Telecommunication Compan
ANALYZING THE EFFECT OF EVOLUTIONARY REBRANDING TOWARD FANS LOYALTY AND REPURCHASE INTENTION: CASE STUDY OF JUVENTUS FOOTBALL CLUB LOGO CHANGE
No full textAbstract. Nowadays, many brands are modifying their brand element, or better known as evolutionary rebranding. In January 2017, Juventus Football Club, decided to replace their old logo with a new logo that came into use on July 1, 2017. No matter how good the approach to their fans, evolutionary rebranding will surely produce two results, which is either successful or failed. The failure might be due to not all fans will agree with the decision taken by the brand, in this case, by Juventus FC. Because the object of the research is a football club, then the customer referred here is the fans of Juventus itself. The results of this study find out how evolutionary rebranding affect fans loyalty and how fans loyalty affect fans repurchase intention. Also this study discusses about the relationship between fans satisfaction, brand attitude and fans loyalty. A quantitative approach is applied by spreading online questionnaire to Juventus fans and collecting 286 responses. The results will be assessed using structural equation modelling. The findings revealed that all factors that relate with fans loyalty and repurchase intention, direct or indirect have significant effect with one another. Moreover, Juventus evolutionary rebranding positively and significantly has effect on fans loyalty indirectly.Keywords: Evolutionary Rebranding, Fans Loyalty, Repurchase Intention, Juventus FC
THE DISCUSSION ABOUT INFLUENCE OF OTHERS TOWARS CAR PURCHASE INTENTION
No full textAbstract. The increase of number of car ownership contributes to the increase of traffic congestion. Many studies on car ownership intention in Indonesia particularly on the effects of attitudes and norms. Previous research found that subjective norms and attitudes significantly influence someone’s intention to purchase a car. To be specific, reference group such as parents and friends of the respondent significantly influence car purchase intention. However, the previous research did not directly survey them, but only got the result from child perception of their parents. Therefore, to confirm whether parents and friends significantly influence purchase intention, they are also being surveyed. The objective is to diagnose that Parents’ and friends’ attitude is significantly influence respondents’ attitude towards their decision on car purchase intention. Data collected using a quantitative method with convenient sampling technique. The questionnaire was spread online to 200 respondents includes father, mother, and friend. The researcher only asked the respondents about their attitudes towards car, socio-demographic, and the intention to own a car for the future. Then, the data is analyzed using principal component analysis, linear regression, and ordinal regression. The result shows that several factor of parents’ and friends’ attitude significantly influence respondent attitude towards car purchase intention. Background: Belgiawan et al. (2017) found that attitudes significantly influence someone’s intention, they also found similarly that the parents of their respondent significantly influence car purchase intention. However, their research and mostly other research inline (Casaló and Escario 2016; Flay et al., 1994) did not ask directly to the significant others, they only got the result from child perception of their significant others. These might indicate a bias since the information of influence is only a proxy for what might be the actual influence. Therefore, it is also important to understand influence from the perspective of the influencers themselves. Methods: The data for this research was collected using Quantitative Method approach through online questionnaire to 200 respondents includes mother, father, and friend which means there are 50 sets of family. This study, adopt the Principal Component Analysis, Linear Regression, and Ordinal Regreesion to see the relationship between significant others to ones’ attitudes and one’s decision to purchase a car. Results: From the calculation using SPSS, researcher got five factors of child attitude towards car but only several factor of significant others’ attitude result are significant influence child’s attitude. Beside, from six varibles there are four variable that have a significant relationship between significant others advice and hope on one’s decision to purchase a car. Conclusion: The purpose of this paper is to analyze the significant others (father, mother, and friend) are influence one decision or not and to diagnosing the significants’ other attitude is significantly influence one’s attitude or not. But this paper is focusing on car purchase intention. This research found that parents’ attitude towards car is significantly influence childs’ attitude and this result can be used to strengthen the previous research result who said that parents attitude is significantly influence one’s attitude by asking the parents’ and friend directly, since the previous research only rely on childs’ perception towards their parents attitude. Because of the purpose of this paper is analyzing one’s attitude towards car, so the result can be used by car company to increase or improve the purchase intention and can create a good marketing communication.Keywords: Attitudes, Cars Company, Significant Others, Perception, Purchase Intention