Journal of Business and Management
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DETERMINANTS OF DIVIDEND PAYOUT POLICY: A CASE OF PROPERTY, REAL ESTATE, AND BUILDING CONSTRUCTION SECTOR
No full textAbstract. Dividend payout policy is an important decision both for investor and corporation. There are several different theories and opinions related with dividend payout policy. Therefore, this research aims to find the determinant factors of dividend payout policy for firms engage in Indonesian property, real estate, and building construction sector. This research belongs to quantitative research. Panel data regression with fixed effect model as the approach is employed as the method to analyze the data. The sample consists of 18 companies from year 2013-2016 and taken using purposive sampling method. This research found that there is significant positive relationship between leverage and dividend payout ratio. All the independent variables also found simultaneously affect dividend payout ratio. The implication of this study is that leverage should be the factor that investors and the company should pay more attention related with the information of dividend payout policy of the company. Keywords: Dividend payout ratio, firm size, leverage, liquidity,  regression analysi
DIGITAL READINESS INFLUENCE ON MOBILE ADVERTISING ACCEPTANCE AMONG MILLENIALS
No full textAbstract.Background: This research explores influences of digital readiness on acceptance of mobile advertising. Millennial generation is used as object for this research considering their closeness to digital technology. Digital readiness is tested if it can become the antecedent of TAM. Since the context used is mobile advertising, adoption of technology is changed to acceptance because people are more likely accepting mobile advertising rather than adopting. This research constructs new model based on readiness theory and Technology Acceptance Model (TAM) using survey that personally distributed to young Millennials who covers several regions in Java. Methods: Structural Equation Modelling (SEM),Results: Digital readiness has strong influence towards mobile advertising acceptance among Millennials. This research also compares results based on the age group of Millennials and generates different results on correlations between variables.Conclusion: Millennials in Java have readiness in terms of beliefs and abilities on accepting mobile advertising among them. Nevertheless, their behaviors on accepting mobile advertising are different between age groups. Marketers can use the results as their consideration to set the strategy for different segment of Millennials. Keywords: Digital Readiness, Millennials Generation, Mobile Advertising, Structural Equation Model (SEM), Technology Acceptance Model
IDENTIFYING FACTORS THAT AFFECT INDONESIA HOTEL INDUSTRY STOCK RETURN BY USING REGRESSION ANALYSIS
No full textAbstract. At present tourism is one of the pillars in economic development, based on world GDP in 2016 by 10.6% (based on World Travel & Tourism council) of world GDP. Due to the economic development due to tourism makes the entrepreneurs and investors start to invest in the world, but tingkast investment in tourism has not been evenly distributed, especially in Indonesia. From IDX shows that the stock price in the field of tourism hotels in Indonesia is still not good. In this journal mentioned what factors can be known by regression analysis. From this method found which factors that greatly affect the stock price of hospitality in Indonesia. This thesis elaborates the factor in the perspective Indonesia hotel industry stock market price. Using regression analysis consist which factor has affected the stock market price, the author tried to find the factor which has impact in stock market pricing. This thesis will found which factor has bigger impact, which can be improve by the government to attract more investor to develop Indoensia hotel tourism industry.Keywords : Hotel, Finance, Business, Risk and Return, Beta Analysis, Market, Travel, Tourism, Indonesi
THE IMPACTS OF EXPERIENTIAL MARKETING AND PRODUCT FEATURES ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION: A CASE STUDY OF IKEA
No full textAbstract. Experiential marketing is an approach that encourages customer’s involvement in the process. It creates positive, memorable experiences that build a closer bond between customer and the brand. IKEA is a company that implements experiential strategy in their marketing approach that is known as IKEA shopping experience. However, besides the shopping experience, there are the product features that also determine the satisfaction and intention to repurchase. This study aims to explore the impact of experiential marketing compared to product features on customer satisfaction that will lead to the intention of repeat purchasing. Primary data were collected using online questionnaire with sample size of 141 respondents. The findings on this study confirm that experiential marketing has a positive and significant relationship with customer satisfaction and repurchase intention, product features has a positive and significant relationship with customer satisfaction, and customer satisfaction has a positive and significant relationship with repurchase intention. Furthermore, a mediation analysis was performed in this study to test the mediating effect of customer satisfaction on the relationship between product features and repurchase intention. However, the result shows that there is no mediating effect occurs. This study provides several recommendations for marketers in furnihing retail industry. On the other hand, a recommendation for future research is provided as well, regarding the discriminant validity establishment that needs dissimilarities between sets of indicators. Keywords: Customer satisfaction, experiential marketing, furnishing retail, product features, repurchase intentio
DIVIDEND AND NON-DIVIDEND FACTORS EFFECT ON STOCK PRICE IN THE INDONESIAN STATE OWNED BANK: PT. BANK NEGARA INDONESIA SHARE PRICES PERIOD 2007-2018
No full textAbstract.Indonesia has experienced significant growth with the major development of infrastructure under the new government’s policy of Nawacita. This has opened the door for the growth of a number of critical sectors, one of which is the banking industry. The growth of the banking sector has been shown by the increase in its stock prices. BNI share prices had been on the rise in the past decade. However, BNI share prices began to fall into a bearish trend from March until September 2015. It is from this crucial period that the researcher would like to study the effect of dividend pay-out towards the stock price of BNI, as well as other non-dividend factors that may contribute to the price of stock, those factors being ROE, EPS, NIM, NPL Gross, NPL Nett, LDR, and BOPO. This research uses annual data of BNI dividend pay-out with monthly data of BNI share price that span from 2013 to 2018. As for non-dividend factors with share price, both variables uses BNI quarterly data from 2007 to 2017. The results shows that NIM and NPL Gross have a negative impact on stock price, while only LDR showed a positive impact. Dividend also showed a strong correlation with stock price. These results indicate that dividend is a highly considered factor for investors, as opposed to its financial performance in the financial reports. Therefore, based on the results, BNI and its investors should consider the dividend pay-out as it can impact the stock price.Keywords: Bank, Stock price, Dividend, Non-Dividend factors, Correlation
MATCHING THE EMOTION EVOKED FROM A VIDEO ADVERTISEMENT WITH THE BRIEF: CASE STUDY DOVE VIDEO ADVERTISEMENT
No full textAbstract. Fast moving consumer goods products especially soap sold very quickly in the market and cannot be separated with our life. we often choose one brand without further consideration because we are already familiar with the brand. we all made to believe there is different type of soap such as soap for family, for women, and men. Soap offered the same function one with another, which is to clean your body. It doesn’t matter whether you are a man or women. These perceptions are created through an advertisement that the brand does. So, brand offer not only the function but also the emotions. Video become one of the most effective channels to deliver message. Video can deliver emotions and entertain the audiences. Company spend a lot of money to make excellent video and usually cooperates with agency. This is why we have to assure the money spent will give a desire result. evaluating the effectiveness of video seems necessary since it can deliver message to customer.to know the effectivity, we can compare the planned emotion with the perceived emotion by the audiences. So, we know whether the video has successfully delivered the message or not. This study uses a qualitative approach. A semi-structured interview used as a way to collect data. The data is analyzed using the coding method. Respondents were given some questions about their perception after watching Dove’s video advertisement. The findings of this research show the most positive emotions and negative emotions evoked in the video. This study finds objects that stimulate the emergence of an emotion. The results of the analysis provide a new perspective on people\u27s emotions in the reactions of video advertisement. Consequently, it helps marketers to create advertising videos that can emotionally bond them to their target audience.Keywords: Emotion Evoke, Dove, Marketing, Video Ads, People perceptio
MEASURING PERCEIVED HAPPINESS OF UNDERGRADUATE STUDENTS IN INSTITUT TEKNOLOGI BANDUNG
No full textAbstract.Happiness is one of the positive emotions that everyone needed, including students. Meanwhile, many students tend to be quite/somewhat happy according to preliminary study research in Institut Teknologi Bandung. This study aims to find the perceived happiness of Students in Institut Teknologi Bandung according to the level of Happiness Index and the factor of student’s happiness. The sample of this research is Undergraduate Students (N=400) by revering cluster sampling which are Natural Sciences, Engineering, and Social Sciences, Arts, & Humanities. The research instrument was used a closed questionnaire adopted by the Oxford Happiness Questionnaire and happiness factor analysis. The data analysis used quantitative analysis by using descriptive analysis by Excel Program and using Statistical Analysis by using Principal Component Analysis & Ordinal Logistic Regression Method. This research found the Happiness Index Level of the Undergraduate students that most of the Undergraduate students in average are included in Medium Level; The difference of Happiness Index of each cluster; and the happiness factors of Undergraduate Students in overall and each cluster. Therefore, this research generates a recommendation for students, institution and further research to more considering the importance of happiness.Keywords: Happiness, Students Happiness, Happiness Factor Â
THE EMOTIONAL FACTORS THAT EVOKED FROM THE MOST SUCCESSFUL TOURISM VIRAL VIDEO ADS
No full textAbstract.Nowadays tourism sector in Indonesia has become mainstay for the government to increase their national economic growth. A lot of things have been done to promote tourism sector in Indonesia, one of them is uploded tourism video in YouTube. This effort was done in order to attract the tourist interest in visiting Indonesia but only some of the content that posted on YouTube gets desired attention and only a fraction can reach large audiences. This conditions probably because of the emotions and some others elements does match with the criteria of an effective Tourism video. To adopt the appropriate emotions for case of tourism video in Indonesia, this research aims to benchmark and analyze the video that most successful in YouTube. In this research, the data is collected qualitatively from YouTube’s comments. The sample will be taken from 2 most viral tourism video ads comments which is from Australia and Quebec. Data will be validated using triangulation from 3 other researcher that has the same field and understanding to 25 emotions theory from Desmet in 2012. As a conclusion, this research found that the most frequent emotions from Most successful viral video was “Respectâ€, “Admirationâ€, “Desireâ€, and â€Surpriseâ€. The other findings is Celebrity presence doesn’t have a significant contribution to the success of the tourism video. The comparison of two approach are described further in the research. The result should be important and fascinated for other tourism video ads maker to produce an effective tourism video. Therefore a tourism video must consider the elements above to attract more audience and archive their goals.Keywords: Youtube, Tourism Ads, Tourism Video, Emotion Evoked, Virality  Â
THE RELATIONSHIP OF WORK ENVIRONMENT TOWARDS EMPLOYEE’S JOB SATISFACTION FOR MILLENNIALS IN JAKARTA
No full textAbstract. The objective of this study is to find out what factors affect employee work satisfaction and what factors are the most dominant drivers of each generation of work. Focusing on Generation X and Generation Y as the most dominant generation in a company, this research will measure the level of employee work satisfaction in PT PP in Jakarta. This research is supported by the theory of Herzberg Two Factors Theory and Job Characteristic Model chosen to assist the researcher in conducting the analysis of this research data. Using quantitative methods, the researcher distributed questionnaires to employees at PT PP Jakarta to assess the level of job satisfaction indicator. The results obtained from this study are the dominant factors from each generation are different, the promotion of work for generation X and the salary for generation Y.Keywords: Generation X, Generation Y, Job Satisfaction, Working Generation, Motivation Facto
ANALYSIS OF FACTORS INFLUENCING FOREIGN OWNERSHIP IN GOVERNMENT BONDS INDONESIA
No full textAbstract. Indonesia is using a budget deficit policy in drafting a budget. The budget deficit is a policy where the government spending is planned greater than government revenue. To cover the deficit, government issue bonds. Compare with other countries in ASEAN, the proportion of foreign ownership in government bonds is the highest. However, a higher proportion of foreign ownership makes the risk of countries also higher. This research aims at providing empirical evidence on factors that affecting foreign ownership in Indonesia government bonds. The variables in this research consist of an internal factor, external factors, and combine factors during the period 2003M1 until 2017M12.The VECM test is used to test the hypothesis. Our result is all of the endogenous factors significantly affecting foreign ownership in Indonesia Government Bonds in the long-term period. Lagged three periods of foreign ownership, lagged two periods of 10-year Indonesia government bonds yield, the exchange rate of ringgit to US dollar, and 10-year Thailand government bonds yield have significantly affecting foreign ownership in Indonesia government bonds in the short-term period. Keyword: Exchange Rate, Foreign ownership, Government Bonds, VECM, yieldÂ