Journal of Business and Management
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Analyzing The Effectiveness of Social Media Marketing in PT Primajasa
No full textNowadays, social media is the future of branding in marketing. Social media is used as the main tool in marketing to tell the product review to convey customer engagement. Social media in the digital area is a platform to conduct interaction and information together to accomplish business goals. The social media platform is an intermediary between brands and audiences and utilizes customer engagement to engage the product review. Mostly, the social media platform uses Instagram as their social media since it can easily go viral. PT Primajasa, the leading transportation sector in Indonesia, uses the Instagram page to integrate the companies and audiences and helps companies to see the story behind the campaign. Before customers take additional action to make a purchase, their Instagram pages show a lot of likes, comments, and shares from other users. Customers frequently make purchases on social media by highlighting the success of the business\u27s social media performance. To get attention from people, Social Media content has to be creative and innovative in increasing customer engagement and product reviews of users. Content that consists of storytelling makes people more engaged and increases the achievement of purchase intention. Furthermore, this study aims to determine the effect of Social media Marketing, Product Review, and Customer Engagement on Purchase Interest in PT Primajasa\u27s transportation services. This research is associative research and the type of data used is quantitative data. The sampling technique used was purposive sampling. The number of samples is 354 consisting of current passengers of PT Primajasa, students of the Management Study Program, Faculty of Economics and Business, Bandung Institute of Technology in 2022-2024 and employees of PT Primajasa in the field of Marketing. Data analysis used Multiple Linear Analysis. The results of this study answered the direct effect of Social Media Marketing on Customer Engagement and Purchase Intention. Indirect Social Media Marketing has more positive influences through Customer Engagement as a mediator than direct Social Media Marketing on Purchase Intention.
The relationship between training and employee experience in PT.XYZ\u27S generation z employees during pandemic
No full textThe business process has been changed due to Covid-19. The company should be able to provide their employee to develop their skills to run the business. The training was the method to help employees increase their knowledge and skills and improve their abilities. Employee experience is essential for a company to strive in the pandemic. The one who just join the workforce currently is generation Z. Indonesia is the world\u27s largest palm oil producer. Palm oil is affected by the Covid-19 pandemic. Therefore, this research examines the palm oil company in Indonesia. The objectives of this research are to analyze the relationship between training and employee experience and analyze the most affecting training sub-factor towards employee experience. For training variables, this research uses the Kirkpatrick model and for the employee experience use the employee experience framework by Morgan. This research uses a quantitative approach with an online questionnaire. Data are collected and analyzed using regression. The research findings are there is a positive and significant relationship between training and employee experience, there is a positive and significant relationship between result and employee experience. The recommendation from this research covers all training aspect, and result to have a good employee experience
Factors that Influence the Acceptance of Telemedicine Services in Rural Community Through an Extended Technology Acceptance Model (TAM)
No full textSince the COVID-19 pandemic, telemedicine has increasingly become an important role in health care services. Telemedicine has the potential to be a solution in overcoming health service problems during a pandemic, especially in improving health care services in remote areas. However, the benefits of telemedicine can only be felt when people begin to accept and use it proactively. Therefore, it is important to know the factors that influence the acceptance of telemedicine. The main objective is to investigate the factors influencing the acceptance of telemedicine services in rural communities. TAM theory by Davis (1989) was used as a theoretical framework for this research. The data is collected through a quantitative approach using a questionnaire-based survey, and PLS-SEM method. The results found that PU, and PEOU, have a significant effect on AT. Moreover, SI and AT have a significant effect on BI while PR, trust, TA, resistance to use, and FC do not have a significant effect on BI. The findings of this study can be used as material for consideration in the development and design of telemedicine services in rural communities.Keywords: Behavioral Intention, Partial Least Square (PLS), Perceived Ease of Use, Rural Communities, Technology Acceptance Model (TAM), Telemedicin
The Effect of Korean Brand Ambassador Towards Luxury Brand Purchase Intention
No full textLuxury brands will be really different for the next five year. They started to move from chasing American and European markets to rich millennials in Asia. Asia became the highest region that contributed for Dior revenue in 2020 with 34% and 8% for the Japan market only. Those numbers are very high and we can conclude that Asian market buying power for luxury brands is high. The phenomena of the Korean wave make luxury brands use the artist for their ambassadors, and also use the fanatic fans to increase their brand awareness. However it has not been tested if the strategy works for the luxury brand market penetration and increases the purchase intention. The objective of this research is to identify the factors that influence the purchase intention of a luxury brand by using Korean Brand ambassador and to understand the effect of Korean brand ambassador for luxury brands on purchase intention in Indonesia. In this study research used quantitative methods by collecting data through survey questionnaires and judgmental sampling as the sampling method with the total of 148 respondents that are luxury brand consumers, also using PLS-SEM to analyze the result of the survey. The result shows that celebrity endorsement positively impacted luxury brand purchase intention through brand trust, brand psychological ownership, and brand attitude.
The Impact of YouTube Culinary Product Review Videos Towards Viewers Purchase Intention In Indonesia
No full textThe culinary industry is the largest sub-sector in Indonesia, contributing to GDP from the creative economy with an average of 43% per year of the total GDP of the creative economy. Due to the growth of the culinary industry in Indonesia, culinary business owners often face several issues. One of them is how to maximize their marketing strategy through a social media platform. Culinary product marketing is now affected by the younger consumer\u27s lifestyle and preference. They use social media such as YouTube to seek product information. Many YouTube influencers specifically created review videos of a culinary product called Food Vloggers. This channel is believed to lead to consumer purchase intention. This research aims to identify the factors that influence viewers purchase intention of a culinary product after watching the review video on YouTube and give recommendations that influencers can implement to create good content for a culinary product review. The data was collected through an online questionnaire and analyzed by PLS-SEM to assess the relationship between the factors. The result shows the number of views, likes, comments, and replies, perceived usefulness, attractiveness, trustworthiness, and attitude towards the product are significantly affecting viewers purchase intention of the culinary product. Hopefully, the results of this research can give benefits to readers, influencers, and culinary business owners to develop their marketing strategy in the culinary industry.Keywords: Culinary product, food vloggers, influencers, PLS-SEM, purchase intention, review video, YouTub
Pengaruh E-Service Quality terhadap E-Loyalty Melalui E-Satisfaction pada aplikasi Jenius di Indonesia
No full textPenelitian ini bertujuan untuk menganalisis hubungan antara e-service quality, e-satisfaction, dan e-loyalty pada aplikasi Jenius di Indonesia dengan latar belakang persepsi pelanggan terhadap aplikasi Jenius menunjukkan masih banyaknya keluhan dan ide untuk peningkatan kualitas Jenius e-service quality di bidang layanan teknis dan fitur. Sampel yang digunakan dalam penelitian ini adalah masyarakat dengan rentang usia di atas 17 tahun yang berjumlah 250 responden. Penelitian ini menggunakan metode analisis deskriptif dan analisis jalur. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner yang kemudian dianalisis dengan SPSS v25. Penelitian ini menggunakan variabel e-service quality, e-satisfaction, dan e-loyalty. Hasil penelitian ini menunjukkan bahwa e-service quality berpengaruh positif signifikan terhadap e-satisfaction. E-service quality berpengaruh positif signifikan terhadap e-loyalty. E-satisfaction berpengaruh positif signifikan terhadap e-loyalty. E-satisfaction tidak mampu memediasi hubungan antara e-service quality dan e-loyalty. Kajian ini memberikan hasil bagi perusahaan yang harus mempertimbangkan, memahami, dan segera membenahi peningkatan kualitas e-service karena penyelesaian masalah teknis erat kaitannya dengan kepuasan e-customer.Kata Kunci: e-service quality, e-satisfaction, e-loyalty, perangkat telepon, bank digita
Developing Business Plan For YouTube Gaming
No full textThis documents dives deep into the opportunity to create a business plan for YouTube gaming in Indonesia. It may serve as a stepping stone for the standardization of the YouTube Gaming business plan provides information about requirements and workflow business process for those starting as Gaming YouTubers. From this document a plan is made for the channel to reach monetization in a year of how many videos should be made and the duration of each videos. An investment of around Rp30,000,000 to build the hardware needed to start the channel, and may cost less if user already have base hardware to start with. Once the channel get its monetization, the revenue from the channel could go to around $1,000 excluding external revenue from websites outside of YouTube such as Patreon
Intercultural Analysis in Managing Employee Interaction: Case Study In Pt Semen Indonesia At Padang
No full textCulture is one of the most important aspects of a business and an organization, especially in today\u27s world. There are many factors that influence the adaptation to two different cultures, particularly in Indonesia, where there are significant cultural differences. This can sometimes lead to how to interact in understanding culture and also characteristics. Because of one\u27s cultural background Communication, negotiation, conflict, cross-cultural and interpersonal interactions are all significant aspects of adaptability and intercultural interaction patterns that must be considered in the fusion of one culture with another. This study focuses on a culture, specifically Minangkabau culture, which contains customs and culture that are dense with many manners that must be followed, and how people from diverse cultural backgrounds can understand it To adapt to Minangkabau culture at a company where the majority of employees have Minangkabau cultural origins, as well as how to establish a pattern of interaction inside the company To deepen and obtain the correct viewpoint of employee interaction on Minangkabau culture within a firm, the researcher focuses on collecting data using qualitative methods and analyzing that perspective in order to develop the correct employee interaction in a company. This study focuses on PT Semen Padang, one of the subsidiaries of the Semen Indonesia Group, with a majority of Minangkabau employees, and how they interact at work with enterprises that have a dominating culture
The Relationship Between Financial Support, Community Participation and Community\u27s Growth Mindset with The Success of Badak LNG\u27s CSR Programs
No full textAbstract. Badak LNG is a non-profit natural gas processing company that actively participates in community service through corporate social responsibility (CSR). Badak LNG swiftly recognizes the importance CSR in promoting and contributing to local community development. The purpose of this study is to identify the relationship between financial support, community participation and community\u27s growth mindset with the success of Badak LNG\u27s corporate social responsibility program. This study takes a quantitative approach with a survey method. 100 samples were obtained using an online questionnaire addressed to residents in the West Bontang District who are familiar with or involved in Badak LNG\u27s CSR program. The study\u27s findings revealed that financial support, community participation, and the community\u27s growth mindset all had impact on the performance of Badak LNG\u27s CSR program. This research can help Badak LNG and other companies to maximize their CSR impact in the community.Keywords: Corporate Social Responsibility, Financial Support, Community Participation, Community’s Growth Mindse
The Influence of Intrinsic And Extrinsic Motivation On Student Learning Achievement With Learning Models (Offline, Online, And Hybrid) As Moderating Variable
No full textMotivation is components identified at the student internal factors that are linked to assure students\u27 performance. Learning model as external factors affects students learning interest and the achievement of students’ understanding. However, during the pandemic, SBM ITB Undergraduate students experienced a decrease in learning motivation and the effectiveness of learning model (online, offline and hybrid) remains underexplored. Regardless of the level of motivation and the learning model implemented, students are still required to achieve optimal learning achievement. Therefore, to ensure student achievement remains optimal, this research is aimed to determine which learning model is the suitable to be applied in Undergraduate Program of SBM ITB. This research analyze the relationship between learning motivation (intrinsic and extrinsic) on student achievement and whether learning models moderate the relationship between motivation and learning achievement. This research also analyzes the effectiveness of three learning model based on student experiences and perception. The data were collected through a questionnaire, and a total of 155 students answered the questionnaire. Research hypotheses were tested using the multiple linear regression and moderated regression analysis. From the results, learning motivation (intrinsic and extrinsic) have positive relationship on learning achievement and learning model does not moderate the relationship between motivation and learning achievement. Based on the result analysis, the Undergraduate Program of SBM ITB does not need to be confused about the learning model to be chosen because there is no moderating effect given by the learning model. Based on learning model effectiveness comparison, students had a more favorable experience and perception of offline learning. Therefore, the researcher suggests that offline learning is the suitable learning model to be applicable in the Undergraduate Program of SBM ITB.Keywords: Intrinsic Motivation, Extrinsic Motivation, Learning Model, Learning Achievemen