Journal of Business and Management
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818 research outputs found
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Micro-Small-Medium Enterprise (MSMEs) Entrepreneurs’ Financial Literacy and MSMEs Financial Performance
No full textThe urgent pressures from the government to MSMEs for the national economic growth, the high gap between financial inclusion and financial literacy because of many people who have limited knowledge and understanding of financial products and services, and the internal problem that are the lacking of risk management, strategic planning, and the ability to detect signs of internal problems and financial health by the entrepreneurs, make the urgency become more critical for the entrepreneurs to understand that financial literacy skill is needed in order to create better performance in economic goals. In accordance with the statement, the purpose of this research is to figure out the financial literacy influences in the MSMEs’ financial performance management. To measure the impact, the researcher uses financial knowledge, financial behavior, and financial attitude as indicators for financial literacy and subsequently uses a quantitative approach with Multiple Linear Regression (MLR) Analysis to analyze the data. The sample included 132 MSMEs entrepreneurs all over Indonesia. The results of the data analysis shows that only MSMEs entrepreneurs’ financial attitude has a positive effect on financial performance management. Meanwhile, financial knowledge has a negative impact on financial performance management and financial behavior has no effect on financial performance management. The findings are useful for MSMEs entrepreneurs to be more aware of their own financial ability that can give impact to the MSMEs development.Keywords: Financial Literacy, Financial Knowledge, Financial Behavior, Financial Attitude, MSME’s Financial Performance Management, Multiple Linear Regression (MLR
The Impact of Green Marketing On Consumers’ Green Purchase Intention In Fast Fashion Industry: Case Of Uniqlo Indonesia
No full textMany fashion brands are implementing “fast fashion” strategies, resulting in negative effects to the environment where the waste pollutes and degrades the natural environment and surrounding ecosystem. Consumers in Indonesia are growing awareness regarding these environmental issues caused by the fashion industry. For countermeasure, fast fashion brands have been including green aspect into their marketing strategy. In this research, the author aims to examine how green marketing will influence the green purchase intention among consumers. This research is conducted through a qualitative approach by interviewing 7 consumers, and a quantitative approach by using online surveys to collect insights from 311 consumers of UNIQLO Indonesia who have purchased product(s) from UNIQLO Indonesia at least once within the past year. The researcher utilizes open coding to analyze the result of the interview, and uses PLS-SEM to analyze the result of the survey. The result shows that green marketing will influence consumers’ green purchase intention through partial mediation of green knowledge, green attitude, and green brand image. Therefore, green marketing is an important marketing strategy to be considered by fast fashion brands because it can encourage consumers’ purchase intention.Keywords: Green Marketing; Green Purchase Intention; UNIQLO Indonesia; PLS-SEM
The Study of Factors Influencing Tourists’ Revisit Intention To Cultural Tourism Destination In Surakarta City
No full textAbstract. Tourism industry is impactful for Indonesia\u27s economy, it is supported by the country\u27s resources, especially the diversity in nature, culture, and historical resources. The data shows that cultural tourism is dominating the industry. The study refers to a specific tourist behavior in cultural tourism, that they tend to be driven by education which makes them likely to not revisit. This can result in absence of tourist loyalty and continuous market success of cultural destinations. Therefore, this study aims to understand factors that influence tourists\u27 revisit intention. The study’s scope is in Surakarta, it is a quantitative study that analyzes the data using the kruskal-wallis and PLS-SEM. A total of 215 respondents were collected with criterias living outside Surakarta City, Indonesian citizens, and have visited at least one of model destinations: Pura Mangkunegaran and Keraton Surakarta Hadiningrat. These study results support the ideas that travel motivation, cultural contact, perceived value, and tourists’ satisfaction has a positive influence on tourists\u27 revisit intention. This study also highlights that cultural aspects are indeed crucial, thus the destination must emphasize the cultural aspect. Other several possible recommendations are to manage tourists\u27 satisfaction and perceived value, manage cultural activities, and utilize social media as advertising tools.Keywords: Tourist, Tourism, Cultural Tourism, Surakarta City, and Revisit Intentio
Communication Strategy of Inaya Putri Hotel Bali Rebranding Into MERUSAKA Nusa Dua Bali Towards Customer Purchase Intention
No full textAbstract. Hospitality Industry, Merusaka Nusa Dua Bali official website stated that, Merusaka, formerly known as INAYA Putri Bali, the hotel are officially transformed into this new concept that is birthed after extensive thought. Rebranding aims to create new values and perception by customers towards the brand, and rebranding can be said to be successful if customers have a good perception of quality. This research aims to determine the attributes that influence customer purchase intentions on Merusaka through brand equity. Therefore, to gain the best results, the researcher has determined several variables to support this research and will be analyzed using the (PLS-SEM) method. The results showed that almost all of the predetermined variables influence customer purchase intentions through brand equity. However, brand awareness found to not influence brand equity. In addition, the majority of respondents had awareness of Merusaka Nusa Dua Bali, it is not followed by a high number of customer purchase intentions. The brand must not only be concerned about the customer\u27s awareness of the brand, but also has to pay attention to the customer\u27s engagement with the brand.Keywords: Hospitality Industry, brand equity, purchase intention, rebranding, marketing communication strategy, brand awareness, brand image, perceived quality, PLS-SE
Understanding The Effect of WFH (Work from Home) On Individual Performance of ITB Dormitory Tutor
No full textAbstract. This pandemic has suddenly changed how people work and forcing everyone to adapt, the ITB Dormitory Tutor is no exception. ITB Dormitory Tutors are second-year to final year students who are responsible for fostering the character of first-year students. This organization is under Direktorat Kemahasiswaan Institut Teknologi Bandung (DITMAWA ITB) and Direktorat Sarana dan Prasarana ITB. The author found a decrease in performance of ITB Dormitory Tutors during WFH in the form of KPI achievement decreasing from 84.80% to 80.39%. The author adapts the MARS model using a quantitative approach to determine which factors causes a decrease on the individual performance of ITB Dormitory Tutors. MARS model of Individual Performance and Behavior consists of 4 variables, namely Motivation (M), Ability (A), Role Perception (RP) and Situational Factor (SF). The tool used was a questionnaire which is distributed through online to find out which indicators were approved by the ITB Dormitory Tutor. The author took 83 samples. The data were analyzed by Microsoft Excel for validity and reliability test. The results of this study indicate that the cause of the decrease in Individual Performance of ITB Dormitory Tutors during WFH is the Situational Factor (SF) and Mental Ability (A) variables.Keywords: WFH, MARS model, Individual Performance, ITB Dormitory Tutor, quantitativ
The Influence of Brand Experience, Brand Personality, Brand Trust, And Customer Satisfaction In Building Customer Loyalty: Case Study On BANGTAN SONYEONDAN FANS
No full textBangtan Sonyeondan or the international name BTS is the leading K-Pop boy band by the number of their fans. ARMY “Adorable Representative M.C of Youth” social network for those who are willing to BTS fans. The massive phenomenon of ARMY who are willing to buy BTS merchandise resulting ARMY start to experience that BTS giving their memories of happiness by buying their merchandise. They learn to trust, match personalities, satisfy as consumer, and make them loyal to BTS.This research analyzed the relationship of brand experience, brand personality, brand trust, and customer satisfaction to customer loyalty to ARMY.The results also be helpful for recommendations and references for companies in the music sector and BTS, regarding the benefits and relationships of the five variables. Using quantitative approach by collecting data through questionnaire and use purposive sampling with a result of 232 respondents. Analyzing data using descriptive analysis and PLS-SEM. This study shows that brand experience has a significant effect on brand personality, brand trust, and customer satisfaction. Brand trust and customer satisfaction can significantly affect customer loyalty. The mediating result states that customer satisfaction can fully mediate brand experience to customer loyalty, while brand trust and brand personality partially mediate.Keywords: BTS, ARMY, Merchandise, Quantitative, PLS-SEM, Brand Experience, Brand Personality, Brand Trust, Customer Satisfaction, Customer Loyalty.
Measuring Consumer Post-Purchase Regret In Skincare Purchases The Impact Of Intellectual Capital On The Soundness Of Islamic Banks In Indonesia
No full textAt this time, progress in the world of skincare is growing rapidly. Not only skin care products with non-local brands, local brand skin care products are also starting to develop and can compete with existing local brands. This development is nothing but supported by the progress of the information and communication industry, so that every time a new product or brand appears, it can be marketed properly using all existing marketing strategies. There are so many parties who take advantage of technological advances well, such as creating various kinds of content that can ultimately attract the attention of the market to buy the products they are contesting. However, this indirectly can have a negative impact on consumers. Because, the number of products or brands that appear with all forms of tempting promotions can lead to a bad buying pattern. Activities that can attract the attention of the market can trigger an unexpected buying pattern or also called impulsive buying, besides that a lot of word of mouth that arises from word of mouth can trigger purchases that do not use the process of consideration properly and in the end it can trigger regret. consumers after purchase. This regret will occur and be felt by buyers when the product or brand they get is not appropriate and unable to meet their expectations. In purchasing skin care products, the expectations that consumers have are none other than those that have a positive relationship with the health of their skin. So far, sellers have only focused on how their products can be sold out by consumers and consumers have only focused on the positive impact they will get from the skin care products they will use without thinking about the possibility of getting bad effects from using the product. Then, most of the previous research was discussing marketing strategies and purchase intensity, whereas research related to post-purchase regret is one of the most important things to study. Therefore, this study decided to discuss the causes and effects of post-purchase regret of skin care products. The purpose of this study was to identify and measure the impact of post-purchase regret of skin care products. This research is a qualitative research conducted using grounded research method, namely by interviewing as many as 20 respondents in depth, with criteria who have purchased or used skincare with all their skin types. Ultimately, this study will develop a pre-existing theory related to post-purchase regret. The results of this study are \u27Behavioral Consequences\u27 that occur after consumers feel post-purchase regret.Keywords: skincare, impulsive buying, purchase, post-purchase regret, qualitative research,grounded researc
The Effect of Seasonal Employee Engagement on Performance at PG Tersana Baru
No full textSeasonal workers are will affect the sense of attachment of employees to the job or organization. This is very important for the organization and is a determining factor behind the high and low business performance. The lack of sense of attachment to employees PG TB can be a determining factor behind the low performance of seasonal employees. Employee engagement is the emotional commitment of employees to the organization according to goals to be achieved by the company. While performance is to arrange a goal that is useful for performance evaluation materials at the end of the period and for managing the work process during that period.This type research use quantitative methods. As for the method of sampling method, researchers used the snowball sampling method. The number of population is 372 and the number of sample is 79. These results of the research indicate that employee engagement in PG TB has a not positive relationship with employee performance, which is 25.7%. Based on the results of the study, the coefficient value of R Square (R2) is 0.066 or 6.6%, which means the other 93.4% is explained by other factors outside the performance attachment variable.Keywords: Seasonal employee, engagement and performanc
Analyze Factors that Affect Member Engagement in Unit Kesenian Minangkabau Institut Teknologi Bandung
No full textA goal can be reached in an organization if a group of people in the organization feel like they belong to each other. The importance of member engagement has become a concern by one of student organization, Unit Kesenian Minangkabau Institut Teknologi Bandung. This study aims to identify factors that influenced member engagement in UKM-ITB and find out the strategy that should be taken by UKMITB to improve its member engagement. Qualitative research method is used in this study. Triangulation data source is used to validate data. Data collection was carried out online through semi-structured interviews with 10 informants that consist of active members of UKM-ITB batch of 2017 to 2019. Content analysis is used by using coding for data analysis. The results of this study are team and co-worker relationships are significant factors in influencing member engagement followed by leadership, internal communication, organizational culture, and responsibility. The strategy that should be taken by UKM-ITB to improve its member engagement are increasing events that is directed for member bounding, holding events based on member\u27s wishes, changing the recruitment system, changing the forum system, and improving board of director’s professionality and commitment.Keyword: Member Engagement, Non-profit Organization, Student Organizatio
Book-To-Market Ratio, Dividend Yield and Price- Earnings Ratio Effects Towards Stock Return: Evidence from The Property and Real Estate Stocks in Indonesia
No full textIn 2020, the pandemic has triggered a lot of new investors to invest in the stock market. Stocks are preferred as an investment because if done right, stocks can offer high returns. Several companies desired by investors are property firms, because they can offer good returns when the time is right. Moreover, property sector is one of the most growing sectors in Indonesia, with growth rate exceeding the GDP. This makes stocks of this sector interesting. Nevertheless, stock investment is a medium to high risk investment, and while it can give investors higher returns it can also give higher losses. New investors need to do analysis before putting their money on certain stocks. Therefore, the research’s objective is to analyze the relationship between financial ratios such as book-to-market ratio, dividendyield and price-earnings ratio towards property stocks returns in Indonesia from 2015-2019. Secondary data, collected from various sources are used as references. The data were analyzed using panel data regression analysis. This study reveals that the book-to-market ratio has a significant negative correlation with stock returns. Dividend yield and price-earnings ratio has negative, insignificant relationship.Keywords: book-to-market ratio, dividend yield, price-earnings ratio, stock returns, property and real estate stocks.