Journal of Business and Management
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INCREASING CUSTOMER LOYALTY THROUGH PRODUCT AND SERVICE IMPROVEMENT: A CASE OF WAROENG KOE RESTAURANT JAKARTA
No full textAbstract. Background:Â The purpose is to know the gap between expectation and perception of customer to make satisfaction level. Methods:Â This study was used quantitative approach using SERVQUAL framework and distributing a questionnaire survey to 65 respondent of Waroeng Koe customer. This research use 2 session of questionnaire that are expectation session and perception session that conducted in waroeng koe. Results: Â The fundamental result of this research, there are gaps for all the dimension and it is negative. The widest gap is in responsiveness followed by tangible dimension. But in the improvement priority, the first and second priority is responsiveness and assurance dimension. Conclusion: Waroeng koe restaurant should focus on these two dimension responsiveness and assurance to make the improvement for these. Â Keywords:Â Customer Satisfaction, SERVQUAL, Restaurant, Customer GAP, Product and Servic
STAFF SCHEDULE ANALYSIS OF PHARMACY SERVICES USING SIMULATION CASE STUDY: MEDIKA ANTAPANI REGULAR
No full textAbstract. Background:Â Appropriate and good services are one of tools or strategy to guarantee customer satisfaction. As well-known medicine provider in Bandung, Regular Pharmacy want to increase their service quality using strategy to reduce the customer waiting time in the process of pharmacy services. To know the waiting time, the data about service time and the number of available staff are seriously needed. The number of staff has high impact to waiting time because as long as the number of staff increase the capacity increase respectively. The problem occurred here is, Regular Pharmacy have no clear standard about when staff schedule started and end also has no real reason for staff schedule decision. Methods: To answer the condition, this research use time study to record service time on the Regular Pharmacy. Then, recorded time will be analyzed using control chart, in order to know whether the process is in control or not. This activity uses Minitab software. Then, next process represents the business process in Regular Pharmacy using iGrafx software. After all, data collected including the number of demand, the next process is run the process business simulation using the IGrafx software. Results:Â The output of this research is cycle time of pharmacy services and human resources allocation in the Regular Pharmacy. Therefofrom the simulation the information about when staff has to be added or reduced regarding the number of dem re, and. Conclusion: The waiting time decrease and human resources utilization increase and staff schedule could be better. Â Keywords:Â pharmacy services, time study, staff schedule, simulation, business proces
BUSINESS PLAN OF @NABILAGARDENA INSTAGRAM
No full textAbstract. People nowadays are familiar with the famous photo-sharing platform called Instagram. Known for its function to share your daily journey in form of photos, Instagram also become famous to create a person’s own branding and if someone’s lucky he can become another person’s inluencer and inspiration. Not to mention, one of emerging Instagram influencer, @nabilagardena, is currently expanding itself to another next level. With the purpose of inspiring and creating positivity in society, @nabilagardena will firstly aim to reach 1 million followers and increase on profit in a one-year time frame. Some programs and activities will be run to stimulate the growth of Instagram followers. The programs also strive to broaden @nabilagardena connection for keep on going and inspire a lot of people. The list of programs, which planned specifically already are brand-influencer collaboration, local and international travelling, beauty workshop, product giveaway, follower shout-out, and TV exposure. With the help of some stakeholders, the programs were already crafted each month and estimated to gain 655,610 followers to achieve the one million followers target. This business plan will use Rp150.000.000 as the initial capital from @nabilagardena year 2016 profit. After sort of calculation, @nabilagardena will have Rp754.800.000 of Gross Profit and Rp275.100.000 as the Total Expense. By the end of December 2017, @nabilagardena will get Rp479.700.000 as her Net Profit.With a strong willingness and @nabilagardena passion, this business plan will surely succeed and bring good deeds not only to the followers but also other people. Keywords: Business plan, Instagram, Social influencer, Personal income, Personal brandin
IDENTIFY THE DOMINANT FACTOR OF EMPLOYER BRANDING IN START-UP COMPANY: STUDY CASE TRAVELOKA & TOKOPEDIA
No full textAbstract. Employer branding is the company image as a ‘great place to work’ in the mind of current potential employee and current employee. Employer branding is strategy to promote a company by creating positive image in order to communicate with job applicants, new employees, and existing employees. Many start-up companies faced the same problem that would be the main caused for why the start-up company could not sustain or growth as well. The problem is the employee did not loyal to the company, high turn-over, the employee used the start-up company to be the ‘miles-stone’ and it is hard to find or attract the potential employee to applied and join them. The purpose of this research is to identify the most important attribute of employer branding looked by the potential employee and current employee, also suggest the solution to improve the way to attract the potential employee and maintain the current employee for start-up company. Online questionnaire with purposive sampling were conducted for data collection. In addition, the researcher used the semi-structured interview with current employees to know deeper about the factor that influenced employer branding. This research find that Sincerity is the most important attribute for potential employee and good salary is the most important attribute for current employee. Hopefully this research would be beneficial for the human resource or co-founder start-up company to maintain and keep in pace to growth Keywords: Employer branding, Human Resource, Branding, Marketing, Start-up Compan
ANALYSIS OF ASPECTS OF PRODUCT’S QUALITY TO INCREASE CONSUMER’S PURCHASE INTENTION ON SNEAKER
No full textAbstract. The development of an increasingly advanced globalization era and highly dynamic product marketing conditions make market actors and producers must be ready to be in a tight competition. The competition also occurs in the domestic shoes industry that should not only compete with the local products but also the foreign products. However, in the competition, consumers prefer to buy foreign sneaker than local sneaker, because of the assumption of better product’s quality. Researcher is interested in analyzing the quality of the product because the quality of the product is one factor that has an influence on purchase intention. This research aims to increase the consumer’s purchase intention, so that it is expected to increase the purchase of local sneaker products by testing some hypotheses about whether there is positive relation and significant relation between performance, reliability, conformance, durability, features, aesthetics and serviceability with purchase intention. The analysis technique used in this research is Pearson Product Moment Correlation and Multiple Linear Analysis with 384 respondents. The results of this research indicate that performance, features, reliability, conformance, durability, serviceability, and aesthetics have positive relation and significant relation to purchase intention. However, the aspects of aesthetics and durability are the aspects that have the most influence on purchase intention. This research recommends local sneaker producers to improve the aesthetics and durability aspects by conducting market survey related to consumer tastes in aesthetics aspects, replacing used shoes materials with stronger materials, using additional certain materials, and replacing upper shoes materials with the more durable material. Keywords: Purchase Intention, Product\u27s Quality, Performance, Features, Reliability, Conformance, Durability, Serviceability, Aesthetics
UTILIZATION SIX BOX MODELS TO SOLVE THE PROBLEM IN NON- PROFIT ORGANIZATION CASE STUDY IN KELUARGA MAHASISWA CIAMIS GALUH TARUNA
No full textAbstract Based on the meeting of Galuh Taruna members on August 10, 2016 has been discussed in the organization Galuh Taruna there are 3 issues including leadership, organizational relationships, and organizational structure. Researchers want to do research on Organizational Development to get a solution to the phenomenon. This research uses qualitative approach with ethnography method. Then the researchers used the Six Box as an instrument to perform the analysis. Methods of data collection conducted using semi-structured interview method. While for data validation, researcher use triangulation data based on source. The researcher found that there are problems in leadership style, commitment of chairman, bad habits of chairman, organizational culture, organizational structure, organizational goals that lead to politics, and absence of reward system. After the researchers apply the six boxes to solve the problem, then found a solution such as the chairman must be often involved in the activities of the organization, the chairman must have a high commitment to the organization, the chairman must be an example for its members, dual positions system is not allowed, avoiding activities that smelled of politics, Riung Galuh activities, as well as applying the appreciation of certificate
STUDY OF FACTORS INFLUENCING NON-MUSLIMS BUYING BEHAVIOR TOWARDS HALAL PRODUCTS IN INDONESIA
No full textAbstract.With the high amount population of Muslims in Indonesia which represnt the majority of its population, the demand towards halal products are relatively high. However, as a minority, non-Muslims that are given this circumstance where the condition demands high amount halal products may given no other choice than choosing halal product. This study aims to find out the factor influencing purchasing halal product in Indonesia from non-Muslim perspective and their actual purchase. To reach this objective, this study applies the Theory of Planned Behaviour as the basic theoritical approach. The result of this study shows that the non-Muslim’s subjective norms doesn’t have have direct effect toward halal purchasing intention while their perceived behaviour does not directly influence the actual halal purchase.  Keywords: : halal products, theory of planned behaviour, Indonesi
IDENTIFICATION OF INFLUENCING FACTOR ISLAMIC BASED VALUE ENTREPRENEURSHIP TOWARDS BUSINESS PERFORMANCE : A STUDY CASE IN BANDUNG
No full text Abstract. The ratio of Indonesian entrepreneurs based on BPS data has risen to 3.1 percent. Indonesia is the largest muslim population of the world. According to BPS sensus 2010, the percentage of Muslim in Indonesia is 87,18% and from that amount some people are entrepreneur. Islam offer the concept of economic and business value that written in the Quran and what Messenger Muhammad. Therefore, is important to know how the Islamic value affect the entrepreneur spirit and mindset of muslim entrepreneur in and the impact of that Islamic value on the performance of business. This study used qualitative approach as research methodology. The method of sampling is purposive sampling. Observation and interview used to gain data from the respondent. Islamic value in business are integrity, transparency, fairness, target orientation that derived from quran and history of Muhammad SAW. The research concludes that Islamic entrepreneurship concept are align with modern theory ofentrepreneurship. The main purpose of business in Islam is to spread benefit to society as the manifestation of worship to gain blessing from god. The study find that some of muslim entrepreneur in Indonesia, know and implement that value in their business activity whereas some of them are not. The implementation of Islamic value give positive correlation on business performance, but in requirement that business strategy is designed well first. Therefore, it really recommended for all muslim entrepreneur to implement this value in their business.  Keywords: Business Performance, Entrepreneurship, Islamic Value, Spirituality, Muslim Entrepreneu
UNDERSTANDING DIVERSITY IN SBM ITB : A COMMUNICATION STYLE APPROACH
No full textAbstract. An educational institution consists of a variety of individuals with different backgrounds. The number of backgrounds will affect the environment of an institution. One aspect that shapes an environment is a style of communication. Communication style is a characteristic of communication by an individual to communicate with other individuals. The number of individuals results in communication styles diversity. Communication style which occured in an institution can help to figure what type of people exist in the institution, and what the environment is like. Therefore, a communication style analysis of an institution is quite important to know the environment of an institution. In this study, the author aims to find out the communication style that is most dominant in the SBM ITB environment and how the difference is between one style of communication with each other. SBM ITB is a business school inside the Bandung Institute of Technology (ITB) which is one of the best business school in Indonesia. The author uses survey method by filling out the "P Case" questionnaire total of 129 individuals in participated in this research. There are 93 lecturers and 72 staff as the population of SBM ITB. The sample size of this research defined using the Slovin’s formula. The respondents of this research are lecturers and staff. They are selected by the author because they represent the organizational value of SBM ITB. The results found by the author are that the most dominant communication style is the Idea Style and the least dominant is People Style. The author advises that in dealing with the SBM ITB environment, several adaptations are needed to fit and to balance the communication style within SBM ITB environment.Key words: Communication Style, Communication Diversity, Educational Institution, Business School, SBM IT
-S-QUAL, CUSTOMER SATISFACTION, AND LOYALTY INTENTION OF MY BLUE BIRD AN OFFLINE TO ONLINE EXPANSION OF A TAXI BUSINESS
No full textAbstract. In this modern era where transportation takes a big role in helping people to deal with their activities, online transportation comes up with the purpose to make the transportation process become much more easier. Blue Bird is the only conventional taxi company that offers online reservation system. They wants to sustain and gain loyal customers. The purpose of this research is to determine e-service quality relation with customer satisfaction towards My Blue Bird app. An online questionnaire was spread to 245 respondents. The finding of this study shown that there is significant relationship between efficiency and customer satisfaction, and significant relationship between customer satisfaction to loyalty intention. However, there are also insignificant relationship between system availability and privacy towards customer satisfaction. Keywords: E-S-QUAL, Customer Satisfaction, Loyalty Intention, Online Transportatio