Journal of Business and Management
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Factors Related Nurse Retention in Muhammadiyah Hospital Bandung
No full textBackground: Hospital is a health institution carried out by professional workers including nurse. The presence of nurse to keep working is important to be maintained to provide best services for patients. In several private hospitals in Indonesia, nurse turnover rate is high which have range between 13-35%. Muhammadiyah Hospital Bandung is one of private hospital that has low nurse turnover rate which only 4.82%. Seeing the success of this hospital in applying the practice of retention to nurse, this research want to find out factors that affect to nurse retention in Muhammadiyah Hospital Bandung. Methods: This research distributed some questionnaire to 100 nurses for collecting the data. In analyzing the data it used factor analysis to find out factors that affect to nurse retention. Results: The data has been collected under 20 variables from 100 respondents. The result showed there are five factors that are new formed which have affect to nurse retention. Those factors are supportive environment, leader support, work task, work colleagues, and feeling involved. Conclusion: Based on these findings, those five factors that have affect with nurse retention in Muhammadiyah Hospital Bandung. Keywords: Factor Analysis, Muhammadiyah Hospital Bandung, Nurse, Retentio
Integrated Marketing Communication To Increase Brand Equity In Clove Garden Hotel and Residence
No full textIn this present time, the rapid growth of hotel industry especially in Bandung makes a major competition between the business people. Clove Garden Hotel and Residence is one of the hotels in Bandung that located in Jalan Awiligar Raya II. A major difficulty of hotel industry because the growths of hotel in Bandung are a lot but the number of visitors that came to Bandung is decrease, it causes the unoccupied rooms in Clove Garden Hotel and Residence. Advancement to get information about Clove Garden Hotel and Residence are needed to increase the brand equity through the effectiveness of all media in integrated marketing communication that implemented by Clove Garden Hotel and Residence in an attempt to increase sales. The author concluded that the purpose of this research which are to identify current integrated marketing communication that implemented by Clove Garden Hotel and Residence, to identify current external and internal factor in Clove Garden Hotel and Residence and learn how integrated marketing communication contribute to brand equity. This research applied a qualitative and quantitative method. The qualitative method is the result of interview that has been done with Clove Garden Hotel and Residence’s staffs to analyze the external and internal current condition marketing strategy that applied there. Meanwhile, the quantitative method through offline and online questionnaire with the total of 100 respondents with the criteria whether people who knows about Clove Garden Hotel and Residence or customer that has been stayed in Clove Garden Hotel and Residence. After that, the relation between integrated marketing communication and brand equity will be analyzed using multiple linear regressions from SPSS software to analyze what variable in integrated marketing communication that gives significant effects to brand equity.The analysis result shows that Clove Garden Hotel and Residence has implemented all of integrated marketing communication and effect brand equity significantly. Meanwhile, the result shows that direct and database marketing is the most effective media that gives and effect towards brand equity, followed by public relation, online and social media, mobile marketing, advertising, personal selling, sales promotion and the least is event
Analysis of itb students satisfaction level towards ayam geprek ganyang
Get PDFAbstract. The high demand of different culinary taste from younger generation has led to an increasing amount culinary entrepreneurial activity in Bandung City, thus resulted in an intense competition among different types of restaurants. Therefore, it is highly important for culinary businesses to manage customer satisfaction in order to compete in this sector. This study investigates particularly on ayam geprek businesses in Bandung and has taken Ayam Geprek Gayang as the main company sample. In order to analyze the customer satisfaction, four possible factors were predicted to have an affect, for instance; product quality, price, service quality and easiness. With quantitative measurement from primary, this study surveyed 231 respondents and the data are measured using multi-linear regression. The result shows that only product quality and service quality are the possible factors, as it has a significant positive correlation with customer satisfaction. Furthermore, entrepreneurs and businesses are advised to focus more on the product and service quality instead of the price and easiness in order to better improve their business activity in the future.Keywords: Customer satisfaction, product quality, price, service quality, easiness, competition, business
Identify korean pop market segmentation in west java
No full textKorean Wave has invaded several Asian countries including Japan, China, Thailand, and also Indonesia. Korean Wave that also known as Hallyu / ?? / ?? is stand for the spread of South Korean Culture such as Music or Korean pop (K-POP), Korean drama (K-drama), Movie (K-movie), and so on. In Indonesia, Korean Wave can be seen from many Korean brand cosmetic, Korean Drama on local TV program, Korean Culture Event held by local organizer and also many Korean boy band and girl band Concert held in Indonesia. This is opportunity for marketers to seek information and be in the market. This paper will focus on identifying Korean Pop Fans demographic, behavioral and customer physiographic that influence them toward choosing and buying specific K-POP products using segmentation method. This 6-month study will focus on identifying Korean Pop Fans profile segmentation base on their demographic such as gender, age, educational, occupation, income, type of product and willingness to pay; geographic such as region; behavior such as user status, buyer readiness stage, loyalty status; and physiographic such as activity, interest, opinion, value and lifestyle using two step cluster. The optimal number of clusters in this research is two, which are then labeled as one fandom and multi fandom based on their rate. However, multi fandom shows more effective because this cluster willing to pay more to satisfy their hearts. Keywords : Customer behavior, Korean pop, Korean Wave, Segmentatio
Evaluating employer branding from the perspective of bachelor degree SBM ITB a students by using the 4e model case study : PT Telkom Indonesia, tbk
Get PDFAbstract. This study discusses more in depth about Employer Branding using the 4E approach (employee engagement, employee empowerment, employee education, employee equity). This research was conducted in one of the SOE’s in Indonesia, namely PT Telkom Indonesia, Tbk. The purpose is to measure the degree of employer branding of PT Telkom Indonesia, Tbk by using the 4E Model approach and to evaluate matters relating to employer branding of PT Telkom Indonesia, Tbk. The survey was conducted to 134 respondents of Management SBM ITB students batch 2018 who were seen as external assessors (job seekers). Responses were collected using a questionnaire, which contained questions compiled based on 4E Models (employee engagement, employee empowerment, employee education, employee equity). In data analysis, there are two approaches carried out in this study, namely quantitative analysis and qualitative analysis. Based on quantitative analysis results are obtained; 4E Model has a high degree of employer branding with an average of 4.55-5.01 (in detail the highest average degree is employee equity of 5.01 and the lowest is employee empowerment on a scale of 4.55). While qualitative analysis is used to find out what things need to be evaluated, especially related to employer branding, the evaluation process is done by analyzing unsatisfactory answers (illustrated on a scale of 1-3) by respondents to the distributed questionnaire. Based on qualitative analysis, PT Telkom Indonesia, Tbk must increase its employer branding by actively conducting recruitment campaigns in various media, for example: Linked-In; providing various corporate promotion programs such as campus visits ; utilizing gamification-based on technology in training and recruitment processes, and raising the community awareness by actively posted company achievements in various media, both social and print. Keywords: Employer branding, 4E\u27s Model, Evaluation, Qualitative Analysis, Quantitative Analysis, State – owned Enterprises, Respondent
Social Media Content Strategy of SBM ITB
No full textAbstract. In a world where social media becomes the main form of communication for people, international business school was presented with the opportunity to earn prospective student’s trust by showcasing their expertise through social media content. As one of them, SBM ITB is also trying to post a content on social media, mainly on Instagram, but currently SBM ITB has no strategy as a guideline in doing the content activities on social media which resulted in low level of performance of its social media. The purpose of this research is to establish a social media content marketing strategy for SBM ITB which can be simply implemented as a guideline for doing an activities on social media, especially Instagram, in order to improve the performance of social media content of SBM ITB in three parts, such as: discoverability, engagement and representation. For that, a situational analysis was conducted first to make sure the strategy being measurable. Findings show that the main channel in distributing a content is going to be Instagram as it is the platform where most of SBM ITB’s target audience gathered. The story which going to be delivered on social media categorized into four categories, which are: entertain, educate, inspire, convince. The implementation part of strategy is going to be led by Marketing Communication Manager of SBM ITB while the success of strategy is going to be measured through Instagram analytic tools. The social media content marketing strategy of SBM ITB being made using a framework from Content Marketing Institute which resulted in a defined guideline for SBM ITB in creating a content and doing activities on social media.Keywords: Content Marketing Strategy, Instagram, SBM ITB, Social Media
Long-term performance of politically connected winning firms after 2014 indonesian presidential election
No full textThis research discuss whether there is a difference between the long-term value of firms that is politically connected to president Jokowi and firms that is politically connected to runner up president Prabowo after Indonesian presidential election in year 2014. This research aims to investigate (1) long-term value of politically connected firms after 2014 election, (2) long-term value of politically connected winning and losing firms after 2014 election, and (3) whether politically connected winning firms have higher long-term value than politically connected losing firms. This research collect 52 politically connected firm’s data that is connected to the winning and losing side from year 2014 to 2019. The result of this study is that there is a difference between the long-term values of firms that is politically connected to the winning side compared to firms that is politically connected to the losing side. The result of the event study that has been done is to come to the conclusion that politically connected winning firms (PCWs) result in an average abnormal return of -37% compared to politically connected losing firms that result in an average abnormal return of -84%. This finding can also be seen through ABHAR testing, for the total difference in the research period is 47% and is statistically significant in a 1% level. Lastly, this result can provide a guideline for investors that it is more profitable to invest long-term in politically unconnected firms after a presidential election. KEYWORDS: Firms Long Term Performance, Indonesia, Political Connection, Presidential Election
Project management scheduling planning for housing construction in pertiwi land
No full textAbstract: The topic of this research is scheduling planning because Pertiwi Land, a property development company, is facing schedule lateness in their projects. This research aims to identify the root cause problem of schedule lateness and to solve it using appropriate scheduling planning methods. This research is conducted using qualitative research method. The data are retrieved from documents studies of previous projects and in-depth interviews to company’s key stakeholders. The object of this research is limited to one unit standard 36-type housing construction as the object mostly built in the projects. In the analysis, researcher identifies the root cause problem using 5-Whys method and uses a set of work breakdown structure (WBS), critical path method (CPM), and program evaluation and review technique (PERT) as proposed solutions. The cause of schedule lateness is the existing scheduling planning method that plans for directly a group of construction objects, thus makes it undetailed and more difficult to be controlled in execution. To address the problem that the company faces, the recommendations are to use more detail scheduling planning methods, supervise the critical activities identified more attentively, take corrective actions once schedule lateness occurs, and arrange the construction contract carefully using probability as reasonable assurance. Keywords: Project management, scheduling planning, housing construction, schedule lateness, project completion time
Customer Acceptance Toward The New Pertamina Self-Service System Using Technology Acceptance Model
No full textAbstract. The present research is aimed at adapting the Technology Acceptance Model (TAM) to the use of Pertamina Self-Service in Bandung Area by examining the research and topics linked to this subject. In this study, the TAM model introduced by Davis in 1986. Thus this study sample consists of seven dimensions, which are the three following factors: quality (the quality of information and quality of service and the quality of the system), perceived ease of use the experience, the perceived usefulness, attitude toward use, behavioral intention to use and the actual system use. In light of this, the current study extended these necessary dimensions and factors in order to be expanded in line with the Self-Service business, especially in Pertamina’s Self-Service system in Bandung. The questionnaire used in this study was designed and developed based on an initial pretested survey distributed to a sample consisting of (352) customers that represent 3000 populations in a week. The data analysis gave the result that the acceptance of using Pertamina Self-Service is influenced by all the variable by (0.655) or equal to 65,5%. Besides the correlation between all variable among each other are between 0.344-0.714 which is have a strong correlation and related on the same direction. As for the variable, the strongest one is the Perceived Ease of Use which have (0.528) or equal to 52,8% value of contribution to influenced the Actual System Use. Keywords: TAM, Quality, SST, Actual Use, Eas
Assessment of service quality towards customer loyalty: case study of tentrem
No full textA local coffee shop in Bandung known as Tentrem Kopi & Kesegaran was established in 2016 located in Cisitu. Cisitu is a small neighborhood inhibited by local people and students from ITB (Institut Teknologi Bandung).Tentrem offers free Wi-Fi and wide variety of drinks, yet it does not provide customers with sofa and air conditioning. Based on the modern coffee shop characteristics, Tentrem has not met the criteria of modern coffee shop. This indicates a gap between customers’ expectation of a coffee shop and what Tentrem actually provides for its customers. Delivering quality service can be seen as an essential strategy in order to survive and success (Dawkins and Reichheld, 1990; Parasuraman, ZeithamI, and Berry, 1985; Reichheld and Sasser, 1990; ZeithamI, Parasuraman, and Berry, 1990). Service quality is pivotal in maintaining customer satisfaction and customer loyalty which can increase profitability of Tentrem. Therefore researcher conducted a multiple linear regression to see the relationship between service quality, customer satisfaction and customer loyalty. The findings are service quality has significant impact on both satisfaction and loyalty, however satisfaction does not act as mediator between service quality and loyalty. Customer satisfaction is also significant for customer loyalty. Keywords: customer, loyalty, satisfaction, services, Tentre