Journal of Business and Management
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Generation Z Repurchase Behaviour Analysis of Online Profit Thrift Shop in Indonesia
No full textAbstract. There are two types of thrift shops, non-profit and profit. In the current era, thrift businesses are starting to emerge, especially online profit thrift shops. This has resulted in an increase in Generation Z customers category online thrift stores over the past few years. Generation Z is known to be quite difficult to encourage do repurchase again at the same shop. Hence, an extra strategy is needed for online thrift store marketers that can encourage consumers to make repurchase intentions at the same online profit thrift store. The researcher explores the factors (perceived usefulness, enjoyment of online stores, trustworthiness of online shops, need for uniqueness, price orientation) of two major dimensions (store image and motif thrift) adopted from related journals. This study will use a survey method in collecting data from respondents and PLS-SEM. The results of this research indicate that enjoyment of online stores, need for uniqueness, and price orientation influences the repurchasing behavior of Generation Z on profit-winning online stores. The results of this research are expected to increase knowledge of the profit thrift store marketers, about generation Z Indonesia and to maximize sales of thrift products online in Indonesia.Keywords: Generation Z, Online Profit Thrift Stores, PLS-SEM, Repurchase Intentio
Influence of Promotion Mix on Consumer Purchase Intention Towards Umrah and Hajj Travel Agency Service (Study Case of Haromain Mubarok Tour and Travel)
No full textIndonesian SMEs are on the rise, streak from 52 million in 2010 and expected to reach 65 million by 2020. Umrah and hajj travel agency is one of examples, since Indonesia has the largest Muslim population and always been ranked as top 10 countries sending the most umrah and hajj pilgrims with 988 existing agencies. Ironically, SMEs still face marketing problems especially in promotion area. Therefore, it is important to identify the potential market and understand the influence of promotion mix tools towards purchase intention. Research is done in Bandung through questionnaire with 205 respondents and analyzed using multilinear regression. It is discovered that advertising, personal selling, and sales promotion have the strongest influence, while public relations and direct marketing are the weakest. Additionally, people aged 22 up to ?56 years old with monthly income IDR ?1.000.000 up to ?10.000.000 regardless their gender, education, occupation, and umrah or hajj experience are indeed a potential market. Hence, it is suggested to approach the potential market using advertising, personal selling, and sales promotion in order to increase their intention to purchase umrah and hajj travel service. But the strategy needs to be adjusted to fit in every segment of the potential market. Keywords: Consumer Purchase Intention, Indonesian SMEs, Marketing Strategy, Promotion Mix, Umrah and Hajj Travel Servic
Build A Strong Brand Image in Waste Management Social Enterprises
No full textSocial enterprises of waste management have been growing rapidly overtime. During the pandemic, this sector has become one of the resilient businesses where enterprises should be able to attract attention and become on top of mind with a good perception for customers. Moreover, there is currently no single company that has a strong waste management brand image. This study aims to identify the factors to build brand image, identify most significant factors which affect the improvement of brand image, and provide recommendations on how companies should build strong brand image. The data collection was carried out using a quantitative approach and purposive sampling technique with a total of 101 respondents. PLS-SEM is used to process data and analyze the relationship between variables. In addition, a qualitative approach through semi-structured interviews with 3 informants was conducted to validate data and develop recommendations. The results showed that aspects of brand behavior and attitudes and brand associations had a significant effect on the formation of the brand image of waste management social enterprises, while the other three aspects such as brand identity, brand personality, and brand competence and benefits did not show a significant effect. This study recommends waste management social enterprises can implement carrying out certain live acts, spreading positive state of mind, conducting social interaction, and holding collective acts to build brand image. Keywords: Waste Management Social Enterprises, Brand Image, Quantitative Approach, PLS-SEM,Qualitative Approac
Forecasting Method Analysis of Tin Ingots Company in Indonesia. Case Study: PT. Timah Tbk
No full textMineral mining is performed globally, and mineral demand is continually growing in accordance with human necessities. Especially for Tin, the global tin market to grow at a CAGR of 0.81% during the period 2017-2021. PT. TIMAH Tbk, a state-owned company, operates the official tin mine on Bangka and Belitung Islands. The number of tin ingots is produced based on the RKAP or the planning master for PT. Timah Tbk. This research aims to get the well-performing forecasting method to make the estimation of tin ingots sales.After analyzing the target and realization from 2009-2020, there several error between them with the specification MAD 7,291, MSD 123,983,550, and MAPE 18.1%. This error indicates that the target and realization have 18.1% different. In this research, there are several methods used to get the better forecasting method with lowest error. The methods conducted are based on (Nahmias & Olsen, 2015) time-series method analysis and causal method. The time-series analysis used are 4-Year Moving Average, Single Exponential Smoothing, Holt’s Model, and Winter’s Model. Furthermore, the causal method used are exercised by Support Vector Machine (SVM). The demand data used are based on sales of refined tins (tin ingots) from 2009-2020.The result shows that SVM method or causal method has become the forecasting method with lowest forecast error with detail MAD 3,084, MSD 29,360,790, and MAPE 8.9%. This forecasting method is performing well because the factors used that affect the demand of tin in Indonesia have theoretically passed the correlation test (Safitri, 2004).Keywords: Forecasting method analysis, tins company, PT. Timah Tbk
How can Au Gré Du Vin Increase Its Brand Awareness and Develop An Impactful Social Media Strategy?
No full textIn the era of digitalization and with the occurrence of the pandemic, social media have become a crucial piece of a business marketing strategy as it eases companies to connect with their target customers, increase awareness, and boost their leads and sales. Due to the change of ownership and the impact of the pandemic, Au Gré Du Vin, a cellar specialist in natural and organic wines from Languedoc-Roussillon & Southwest in France, struggles to persistently stay relevant and show their unique selling proposition online specifically on Instagram, Facebook, and its official website. These three platforms have different objectives. Thus, must be utilised according to the features available and show alignment in aesthetic, content, and values to highlight brand identity and USP. Leading to a research question of “How can Au Gré Du Vin Increase Its Brand Awareness and Develop An Impactful Social Media Strategy?” as this research leverages a qualitative approach using both primary and secondary data collection processes.Keywords: Marketing, Social Media, Brand Awareness, Strategy, Wines, France
INFLUENCE OF E-SERVICE QUALITY TOWARDS CUSTOMER LOYALTY IN THE SUBSCRIPTION VIDEO ON DEMAND (SVOD) SERVICE IN INDONESIA (CASE STUDY: NETFLIX)
No full textSubscription video on demand (SVOD) seems to be getting popular as a choice of entertainment by consumers in the form of video such as movies and series including in Indonesia. SVOD can be accessed through the internet and can be accessed by many electronic devices connected to the internet. But with the rising of SVOD popularity, the competition in the industry became fierce with many new SVOD providers starting to spring up, and maintaining customer loyalty also becomes hard as companies trying to get as many customers as possible in the market therefore, it needs a strategy to maintain customer loyalty. The author chose to research how e-service quality can influence the customer loyalty of SVOD in Indonesia because SVOD is services provided on the internet and can be accessed either with web or app therefore e-service quality becomes an important factor to assess the service they provide. So, this research aims to see which e-service quality dimension has a significant impact on customer loyalty. The SVOD that became the object of this research is Netflix because they already have a long presence in Indonesia and have a substantial number of customers. Electronic service quality (E-service) quality is the ability of a company to provide service for customers through the online market. Customer loyalty is the commitment of customers to repurchase or patronize the same product and recommend it. The research is quantitative and was conducted by giving questionnaires to Netflix consumers in Jakarta and Bandung and the author managed to collect 110 data and analyze them with SEM-PLS method. The author found that e-service quality dimensions which are: Product portfolio, Information quality, visual appeal, and ease of use have a significant and positive influence on customer loyalty of Netflix customers in Indonesia.Keywords: E-service quality, Customer loyalty, (Subscription video-on-demand) SVOD, Netfli
Factors Affecting Purchase Intention in Indonesian Online Retailers
No full textOnline fashion retailers have an influential impact on the e-commerce portals as well as on fashion conscious consumers which have been very significant and shown tremendous results in the fashion retail industry. This research is going to investigate about how trust and website quality have a connection with the intention of online purchasing. Data was collected using a survey, involving 390 individuals. Multiple regression analysis was conducted to ascertain how trust and website quality influence customers\u27 buying intentions when it comes to fashion e- commerce sites. According to the findings, trust and website quality were identified as the catalysts for a new wave of digital revolutions originating from e-commerce players such as Zalora and Pomelo to target generation groups in Indonesia, as these online retailers have surpassed the country\u27s major economies. As a recommendation, potential studies in on fast fashion e-commerce should focus on the impact of moderating variables such as previous Internet and online shopping experience on purchasing intention.Keywords: online fashion, e-commerce, purchase intention, trust, website qualit
Identifying the aspects in employer branding of ksu putra mandiri to improve the employee engagement
No full textAbstract. Student\u27s business organization transfers knowledge and skill related to business that will provide opportunities for the students to understand the business problems and solutions. This organization usually has a dynamic and flowing nature. Dynamic and flowing means the cadre or its management always changes from time to time. The data collected are from one business division of a students' business organization in the Bandung area, namely Kantin Barat Laut (KBL). KBL is one of Koperasi Kesejahteraan Mahasiswa Institut Teknologi Bandung (KOKESMA ITB) businesses. The dynamic and flowing nature causes miscommunication between management and employees, ex and current management, in employee’s perspective, they feel superior because they work longer, and in the manager’s perspective, they feel disinclined although their positions are higher. Miscommunication makes the company unable to achieve its goals effectively. The communication climate becomes an indicator for an organization to judge how well the interaction occurs between its members. A positive communication climate can make it easier for an organization to achieve its goals. The data collection used in this research are interviews, observation, and document review. The results show that employees tend to be closer to manager and president director because they are the authorities to make changes and developments.Keywords: Student\u27s Business Organization, Fast Change Management, Communication Climat
The Study of Indonesian, Malaysian, and American Consumers\u27 Purchase Decision towards Motorcycle Riding Gear. Case Study : Unionwell.
No full textAbstract. Motorcycle phenomenon has been occurs and increase in several countries including in Indonesia. With the start of motorcycle trends there is also a motorcycle riding gear trend. Motorcycle riding gear is a clothing and accessories that is used by motorcyclist. By the increase in motorcycle riding gear trend there will be an opportunity for motorcycle riding gear business. One of the popular motorcycle riding gear business in Indonesia is Unionwell, a brand that is establish in Indonesia and focus in motorcycle and vintage culture and clothing. Eventually, Unionwell develop new strategy which is expand its store to another countries which are Malaysia and US. There is obstacles that face by Unionwell because each country has different culture and it causes different consumer behaviour. In order to survive and expand in global market, Unionwell must know the consumer behaviour from these 3 countries. This study aims to determine the consumer purchase decision in Indonesia, Malaysia, US and the relationship between the cross-national consumer attitude and purchase decision to help Unionwell with the international marketing recommendation. This study adapted the model from the previous research about cross-cultural and men consumer behaviour. This research use quantitative approach through online survey method towards 200 respondent who already purchase motorcycle riding gear in Unionwell and analyzed by PLS-SEM and One Way MANOVA to assess the relationship between the factors and consumer purchase decision differences among 3 countries (Indonesia, Malaysia, and US). The result shows, attitude towards globalization significantly affected global openness and consumer ethnocentrism. Global openness significantly affected consumer ethnocentrism. Consumer ethnocentrism significantly affected COO image. COO image affectedbrand awareness. Moreover, social identity, self-esteem, culture value and lifestyle affected attitude towards products. Meanwhile, attitude towards product affected purchase decision. The implication of this research is to give insight about consumer attitude and buying behaviour towards motorcycle riding gear and to help Unionwell survive and expand in global market by give the international recommendation that can be implied.Keywords : Attitude, Buying Decision, Cross Culture, Motorcycle Riding Gear, Unionwel
The relationship between customer experience with customer satisfaction and online customer review in buying the product in tokopedia
No full textAbstract. Tokopedia is one of the most widely used online platforms by the public. This research aimed at determining 1) the relationship between online customer review and customer experience in buying the product in Tokopedia 2) the relationship between online customer review and customer satisfaction in buying the product in Tokopedia, 3) the relationship between customer experience and customer satisfaction in buying the product in Tokopedia. The population of this study was Tokopedia users since January 2020 until June 2020 in Bandung Raya. The sample were 100 respondents who were selected using Purposive Sampling Technique. Due to the Pandemic Covid-19, the data were gained only from the distribution of the questionnaire through Line, Instagram and WhatsApp. Classical Assumption Test and Multiple Linear Regression methods were used to analyze the data assisted by SPSS. Based on the research that had been conducted, the results showed that 1) There was a positive relationship between online customer review and customer experience in buying the product in Tokopedia, 2) There was a positive relationship between online customer review and customersatisfaction in buying the product in Tokopedia, 3) There was a positive relationship between customer experience and customer satisfaction in buying the product in Tokopedia.Keywords: Online Customer Review, Customer Experience, Customer Satisfaction, Tokopedia