Journal of Business and Management
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The Factors Influence Customer Purchase Intention on Cause-Related Marketing in Sadari Sedari
No full textSadari Sedari is A nonprofit organization that comes with the aim to strive for education and environmental sustainability through selling secondhand clothes collected from society. Their revenue is a fundamental thing towards their donation amount. Behind the selling activity, the heaps of used-clothes piled up in their storage because of the items that are not sold is become their concern. This study aims to discover the factors that influence customer purchase intention on cause-related marketing in Sadari Sedari and trace the linkage between them. The Theory of Planned Behavior (TPB) is used with additional variables of cause involvement and brand-cause fit. The survey collected 205 respondents within the age dominated of 18-23, domiciled in Jabodetabek and Bandung. The data processed with the PLS-SEM method. The research found the most significant influence to purchase intention is on attitude that affected by brand-cause fit. The research designed with the case study of Sadari Sedari and could be a reference for nonprofit organizations, or businesses to develop a cause-related marketing initiatives. Moreover, these findings could be a reference for researchers to use TPB to evaluate customer purchase intention in cause-related marketing activity.Keywords: Cause-Related Marketing, Consumer Behavior, Non-Profit Organization, Purchase Intention, Sadari Sedari, Theory of Planned Behavior (TPB
How Agile Methods are Used and the Impact it has on Video Game Development (An Exploratory Study of PT. Agate International)
No full textAbstract. Agile methods are used more frequently in video game development which is a new yet promising creative economy sector that is developing in Indonesia. While it has many similarities to software engineering, video game development has its own set of challenges unique to it. However, the systematic use and impact of Agile in game development is largely undocumented. This research aims to provide an understanding of this issue specifically in PT. Agate International, one of the largest and most successful video game studios based in Indonesia, by doing a qualitative exploratory study of the Studio through the use of interviews and studying other documentary evidences by thestudio. The findings of this research show that PT. Agate International mainly uses Scrum (sometimes combined with Semi-Waterfall), Kanban, and Scrumban, matching the needs of the project it is used for, whereas some XP practices are used implicitly and is also adjusted to the type of project under way. The main positive impacts of Agile is on communication, facilitating the finding and change of features, improves quality of the game, on managing the scope of the project, as well as indirectly towards productivity of the development team.Keywords: Video game development, Scrum, XP, Agile methods and practice
ANALYSIS OF NON PERFORMING FINANCING AND LIQUIDITY RATIO OF ISLAMIC BANKING IN INDONESIA BEFORE AND DURING COVID-19 PANDEMIC CASE STUDY OF MUAMALLAT BANK
No full textThis research was conducted to analyze and describe the NPF and FDR ratio of Bank Muamalat Indonesia between before and during the Covid-19 pandemic. The method used in this research is quantitative with research data in the form of secondary data. The data were collected using the documentation method and analyzed using the descriptive statistic and independent sample t-test. The results of the study state that the NPF and FDR value of Bank Muamalat Indonesia was differ between before and during the Covid-19 pandemic, although not statistically significant. The difference in terms of NPF indicates that the financing risk faced by Bank Muamalat Indonesia during the pandemic period is greater. The difference in terms of FDR indicates the existence of prudence from banks in distributing financing to the public because the business situation is not conducive during the Covid-19 pandemic. Banks are trying to be more selective in channeling financing so that the credit risks faced do not get bigger.Keywords: NPF, FDR, Bank Muamalat, Pandemi Covid-1
Analyzing Volunteer Motivation In Non-Profit Organization (Case Study: Komunitas tanpa Batas)
No full textKomunitas Tanpa Batas is a non-profit organization that engaged in educating street and marginalized children in Bandung. The problem that experienced by organization is that they do not have good volunteer engagement in retaining volunteers in organization. This problem has resulted in a lack of volunteers who are willing to last until the end of the working period and cause this organization to lack volunteers to provide services. Based on these problems, this study aims to determine the reasons underlying volunteers to join and stay in non-profit organizations; also provide recommendation to management on how they can improve strategies to increase volunteer motivation. This research was conducted quantitatively. The method used in this research are pattern matching and making explanation. The result of this study indicate that volunteers survive due to intrinsic and extrinsic motivation. Then suggestion for management to make volunteers remain in organizations are, (1) make improvements in the recruitment system, (2) making planning and decision related to motivational actions, (3) showing more appreciation to volunteers.Keywords: Non-profit organization, Volunteer, Motivation, Engagement, Intention to sta
TOURIST DESTINATION CHOICE MODELLING DURING COVID-19: CASE STUDY OF THE FIVE INDONESIA’S SUPER PRIORITY DESTINATIONS
No full textTourism is one of the most important economic activities and was planned to be the core economy of Indonesia. During this COVID-19 pandemic, the period of self-isolation and other restrictions changed the tourists’ travel behavior and made tourism be the most affected industry. Government wanted to focus on the five of Indonesia\u27s super-priority destinations; Borobudur, Labuan Bajo, Mandalika, Likupang, and Lake Toba, to recover the loss, but on the implementation, the ministry is not focused on the travel demand. This research aims to explore factors that affect Indonesian domestic tourists while choosing the five super-priority destinations during this COVID-19 and propose a recommendation to the tourism stakeholders. Using the choice modelling analysis, Mandalika government protocols, transportation cost, travel time; Labuan Bajo and Borobudur health and hygiene; and Borobudur destination image significantly influence tourist’s choice. The Health Enthusiast, Sports and Culture Person, and Nature-lover characteristics influence tourists in choosing destinations besides Lake Toba. The Social and Explorer characteristics influence them in choosing Lake Toba. Thus, the government should maintain periodic management controls of Cleanliness, Health, Safety, Environment Sustainability (CHSE) protocols and collaborate with tourism service providers to promote the five of Indonesia\u27s super-priority destinations rooted in tourists\u27 interest and safety guarantees.Keywords: Tourism, Choice Modelling, Destination Choice, Indonesia’s Super-Priority Destinatio
ANALYSIS OF THE IMPACT OF WATTPAD AS ONLINE WRITING AND READING APPLICATION TO CUSTOMER INTENTION ON BUYING PRINTED NOVEL
No full textWattpad is an online website and application designed to publish new user-generated stories for novice authors, which aims at creating social networks around stories for both amateurs and established writers. Wattpad helps aspiring authors find audiences, but it also offers original content to conventional book publishers, advertisers, and film and TV producers, in addition to providing them with real-time insights on the stories and subjects audiences find exciting (Steiner, A, 2017). Since Wattpad\u27s popularity skyrocketed in Indonesia around 2011, the fiction shelves in bookstores in Indonesia are now dominated by books adapted from Wattpad. However, despite the fact that there are a significant number of Wattpad novels in the bookshelf, there rarely is a journal that discusses the relationship between the usage of Wattpad by readers, and their intentions to buy printed Wattpad books, especially in Indonesia. Therefore, this research aims to fill the existing gap. A quantitative survey was conducted among 325 respondents who have used the Wattpad app for at least the last 6 months to meet the objective of the research. As a result, after analyzing both genders of the respondent separately, it is indicated that for females, author familiarity, customer engagement, and perceived value is significantly correlated to consumer purchase intention. It was also found that perceived value is correlated to thestory idea and customer engagement, while the engagement itself could occur depending on how interesting the story ideas, author familiarity, author’s promotion, as well as vote for vote and comment for comment activities. However, the perspective of the male respondent remains unclear because of the limitation of the number of respondents.Keywords: Wattpad Indonesia; Online writing and reading platform; Customer Engagement; Perceived Value; Purchase Intentio
Mapping Business Model Strategy Based-On Motivation of People to Participating in Sharing Economy
No full textThe sharing economy is a growing concept that has a massive and positive impact on society, but it is still below the traditional economy. This study is purposed mapping of sharing economy companies in Indonesia and international, and also to identify how their revenue stream, channel, and customer relationship strategy of pioneer sharing economy companies in response to motivation theory as an effort to provide literature and references for other existing or potential sharing economies, so that is expected to accelerate the development of the sharing economy. This research uses a qualitative approach and secondary data collected from previous research, company website, and articles. In this research, sharing economy companies determination is conducted by sort list of companies collected from the article based on requirements or indicators of sharing economy and pioneer sharing economy companies determination conduct use Alexa traffic and Simillarweb by comparing their rank as an indication of success in encouraging people to participate. Revenue stream assessment by looking at their revenue stream type and their monetization strategy. Channel and customer relationships assess by looking at their website using indicators of motivation (Economy Benefit, convenience, Sustainability, Sense of belonging, and Trust) to see the initiative. As the result of this research, 1. List of sharing economy companies in Indonesia and internationally divided into six sectors (finance, space, transportation, services, food, & goods) but in Indonesia, there is no company engaged in the food sector that meets the definition of the entire sharing economy. 2) List of revenue stream model strategies and monetizing strategies of sharing economy companies. In terms of revenue stream model strategy, it is found that the pattern is that companies charge commission fees to providers and assign transaction fees to users. 3)mapping website companies initiative as one of channel and customer relationship strategy in response to motivation theory, it is found the pattern in each sector and in general, it’s pattern means all companies have the initiative in some indicators. This research can be a standard or reference of other existing or potential sharing economy companies in determining business model strategy as an effort to accelerate the development of the sharing economy.Keywords: Sharing economy, Motivation, Business mod
TikTok Influence on Generation-Z Purchase Intention towards Offline F&B Businesses in Indonesia
No full textCovid-19, the acceleration of technology and booming applications like TikTok opens up opportunities for businesses. It is important for them to understand the influential factors in TikTok so marketing strategies can be conducted as effectively and efficiently as possible. This research focuses on businesses in the Food & Beverages sector which is a large sector in Indonesia that is believed to be immune to the pandemic and is even predicted to develop rapidly along with technology advancement. This study adopted the Buyer Behavior theory by Howard and Sheth as the base theory. A 7-Point Likert Scale online questionnaire filled out by 199 respondents from Generation-Z who use TikTok everyday and have purchased culinary products that appear on TikTok at least once. The analysis was carried out using Structural Equation Modeling through the statistical application of SPSS and AMOS. This study found that Informational Based Content and E-WOM had a significant effect on Brand Attitude and Purchase Intention. Meanwhile, Recreational Based Content and Involvement with a Brand only have a significant effect on Brand Attitude. This study also found that Brand Attitude has proven significant to be a mediating variable.Keyword: TikTok; Purchase Intention; Generation-Z; Structural Equation Modeling; Food and Beverages Busines
The Factor Affecting Customer Satisfaction Towards Internet Service Provider for Millennials in Bandung
No full textAbstract. Service quality has been considered as one of the key elements of service provider success because it can cause customers to be satisfied. This research was conducted at PT. Telekomunikasi Indonesia, Tbk (PT. TELKOM), which is the only state-owned enterprise (SOE) service provider telecommunications and network in Indonesia. Millennials (millennial generation, Generation Y) is the phrase used to generally describe a person who reached adulthood in the early 21st century and covers the generation of people born between 1980 and 2000. Millennials are those who grew up using electronics, the Internet and online social communities. This research aims to determine the level of consumer satisfaction with service quality. This study took 158 respondents, and then performed Servqual calculations to determine the value of GAP, the results of the GAP were used as input data for Importance-Performance Analysis (IPA) which were then identified 4 Attributes that must be considered in the katesius diagram. then the Customer Satisfaction Index (CSI) is calculated, the results of which are very disatisfied.Keywords: Customer Satisfaction, Internet Service Provider, Service Quality, Importance Performance Analysi
Factors Influencing Customer Repurchase Intention towards Online Product in Online Shopping Website (B2C E-commerce) "
No full textAbstract. The development of e-commerce business could create an opportunity that has to be generated by e-commerce players, especially B2C E-commerce in order to become successful business by retaining customers through repurchase intention. This research aims to determine the factors influencing customer repurchase intention, to determine the effect of customer satisfaction towards repurchase intention, and to determine the factor that has biggest influence on customer repurchase intention in B2C E-commerce website. The data of this research obtained through in-depth interview to 11 informants who live in Java, aged 15-44 years old, and ever repurchase in B2C E-commerce website. The data that has been collected analyzed by using manual coding. The result shows that price, product quality, sales promotion, and customer satisfaction are the factors influencing online repurchase intention. Furthermore, product quality is the factor that has biggest influence towards online repurchase intention. This research also shows customers tend to repurchase when they feel satisfied with online shopping experience provided by the website. Therefore, satisfaction is animportant key to be considered by B2C E-commerce because it can encourage customer’s intention to repurchase in the website itself.Keywords: B2C E-Commerce, Online Repurchase Intention, Customer Satisfaction, Price, Product Quality, Sales Promotion