Journal of Business and Management
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Valuation of a construction company, pt. Xyz – a case study
No full textAbstract. PT. XYZ is a company that move in construction sector. PT. XYZ is not a publicly listed company and hasn’t planning on going IPO yet. The shares are owned by private investors. Recently, PT. XYZ is in talks with a potential shareholder to invest in the company. Existing shareholder of PT. XYZ is willing to give up a maximum of 20% dilution from the new share composition by issuing new shares. By doing valuation of PT. XYZ, we can calculate how much worth of 20% PT. XYZ share dilution to help PT. XYZ determine it price. The projection growth of PT. XYZ will consider the COVID-19 outbreak. Valuation of PT. XYZ will be using DCF approach. From DCF valuation, PT. XYZ intrinsic value is IDR 345,141,295,887 which is 1.83x their book value. Current number of share of PT. XYZ is 25,678 shares, which will become 32,098 shares after dilution. There will be 6,420 new shares that will be subscribed by new investor.Keywords: Construction Industry, Valuation, Discounted Cash Flo
Understanding working from home (wfh) behavior of employees in jakarta during the covid-19 outbreak
No full textAbstract. The COVID-19 outbreak made a new trend in the world of work which is Working from Home (WFH). Despite the companies’ readiness, employers were taking the risk to start WFH including Indonesian companies. WFH practices changed the working environment which affects the workers’ working behavior. This research aims to understand the working environment changes and the working behavior while practicing WFH due to the pandemic. In this study, the researcher conducted in-depth interviews with 10 Indonesian workers in Jakarta from various background to explore the elements of working environment and their working behavior during WFH. Researcher used the Qualitative Coding analyzing the findings. The result shows that there are five significant working environment changes such as; work procedure, compensation adjustment, supervisor support, workspace and HR employee support program. Hence, there are five dimension of working behavior that was found from the Indonesia workers during the WFH; personal discipline, personal resilience, personal effort, social awareness, and coordination and team collaboration. There are two recommendation provided such as; employers should create a structured work system for WFH, and a New Normal Policy based on the Government’s regulation.Keywords: Working from Home, COVID-19 Outbreak, Working Behavior, Working Environment,Qualitative Approac
The Relationship between Government Regulation and Customer Repurchase Intention on Online Ride Sharing Companies in Bandung 2020
No full textAbstract. On May 2019, the government issues regulation about online ride hailing which can increase the service standard and increase the tariff but in the other hand also give bad impact on decreasing the industry's demand. Based on some literature the good service quality and good perceived price pricing tariff could increase repurchase intention. If the service quality and perceived price are bad, it can makes bad customer satisfaction and also customer loyalty which lead the customer to not repurchase in the industry. It is important to know the correlation of government regulation implementation towards customer satisfaction, customer loyalty, and also repurchase intention. SEM-PLS has been applied in this research to know the correlation of each variables and also the researcher conduct SERVQUAL analysis to know the SERVQUAL gap which will be used to give suggestion regarding the service quality. The data has been collected through questionnaire and get 425 respondents. Gojek’s SEM-PLS result are there is indirect effect of perceived service quality towards repurchase intention through customer satisfaction and customer loyalty, and there is indirect effect of perceived price towards the repurchase intention through customer satisfaction. While for Grab’s SEM-PLS result are there is indirect effect of perceived service quality towards the repurchase intention through customer satisfaction, and there is significance influence of perceived price towards repurchase intention and also there is indirect effect of perceived price towards repurchase intention through customer satisfaction. In order to increase their perceived service quality both companies are suggested to follow the SERVQUAL analysis result. It is important to maintain good perceived service quality which can lead to repurchase intention.Keywords: Grab, Gojek, Government Regulation, PM No 12 of 2019, KP 348 2019, Perceived Service Quality, Perceived Price, Customer Satisfaction, Customer Loyalty, Repurchase Intention
The influence of local cosmetics video-sharing review on female dailynetwork youtube channel towards viewers purchase intention
No full textAbstract. The competition of cosmetics industry in Indonesia are getting fierce since there are so many brands that emerges so the effort to lead the market must be harder. In order to survive this fierce competition, nowadays local cosmetic marketers market their product in many ways and online channel is one of the way uses to deliver their marketing message. FemaleDailyNetwork YouTube channel is an account that provides various information and review about cosmetic products that have launched in Indonesia. This research aims to identify the factors that influence viewers purchase intention of local cosmetic and analyze the decision process of viewers to buy local cosmetic products upon the value of communication perceived from watching Video-Sharing Review onFemaleDailyNetwork Youtube Channel. This study explores factors (number of views, likes,comment, and replies, perceived credibility, perceived video characteristics, perceived usefulness, attitude toward purchase, and purchase intention). The data was collected through semi-structured interview and survey then analyzed by open coding and CB-SEM. The result indicates that perceived video characteristics, perceived usefulness, and attitude toward purchase are influencing customers’ purchase decision. The finding of this research is expected to improve FemaleDailyNetwork YouTube channel as the marketing strategy for local cosmetics products in Indonesia. Keywords: FemaleDailyNetwork, Local Cosmetics, Purchase Intention, Video-sharing review, YouTub
Understanding The Digital Readiness Level of Young Milennials in Bandung City
No full textThe digital era created a new gap in the middle of the economic process in the company. This gap makes the company is still confusing to manage the talent whether managing and developing the talent based on their skills or re-skilling to the digital skills. The main actor on this era is young millennials people who in 10-24 years old and ready to join in the workforce. By using a quantitative approach with questionnaire method and descriptive analysis, the researcher would be measuring the readiness level of young millennials. The researcher was limited the scope and do this research in Bandung City. The researcher also used a framework from DQ Institute as a main framework on this research which is Digital-Intelligence-Quotient. Using this research method and framework, the researcher has already defined that most of respondents have ready to face the digital era and mastered in the future workforce competency, it could be seen from the result isthe young millennials have high scores in every level which is around 70% - 86%. Meanwhile, there are still young millennials that has a low score. Therefore, the young millennials should create a right strategy to increase their future workforce competency and become an individual that wise, competent, and future-ready digital citizens who successfully use, control, and create technology to enhance humanity.Keyword: Digital Readiness, Future Workforce Competency, and Young Millennial
Analyzing Factors Influencing In-Game Purchase Intention of Virtual Items: Case Study of PlayerUnknown’s Battleground Mobile (PUBG-M)
No full textPlayerUnknown’s Battleground Mobile (PUBG-M) is the highest-earning battle royale game in the world. Their revenue mostly come from China and United States. Indonesia are a potential market for PUBG-M. This study aims to know factors influencing Indonesian users’ PUBG-M in-game purchase intention and examine loyalty towards the game relationships to factors that could influence in-game purchase intention. A quantitative survey were conducted among 338 respondents who have purchased PUBG-M virtual items and using Partial-Least Square (PLS) - Structural Equation Modeling (SEM) to analyze relationships between variables and purchase intention. The result indicates that game satisfaction, loyalty towards the game, social relationships and self-image, good price, character competencies and playfulness significantly influences in- game purchase intention. This study also finds that loyalty towards the game mediates factors influence in-game purchase intention. Game developers should enhance users’ satisfaction and loyalty, as well as playfulness and character competencies, while also increasing user’s social value and lowering the in-game purchase price. This findings could assist PUBG-M game developers a better approach in determining which marketing strategy to implement in order to increase game profitability and seize opportunities in Indonesia by considering Indonesian users’ purchase intention.Keywords: Purchase Intention; In-Game Purchase; Virtual Items; Indonesia; PUBG-M; Loyalty towards the Game
MEASURING THE SHIFTING FACTORS THAT CONTRIBUTE TO CONSUMERS’ USE OF GREEN SKINCARE CLEANSERS
No full textThe increasing demand and supply of conventional skincare products have caused severe damage towards the environment. The environmental damage caused by conventional skincare products have driven both producers and consumers to shift their interest towards a more sustainable and eco-friendly option which is green skincare. It is important that consumers start shifting from conventional skincare to green skincare. However, the problem consumers are still reluctant to entirely shift from conventional skincare to green skincare due to their misconception that green skincare cannot outperform conventional skincare in terms of its functionality and benefits to the skin. In order to convince consumers that green skincare can perform as well as or even better than conventional skincare, this study will conduct an analysis regarding the comparison of both products. The objective of this research is to analyse the relevance of product price, product reviews, and product benefits in shifting consumers’ behavior to use green skincare cleansers over conventional skincare cleansers. The Multiple Linear Regression (MLR) will be used to process the quantitative survey data of 200 samples. Keywords: Green Skincare, Conventional Skincare, Cleanser, Shifting Factors, Consumer Usage,Multiple Linear Regressio
Assessment of Employee Acceptance Towards Learning Management System Used Case Study From PT. Amerta Indah Otsuka
No full textIn order to increase employee performance and compete in the fast-growing FMCG business sector, PT Amerta Indah Otsuka needs a learning system called Learning System Management for upskilling and reskilling as well as establishing a growth mindset. To get to the present phenomenon, this research was undertaken first by interviewing PT Amerta Indah Otsuka\u27s Head of Talent Development, and then by administering an online survey questionnaire to employees at the company\u27s head office. The relationship between performance expectancy, effort expectancy and social influence on the behavioral intention to use LMS by employees of PT Amerta Indah Otsuka were the variables that would be evaluated in this study. According to the findings, two independent variables, namely performance expectancy and social influence, influence the behavioral intention of employees of PT Amerta Indah Otsuka to utilize the LMS. In addition, based on the findings, the variable that has a strong influence in influencing behavioral intention is social influence.Keywords : Learning Management System (LMS); PT Amerta Indah Otsuka; Partial Least Square-Structural Equation Model (PLS-SEM); Quantitative; Online Surve
Exploring Factors Driving Experiential Loyalty In Third-Wave Coffee Shop Saya Kopi Nuansa
No full textIn this pandemic era, many third-wave coffee shops struggle to survive and compete in the market, and one of them is Saya Kopi Nuansa. According to previous studies, improving experiential loyalty can help businesses to compete in the market, as it boosts profits and reduces marketing cost. This research aims to identify the factors driving experiential loyalty in Saya Kopi Nuansa, and examine the influence of experiential quality, experiential satisfaction, perceived value, and experiential trust in the experiential loyalty of Saya Kopi Nuansa customers. This study use quantitative approach through questionnaire-based surveys. The target population was Saya Kopi Nuansa instagram followers, and the sampling technique is purposive sampling. Moreover, preliminary research (semi-structured interviews) were conducted to gain deeper understanding of experiential quality dimensions. The collected data is analyzed using the PLS-SEM method. As for the result, the significant factors influencing experiential loyalty are affective quality, physical environment quality, and outcome quality through experiential quality, perceived value, experiential trust, and experiential satisfaction as mediators. The finding is intended to help Saya Kopi Nuansa to build effective strategies to gain experiential loyalty, and subsequently, compete in the market.Keywords: Affective quality, experiential loyalty, experiential quality, Saya Kopi Nuansa, third-wave coffee sho
An Education Institution Students Perceptions of Online Learning due to Pandemic Covid-19
No full textWhen Covid-19 spread in Indonesia, Indonesian Government implemented “distance education” in every educational institution. There are 65 universities that have implemented online learning since March 2020. Even though has been implemented for a few months, with sudden notification there are still some problems appearing while online learning is going on, both from teachers or students. If someday the corona virus will go away, it does not eliminate the possibility to continue online learning in the future. So, student feedback is important as input for the continuation of online learning. The purpose of this study was to measure the level of student satisfaction of online learning using the Service Quality (Servqual) and Importance Performance Analysis (IPA) methods. The results of Servqual processing show that all attributes produce negative gaps. That mean there is a gap between student perceptions and expectations. Based on the results of IPA matrix we can see that important attribute for Management and non-Management students are different. Then, beside improving performance for attributes in quadrant 1, institutions should also maintain attributes in quadrant 2, that is the attributes that students expect to perform well and in reality, perform good enough.Keywords: Online Learning, Servqual, Importance Performance Analysis (IPA