Journal of Business and Management
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Assessment of the impact of social media marketing attributes on consumer subscribe intention and instagram performance of netflix Indonesia
No full textAbstract. Netflix is a world-leading media services. They offer thousands of movies and TV series, including its own produced series through its subscription video on demand (SVOD) service. In entering the Indonesian market, Netflix Indonesia opts for an atypical social media marketing (SMM) approach compared to its Indonesian market competitors. However, despite the differentiation strategy, it does not result in a remarkable growth of users. This study aimed to examine how SMM will influence the subscribe intention among Netflix Indonesia Instagram audience. Then, the result will be used to assess and give recommendations on Netflix Indonesia SMM practice recommendation to improve its consumer subscribe intention through its Instagram. A quantitative survey was conducted among 209 respondents who have interacted with Netflix Indonesia on Instagram within the three months data collection period. The results indicate that SMM is significantly related to consumer subscribe intention. It further demonstrates that customer engagement is a full mediator and perceivedvalue is a partial mediator in how SMM influence subscribe intention. This study implies that SVOD service marketers should pay more attention to creating contents that correspond with the audience liking and preference to ensure higher engagement that will stimulate subscribe intention as a result. The academic and management implications based on the empirical results of this study is expected to enhance marketer understandings on how SMM could improve subscribe intention and maximize its potential. Keywords: Netflix Indonesia, subscription video on demand, SMM, subscribe intention, social media engagement, perceived value
The effects of virtual community towards purchase intention of luxury streetwear in Indonesia
No full textAbstract. The luxury streetwear trend in Indonesia have just became blooming lately. Along with this trend, social media has a big role to initiate the virtual community as a place to share and exchange some information about the luxury streetwear product, the event, and sometimes they are also doing transaction in it. This research intends to find out the luxury streetwear virtual community model structured in Indonesia, identify factors that influence customers purchase intention of luxury streetwear products in Indonesia, and test the effect of virtual community towards purchase intention of luxury streetwear in Indonesia. This study using semi structured interview and online survey method to collect the data, while using open coding and PLS-SEM to analyze the relationship between the variable (hedonic and utilitarian motivation, need of uniqueness, virtual community participation, brand community’s generated content, perceived interactivity, perceived brand quality, brand awareness, brand association, attitude towards luxury streetwear virtual community, brand loyalty and purchase intention). The result indicates that virtual community participation has positive influence on purchase intention in Indonesia. The finding of this research is expected to enhance both the luxury streetwear community and luxury streetwear marketers’ knowledge to maximize the luxury streetwear business.Keywords: Luxury Streetwear, Purchase Intention, SEM-PLS, Virtual Communit
Comparison Analysis of Customer Experience in Robo-advisor Vs. Human Trader in Making Finacial Decision in the Trading Using Customer Journey Mapping Method
No full textAbstract. Robo-advisor is a kind of financial technology established since 2008. In this research, the Robo-advisor used for playing trading forex. Generally, users who do not know about forex trading will use Robo-advisor as their financial decision-maker, it is possible that users as human-trader can play this forex trading manually. Therefore, the purpose of this study is to determine the comparison of financial risks, captured emotions, and the final decision of Robo-Advisor users and human-traders based on experience with the customer journey mapping method in playing forex trading. The researcher used eleven respondents for this study, consisting of eleven Robo-advisor respondents and four human-trader respondents, which then conducted online questionnaires and semi-structured interviews to obtain data used to start making touchpoints as a basis for mapping customer journeys. The results obtained indicate that Robo-advisor's financial risk can no longer be changed because it is based on a predetermined algorithmic system, and the users' average emotions are happy and will continue to use Robo-advisor as a financial decision-maker. While human traders can adjust their choices as they do personal analysis and show that they prefer to manually play forex trading compared to Robo-Advisor. Therefore users of Robo-Advisor will continue to use Robo-advisor and human-traders will continue to manually play forex trading.Keywords: Artifical Intelligence, Customer Experience, Customer Journey Mapping, Finansial Decision Making, Robo-Adviso
Comparison of Application of Project Management Theories in Software Development Project to Startup Company Based On Project: Case Study of PT Skatsa Data Integra
No full text The development of business environment in Indonesia is very rapid, especially in telecommunication field. The sector of information and communication achieved the highest positive growth rate in Q2-2020 which contributed 4.66 percent of the GDP structure. One of the IT companies in Indonesia is PT Skatsa Data Integra, which runs their business based on IT project. This start-up has a problem with inefficiency for completing a project. In some situations, they cannot take other projects because they worry about the insufficient time. Due to this problem, the company is not able to reach the expected target. PT. Skatsa Data Integra is chosen as a case study because this kind of problem can contribute to the development of IT business in Indonesia. The purpose of the research is to identify the root problem in project management system in PT. Skatsa Data Integra and find the solution using CRT with five key elements of CRT. This research uses three methods to solve the problem: CPM, SCRUM, and KANBAN methods. The result shows that the project manager cannot breakdown the project properly. The manager uses judgemental decision to complete the project instead. This research solves the problem by implementing the three methods to the project. It makes improvement at time efficiency. At CPM there are 50% improvement by decreasing project time. At Kanban, there are 55% improvement by decreasing time. And in last method SCRUM, there are no improvement in time, but the improvement is minimize error from each activity. The other improvement are resources. Every method has improvement to add more resources to maximize the efficiency of project. Keywords: Project Management Method, Software Development Project, Start-up Business, Telecommunication, Efficienc
The Influence of Specialty Coffee Bean Packaging Design on Consumer Purchase Intention
No full textBack when Starbucks first emerged, people finally had access to better tasting coffee and recently, people got the chance to taste even better tasting coffee due to the commercialization of specialty coffee. This is due to the third wave of coffee where people interests in higher quality coffee hugely increased compared to the first and second wave. The third wave is characterized by increased awareness in the coffee qualities, as the producers and consumers are more educated regarding coffee. Various coffee roasters from around the world started to emerge selling whole specialty coffee bean in a packaging. The design of the packaging varies from roasters to roasters but all of them designed them with the purpose of attractingthe consumers. With researches regarding packaging is numerous, there is yet one regarding specialty coffee bean packaging. Therefore, this study researches the subject specialty coffee bean to see if the packaging influences purchase intention or not. This study used quantitative methods as its means to find the answers. Of 250 respondents gathered, then processed with SPSS software to conduct regression analysis and importance – performance analysis. The output was that there is indeed an influence of packaging elements (graphic, color, typography, and image) on the consumer purchase intention. Further analysis with importance-performance analysis shows that graphic is of highest importance according to the respondents along with composition as the most attractive attribute to the respondents. These finding are expected to be considered by coffee roasters in improving their packaging design based on these statistical findings.Keywords: Specialty coffee bean, packaging design, purchase intention, importance-performance analysi
Understanding Consumer Adoption On Personal Training Apps Using An Extended UTAUT2 Model.
No full textThe current explosive trend toward wellness and technology progression that open a boundless communication through mobile internet give an access for people to the newest information and vast collection of services on health and wellness. Personal training apps provide workout guides, videos, and coaching to assist user in performing workouts in training. This study aim to explore factors that could contribute to the behavioural intention to adopt a mHealth personal training apps by adapting an extended UTAUT2 model and determine the relationship between behavioural intention to actual adoption of personal training apps. Data collected using primary data from online surveys distributed to personal training apps user in Jabodetabek and Bandung, Indonesia, to be used for analysis in this study. Result from PLS-SEM analysis shows that social influence, facilitating condition, habit, hedonic motivation, and self-efficacy had a significant influence on intention to adopt personal training apps. Recommendation also provided for application developer and publisher to put more emphasize on features that drive more user adopting personal training application.Keywords: Behavioral Intention, mHealth Apps, Mobile Apps, Personal Training Apps, Technology Acceptance, Extended UTAUT
Estimating the Equity Value of PT Smartfren Telecom Tbk. Using Discounted Cash Flow and Relative Valuation
No full textThe development of technology has changed the telecommunications industry, both globally and domestically, so that telecommunications companies have benefited as internet service providers where currently the internet has become a primary need for the community. PT Smartfren Telecom Tbk (FREN) is one of the leading telecommunications service providers in Indonesia which is part of the Sinar Mas group. As a telecommunications company, FREN should benefit from developments in the telecommunications industry, however, that development if telecommunication industry is not in line with the company\u27s profit. Whereas FREN has an increasing trend in revenue from 2015 to 2020 with a CAGR of 21%. This study aims to analyze the intrinsic value of FREN’s equity and compare with the market price and industry multiples. The valuation method used in this study are discounted cash flow (DCF) with a free cash flow to firm model and relative valuation with EV/EBITDA. Based on the results of the calculation, the market price of FREN\u27s shares is considered too high where the intrinsic value of FREN ranges from Rp51 to Rp78 which is lower than the closing price (July 16, 2021) which is Rp112Keywords: telecommunications, DCF valuation, intrinsic value, overvalued, relative valuatio
Understanding The Impact of Service Recovery Strategies Towards Service Recovery Satisfaction and Customer Loyalty: A Case of IndiHome Internet Service Provider
No full textIndiHome is one of internet service providers in Indonesia. Despite the increasing number ofusers, IndiHome experience service failure in serving their customers. To understand the impact of service recovery strategies towards service recovery satisfaction and customer loyalty, IndiHome have to performed service recovery. Quantitative method is used to gain the information in order to identify the relationship between service recovery strategies towards service recovery satisfaction and customer loyalty. The primary data is gathered from 230 respondents with several criteria. The results shows that compensation is the only strategies that affects both service recovery satisfaction and customer loyalty, and the other just affect service recovery satisfaction. Also, IndiHome have to implement some strategies of service recovery to particular type of respondents based on what type of service recovery strategies that the customers tend to be more focused or concerned in order to gain back their satisfaction and maintain their loyalty. Therefore, the objective of this research is completed. Keywords: Problem Solving, Explanation, Compensation, Follow Up, Service Recovery Strategies, Service Recovery Satisfaction, Customer Loyalty
ANALYSING JOB DESIGN AND PERCEPTION TOWARDS GAMIFICATION APPROACH: CASE STUDY FOR AIESEC IN LILLE, FRANCE
No full textAIESEC Lille is a non-profit organization managed by Gen Z members to develop leadership skills to young people in Lille, France. Currently, the organization is experiencing issues regarding the members leaving and the overall activities being run in the organization. After conducting further assessments, it was found that AIESEC Lille had issues about the organization’s job design. The job design is one of the important aspects of the HR process, being the overall blueprint on how each task is given and completed. The job design can impact not just the organization’s well-being, but also the employees’ motivation, hence problems occur when employees are unmotivated in completing their work which can suspend the organization’s activities. The aim of this research is to analyze the current job design of AIESEC Lille and propose insights to help solve this problem, one of them by the approach of gamification. Throughout this study, an interview process was conducted followed by benchmarking to provide insights regarding the gamified job design. This research successfully pointed out the main problems within the job design, hence this research will provide further recommendations for the job design to be created in AIESEC Lille.Keywords: Job design, Gamification Approach, Gen
The Influence of Environmental Awareness on Purchase Intention in Buying Green FMCG Product
No full textEnvironmental conditions getting worse, but, FMCG industry in Indonesia, is contributing to environmental damage because the majority of plastic waste is produced by FMCG producers. Whereas most people are aware of environmental issues and value more for brands that care about the environment. In order to satisfy the consumers which impacts the brand or company sustainability, it is necessary to understand the consumer’s behavior through the consumer’s purchase intention. Therefore, this research aims to identify green FMCG consumer behavior and to identify the role of environmental awareness on consumer purchase intentions towards green FMCG products. This research uses a quantitative approach through an online questionnaire survey, analyzed using descriptive analysis and PLS-SEM. This research focuses on FMCG consumers who have environmental awareness, are interested in green products, and are domiciled in JABODETABEK or Bandung Raya. The result indicates that consumers get information from stores and social media, buy the products in the store, and snacks as their most frequently purchased product. The role of environmental awareness is to influences purchase intention indirectly through Attitudes, Subjective Norms, and Perceived Behavioral Control.Keywords: Environmental Awareness, Purchase Intention, Green Products, FMC