Journal of Business and Management
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The Influence of TikTok Information Quality Towards Destination Image Formation in Greater Bandung
No full textCovid-19 pandemic affects tourism sectors, especially for Greater Bandung, which is a national strategic destination. Improving destination image is an essential strategy for tourism recovery strategy given the perceived belief and overall understanding of a tourist destination in the destination\u27s image. This research will determine the role of TikTok content quality towards destination image formation in Greater Bandung. Primary research data was carried out using an online survey method related to variable information quality and destination image formation. This research was carried out from May to July 2021 with 219 respondents. Data analysis was performed using the SmartPLS 3.0 application by the PLS-SEM data analysis approach. The result was that interestingness was positively correlated with both cognitive image and affective image. In contrast, relevancy was positively correlated with the cognitive image. This study will contribute to improving the Greater Bandung destination image hence increasing tourist intents to visit Greater Bandung and thus contributing as a post-Covid-19 pandemic tourism recovery plan.Keywords: Covid-19, Destination Image, Greater Bandung, Information Quality, TikTok, Touris
THE EFFECTIVENESS OF QUALITY CONTROL ANALYSIS WITH SIX SIGMA METHODOLOGY IN EFFORT TO MINIMIZE NUMBER OF DEFECTS IN MUSICAL INSTRUMENT MANUFACTURING INDUSTRY CASE STUDY OF PT GENTA TRIKARYA
No full textQuality is one of the key successes of company to meet customer demand. Quality management is the internal process and one of its parts is Quality Control as main point in this research. The object research is PT Genta Trikarya as one of the many guitar assembly industries in Indonesia. Currently the implementation of QC at each stage of the business process has a lack of optimality or poor performance especially for three QCs that produced the most defects would be more concerned, which led to a significant increase in number of defects from 2019 to 2020. To overcome the problem, the suitable methodology is Six Sigma Methodology as the problem solving and continuous improvement process. Therefore, this research aims to minimize number of defects. The data collected by using qualitative data approach through semi-structured interview and observation as primary data, and report as secondary data, for the informants are Quality Manager and Polish QC Staff. The data were analysed by using DMAIC approach which consists of Define, Measure, Analyse, Improve, and Control. For QCs’ poor performance need to be trained to create better performance for next processes as one of the most important proposed solutions. This research can be said useful especially for PT Genta Trikarya as the object research.Keywords: Quality Management, Quality Control, Six Sigma Methodology, DMAIC, Defect
Determining Performance Factors of The Salesman Using Nvivo: Case Study of PT. So Good Food Bandung
No full textThe Food and Beverage industry gives a significant contribution to the national economy. JAPFA is the biggest agriculture food company in Indonesia, while PT. So Good Food Bandung is a local distributor of JAPFA products. This research intends to determine the performance factors of salesman in PT. So Good Food Bandung the case study of unreached sales target by analyzing the current skills development, the caused of salesman low skills, and generate a recommendation to increase skills development. This research used a qualitative approach and Nvivo to generated coding. The result indicates the category of a high performance standard that shows the behavior of Vocal about Career Aspiration, Exude Passion and Positivity, Eager to Develop New Skills, Behave as a Company Ambassador, Aware of Responsibility. Meanwhile, the low performance standard shows the behavior of Lack of New Improvement, Lack of Motivation, Lack of Communication Skills, Constantly Complain, each of the interview participants will generate the score of coding based on that behavior. The finding of this research is expected to give a recommendation for a training program as a tool to increase skills development by considering the result of this research.Keywords: Performance Factors, Salesman, Nvivo, Training Program, Skill Developmen
Analyzing Factors Determining Clothing Interest and Purchase Intention Towards Everyday Pajamas Fashion Products
No full textThe trend of Everyday pajamas has recently become popular in the fashion world. Along with the growth of the trend, there are a large number of brands and also numerous everyday pajamas products within the market. This situation shows that there is high competition within the market of everyday pajamas, which could make business experience a reduction in its profits. Facing this situation, brands need to understand consumer’s clothing interest and purchase intention concept to develop marketing strategies to further help brands being competitive referring to the current competition within the industry. This research aims to identify factors influencing clothing interest and purchase intention in everyday pajamas products. To analyze the data result from 215 respondents, the writer uses Partial Least Square Structural Equation Modelling (PLS-SEM) with SmartPLS tool. The result finds that Attitude and Perceived behavioral control positively and significantly influence purchase intention towards everyday pajamas fashion products. Attitude within this research has become the most influencing factor towards everyday pajamas. On the other hand, need for uniqueness, WOM, brand image, and perceived quality become the factors that influence clothing interest. The findings of this research are expected to give insightful information for brands and for future study.Keywords: Everyday Pajamas, Competition, Clothing Interest, Purchase Intention, PLS-SE
Business Process Analysis of Outpatient Waiting Time Using Simulation Case Study: Puskesmas ABC
No full textThe increased number of visitors and patients visiting public services such as Puskesmas hasbeen a serious concern while the service system stays constant. These unchanged system and growingnumber of patients causing the long waiting problem. Puskesmas ABC\u27s management said that theirflow of patient is slow, especially at Physician’s waiting line. Long waiting time affects patient’ssatisfaction and may cause patient’s illness get worse or transmit their illness to others. The purpose ofthis research is to analyze the quality of the process business, outpatient waiting time, resource allocationin Puskesmas ABC, and the use of a simulation model to analyze outpatient flow, variation of servicetime, and resource utilization. A descriptive study is conducted in order to construct a model thatpossibly used to estimate patient waiting time and service time at the outpatient counter. The waitingtime studied is the queue time starting from the patient registering until being served by a doctoraccording to the standard of waiting time set by the Ministry of Health through the Permenkes onminimum standards of hospital or health services. The data collected by conducting observation andinterview method in Puskesmas ABC. These data are processed and analyzed using Minitab to find thecontrol chart. Furthermore, the collected data examined with various simulations using iGrafx in orderto obtain the most efficient queuing model for proper appointment system. The result of the researchshows that the factors affecting the length of waiting time of the patient are the waiting time atPhysician’s room. Therefore, reducing the workload of medical record staff and improving the flow ofmedical record are able to significantly reduce the waiting time. Furthermore, information andcommunication technology (ICT) tools like online registration and electronic medical records (E-MR)can cut some of the processes and reduce cycle time by a lot.Keywords: Business process, puskesmas, resource utilization, simulation, waiting tim
The determinants of financial literacy among chess athletes in indonesia and its relationship to financial behaviour
No full textAbstract. Being an athlete is not just considered as a hobby, but for some people, it is a way of life, a profession. However, the athlete in Indonesia is faced by many uncertainties; there are many cases where athletes fall into poverty after retirement. This uncomfortable uncertainties condition stacked up with the uncertainness of financial crisis that could happen anytime. Hence, it is crucial for athletes to manage their finance well. Completely aware of this situation, this research aim to analyze athlete, especially chess athletes determinants of financial literacy and the relationship to financial behaviour. The study found out that chess athletes financial literacy level is considered low in all areas of financial literacy. Meanwhile, formal education, age, monthly income and monthly spending are significant variables towards financial literacy with formal education as the most significant variable. On the other hand, overall financial literacy has significant effects towards almost all seven financial behaviour variables. From the findings, it is important for government to rethink the way they literate society regarding financial management. Government can cooperate with related department such as OJK and national sports committee to implement improved financial literacy program.Keywords: financial literacy, financial behaviour, chess athlete, athlete
Repurchase Intention in Result of Omnichannel (Starbucks Loyalty Card Asia Afrika)
No full textAbstract. As the development of the internet, technology, and digitalization over time, it becomes vital for humans to be able to adapt to the situation. People expect convenience when they want to buy something or when they become a member of a loyalty program offered by a firm. Moreover, everyday teenagers and adults cannot be separated from their smartphones, laptops, and internet wherever they go. A smooth and seamless customer journey and experience are essential characteristics expected by these people. This development also occurs in the context of marketing, where there is a shift from multi-channel strategy to the omnichannel one. This omnichannel strategy has been applied by various companies or industries to improve the customer journey. Starbucks Asia Afrika outlet has also implemented omnichannel through its loyalty program, Starbucks Loyalty Card / Starbucks Reward Card. With this loyalty program, customers can access and compare various information about products, prices, services, or promos offered through various channels that integrated. Not only that, but the Starbucks Loyalty Card can also use as a substitute for payments at Starbucks outlets, and people can top up the balance on the card anytime, anywhere. By combining Simple Linear Regression and Multiple Linear Regression analysis, this research tries to explore whether the existence of a loyalty program in an omnichannel experience will affect customer loyalty, customer satisfaction and repurchase intention. The questionnaire was distributed to 227 respondents who have Starbucks Loyalty Card and used the card at Starbucks Asia Afrika outlet at least once, to be able to examine whether or not the experience gained by respondents will have an impact on the intention to repeat buying in the future. The results showed that the loyalty program in the omnichannel experience had a positive effect on customer loyalty and customer satisfaction. What is more, this loyalty program in omnichannel experience also has a positive effect on repurchase intention. Because the loyalty program is integrated into various channels, adding more feature in all channel where customers can deliver their opinions, suggestions, and report a problem would increase performance expectancy and service improvements. By that, Starbucks can directly follow up or evaluate to make improvements and customers will feel their needs and desires being heard and taken seriously. This analysis expected to improve various existing businesses by implementing omnichannel strategy to improve relationships with customers and also make businesses more profitable and sustainable.Keywords: Omnichannel, loyalty program, loyalty program in omnichannel experience, customer loyalty, customer satisfaction, repurchase intention, Starbucks Asia Afrika
Business development of car-restaurant in Malang case study of warung mobil onosogrem
No full textAbstract. Warung Mobil Onosogrem is one of car-restaurants in Malang. They produce Java traditional dishes and sell them by opening a restaurant in their car. The problem however is that they have not made any big development in sales despite they have run the business for 9 years. Their car which plays a big role in the business is also getting old, causing a hamper to the business. This brings forth the question of if it is economically possible for Warung Mobil Onosogrem to buy a new car and develop the business all at one time. To collect the information needed, a direct interview with the owner of Warung Mobil Onosogrem is used. Data is then used to analyze the marketing and production capacity of the business. From the analysis, alternatives are developed and the economic feasibility is measured. There are two alternatives proposed. The first alternative is to make a small change by renewing all equipment and modifying the business atmosphere. The second alternative is to make a bigger change by renewing all equipment and modifying the business atmosphere, as well as opening the stall earlier and enlarging the market range through a take-away-only branch in the center of the city. Those two alternatives are economically feasible. The rate of return difference between the two alternatives is relatively slight, but the second alternative has a slightly longer payback period but offers a chance for Warung Mobil Onosogrem to develop their production capacity and their market range that can be useful for further development.Keywords: MSMEs, car-restaurant, business development, economic feasibilit
Optimal Capital Structure of PT Garuda Indonesia Tbk.
No full textAbstract. PT Garuda Indonesia Tbk. is a well-known Indonesian national airline and has several subsidiaries such as PT Aerowisata, PT Sabre Travel Network Indonesia, PT Garuda Maintenance Facility Aero Asia, PT Citilink Indonesia, PT Aero Systems Indonesia, PT Gapura Angkasa and Garuda Indonesia Holiday France. As of April 2020, most of the airline companies has lost many passengers due to the traveling restriction from the government to avoid disease transmission of Coronavirus pandemic. Since then, PT Garuda Indonesia Tbk. should stop some flights to a certain domestic areas and foreign countries and also reduce the amount of passenger up to 50% and do a medical check for all passengers in every flight. Even more, in June 3, 2020, PT Garuda Indonesia is required to pay a maturing debt of USD 500 million to global sukuk limited and government plans to provide a loan of IDR 8.5 trillion or as much as USD 600 million at an exchange rate of IDR 14,000 as of assumed exchange rate in 2020. Considering the recent condition of restriction of flights, reduced amount of passenger, and an increased cost of medical check, the author do a research into this company to determine what company action will PT Garuda Indonesia Tbk. should take. In order to decide whether the company accept the loan or not, the author analyses the current weighted average cost of capital of PT Garuda Indonesia Tbk. and searches the optimal capital structure so as to compare the debt and equity proportion of the current and optimal condition of them. Also, the author find the best alternative financing strategy the company had to take. PT Garuda Indonesia Tbk. currently has 76% of debt and 24% of equity, where the cost of capital is 9.06% and through WACC analysis, the authors have found that the optimal capital structure that PT Garuda Indonesia Tbk. must have to finance the maturing debt so that the value of the company at maximum, and should consist of USD 1,583,506,477 of debt and USD 1,404,241,592 of equity, which is 53% of debt and 47% of equity.Keywords: Weighted Average Cost of Capital, Optimal Capital Structure, PT Garuda Indonesia Tbk
The Influence of Gojek Slogan Towards Brand Image, Brand Awareness, and Brand Loyalty
No full textAbstract. The increasingly competitive market conditions make consumers have many choices for the products they want. Therefore, building brand loyalty becomes more essential. Some factors that influence brand loyalty are brand awareness and brand image. One of the ways to enhance brand awareness and brand image is by using slogan as a marketing strategy. Gojek is a brand that uses slogan as an essential element in their several marketing campaigns. In the market Gojek has a very tight competition with their competitor. One of the things that can differentiate them is how they market their product. Because Gojek use slogan as their key strategy. Thus, the objective of this is to investigate the effectiveness of Gojek slogans as a marketing strategy on their brand image, brand awareness, and brand loyalty. To examine this, researcher conducted a quantitative survey method and collected data from 207 online participants who have used Gojek for 2 years, used 3 of Gojek services, have seen Gojek #PastiAdaJalan slogan, and aged 17-55 years old. Analysis conducted through the PLS-SEM approach indicates that the #PastiAdaJalan slogan has a significant direct effect on Gojek's brand image and brand awareness. However, the use of Gojek slogans does not have a direct influence on brand loyalty. It has to go through mediating variables which are brand image and brand awareness.Outcomes from this research expected to give insights on the use of Gojek slogan towards building and enhancing brand image, brand awareness, and brand loyalty which provides recommendation for future research. Furthermore, the findings can be beneficial for Gojek to develop their strategy in using the slogan to compete better with their competitor.Keywords: Slogan, Brand Awareness, Brand Image, Brand Loyalt