AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian
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ANALYTICAL HIERARCHY PROCESS (AHP) APPROACH IN DETERMINING PRODUCT-BASED MARKETING STRATEGIES FOR MSMEs
No full textOne of the priorities of development in the Government Work Plan is the development of Micro, Small, and Medium Enterprises (MSMEs). This research aims to formulate a marketing strategy for the MSME engaged in processing rengginang in Mojopitu Village, Slahung District, Ponorogo Regency, in order to enhance competitiveness and expand market reach. MSMEs play a strategic role in the regional economy, especially in creating jobs and driving economic growth. One of the MSMEs in Mojopitu Village produces rengginang, which still faces various challenges in marketing. The method used is the Analytical Hierarchy Process (AHP) supported by Microsoft Excel to analyze the best marketing strategies based on interviews with experts and MSME practitioners. Primary data was obtained through direct interviews, while secondary data was collected from literature reviews and related reports. The research results indicate that the main factor with priority is the product with a maximum weight of 0.666, showing that product innovation and quality play a key role in business success. Regarding the objectives, it is argued that increasing sales with a weight of 0.818 is the top priority, and that marketing strategies should focus on increasing sales volume. The most effective alternative strategy is digital marketing with a maximum weight of 0.620. This suggests that the use of technology and digital platforms is a key step in enhancing competitiveness and achieving marketing goals. Therefore, it is recommended to prioritize product innovation, increase sales, and trigger digital marketing strategies to enhance competitiveness and sustainable growth
UTILIZATION OF COW DUNG AND RABBIT URINE FERTILIZER TO OPTIMIZE THE GROWTH OF LIBERICA COFFEE SEEDLINGS (Coffea liberica L.)
No full textLiberica coffee (Coffea liberica L.) has the advantage of growing on marginal land and showing resistance to pests and diseases. To support optimal growth, Liberica coffee seedlings require appropriate growing media and nutrient sources. Cow manure and rabbit urine, as organic waste, are expected to provide sufficient nutrients. This study aimed to evaluate the effect of cow manure and rabbit urine on the growth of Liberica coffee seedlings. The experiment was conducted from February to June 2023 at the Ciparanje Experimental Garden, Faculty of Agriculture, Universitas Padjadjaran, using a randomized block design (RBD) with nine treatments and three replications. Treatments consisted of (A) soil + 2 g urea, (B) soil + 25% rabbit urine, (C) soil + 50% rabbit urine, (D) soil:cow manure (1:1) + 25% rabbit urine, (E) soil:cow manure (1:1) + 50% rabbit urine, (F) soil:cow manure (2:1) + 25% rabbit urine, (G) soil:cow manure (2:1) + 50% rabbit urine, (H) soil:cow manure (3:1) + 25% rabbit urine, and (I) soil:cow manure (3:1) + 50% rabbit urine. The application of cow manure and rabbit urine increased leaf area, root length, and chlorophyll index of Liberica coffee seedlings. The best growth was achieved with the combination of soil:cow manure (3:1) and 25% rabbit urine, which also increased the levels of total N, P2O5, and K2O in the seedlings.
Keywords : coffee, liberica,nutrition content, organic, seedlin
ANALYSIS OF THE CHEMICAL AND ORGANOLEPTIC CONTENT OF BELSASIKUNTAS AS A HEALTHY DRINK INNOVATION
No full textBelsasikuntas is a functional beverage made from a mixture of Wuluh star fruit, bay leaves, betel leaves, turmeric, and beluntas leaves. This study aims to analyze its polyphenol and vitamin C content using the Folin-Ciocalteu method for polyphenols and the iodometry method for vitamin C. Additionally, an organoleptic evaluation was conducted to assess color, aroma, and taste. Polyphenol and vitamin C content were tested both with and without dilution. For the diluted samples, a Completely Randomized Design method was applied with four concentration levels and five repetitions. The results for the undiluted samples showed that the highest polyphenol content (81.43 mg/100 mL) was observed at 5 mL, while the lowest (80.88 mg/100 mL) was recorded at 15 mL. The highest vitamin C content (48.01 mg/100 mL) was found at 15 mL, whereas the lowest (47.89 mg/100 mL) was at 5 mL. In diluted samples, the highest polyphenol content (81.36 mg/100 mL) was observed at 20 mL, while the lowest (27.54 mg/100 mL) was at 5 mL. The highest vitamin C content (47.93 mg/100 mL) was recorded at 20 mL, whereas the lowest (11.10 mg/100 mL) was found at 5 mL. The results indicate that polyphenol and vitamin C content decrease as more water is added. The organoleptic evaluation yielded a total public acceptance score of 100%, with 62% for color, 11% for taste, and 27% for fragrance. These findings suggest that Belsasikuntas has potential as a functional health drink with favorable consumer acceptability.
Keywords: Belsasikuntas, Health Drink, Polyphenol, Vitamin
RESPONSE OF SOYBEAN (Glycine max Merr.) TO VARIATIONS IN TYPE AND FREQUENCY OF PGPR APPLICATION
No full textSoybean (Glycine max Merril.) is a strategic food crop whose productivity must be improved to meet increasing national demand. The use of Plant Growth Promoting Rhizobacteria (PGPR) offers a promising approach to enhance plant growth and yield. This study evaluated the effects of PGPR types and application frequencies on the growth and yield of the Grobogan soybean variety. The experiment, conducted from June to September 2025, employed a two-factor Randomized Complete Block Design with five PGPR types and three application frequencies. Results showed that PGPR type significantly affected plant height, leaf number, and pod number, while application frequency significantly influenced plant height at 10 WAP and pod number. Bamboo root PGPR produced the best performance, with a plant height of 78.84 cm, 43 leaves, and 110 pods under three applications. These findings demonstrate that bamboo root PGPR is a promising biological agent for sustainably improving soybean productivity
EFFECTIVENESS OF ECOENZYME APPLICATION ON MUSTARD PLANTS (Brassica juncea L.) VAR. SAMHONG KING
No full textAbstract
This study aims to determine the appropriate combination of Ecoenzyme administration in reducing urea use in the cultivation of samhongking mustard plants. This study was designed using a Randomized Block Design (RAK) involving 6 treatments with 4 replications, resulting in a total of 24 experimental units. The treatments tested were the administration of ecoenzyme combined with the administration of inorganic fertilizers: E0: Ecoenzyme Dose 0% + Urea Dose 0%; E1: Ecoenzyme Dose 100%; E2: Ecoenzyme Dose 50% + Urea Dose 50%; E3: Ecoenzyme Dose 75% + Urea Dose 50%; E4: Ecoenzyme Dose 25% + Urea Dose 50%; E5: Urea Dose 100%. The research data were analyzed using Analysis of Variance (ANOVA). If a significant effect is found, the analysis will be continued with the Honestly Significant Difference Test (HSD) at a significance level of 5%. The results of the study showed that the combination of 75% ecoenzyme + 50% urea application treatments provided growth and yield results that were close to the value of 100% urea application treatment, with 75% ecoenzyme application being able to reduce urea use by 50% with a yield of 562.93 g plant-1.
Keywords: Ecoenzyme, Samhong King mustard greens, Ure
IMPROVEMENT OF THE NUTRITIONAL VALUE OF CORN FLOUR THROUGH FERMENTATION TECHNOLOGY USING MA-11 AND EM-4
No full textThis researchto determine the effect of corn tumpi fermentation with the addition of bioactivators MA-11 and EM-4 as well as urea and molasses on the content of BK, PK, and SK. The study was conducted at the Laboratory of the Faculty of Agriculture, Veteran Bangun Nusantara University for one month using a completely randomized design (CRD) with 3 treatments and 8 replications. The treatments were P0: 250 grams of corn tumpi + 2 grams of urea + 5 cc of molasses; P1: 250 grams of corn tumpi + 2% MA-11 + 2 grams of urea + 5 cc of molasses; P2: 250 grams of corn tumpi + 2% EM4 + 2 grams of urea + 5 cc of molasses. The results showed that the addition of MA-11 and EM-4 significantly increased the content of BK and PK, and also decreased the content of SK compared to the P0 / control treatment (P <0.01). Treatment P1 gave results that were not significantly different from treatment P2. The dry matter (DM) content in treatment P0 was 87.97%, P1: 88.65% and P2: 88.45%. Treatment P0 produced a crude protein (CP) content of 9.79%, P1: 11.37% and P2: 10.45%. The lowest crude fiber (CF) content was achieved by treatment P1 (3.70%) followed by treatment P2 (4.33%) and P0 (6.38%). The conclusion that can be drawn is that corn tumpi fermentation using MA-11 and EM4 with the addition of urea and molasses has a very significant effect on increasing CF content and decreasing CF content, but treatments P1 and P2 provide the same DM content. Bioactivator MA-11 provides a more effective effect than EM4 in increasing CF content and decreasing CF content
OPTIMIZATION OF PRODUCTIVITY OF RICE BEAN PLANTS (Vigna angularis L.) BY UTILIZING BIOCHAR AND GOAT MANURE
No full textThis study aims to determine the effect of the best dosage of biochar and goat manure on the growth and yield of rice beans (Vigna umbellata.) and to determine the interaction between the administration of biochar and goat manure on the growth and yield of rice beans (Vigna umbellata.). This study used a two-factorial completely randomized design consisting of 2 factors, namely: the first factor is biochar consisting of 3 levels: biochar 5 tons/ha, biochar 10 tons/ha, and biochar 15 tons/ha. The second factor is goat manure consisting of 3 levels, namely: goat manure 5 tons/ha, goat manure 10 tons/ha, and goat manure 15 tons/ha. Based on the treatment levels used, 9 combinations were obtained which were repeated 5 times so that there were 45 experimental units. The results of the variance analysis showed a significant interaction between the treatment of biochar and goat manure on the length of pods and the number of seeds per plant, but had no effect on seed weight. The best combination was found at a dose of 15 tons/ha of biochar and 15 tons/ha of goat manure, which produced the highest pod length of 11.70 cm. and the number of seeds (31.40 seeds). These results indicate that the synergy between the two treatments can significantly increase plant yields compared to single treatments. This research demonstrates the value of treatment combinations to increase plant productivity, as well as the need for further exploration for more optimal doses and combinations.
Keywords: Biochar, Adzuki Bean, Goat Manure
EFFECTIVENESS OF INORGANIC FERTILIZER NPK (16-16-16) ON CABBAGE PLANTS
No full textPlants can utilize nutrients efficiently through interactions with various environmental factors. The balanced application of macronutrients is crucial for supporting optimal plant growth. This experiment aimed to evaluate the effectiveness of NPK (16-16-16) inorganic fertilizer in promoting the growth and yield of cabbage, as well as to assess its agronomic efficiency and economic feasibility. The treatments consisted of seven fertilization levels: no inorganic fertilizer (P0), reference inorganic fertilizer (P1), 0.5 dose (117 kg/ha) of test fertilizer (P2), 0.75 dose (176 kg/ha) (P3), 1.00 dose (235 kg/ha) (P4), 1.25 dose (293 kg/ha) (P5), and 1.5 dose (352 kg/ha) (P6). The results showed that the application of NPK (16-16-16) significantly improved plant growth (height and number of leaves) and cabbage yield (per plant, per plot, and per hectare) compared to the control treatment. Although no significant differences were observed among the NPK treatments, the application of half the recommended dose of NPK (16-16-16) provided the highest economic return. The recommended fertilizer dose for cabbage is 110 kg/ha, applied in two stages: 50% at one week after transplanting (WAT) and the remaining 50% at four WAT
CONSUMER PREFERENCE TOWARDS ORGANIC VEGETABLES IN SLEMAN DISTRICT
No full textPublic awareness of the importance of a healthy lifestyle and environmental conservation has increased in recent decades. Organic vegetables have their own advantages compared to conventional vegetables. The process of cultivating organic vegetables is free from the use of synthetic specifications and chemical fertilizers. Sleman Regency is one of the areas that has great potential in the development of organic products, especially vegetables. Supportive geographical conditions, many local farmers and high public awareness of the product make Sleman a relevant location for this study. Consumer preferences for organic vegetables are influenced by various factors in forming perceptions and purchasing decisions. This study uses conjoint analysis to determine consumer preferences for organic vegetables in Sleman Regency, as well as the combination of attributes preferred by consumers. The results of the analysis show that the order of attributes considered important in influencing the decision to purchase organic vegetables is 1) freshness, 2) price, 3) packaging and 4) label. The price attribute is the attribute that consumers consider most when purchasing organic vegetables. The combination of attributes preferred by consumers is organic vegetables with packaging, fresh (picked 1-2 days), with labels and with prices <10,000
THE RELATIONSHIP OF RAINFALL TO FOOD PRODUCTIVITY ON THE ISLAND OF JAVA
No full textThe high productivity of food crops that occurs in Java Island certainly cannot be separated from the existing rainfall. The availability of water that meets the needs of rice and corn plants will certainly allow plants to grow and develop optimally. The purpose of this study was to determine the relationship between rainfall and food crop productivity in Java Island. This study is a descriptive analytical study using secondary data sourced from the Central Statistics Agency from 2015-2014. The selection of the Java Island research location is because this region contributes more than 50% of the national rice and corn production supply. The data analysis method used is the Pearson correlation. Based on the results of the study, it can be seen that the highest average rice productivity is owned by West Java Province with a rice productivity achievement of 58.64 quintals per hectare, while the highest corn productivity achievement occurred in the same location with an average of 76.58 quintals per hectare. Based on the results of the study, it was also found that there is a relationship between rainfall and rice and corn productivity in Java Island. This is indicated by the significance value of both being less than the alpha value of 5%. In addition, the relationship between rainfall and rice productivity is in the moderate category, while the relationship between rainfall and corn productivity is in the low category.
Keywords: Rainfall, Corn, Rice, Productivit