Ekonika : Jurnal ekonomi universitas kadiri
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Exploration of The Relationship Between Entrepreneurship Education and Product Innovation in The MSME Environtment
No full textThis study examines the impact of entrepreneurial education level, business capital, business age, and workforce size on product innovation in SMEs in Malang City. Data were collected via questionnaires and analyzed using Partial Least Squares (PLS). Results indicate that all four variables positively and significantly affect product innovation. Entrepreneurial education, particularly technical skills and managerial abilities, provides a crucial foundation for innovation. Business capital, especially initial capital, supports innovation implementation, while business age shows that experience enhances SMEs\u27 innovative capacity. Workforce size, particularly permanent employees, plays a vital role in innovation stability. The moderating effects of business capital, business age, and workforce size strengthen the relationship between entrepreneurial education and product innovation. Recommendations include improving access to capital, entrepreneurship training, and workforce stability support to enhance SMEs’ product innovation
Analisis Pengaruh Locus of Control, Stress Kerja, Beban Kerja terhadap Kinerja Karyawan PDAM Tirtanadi Cabang Tuasan Medan
Full text linkThis study analyzes the effect of Locus of Control, Work Stress, Workload on Employee Performance of PDAM Tirtanadi Tuasan Medan Branch. The sample consists of 80 people who are permanent employees of PDAM Tirtanadi Branch Tuasan Medan with the sample technique using total sampling. Data collection through distributing questionnaires, with the Partial Least Square (PLS) data analysis method. The results of this research show that Locus of Control has a positive effect on employee performance. Workload has a positive effect on employee performance and Workload has a positive effect on employee performance. PDAM Tirtanadi Branch of Tuasan Medan is then given some suggestions in this article
Exploring Customer Relationship Management to Enhance the Loyalty of Customers in Online Fashion Commerce
Full text linkThe objective of the current study is to develop a conceptual framework that could explain the role of customer relationship management in enhancing the loyalty of customers to online fashion commerce platforms (websites or mobile apps). An explanatory research design was conducted to achieve the objective of the current research. A total of 235 samples from online fashion commerce in Indonesia participated via offline and online surveys. The collected data was analyzed using SEM-PLS. Three validation steps were utilized: outer model analysis, inner model analysis, and hypothesis testing. The results of the outer model analysis confirmed that all the items used to measure each of the variables in the model were a good fit. In addition, the results of the inner model analysis also validated the robustness of the proposed conceptual framework in explaining the relationships between the variables. The first key finding of the current research is that a seamless shopping experience does not directly influence the loyalty of online fashion commerce customers. However, interesting results were found regarding the role of customer trust and customer satisfaction in this relationship. These two variables fully mediated the influence of a seamless shopping experience on customer loyalty
Implementation of Digital Marketing SWOT Analysis on TikTok Shop Social Commerce: Implementasi Analisis SWOT Digital Marketing Pada Sosial Commerce TikTok Shop
No full textThis study aims to analyze the application of SWOT analysis on TikTok Shop social commerce. This study used qualitative descriptive method. This method is an analysis method by providing a qualitative description of Strenghts, weaknesses, opportunities and threats in Social Commerce Tiktok Shop and SWOT analysis. The results showed that in the SWOT analysis on TikTok Shop social commerce in the SWOT matrix, there are several strategies, including S-O, W-O, S-T and W-T that can be considered in making decisions in competing with other industrie
The Influence of Product Quality, Brand Trust and Price Perception on Brand Loyalty through Brand Image as a Mediating Variable on Ventela Brand Sneakers (A Study on Consumers of Ventela Surabaya Official Store)
Full text linkThe aim of this study is to analyze the influence of product quality, brand trust, and price perception on brand loyalty in Ventela Sneaker Brand. This is done by considering the role of brand image as a mediator, in a study involving consumers from Ventela Surabaya Official Store. The sampling method used is accidental sampling involving 100 respondents. Data analysis is conducted using PLS analysis with the assistance of the SmartPLS program. The results of this study indicate that product quality and brand trust significantly influence brand image. Price perception does not have a significant influence on brand image. Product quality, price perception, and brand image significantly influence brand loyalty. However, brand trust does not significantly influence brand loyalty. Product quality and brand trust through brand image significantly influence brand loyalty. Meanwhile, price perception does not have a significant influence on brand loyalty
Analysis of Switching Behavior of Buy Now Pay Later Product Users Using Push Pull Mooring Framework: Analisis Switching Behavior Pengguna Produk Buy Now Pay Later Menggunakan Push Pull Mooring Framework
Full text linkThe objective of this research is to identify the impacts of privacy concern as a push effect, monetary rewards of alternative as a pull effect, and inertia as a mooring effect on product switching behavior in buy now pay later among SPaylater users in Jabodetabek. The respondents of this quantitative study were selected through purposive sampling, and the data was analyzed using SEM-PLS (Structural Equation Modeling – Partial Least Squares). The results of the assessment lead to conclusions that privacy concern as a push effect positively and significantly influences the switching behavior, that monetary rewards of alternative as a pull effect positively and significantly influences the switching behavior, and that inertia as a mooring effect has no effect on the switching behavior. Further, the results also indicate that inertia is not significant in moderating the impact of privacy concern on the switching behavior and the impact of monetary rewards of alternatives on the switching behavior. In addition this study finds factors that make individuals switch to other paylater services based on migrating or switching theory as well as consumer’s decision-making processes based on the studied variable
The role of Public Entrepreneurship Orientation orientation and organizational learning capability on organizational performance mediated by innovation in service (study on top management of government institutions)
Full text linkOrganizational Performance is a very important aspect for the success of an organization. Good organizational performance is not only necessary for business enterprises, but it is also essential in running public service organizations such as government institutions. An organization with good performance will be able to produce quality products or services, increase customer satisfaction, and achieve the organization\u27s strategic goals. Therefore, organizational performance in government institutions is very important to ensure the effectiveness and efficiency of quality governance. This study aims to identify the factors that drive the improvement of organizational performance in the public sector. This research will analyze the role of intrapreneurship and organizational learning capabilities in driving the improvement of organizational performance in the public sector. Additionally, this study aims to analyze and explain the mediating effect of service innovation on the relationship between organizational learning capabilities and organizational performance. This research is innovative in measuring organizational performance in public sector organizations. Generally, research on organizational performance measurement is conducted in business enterprises. This study is expected to reveal the factors that shape organizational performance in public sector organizations, so that public sector organizations can be more creative, innovative, transparent, and responsive in providing public services. This study employs a quantitative research method using surveys or questionnaires, which involve collecting information by compiling a list of questions to be asked of respondents. The findings of this study fully support the findings of previous research. This study found that entrepreneurial interest is one of the factors that can optimize the role of the family environment and entrepreneurship education in strengthening the self-efficacy of prospective young entrepreneurs in Indonesia
Enhancing SME’s Performance based on Innovation Culture, Innovation Capability, and Strengthened by the External Environment
Full text linkAnalisis Pengaruh Kepemimpinan Visioner Terhadap Kepuasan Kerja dan Kinerja Pegawai dengan Iklim Kerja Sebagai Variabel Mediasi
Full text linkLeadership is necessary in running the wheels of the organization. The direction and goals of the organization must be commanded by a leader who is reliable, has a vision for the future, and has integrity. Visionary leadership is needed to answer the challenges of the organization in the future, in order to survive and develop. This study aims to determine how visionary leadership affects job satisfaction and employee performance with work climate as mediation. The research was conducted at the University of Muhammadiyah Muara Bungo with a population of 93 permanent employees. This type of research is quantitative using the SEM-PLS program, the primary data used is a questionnaire. The types of tests carried out are outermodel, discriminant validity test, iscriminant validity test, reliability test, then proceed with the inner model to see the direct and indirect effects. The results showed that visionary leadership had no positive and significant effect on job satisfaction with a t-stat value of 0.284 < 1.96 and a pvalue of 0.777> 0.05 (significant). Visionary leadership has no positive and significant effect on performance with a t-stat value of 0.549 < 1.96 and a pvalue of 0.583 > 0.05 (significant). Visionary leadership has a positive and significant effect on job satisfaction when mediated by work climate pvalue 0.000 < 0.05 (significant), and has a positive and significant effect on performance with work climate as mediation with a pvalue of 0.000 < 0.05 (significant)
The Role of Brand Trust in Increasing the Influence of e-WOM and Hedonistic Lifestyle on Purchase Decisions for Used iPhone Devices: Peran Kepercayaan Merek dalam Meningkatkan Pengaruh e-WOM dan Gaya Hidup Hedonisme terhadap Keputusan Pembelian Gawai Bekas iPhone
No full textThis study aims to analyze the role of brand trust in mediating the influence of electronic word of mouth (e-WOM) and hedonistic lifestyle on purchasing decisions for used iPhone devices. The study employed a quantitative approach and a survey method, selecting 150 students from KH. A. Wahab Hasbullah University through purposive sampling. Data were collected using a questionnaire and analyzed using structural equation modeling (SEM) based on partial least squares (PLS). The results showed that e-WOM did not have a direct effect on purchasing decisions but had an indirect effect through brand trust. Hedonistic lifestyle has a positive effect both directly and indirectly on purchasing decisions through brand trust. Brand trust proved to be an effective mediator in the relationship between e-WOM and hedonistic lifestyles in purchasing decisions. These findings imply that sellers of used iPhone devices need to focus their marketing strategies on building brand trust through effective online review management and considering hedonic aspects in their marketing strategies