Ekonika : Jurnal ekonomi universitas kadiri
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Pre- And Post-Pandemic Financial Performance: Comparative Analysis Of Profitability, Liquidity, And Solvency Ratios In The Idx Lq45 Banking Sector (2019-2023)
Full text linkThis study analyzes the financial performance of five banking companies in the IDX LQ45 index during 2019–2023, focusing on profitability, liquidity, and solvency before and after the COVID-19 pandemic. A descriptive quantitative approach is employed using secondary data from annual financial statements. The analysis utilizes financial ratios, including Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM) for profitability; Current Ratio (CR) and Quick Ratio (QR) for liquidity; and Debt to Equity Ratio (DER) and Debt to Assets Ratio (DAR) for solvency. The data is analyzed using the Paired Sample T-Test in SPSS version 29. The findings indicate a significant decline in profitability during the pandemic, followed by a recovery trend in 2023. Liquidity and solvency remained stable due to government interventions and effective risk management. These results provide insights for regulators and investors regarding the banking sector’s resilience against economic shocks and the effectiveness of risk mitigation strategies
The Serial Mediation Role of Dividend Policy and Capital Structure in Relationship Between Financial Flexibility and Financial Performance
Full text linkThis research aimed to investigate the serial mediation role of dividend policy and capital structure in the relationship between financial flexibility and financial performance. The population of this research consists of property and real estate companies listed on the Indonesia Stock Exchange (IDX) over the 13 years (2010 to 2022). Purposive sampling was used. Based on the determined criteria, six companies were chosen as the sample of this research. Data were collected from financial reports on the IDX website to obtain proxies for each variable used. The data analysis used descriptive and inferential statistics, including Path Analysis and the Sobel test, to examine mediation. The results show that of the 10 proposed hypotheses, four are not significant: financial flexibility does not significantly affect financial performance, either directly or through capital structure, or through the serial mediation of dividend policy and capital structure. Financial flexibility also does not directly affect capital structure. This provides empirical evidence that managing cash holdings alone, as a risk-free asset, is insufficient to mitigate risk and improve financial performance, given that property and real estate companies require large capital expenditures due to their inherent characteristics
Exploring the Impact of Digital Marketing in Increasing Brand Awareness of Gudang Garam Cigarettes (A Case Study of Cigarette Consumers in Dayeuhkolot)
Full text linkThis study was conducted to determine the effect of Digital Marketing on Brand Awareness, based on the decline in Brand Value experienced by one of Indonesia’s leading cigarette manufacturers, Gudang Garam. The purpose of this research was to examine and analyze the implementation of Digital Marketing, the level of Brand Awareness, and the influence of Digital Marketing on brand awareness within the company. This study employed a quantitative, descriptive, and causal approach. The sampling technique employed was purposive sampling, a type of non-probability sampling, with a total of 100 respondents. Data were analyzed descriptively, and hypotheses were tested using simple linear regression analysis. The findings show that Digital Marketing has a significant effect on Brand Awareness. The coefficient of determination indicates that Digital Marketing explains 16.4% of Brand Awareness, while the remaining 83.6% is influenced by other factors not examined in this study, such as promotion or product experience. Results also show that Gudang Garam’s Digital Marketing is categorized as “not good,” while Brand Awareness is considered “good enough.” However, some aspects require improvement, particularly the low consumer motivation to try the product after watching its YouTube ads, which highlights the need for clearer messaging, stronger emotional appeal, and more strategic positioning in future digital efforts
The Effects of Corporate Social Responsibility on Firm Performance: The Moderating Roles of Firm Innovation Among Manufacturing Companies Listed on the Indonesia Stock Exchange
Full text linkThis study aims to examine the effect of Corporate Social Responsibility (CSR) on firm performance with innovation as a moderating variable in manufacturing companies listed on the Indonesia Stock Exchange for the period 2016–2021. CSR is measured based on disclosure according to the Global Reporting Initiative (GRI) standards, while firm performance is assessed through Return on Assets (ROA). Firm innovation is measured using the ratio between R&D expenditure and total sales. The multiple regression analysis method is used to test three hypotheses. The results show that CSR has no significant effect on firm performance, but innovation has a positive and significant impact. When moderated by innovation, CSR positively affects firm performance, indicating that innovation strengthens the effectiveness of CSR. The control variable firm age is not significant, while size and firm growth positively influence firm performance. This study provides important insights into the relationship between CSR, innovation, and firm performance in the Indonesian manufacturing sector, as well as implications for executives, policymakers, and researchers in maximizing firm performance through the integration of CSR and innovation in developing countrie
Antecedents of Customer Citizenship Behavior in Local Coffee Shops
Full text linkThis research aims to analyze the influence of price justice, procedural justice, customer trust, customer satisfaction, and customer loyalty on customer citizenship behavior. The sampling technique in this research used "purposive sampling," with the criteria for respondents being individuals who had purchased coffee at a local coffee shop. This research uses primary data obtained through questionnaires distributed to 245 respondents. Data were analyzed using the SEM method carried out by the AMOS program. The results of this research are: (1) Price Justice has a positive influence on Customer Trust, (2) Procedural Justice has a positive influence on Customer Trust, (3) Customer Trust has a positive influence on Customer Loyalty, (4) Customer Trust has a positive influence on Customer Satisfaction, (5) Customer Satisfaction has a positive effect on Customer Loyalty, (6) Customer Satisfaction has a positive effect on customer citizenship behavior, and (7) Customer Loyalty has a positive effect on customer citizenship behavior
The Influence of Accompanying Music on Performance Mediated by Variables of Comfort, Motivation, and Satisfaction
Full text linkThis study aims to analyze the influence of musical accompaniment on mediated performance variables: comfort, motivation, and job satisfaction. This research adopts a descriptive-exploratory approach. The study was conducted at PT Lion Super Indo DC Mojokerto. The population consists of 92 employees, and thus this study employs total sampling. Data collection was carried out using a questionnaire, and data analysis was performed using SmartPLS version 3.3.7. Hypothesis testing involved comparing T-Statistics and P-Values. The results of the study indicate that: musical accompaniment has a significant influence on job comfort, musical accompaniment has a significant influence on job satisfaction, musical accompaniment has a significant influence on motivation, musical accompaniment does not have a direct influence on mediated performance variables of job comfort, musical accompaniment does not have a direct influence on mediated performance variables of job motivation, and musical accompaniment does not have a direct influence on mediated performance variables of job satisfaction
Exploration Of Brand Love And E-Trust In Forming Revisit Intention In Generation Z: A Qualitative Study On Shopping Experience On Live Tiktok
Full text linkThis study aims to explore how brand love and e-trust are formed among Generation Z in the context of purchasing products through live TikTok, as well as how these two factors contribute to users\u27 intentions to reuse the platform. The method employed is a qualitative approach using in-depth interview techniques with 10 informants who are active users of Live TikTok, allowing for the exploration of their subjective and emotional experiences. The results show that direct interaction with creators and content on Live TikTok creates a strong emotional connection (brand love) and increases user trust in the platform (e-trust). These two factors proved significant in motivating users\u27 intention to return to using TikTok\u27s Live feature as an alternative to online shopping. This research confirms that building emotional relationships and trust with users is critical for brands in today\u27s digital marketing context
The Influence of Trust and Perceived Ease of Use on the Adoption of Digital Wallets as an Alternative Payment among Gen Z Mediated by User Satisfaction
Full text linkThe research aims to analyse the influence of trust and perceived convenience on the adoption of digital wallets as payment alternatives among Gen Z, with user satisfaction as a mediating variable. In the era of rapidly growing digitalisation, digital wallets are the main choice for Gen Z in making transactions. This research uses a quantitative approach, with respondents from Gen Z. The results of the analysis using the Partial Least Square (PLS) method show that trust and perceived convenience have a positive and significant effect on digital wallet adoption. User satisfaction is proven to mediate the relationship between trust and perceived convenience on digital adoption. This research provides insight for digital wallet service providers in designing strategies to increase user trust and satisfaction
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Minat Beli Konsumen Thrifting Yang Di Moderasi Brand Awareness
Full text linkThis investigation aims to test and assess the impact of service quality and product quality on purchase intention, considering brand awareness as a moderating factor. The data collection methodology involved using a simple random sampling approach through the distribution of research questionnaires. The research findings show a positive and statistically significant correlation between quality and purchase intention. The impact of product quality on purchase intention is positive and statistically significant. The impact of brand awareness on purchase intention is positive and statistically significant. Customers\u27 familiarity with a brand may decrease over time, but it remains influential. It can be a moderating factor in the relationship between service quality and the likelihood of purchasing. Improving and regulating the relationship between product quality and purchase intention can be facilitated by increasing brand awareness
Analysis of The Role of Knowledge Sharing And Market Orientation On Business Performance (Study of Herbal Medicine SMEs in Kediri City)
Full text linkNow, Indonesia is one of the largest economies in the world, with substantial growth potential in the next few decades. To realize this potential, the Indonesian government has identified the important role of the SME sector in driving growth, creating jobs, and reducing poverty as is done by the Kediri City Government, in this case, the Department of Micro Business Cooperatives and Manpower, by sharing information and introducing markets to herbal medicine SMEs. This research uses a qualitative descriptive method to examine the role of knowledge sharing and market orientation carried out by the Kediri City Government to improve the performance of herbal medicine SME businesses. With interviews, documentation, and observations from this research, it can be concluded that knowledge sharing and market orientation have effectively improved the business performance of JAMU SMEs