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The linkage of organizational culture with organizational commitment : prospects for embedding a sustainable development strategy at the corporate level
In the modern corporate landscape, organizations are becoming increasingly cognizant of the importance of creating a harmonious fusion of organizational culture, commitment, and sustainability. The multifaceted organizational strategy needs to ensure cultivating effective corporate culture, and essential employee commitment improvement, while concurrently facilitating the integration of environmental and social responsibility principles into the organizational overarching strategic agenda and daily operational practices. Generating this synergic interplay between organizational culture, organizational commitment, and sustainable development strategy is indispensable for organizations that aspire to effectuate a constructive influence on the environment, society, and their own enduring economic prosperity. The aim of this research is to examine how organizational culture, as a leading conductor of corporate changes, relates to employee commitment and concurrently to sustainable development strategy embeddence. The research combined the theoretical approach - literature content analysis and thematic analysis method, with the empirical approach of knowledge acquisition - the survey method. Primary statistical data on 127 employed workers in the Serbian economy were collected during the initial months of 2023 using an electronic survey questionnaire as a data collection tool. The collected data were meticulously processed using cutting-edge econometric systems, including SmartPLS 4.0 and IBM SPSS Statistics 26.0, along with suitable software procedures (PLS-SEM) to ensure the utmost calculation accuracy. Starting with the premise that every organization is a complex, interconnected system, the research gave enough evidence for the main postulate adoption - the relationship between organizational culture and employee commitment is positive, direct, and pivotal in the context of a sustainable development strategy embeddence at
the corporate level (β=0.572, t=10.179, p=0.000; p<0.05 and p<0.01)
Measuring the Impact of ISO 9001 on Employee and Customer Related Company Performance
Purpose: According to ISO 9000:2015 “the primary focus of quality
management is to meet customer requirements and to strive to exceed customer
expectations”, where “a customer can be internal or external to the organization”.
Internal customers refer to a company’s employees, while external customers are
the buyers of a company’s products and services. Previous research has
scrutinised the impact of ISO 9001 on company performance, without clear focus
on the performance related to internal and external customers.
Methodology/Approach: The purpose of this paper is to measure the impact of
ISO 9001 on the performance to internal and external customers using a survey
that has been responded by 141 companies in the Republic of Serbia.
Findings: The results show that quality management system (QMS) certification
to ISO 9001 enhances employee- and customer-related company performance,
while certification incentives are found to influence this relationship.
Research Limitation/Implication: The data are gathered in only one specific
country, although there are no reasons to think that the results could depend of
the specific analysed region.
Originality/Value of paper: The main value of the article is to be one of the first
ones to analyse, in any way, the impact of QMS on internal and external
customers
Digital skills in tourism and hospitality as a precondition for the sector resilient growth: The case of Serbia
Advanced digital solutions, modern technologies and artificial intelligence have
fundamentally transformed the pace of change and existing business models in the tourism
and hospitality (T&H) sector. Implementing advanced digital solutions through new and
improved tourism products and services can transform the customer experience while
increasing the sector‘s productivity and resilience. However, in order to adequately leverage
advanced digital technologies, the T&H sector‘s workforce must have a sufficient level of
digital skills, competencies, and capabilities. Accordingly, this paper aims to assess the
digital skills of the T&H sector employees in Serbia and identify the key factors that
influence their level. The findings suggest that the digital skills of employees in the T&H
sector in Serbia should be improved through formal and informal education in order for the
sector to reposition itself in a more resilient and sustainable manner and in line with the 2030
Agenda
Response of the Economic System to COVID-19: A Review of Evaluation Methods Applied in Assessing Economic Policies' Effects in Serbia
This chapter specifically deals with the response of the Serbian economy and society to the challenges of the crisis, focusing on research conducted from 2020 to 2022. Bearing in mind that economic systems remember and learn from both good and bad experiences, it was interesting to see if, in this relatively short time, in terms of data availability, the analyses that were done offered results not only from a short-term but also from a long-term perspective. After the analysis of the available studies and the systematization of the main findings, it was concluded that the majority of these studies provide only analyses of the short-term effects without applying rigorous evaluation methods. This is an important limit in terms of their reliability, but also with regards to usefulness of the obtained results for the policy making purposes
Feasibility of Green Tourism in Small European Emerging Economies
Expansion of the tourism sector can lead to environmental deterioration. In response, initiatives for sustainable tourism have emerged, followed by certification schemes to promote sustainable consumption, and align consumer preferences and behavior. However, many destinations struggle to satisfy these standards, particularly in smaller developing countries. This chapter aims to analyze the possibility of certification for a spa destination in Serbia, an emerging economy in South-East Europe, using it as a case study to understand the certification process and draw a conclusion about the capacity of small destinations to meet requirements. The research is focused on green destination standard as the most notable validation of the GSTC criterion in the case of Sokobanja Spa. Although the destination in the case study could not receive certification, the results and examples of successful destinations in the region indicate that certification is achievable with the systematic effort of the destination's management and national-level support, particularly in the infrastructure segment
Exploring Fairer Post-Growth Grounding by Coupling Social Economy with Cultural and Creative Industry
This article aims to explore and provide a possible theoretic framework and practical direction, toward the needed transformation in the sphere of cultural development. The central hypothesis is that a social and solidarity economy, i.e., social entrepreneurship is a more suitable framework, than a traditional neoclassical (profitable-oriented economy) for the future desired development of the cultural and cre-ative sector. By understanding the common grounding, “beyond the profit orientation”, social economy offers a more suitable path to deal with the specific market spheres of culture. Crossings of theoretical and empirical findings enabled us to bring the conclusions of the existing practices, and actors, through a deeper understanding of CCI development. According to the existing practices, we can conclude that practical creative entrepreneurship in the Belgrade design district is socially responsible and sustainable, started and led by creativity, innovation, and experimental work, while simultaneously contributing to socially important issues
Affordability of cigarettes in ten Southeastern European countries between 2008 and 2019
Background The empirical evidence shows that
tobacco consumption is strongly associated with its
affordability. The nominal growth in tobacco prices
imposed by taxation should exceed or at least keep
pace with nominal income growth, ensuring that
tobacco products become less affordable over time. No
analysis covering affordability issues in the Southeastern
European (SEE) region has been conducted prior to this
research.
Objectives The study aims to examine trends in
cigarette affordability in ten selected SEE countries over
the period 2008–2019 and the impact of affordability on
the consumption of cigarettes. On the policy side, it aims
to support conducting of more effective evidence-based
policy of tobacco taxation.
Methods The relative income price of cigarettes and
the tobacco affordability index are used as affordability
measures. The panel regression was run to estimate the
impact of affordability measures and other covariates on
cigarette consumption.
Results The affordability of cigarettes in the selected
SEE countries has decreased on average but showed
different patterns over the observed period. A decline in
affordability has been more dynamic in Western Balkan
(non-EU members) countries and low-and-middle-income
countries within the SEE region. Econometric estimation
confirms affordability as the main determinant of tobacco
consumption, indicating that a decline in affordability
considerably reduces tobacco consumption.
Conclusions Despite the evidence, affordability is still
widely ignored by SEE policymakers when designing
national tobacco taxation policies. Policymakers should
be aware of the risk that future increases in cigarette
prices could lag behind real income growth, making tax
policy less effective at reducing consumption. Reducing
affordability should be the paramount consideration in
designing effective tobacco taxation policies
Social capital features navigating the quality of knowledge management process in project-oriented organizations
The aim of this paper is to examine the relationship
between social capital and quality of knowledge management
process through the prerequisites embedded in internal and
external social links necessary for knowledge to be
successfully collected, transferred and used. The methodology
applied in this paper is based on a survey conducted among
215 nonprofit organizations from the European Union and
the Western Balkans that implement international
development projects. The results reveal that project-oriented
organizations are more inclined to links that come internally
from individuals and teams with similar relational and nodal
features while both internal and external structural and
cognitive features represent a field that should be further
deployed to enhance the quality of knowledge management
process. This paper empirically documents the relationship
between social capital and quality of knowledge management
process in project-oriented organizations, being a very rare
study of that kind in the nonprofit industry and generally the
social capital and quality of knowledge management
research
Innovation and ICT: Key Factors of Successful Business
The research carried out in the chapter aims to analyze the importance of innovation and ICT as key factors of successful business, that is, to what extent innovation and ICT influence the competitiveness and development of the digital economy in Serbia compared to other countries of the Western Balkans. The research covered the period from 2020 to 2022, while the methodological concept is based on descriptive analysis of secondary data from the World Economic Forum. The results obtained through the research explicitly show that the countries of the Western Balkans do not invest enough funds in the ICT sector, which has a negative impact on their further development and growth of macro-competitiveness. Compared to other countries of the Western Balkans, Serbia is progressing significantly faster in the field of digital transformation. Despite this, it still lags behind the EU countries when it comes to the adoption of ICT, infrastructure, and innovation systems
Educating youth on project sustainability : project engagement and recognition of the green deal
The European Green Deal is a blueprint for a more sustainable life throughout the European
Union and its member states. It is based on environmental protection and sensible consumption. However,
implementing Green Deal policies necessitates the participation of local populations who are affected by
pollution. This paper presents the significance that youth hold in contributing to the implementation and
development of the European Green Deal and the circular economy as well as the key role they play in
local self-government in order that the aims of the European Green Deal be achieved. To do so, three
pilot studies (29 youth were engaged) and one comprehensive research (201 youth were engaged) were
conducted on university and secondary school students in Republic of Serbia in 2022. Based on these,
youth were found to not possess environmentally friendly habits, as well as adequate education on
sustainability challenges. Theoretical and practical implication has been discussed