JSEP (Journal of Social and Agricultural Economics)
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Marketing Strategy Planning of Kahyangan Coffee Using Marketing Mix in Coffee Shops
Full text linkKopi Kahyangan continues to develop its product quality and market through the preparation of marketing strategies based on the marketing mix theory. This study aims to determine the marketing strategy of Kahyangan coffee based on the marketing mix in increasing sales volume. This study used a quantitative descriptive approach method using SWOT analysis, QSPM, and questionnaire tests using validity and reliability tests. The tools used to test this study were Statistical Product and Service Solution (SPSS) 25, Microsoft Excel, and Microsoft Word. The types and sources of data used are primary data and secondary data. The analysis method used is a descriptive analysis of marketing strategies that refers to the concept of the 4P Marketing mix (product, price, promotion, and place) using SWOT analysis (Strength, Weakness, Opportunity, and Threat) and QSPM (Quantitative Strategic Planning Matrix) matrix analysis. The results of the marketing strategy planning analysis according to the company's position in the IE matrix can use market penetration strategies by improving product quality, market development by increasing promotions and reaching new segments, and product development by making Kahyangan Coffee product innovations to increase sales volume of Kahyangan Coffee. The priority strategy of marketing strategy planning is to maintain quality and increase product licenses
Convergence in The Agricultural Economic Industry in Indonesia: A Dynamic
Full text linkIn addition to labor, investment, consumption, government spending, and exports, this work attempts to include elements of health, education, and technology which are seen as important in strengthening the agricultural sector. The paper aimed to assess the relationship between labor, investment, consumption, government spending, and exports on agricultural GDP based on two formats. First, modeling without health, education, and technology. Second, modeling includes health, education, and technology. A series of data series were observed in simultaneous and partial regression modeling. The case study is Indonesia, where testing was conducted during 2010–2022. The empirical findings conclude two points: (1) involving health, education, and technology, results are better on agricultural GDP growth than without including all three; and (2) although initially health, education, and technology were very essential, only health has positive implications for GDP growth. Without these three variables, in the short term, labor, investment, consumption, government spending, and exports also play a role in the development of the agricultural economy in Indonesia. Thus, labor, consumption, and exports remain to be increased for the future of agricultural GDP by optimizing human capital through health, education, and technology
Biofertilizer Business Development Strategy Based on Fermented Water Waste: A Triple Layer Business Model Canvas Approach
Full text linkIndonesia is a country that has high potential in the agricultural sector. However, the use of fertilizers that are not environmentally friendly, the continuous application of chemicals, and inappropriate land management and cultivation systems will increase land degradation and cause losses for future generations. The "Jakatik" product is an innovative solution for the bio-fertilizer business for eternal lucky mushrooms with probiotics from leri water waste, fruit, and vegetables, an effort to utilize and improve the economy of biological waste materials. The aim of this research is to determine mapping using the Triple Layer Business Model Canvas (TLBMC) approach and to determine sustainable decision-making using the Plus Minus Implication Analysis (PMIA) method approach. The research method uses descriptive and analytical methods. The research results show 1) The results of the business model mapping based on TLBMC in the economic layer describe all the elements and are strengthened, the environmental layer cannot describe the End of life element, because the packaging is not environmentally friendly. Meanwhile, the social layer cannot describe the elements of social culture and social impact because there is no special responsibility given to society and there is no negative social impact. 2) Decision making based on PMIA (Plus Minus Implication Analysis) analysis, the economic layer produces the highest score of 114, so it is necessary to strengthen the business model in customer segment elements by increasing promotions. The environmental layer produces a low score of 91, so it is necessary to develop a business model in the form of adjustments to production quantities according to marketing targets and urge users to apply immediately. Meanwhile, the social layer produces 112 values, so it is necessary to strengthen the business model, especially at the end-user element, by including rules of use
Factors Affecting the Livelihood Diversification of Rice Farming Households in Deli Serdang Regency
Full text linkDeli Serdang Regency is the leading rice producer in North Sumatra Province. The fact is that productivity in Deli Serdang Regency has stagnated. The problems farmers face isclimate change, access to irrigation, and rising input prices. This study aimed to determine the income of rice farmers, the percentage level of farmers doing livelihood diversification, and the variables that influence livelihood diversification. Four hundred people (especially rice farmers) became the research sample. The data analysis method is Multinomial Logit Analysis. The results of this study indicate that the average income is 1,221,680.5/month. The income of these rice farmers is below the Deli Serdang UMK. Then, our study found that 67% of rice farmers diversified their livelihoods. Finally, the results of our study show that the variables that have an essential influence on livelihood diversification in Deli Serdang Regency are land area, dependency ratio, counseling, membership of farmer groups, distance to markets, and farming experience
The Profit Analysis of Kemplang Fish Business in Pemulutan, Ogan Ilir, South Sumatera
No full textFish kemplang is a processed of fish product made from fish and sago flour. In South Sumatra, fish kemplang is used as a special food for snacks. The majority of kemplang processing businesses are still medium and small scale. Ogan Ilir is a district that has a lot of kemplang processing centers. Marisah's kemplang business is one of the kemplang businesses in Pelabuhan Dalam Village, Pemulutan District, Ogan Ilir Regency. This business empowers the community surrounding, especially housewives. The purpose of this study was to determine the analysis of Kemplang profit from Mrs. Marisah's business in Pelabuhan Dalam Village, Pemulutan Induk District, Ogan Ilir Regency. The Location was determined by purposively. The research respondents were determined by case study method. Data was analyzed by descriptive qualitative and descriptive quantitative. The results of this study were shown by the production costs of Ibu Marisah's Kemplang business, it consisted of fixed cost and variable costs. Fixed cost was Rp.15,250/day, while variable cost was Rp. 2,856,250/day, so the total costs incurred was IDR 2,871,500/day. The revenue obtained from this business was IDR 3,240,000/day and the income was IDR 368,500/day. The Calculation of the R/C ratio was 1.13, it indicated that Mrs. Marisah's kemplang business was feasible
Technical Efficiency Analysis of Rice Farming in Deli Serdang Regency: A Data Envelopment Analysis (DEA) Approach
Full text linkDeli Serdang Regency is the leading rice producer in North Sumatra Province. The fact is that productivity in Deli Serdang Regency has stagnated. The problem experienced by farmers is that farmers still apply monoculture cropping patterns, namely farming with only one type of crop each year, climate change, and rising input prices. This study aims to determine whether rice farming is run by farmers in Deli Serdang Regency, whether or not it is efficient, and to find out the socio-economic factors that influence technical efficiency in Deli Serdang Regency. Our study uses the Data Envelopments Analysis (DEA) method and Tobit regression to measure the technical efficiency of 400 rice farmers. Our study found that the value of technical efficiency based on the CRS, VRS, and SE assumptions was 0.576, 0.806, and 0.717. These three values mean that inefficient rice farming must reduce inputs by 42.6%, 19.4%, and 28.3%, respectively, so inefficient farming becomes efficient. Our study also found that factors that increase technical efficiency are education, access to credit, access to irrigation, distance to markets, experience, and crop diversification. Factors reducing technical efficiency are climate change and rising input prices
Food Balance Analysis in An Effort to Maintain Food Stability in Lubuklinggau City: --
Full text linkFood is a basic need whose demand continues to increase along with population growth. The most important issue of food security is how the state reaches out to various regions or interested parties and makes efforts to strengthen food security. This research aims to determine the picture of the food situation in Lubuklinggau City in 2022 with the hope that it can be used as a basis for determining policies to maintain the stability of food availability in Lubuklinggau City. The type of data used in this research is Lubuklinggau City Foodstuffs Balance (NBM) data for 2022, sourced from the Lubuklinggau City Food Security Service, which was quoted in 2023. The data was analyzed using a quantitative description. The results of this research, namely the Food Material Balance (NBM) Analysis of Provisional Figures (ASEM) for Lubuklinggau City in 2022, show a total energy availability of 2,392 Cal/cap/day, protein 63.4 grams/cap/day, and fat 79 grams/cap/day. This data shows that there have been several increases and some decreases compared to the 2021 Fixed Figure Food Ingredient Balance (ATAP). Judging from the Expected Food Pattern Score, it is explained that several food groups have reached the adequacy desirable dietery pattern (PPH), starting from the grain group, oils and fats, sugar, and vegetable and fruit groups with varying deficit and surplus values
Farmer Motivation in Implementing Good Diary Farming Practice (GDFP): Case Study on Lembu Lestari Group in Tulungrejo Village
Full text linkPoor implementation of Good Dairy Farming Practices (GDFP) has an impact on the low quantity and quality of milk. The FMD pandemic that attacked further aggravated the condition. Efforts to recover the impact of FMD need strong motivation from farmers to tighten the implementation of GDFP. Dairy farming has been part of the lives of the people of Tulungrejo Village for a long time. Encouragement that can motivate farmers to survive and rise from the impact of the outbreak needs to be known so that appropriate treatment can be carried out in accompanying farmers. The purpose of this study is to know the characteristics of farmers and describe the motivation of farmers in implementing GDFP. The research method uses the survey method. The sampling technique used was purposive sampling and was obtained by 22 respondents of breeders who were members of the Lembu Lestari Group. Data analysis using quantitative descriptive methods. The results showed that farmers in the Lembu Lestari Group were dominated by productive age, elementary school education level, had family dependents between 2-3 people, had varied livestock experience, and had livestock between 4-8 heads. The level of motivation in implementing GDFP which is implemented by existance needs, relatedness needs, growth needs is in the high category with a percentage of 87.78%
The Impact of Secure Tenure on Women's Participation in Agricultural Households Decision-Making: Has It Been Equal?
Full text linkThe empowerment of women within the agricultural sector constitutes a pivotal factor for the sustainability of farming practices. A key facet of women's empowerment lies in their capacity to make decisions, encompassing choices both for personal matters and those pertaining to their families. Land ownership is posited as a significant catalyst fostering individual decision-making prowess. However, Indonesia grapples with challenges concerning the attainment of parity in land ownership between genders. This research endeavors to scrutinize the repercussions of land ownership, particularly secure tenure, on individuals' participation in decision-making processes. Additionally, it seeks to discern disparities in decision-making participation between men and women. The data underpinning this study emanate from individual-level information extracted from the 2021 integrated agricultural survey, yielding a robust dataset with 635.235 observations of the adult population. The findings of this investigation illuminate a positive correlation between land ownership and heightened participation in decision-making. Nonetheless, when dissected through the lens of gender, it becomes apparent that women exhibit a propensity for diminished participation in decision-making related to agricultural endeavors, relative to their male counterparts. Remarkably, women endowed with secure tenure tend to manifest a proclivity toward reduced involvement in decision-making processes. Despite this observed trend, it is noteworthy that targeted agricultural training programs hold promise for amplifying the participation of women in decision-making roles. This underscores the potential for interventions aimed at bridging existing gender differentials in decision-making within the agricultural domain
Group Roles in Local Food Processing to Achieve Resilience of Agricultural Household Industries in Gunungkidul
Full text linkThe role of women from small farming families in utilizing surrounding resources to preserve local food is an important issue to study. This study aims to (1) analyze the role of members in groups which include task roles, maintenance roles, and blocking roles, and to (2) analyze the factors influencing group role. This research uses a quantitative descriptive method. Data were collected from 31 respondents selected by the census from the Desa Prima members in Sambirejo, Ngawen, Gunungkidul. Data are analyzed using multiple regression with SPSS. In-depth interviews with group leaders and group member representatives were also conducted to explain cases in roles distribution in Desa Prima. The results showed that task role significantly positively affected the group's enhancement in developing local foods. The group has a clear task distribution so that all works can be completed properly. The role of members as blocking roles is rare and does not have much impact on group dynamics since the members can understand each other. The role of members in how well they can complete the tasks needs to be maintained so that they can still be responsible for completing their tasks properly although some members also have side jobs. Thus, it is necessary to divide the tasks along with a clear timeline. To increase the independence of the home industry, obstacles in the management and processing of local foods should be overcome through increasing the group role